Latest / The Business of Jiu Jitsu
Ep. 122 - Fun First: How East Austin Jiu Jitsu Won Best Gym in the City - With William Watts
My guest this week is William Watts, co-owner of East Austin Jiu Jitsu. Two years open, several hundred members, 250+ five-star Google reviews, and voted best gym in Austin by the Austin Chronicle readers in their first year. Not best jiu jitsu gym. Best gym, period. And they haven't spent a cent on ads.
William learned the business side before he ever opened. He helped a wellness brand open 165 locations in seven years, then worked in small business lending. Now he's put it all into a book.
We get into how they make it fun without making it soft, how their 12-week fundamentals cycle works…
The skinny
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