Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Sephora Builds Loyalty Through Physical Digital Blending
Sephora’s Beauty Insider program redefined retail loyalty by treating in-store visits as data points equal to online clicks. This episode examines how the beauty giant uses a unified customer profile to bridge the gap between digital browsing and physical testing, creating a seamless multi-channel experience that drives repeat purchases and higher lifetime value.
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