Latest / AI for Founders with Ryan Estes / What 50 founders taught me about innovation
Transcript
- 0:00Hey, friends, welcome back to AI for Founders.
- 0:02I'm Ryan Estes and today we're flipping the mic for a special
- 0:0550 episode check in with the heart and hustle behind the
- 0:09show, the amazing Fernanda. That's right, no guest today,
- 0:13just two podcast fans reflecting on how we went from zero to 50
- 0:17episodes in six months. We interviewed brilliant minds
- 0:20from Singapore to Sao Paulo, building 22,000 plus strong and
- 0:24community and launching weird little AI products along the
- 0:28way. We talked AI trends, startup
- 0:31philosophy, stoicism, thumbnails, batteries, ES camera
- 0:35batteries, and what it really means to connect with people.
- 0:38Founder to founder, human to human.
- 0:40This episode is fun, insightful and full of the same curiosity
- 0:43and creativity that launched the whole show.
- 0:46Let's go. But first, some business.
- 0:48This episode for AI for Founders is brought to you by Kit Caster,
- 0:52the podcast agency that helps founders turn conversations into
- 0:55conversions. If you're building something
- 0:58amazing, you should be talking about it.
- 1:00Kit Caster gets you booked on podcasts that matter, podcasts
- 1:03your ICP is already listening to.
- 1:06With over 15,000 interviews under our belt and a network of
- 1:10800 plus founders, we've built the momentum machine that turns
- 1:14your story into impound influence and opportunities.
- 1:17You build booklearnmore@kickcaster.com and
- 1:21tell them Ryan sent you. That's kick caster by MO Burst.
- 1:25OK, everyone loves to talk about vision, the pitch, the funding
- 1:28round. But you know what gets 0 love?
- 1:30The actual product Build. That magical, terrifying phase
- 1:34where nothing works, the docs are out of date, and you've
- 1:37asked your dev team how's it going?
- 1:39For the 47th time today on Slack, That's where Code Story
- 1:43comes in. It's a podcast for startup
- 1:45founders who know that building The thing is the thing.
- 1:48Hosted by NOAA Lab Heart, Code Story goes deep with tech
- 1:51leaders who've been through it, shipping real products,
- 1:54surviving messy launches, and figuring out what actually
- 1:57works. And when you're on the edge of
- 1:59chaos, If you're building now or ever plan to, you'll want these
- 2:03stories in your ear Balls. Search code story wherever you
- 2:07get your podcasts. Or visit codestory.co.
- 2:10Because founders talk vision, but builders?
- 2:13Builders tell code stories. AI.
- 2:34Tremendous. Fernanda, how are you?
- 2:36Everything's great. Thank you.
- 2:38How about you, Ryan? Excited for the 50 episodes?
- 2:41Yeah, I really am. You know, I, I we're talking
- 2:44about it and I, I thought it was a, it was good to do.
- 2:47Maybe just a check in episode on the podcast.
- 2:52We hit 50 episodes really, really quick.
- 2:54I mean, we started this in what, February I think?
- 2:58I think so, yeah. It's cool.
- 3:00So and it's maybe a good opportunity just to to
- 3:03reintroduce ourselves to the audience.
- 3:05You know, I'll just kind of start, you know, I'm Ryan Estes.
- 3:10I am a funded startup founder and entrepreneur with exits.
- 3:14I am an investor and I am in a creator and I am an enthusiast
- 3:17for podcasting and technology. And of course Fernanda from the
- 3:21very beginning has been right in this building the show, booking
- 3:26the guests, getting all the momentum going for the show.
- 3:28And I, I feel like we've done a pretty good job.
- 3:31I'll put it this way. We've, you know, we've worked
- 3:34with 800 different founders and booked them on 15,000 plus
- 3:38podcasts. And one thing I always tell
- 3:41everybody because it's nerve wracking putting yourself out
- 3:44there, it's nerve wracking creating content is that don't
- 3:47judge it until the 100th episode.
- 3:50You know, don't just go out there and do that.
- 3:53So I've had to, you know, take my own medicine a little bit it
- 3:57because, you know, we've we've definitely iterated, but you
- 3:59know, we're halfway to that hundred hundred episode mark.
