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How Neuroscience Shapes Donor Decisions in Capital Campaigns
Stories change how people think, feel, and choose to act, and the science behind that process has direct implications for fundraising success.
In this episode of All About Capital Campaigns, Amy Eisenstein welcomes Cherian Koshy, vice president at Kindsight and a leading voice on the neuroscience of generosity, to explore how brain science explains donor behavior in major gifts and capital campaigns.
Drawing from his new book Neurogiving: The Science of Donor Decision Making, Cherian shares research from hundreds of peer reviewed studies that explain how donors experience stories, make…
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