NEW - AI: You Can't Tell If That Influencer Is Real Anymore

Shane Hewitt and The Nightshift · Jun 23, 2026 · 19m

AI-generated content has gotten good enough that most people scrolling past it have no idea — and tech and DIY expert Andy Baryer argues the brands using it secretly are taking a risk that transparent ones aren't.

Andy traces how influencer marketing gave way to AI content creation, why the NDAs brands are requiring are a red flag, and what the Sports Illustrated AI writer scandal tells us about where this ends when it gets exposed. The dead internet theory isn't a theory anymore for a growing slice of what people see in their feeds.

Before that: a powdery mildew diagnosis from a…