- 4:03And so I thought it was a good time just to check in and talk
- 4:06about what we've done so far. Sounds like a very good thing.
- 4:11Yeah. So maybe some statistics.
- 4:13So it's 50 give or take. But we started originally we
- 4:17were going to call the show lift and we talked to founders about
- 4:22ways that they they lifted their business, they lifted, you know,
- 4:24their lifestyle. But really it what what happened
- 4:29is the AI height bubble is so vast and so big.
- 4:34It was really the subject we kind of kept coming back to.
- 4:37And so, you know, when we talked about it, it's like, hey, let's
- 4:40just jump in. Let's just have these
- 4:41conversations about AI. And so we kind of pivoted and
- 4:44rebranded the the show almost right from the very beginning
- 4:48and started going after founders that are launching products,
- 4:52especially, you know, we've talked to a bunch of people that
- 4:55are in like just the very beginning launch phase, the
- 4:57first dozen customers or so and see where they're at.
- 5:00You know, so you've been kind of on the front line of doing reach
- 5:04our outreach to the different founders.
- 5:07How is that process gone and what what's been people's
- 5:10reaction? Well, I must say, like most of
- 5:14them get very excited to know like their product is breaching
- 5:17people and like they feel very honored for us to be in touch
- 5:22with them and letting them know. Like we would like to know more
- 5:26about their journey and make an interview so that like we can
- 5:29know more about their stories. I think like excitement is the
- 5:33the main word I would use for them once we reach out.
- 5:37I must say as well, like it's a bit of a challenge to coordinate
- 5:41the time zones. That's the one thing that I
- 5:43think we have bumped into the most.
- 5:46But other than that, like, everyone's thrilled to come into
- 5:49the show. It's really surprising, right,
- 5:52How many founders are, are HQ in Europe and are launching to
- 5:58American markets. I mean, I get it from their
- 5:59standpoint, but they're, this is probably the biggest surge I've
- 6:03seen of like kind of creators outside the United States.
- 6:07And I wonder I I'm assuming that we're going to see a lot more of
- 6:10that, you know, prior. Yes, and go ahead.
- 6:13You can see it like you can see it every week.
- 6:16Like I think in the past few weeks there were a lot of
- 6:20founders based in Europe. But then I don't know, maybe for
- 6:24the past three to four weeks it's been a lot of like Asian
- 6:29countries that we get to get in touch with.
- 6:32So times definitely get like a little bit more tricky.
- 6:36But yeah, I think AI is like reaching everywhere and we're
- 6:40like getting in touch with so much people that I don't think
- 6:44we will be getting in touch with otherwise.
- 6:46AI is like making everyone be friends with everyone.
- 6:51Yeah, and it's like really democratizing the tech stack
- 6:55because, you know, Silicon Valley has resources to
- 6:59unlimited capital, essentially. And so the closer you are there
- 7:04and also, you know, it also has like all of the offshoots and
- 7:07all the, the big shots from the Googles and all the Fang
- 7:10companies that are, are looking for deals.
- 7:13It's I mean, it's the optimal place to be.
- 7:15But now with, you know, the, the cost of development for AI
- 7:19products coming down so fast, pardon me, it really opens up,
- 7:23you know, it's going to be interesting.
- 7:24I mean, I'm, I'm really waiting to see like Africa come on
- 7:28board, you know, because there is so much talent in Africa,
- 7:32Nigeria specifically, that like once they're start to, to
- 7:36contribute and they start launching products and they're
- 7:38able to like market into the US could be a complete game changer
- 7:42for the entire continent, you know?
- 7:44Definitely. I think we'll be seeing that
- 7:47probably very soon, probably more than we expect.
- 7:50I know, I know, it's so cool. I mean, especially the way that
- 7:54like successful AI tools are developing because it, and we've
- 8:00talked about this a lot, but it's like there's kind of two
- 8:02components. 1 is that you just hit one button and automagically
- 8:06it just works, you know, and, and then the other, it's like
- 8:10very single use cases for a specific task.
- 8:14Now, of course you got like the big vibe coding platforms, you
- 8:17got the big automation platforms, you got people that
- 8:19are integrating all these different things.
