Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge
🤔 Wondering why your ROI message isn't hitting home and driving action from prospects? 🤔 Do you want to learn how to identify champions within organizations and align your offerings with their goals? 🤔 Are you wondering how best to connect and work with prospects? If so, this episode is for you!
In this conversation, we discuss:
👉 The three dimensions of value and the role of emotions in B2B sales.
👉 Building trust and understanding through storytelling and addressing common struggles.
👉 The importance of identifying champions and aligning with key decision-makers' goals.
🎙️ Our guests, Calum…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.