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#257: Purpose Over Publicity: How to Be Seen, Heard, and Never Forgotten
What if PR wasn't about chasing headlines—but about creating real impact?
In this episode, I sit down with Steve Seidel, founder of The Seidel Agency, to unpack a radically different approach to visibility he calls Purpose Relations.
We talk about what actually makes brands unforgettable, why most PR strategies fail mission-driven entrepreneurs, and how heart-centered leaders can amplify their message without compromising integrity.
This conversation is for founders, CEOs, and change-makers who want influence that lasts—because it's rooted in purpose, not hype.
If you want to be seen, heard…
The skinny
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