- 8:21There's those players too, but a lot of the software is like,
- 8:24hey, it's this little thing that solves this one little thing.
- 8:26All you got to do is hit the button.
- 8:28And I think if, if that really proliferates, then you're going
- 8:31to see like truly like, you know, the entire world, you
- 8:35know, mobilizing to create resources for everybody to, to
- 8:39enjoy. It's such a cool time, you know?
- 8:42Yeah, definitely. I think you touched like on a
- 8:45very important point. I think I'm amazed to see how
- 8:48specific apps have been getting like people is so creative, you
- 8:53know, like they are developing so many new tools that I
- 8:57wouldn't even like never think of.
- 8:59But for very niche publics or very specific tasks, as you
- 9:05mentioned, it's just amazing to see how creativity can like
- 9:09actually get exploded with the help of AI and just like sort of
- 9:13make our lives easier. Yeah, I know.
- 9:16It's amazing. I mean, we started Vibe Coding
- 9:19on the podcast maybe three months ago and it was like Bolt
- 9:24was new, Lovable was new, all the these platforms are new and
- 9:29we're just kind of seeing what we could do.
- 9:30And you get kind of sophisticated with the prompts
- 9:33and like you're pulling prompts from different ways.
- 9:36But boy, now it's like it's moving fast.
- 9:39I mean, I'm, I kind of challenged myself to do, to ship
- 9:42one product a week. And I've been on that pace 6-7
- 9:45weeks, you know, So I have like all these little tools, all
- 9:48these little things, I'm putting them into the newsletter like,
- 9:51hey, check this out, check this out, check this out.
- 9:53Because to that point, it's like you have one little, it's almost
- 9:57like novelty products. It's like pet rocks for
- 9:59technology. It's kind of what I'm really
- 10:01interested in right now is just like, here's a little thing to
- 10:04if I can brighten someone's day for 90 seconds, play with this
- 10:07thing, you know, and see if you have something like that pop.
- 10:10Because ultimately like it just some easy hit this button and
- 10:14something cool happens that pops.
- 10:17Then you put a login on there. Then you can monetize the
- 10:20product. Then you have a community based
- 10:22around it, and then you have a brand, you know, which is, you
- 10:26know, it's a lofty goal more than anything else.
- 10:28It's just cool to like, put something into the world and see
- 10:30what people think about it software wise, which prior to
- 10:34now was just extremely cost prohibitive and time
- 10:37prohibitive. But, you know, now it's like you
- 10:39spend 10 minutes on a thing, you're like, that's pretty cool.
- 10:41Let's see what people think, yeah?
- 10:43Absolutely right. Like we have even like created
- 10:46so many things during like our conversations, like if you can
- 10:50multitask that, you know, like create an app while you're
- 10:54talking to someone. And it, it was just so fast.
- 10:57It's so interesting. Like to think of where it'll get
- 11:01us. Like it's so much fun just
- 11:03messing around and creating new tools to make even like your own
- 11:08life easier to make tools for yourself and just like, have fun
- 11:11with them. Totally.
- 11:13Totally. Yeah.
- 11:15I mean, it's, it's really interesting and I'm really
- 11:18grateful to you, Fernando, because we've grown so fast.
- 11:21I mean, right now we've got probably 22, maybe 23,000
- 11:26subscribers, which is unbelievable for starting in
- 11:30February. You know, yeah, that's the law.
- 11:33It's, it's, it's wild and very grateful for the, for our
- 11:37listeners too, and the readers for the, for the newsletter.
- 11:41And of course, that's at AI for founders.co.
- 11:44You can go check that out, but I'm also going to go through a
- 11:47little bit of like kind of what we've done.
- 11:49I mean, we've done let's say 50 podcast episodes plus we've done
- 11:53a bunch of Tik Toks and stuff like that, which is fun.
- 11:56We built out the workshop series, We built out the
- 11:58newsletter. Let me go check out the website.
- 12:01What else do we have on here? I think that's about it, but it.
- 12:09For the time being. Yeah.
- 12:10Oh, absolutely. But people have really
- 12:12responded, you know, and the, the appetite for this is, is
- 12:15very great. And I, I feel like the, the
- 12:20temperature is changing a little bit.
