E89: eToro CEO Yoni Assia on 2008 Survival, Ethereum’s Origins, and the AI Trading Future
I sat down with Yoni Assia, co-founder & CEO of eToro, for a wide-ranging conversation that spans Bitcoin’s earliest days, eToro’s journey through the 2008 crisis, and why Yoni thinks AI agents will soon trade more than humans.
We talk about Yoni’s early path into tech, his first startup (and the tough realities of unit economics), and how eToro evolved from a trading product into a mass-market platform powered by social investing and CopyTrader. Yoni also shares the inside story of his early crypto conviction - board fights, Mt. Gox, Colored Coins, and his reaction to the Ethereum whitepaper…
The skinny
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