- 12:21In the beginning, I, I really wanted to spend a lot of time
- 12:24thinking about should we do this?
- 12:25Should we not do that? And just, I think I've been
- 12:28overwhelmed with the enthusiasm and energy of like what people
- 12:31are building. You know, there's like some kind
- 12:35of apocalyptic future that's always in the in the mist out
- 12:39there somewhere. And it's easy to get enraptured
- 12:42with that. But what you don't see is that
- 12:43like, there's also a utopia and there's also just the world
- 12:46we're going to end up in. But what you don't see is all
- 12:50the little steps ahead of like everything that's coming and
- 12:53that we're seeing right now at this accelerated pace, you know?
- 12:57So that's been really, really cool.
- 13:01What else have we done? You know, I wanted to mention
- 13:04too, there was a great podcast with Theo Von and Sam Altman
- 13:08that came out yesterday. And I don't know if you checked
- 13:11out much of Theo's stuff. Have you?
- 13:13No, I haven't, but I'm sure you're going to go and check
- 13:16them out. He's a comedian and he's a total
- 13:19goofball and kind of thinks very childlike, you know?
- 13:23And he's interviewing Sam Altman.
- 13:25I mean, he interviewed Trump on the podcast.
- 13:28It was talking about Trump's brothers cocaine addiction.
- 13:31I mean, he's pretty, he's a wild guy, but he's interviewing Sam
- 13:35Altman, you know, and I could hear a lot of like Theo's kind
- 13:40of anxiety and like uncertainty and fear about this whole thing
- 13:45that's coming. And I, I really related to it,
- 13:47you know, because as much enthusiasm and excitement I have
- 13:50there is like, the pace of this movement is like staggering, you
- 13:56know, I mean, the folks that we talk to all the time, you know,
- 14:01when, when you're looking at products and you're looking at
- 14:03tons of products, you know, reaching out to a bunch of
- 14:05different founders, what are, what are the products that are
- 14:07really like interesting to you? All of them I need like
- 14:14something new amazes me everyday.
- 14:18Like I said, as I mentioned, I am surprised as how creative
- 14:23people is to create like so specific tools and like every
- 14:29time I look at something, I think of someone, you know, like
- 14:32with every product and I go and look, I, I can think of someone
- 14:37that could use that tool. I even like text you every once
- 14:41in a while like, Hey, check this out.
- 14:43I think this could come in super helpful.
- 14:46And I'm like that like 90% of the time, like with every tool I
- 14:50go and look, I send it over to someone because I'm sure like
- 14:54someone could benefit from it. And I think that's the thing
- 14:58that amazes me the most, like how specific and how creative
- 15:02people is to think of new tools. Not not like the creation of the
- 15:07tools, which is also amazing I'm sure, but like of thinking the
- 15:12problem it could be solving. Yeah, totally.
- 15:17It's incredible. We, we spoke to so many amazing
- 15:19people that are, they're using AI native tools to build AI
- 15:23native solutions, which is cool. We've talked to people that
- 15:27build platforms so other people can build on top of it.
- 15:32You know, we've met people that had existing businesses that are
- 15:35now using AI as a wrinkle and, or as like a selling point, you
- 15:39know, to, to amplify what they are already doing.
- 15:42It's really, it's just so fascinating.
- 15:44I'm, I'm enjoying it so much. It's so cool.
- 15:47I mean, I'm putting out like two or three episodes a week, which
- 15:52is a crazy clip. I don't know how how long we'll
- 15:55keep this, this rhythm up, but probably forever because I, I
- 15:58mean, I just love it so much. It's so cool.
- 16:01And I also want to give shout out to our sponsors because
- 16:04we're getting a lot more inbound inquiry about that, you know,
- 16:08shout out to kick caster, shout out to MO Burst, shout out to
- 16:11code story. What's up, Noah?
- 16:14You know, and we're getting more and more inquiries about
- 16:16sponsorship opportunities and, and honestly, you know, I think
- 16:20we've been very selective and we'll be very selective because
- 16:24I'm kind of protective of the audience we have, you know, our
- 16:26audience is probably 90% founders.
- 16:30You know, I'd say at least half of those are funded.
- 16:32You know, so it's like these are folks that don't have time for
- 16:36McDonald's ads or GEICO ads or something like that.
- 16:39But really I want to be able to find resources that can serve a
- 16:43founder community. You know, I think people come to
- 16:46the podcast because, you know, they're looking for tools that
- 16:49will help their life, you know, and so I think there's a little
- 16:53responsibility of with that. And I think as we kind of grow
- 16:56and build out more sponsorship opportunities, that's going to
- 17:00be considered pretty heavily, you know, so the sponsors we
- 17:03have now, you know, super happy to, to have that support and,
- 17:07and to be able to, to create content.
- 17:09I mean, it's, it's great. One thing I wanted to do is I
- 17:13was just going to go through and do a little recap of some
- 17:15highlights, at least from me. So go ahead.
- 17:19So probably my favorite episode so far, and no disrespect to
- 17:23anybody else, was Nikhil from Vapi.
- 17:27And I'll I'll tell you why. That dude just look cool, man.
- 17:31I was like, God, I I wish I had cool long hair like that and he
- 17:36had a cool shirt. It's just like a great energy.
- 17:39I mean, it's been cool to get to know him and, and, and bro down
- 17:43a little bit and the, the product that he's using.
- 17:46I think we've probably interviewed two or three people
- 17:48that have actually built tools with VAPI.
- 17:50I mean, he really is on the, the forefront of audio agents with
- 17:54AI. So that was a really cool
- 17:56perspective and especially our conversation because for
- 17:59whatever reason, I was feeling extra philosophic and like
- 18:03catastrophic. So I kept hitting him with all
- 18:05these doomsday scenarios and he was just like laughing it off
- 18:08and rolling with it. And it's so.
- 18:09Fun, it sounds like. Yeah.
- 18:15Another one I really liked was Mariana Padilla.
- 18:19She's with Hackerverse dot AI. And largely that was because I
- 18:23thought it was a cool like Inverse where she creates teams,
- 18:28like red teams that will go attack the AI to see if they can
- 18:32break it, you know, and then deliver the results back to the
- 18:35product so that they have kind of a seal of approval.
- 18:37Like Hackerverse couldn't get into our product.
- 18:40But I just love that idea 'cause you were so accustomed to seeing
- 18:43like, oh, the machines are attacking the humans or
- 18:46something like that, the bots. But in this case, it's like
- 18:49revenge of the humans. The humans are attacking the
- 18:51bots. I just, I love that kind of
- 18:53angle. It sounds very interesting as
- 18:57well. Yeah, couple other.
- 19:01It stood out. Aaron Painter was fantastic.
- 19:05Every once in a while, you know, we'll interview people that are
- 19:08absolute true pros with podcasting or interviews and the
- 19:14his ability to to speak with clarity and brevity and
- 19:20concisely was incredible. I think one thing that I love
- 19:23about podcasting is you get to become kind of a connoisseur of
- 19:29conversation, you know, where you can hear people that have
- 19:34real virtuosity. And I, I truly believe that
- 19:36that's a capability. Like in the same way, you know,
- 19:41you could happy boss or like Beethoven and have virtuosity
- 19:45with the piano or your Prince or your Jimi Hendrix, you got
- 19:48virtuosity with a guitar. I think that some people can use
- 19:52their their conversation virtuously and you, you can
- 19:58probably everybody can relate to this.
- 19:59When you're having a conversation with someone like
- 20:01that, the back of your neck starts tingling and you're like,
- 20:03whoa, whatever is in your brain is vibrating through your, your
- 20:08vocal cords into the air. And it's like affecting me like
- 20:11I can like, I'm getting it, you know, And I'm not saying I was
- 20:15getting chills listening to Aaron Painter to.
- 20:18Speak almost sounds like. But I was very impressed with
- 20:24his like poise and his ability to like deliver on an interview.
- 20:27It's really cool and kind of inspirational, you know?
- 20:30Yeah, And I think that's something that's very hard to
- 20:33achieve online. You know, like, it's way easier
- 20:36to like sort of have a presence when you're like face to face
- 20:41with someone, like in the real world.
- 20:43But then to have the presence online, I think it's something
- 20:47to be respectful for. It definitely is a virtue.
- 20:52Yeah, You know, a couple of other things that stood out.
- 20:55You know, I just interviewed Seva.
- 20:57He was fantastic, great guy, but a little bit older, you know,
- 21:01and I love speaking to people that are like generation above
- 21:04me, you know, or a generation or two.
- 21:07I feel like the perspective is, is really, really interesting.
- 21:10And when he was talking about really kind of being in Silicon
- 21:13Valley from like the late 80s all the way till now, I mean,
- 21:17what he said really stuck with me because it's like, it's like,
- 21:20OK, you've seen the rise of personal computing, the birth of
- 21:23the Internet, the.com burst Web 2 Point O cloud, and now AI.
- 21:30And the question was like, you know, what's been the most
- 21:32exciting time like in technology with all of that advancement,
- 21:37all those leaps and bounds? He's like, right now.
- 21:41He's like, all right. Yeah.
- 21:47You know, cool. Another thing, I think it's been
- 21:49really cool that we've had so many women founders.
- 21:53You know, I, I there, there's always kind of a trope and I it
- 21:56maybe it's true, but that like women are somehow overlooked in
- 22:01STEM, in science, technology, you know, entrepreneurship, like
- 22:06all these things that somehow women aren't being represented.
- 22:10And I always was kind of like, man, I know so many cool women
- 22:14doing so many cool things in, in business and in STEM.
- 22:18And I feel like the podcast has really represented that.
- 22:20Like we've had so many women founders that are like dynamic
- 22:24and strong and smart. It's just I, I wonder, and I'm
- 22:28not discrediting people's experience because I'm sure
- 22:30there are, you know, still pigs out there that make it weird for
- 22:33women. But man, the the creativity and
- 22:38entrepreneurial spirit and women is alive and well on this
- 22:40podcast at least. Man, we've had some really
- 22:42strong ones, especially the last couple of weeks.
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- 24:01defining together. And, you know, I actually try
- 24:07and look for women when I'm looking for products and I try
- 24:10like to e-mail them first because I know, I know it's like
- 24:13hard for women to like get their boys out there in every
- 24:18industry. So it's it's amazing.
- 24:21Well, I appreciate that. I appreciate that because it's
- 24:24it's important. You know, it could become the
- 24:26Bros Club really quick and nothing wrong with the Bros club
- 24:31either. But it is really cool.
- 24:32You know, Emma or L was amazing, Jenna was amazing.
- 24:37And that was just last week. There's so many the Europeans
- 24:41that's been really interesting. But I think more than anything,
- 24:43too, it's digging deeper. You know, I think one thing
- 24:47about learning how to be a good interviewer, which I feel like
- 24:51I'm a student of, I want to be good at this is, is that just a
- 24:55simple question of like, tell me more about that.
- 24:58Tell me more about that. And what happens is then you get
- 25:01to really the, the, the, the bones, the, the scaffolding or,
- 25:07or we'll say the, the marrow of the bone, the empty bone, you
- 25:11know, what's in the middle. And so many times there's been
- 25:14so many stories of like, oh, yeah, I grew up in the jungle.
- 25:18You're like, what? Or oh, yeah, I got some
- 25:22presidential award from the president of Italy.
- 25:24You know, that was Al, you know, had great.
- 25:28It caught conversations about meditation, one, because I
- 25:31really like that subject matter. But people will talk about
- 25:34meditating. It's like, no, no, no, tell me
- 25:35more about that. And then that becomes the whole
- 25:38episode because, you know, it's it's really interesting
- 25:41experiences. I mean, what was his name?
- 25:45Steven, you know, talked about his UFOUAP experiences, you
- 25:51know, and that he may have been channeling them in his
- 25:54meditation. I'm like, dude, I'm opened for
- 25:56that. But I think that's the other
- 26:00thing that oftentimes gets overlooked is there's like a a
- 26:04Linkedinification of like business where you're supposed
- 26:08to be like some kind of, you know, robot that has that has
- 26:14pithy quotes and is like gung ho capitalism.
- 26:18But especially founders are creative, sensitive people and
- 26:22they have interesting lives and interesting backstories.
- 26:25And like, I think as we get into the next 50, that's going to be
- 26:29the, the challenge I put on myself is that, you know, let's
- 26:32really go in and find out who these folks are as people, Like
- 26:35what, what are the inner mechanisms that make them tick?
- 26:39And a lot of times I think they're probably a little bit,
- 26:41they might be a little embarrassing, they might be a
- 26:43little weird or whatever. But I think we all could relate
- 26:46to that because we got the embarrassing and weird things
- 26:48inside of us that, you know, when you hear people relate to
- 26:52that, then it's like, wow, look at this guy, you know, raised
- 26:55$88 million and has a blockbuster product, but he's
- 26:58got the same little weird quirks that I do.
- 27:00I think it's inspirational for a lot of founders and a lot of
- 27:03creators that, you know, in the beginning, you got to really
- 27:06overcome. You got to really be brave, I
- 27:08think. Absolutely.
- 27:10That's so true. Like every time you get, like,
- 27:14to relate to someone that you admire, it just feels so much
- 27:18more real and like, yeah, you get like, the sense of like, you
- 27:21can accomplish a lot more than you could everything right,
- 27:25Like. Yeah, to relate to someone, I
- 27:28think it's very powerful. And not everyone has that
- 27:31ability to like get to the core of the story.
- 27:34And I think definitely that's something that you you have you
- 27:38have on yourself. You ask the right.
- 27:40Questions. Thanks Fernanda.
- 27:42I I got room to improve, but it's, it's a fun process to
- 27:45practice, you know, like being able to be introduced to
- 27:49somebody and then connect deeply by the end of a 45 minute
- 27:53conversation. It's magical, you know, it's,
- 27:57it's, it's amazing. It's, I think it like brings out
- 28:00like our, our highlights, really kind of our most noble human
- 28:04characteristics, which is the ability to connect, you know,
- 28:08especially when we're in, like you said, we're talking to
- 28:10people that are in London, we're talking to people that are in
- 28:13Singapore, we're talking to people that are in Israel.
- 28:15We're talking to people all over the planet.
- 28:18But because of this weird world we live in, you can actually
- 28:21make genuine connections. And I really felt like I have
- 28:24with, with a lot of these folks, you know, the, the other theme
- 28:29that keeps coming up and I'll be interested to see if it
- 28:31continues is just Stoicism. And I, I suppose it's maybe it's
- 28:37no surprise, but for people that come across Stoicism as like a
- 28:41philosophy, it's very liberating, you know, and I, I
- 28:45think probably the people that are looking for, they're looking
- 28:48into the world with their eyes and with their hands and their,
- 28:52the, their sounds, the tendrils of like, how can I make this
- 28:56thing that's so hard? You know, being a founder is so
- 28:59hard. Being, putting yourself
- 29:00creatively into the world is so hard that you, you need fuel.
- 29:05And like, if you find stoicism, my gosh, that's the fuel you
- 29:10need because it's, it's unapologetically neutral.
- 29:15It's just, it's like, yes, it is hard.
- 29:18So what there's always kind of this challenge.
- 29:21It's not trying to like solve any problems for you.
- 29:25Rather it's like, yeah, problems exist.
- 29:27What's up now? You know, So it, it's really
- 29:30cool to see that. I would say 90% of the guests
- 29:35have talked about Stoicism as being like an important thing in
- 29:38their life. And there was probably for a
- 29:40while I was asking everybody, you know, if you could live in
- 29:43any era besides this one or the future, which era would it be?
- 29:49And like half of the people were like Rome, ancient Rome.
- 29:55And then and then another 25% were like the 70s.
- 30:00I was like, wow, so many people wanted to live in the 70s.
- 30:04That's interesting. And that, you know, like
- 30:07understood like a pattern there. Like why did they choose those
- 30:11two eras? I don't know.
- 30:14I mean, I think the Rome thing comes from the Stoicism thing,
- 30:18you know, like they're like, Oh yeah, that was, you know, I want
- 30:21to be around Seneca and all the, you know, Pablo Augustus and all
- 30:27these guys that they want to be around the Stoic.
- 30:29So that makes sense. Plus there's also that meme that
- 30:31went around that, you know, men think about ancient Rome like 25
- 30:35times a day. Yes.
- 30:37So it could be part of it too. Probably.
- 30:42But you know, it a couple of things too.
- 30:44I want to talk about some experiments I've been doing as
- 30:47far as YouTube. YouTube's really hard to build
- 30:50an audience on. You know, the, the, the whatever
- 30:5420,000 plus Subs we have, I mean, 300 of them are on
- 30:58YouTube. And we've had some shorts that
- 31:00have done really well. We've had certain episodes, the
- 31:03Fernanda episodes, I'm not surprised, do really, really
- 31:07well for us, but some don't. And so it's like trying to
- 31:11figure out the algo of YouTube has been kind of a fun nut to
- 31:15try and crack, you know. So a couple of things I've done.
- 31:18I did kind of a standardized classic pointing at words thing
- 31:22YouTube thumbnail. I was doing kind of this cartoon
- 31:26motif with robots in the background and that did pretty
- 31:30good. And then I alt I changed that to
- 31:32like a hyper realistic image. I think there's something kind
- 31:35of, you know, you know, finger on the nose about like using all
- 31:39these AI generative things for the AI podcast is kind of a wink
- 31:43at everybody. And, and so I would say like,
- 31:46OK, you know, where would you be?
- 31:48And then like the 70s, so I put them in the 70s for the
- 31:51thumbnail, you know, and then of course, I'm always like making,
- 31:54you know, myself much more attractive in the thumbnail than
- 31:58I am because why not? You know what I mean?
- 32:03It's like I'd put a picture in there and do like OK, regenerate
- 32:07this hyper realistic and it would give me this image back.
- 32:09I'm like make him 25% more attractive.
- 32:13Like what are we doing so then? It's I'm definitely I'm there
- 32:19and paying more attention to those images because I don't
- 32:22think have notice like that much detail on them.
- 32:26Yeah, so, you know, I'm really playing with and experimenting
- 32:29with the thumbnails because I know that has a big, that's a
- 32:33big thing on YouTube, you know, And when you go back and look, I
- 32:36try and thread like, OK, what are our big hits?
- 32:39You know, with the subject lines?
- 32:42I'm doing a lot of hooks on the subject lines just to get people
- 32:45in the front door. You know, AL's podcast had a
- 32:48bunch of spins. James Flynn, he was in what?
- 32:54He was in Ireland. He had a bunch of spins.
- 32:58That was really cool. Our podcast had a big one.
- 33:03I mean, shout out to Jake and Vince.
- 33:05We've done a couple of episodes with with Jake's an old buddy of
- 33:08mine, but like that dude just speaks in pure poetry.
- 33:11He's like one of the most musical persons I know and an
- 33:14experienced podcaster and just so fun because he's got just
- 33:17enough of a sardonic take on everything that is he.
- 33:21He is also one of the whole most hilarious people.
- 33:24So shout out to him. We're going to have Jake back
- 33:26on. He always does.
- 33:26Well. Who else did we have?
- 33:31Oh, Omni Key, He was amazing. Hikaru, you know when he was
- 33:35talking about like his grandfather and stuff.
- 33:38Unbelievable. So cool.
- 33:43So like, I'm amazed at the how detailed you remember the
- 33:47conversations with each of your guests.
- 33:51Yeah, yeah. I mean, they're so unique and
- 33:53distinct that our number one most highest performing episode
- 33:59was with Ledge. And he's from what's the name of
- 34:03his company? I don't want to say it wrong.
- 34:04I'm going to find it real quick. It's listen Network and he does
- 34:09podcast advertising. So he turned on the juice for
- 34:13for the for the interview and boy, did it work.
- 34:16I mean, it was a massive spike of listeners for that episode,
- 34:19which was really cool. Shout out to Ledge.
- 34:21I love that guy. He was, it's cool.
- 34:25So, yeah, you know, I, I mean, I feel like that's a good recap of
- 34:29the 1st 50 episodes. We could call that a season.
- 34:31Maybe we'll be in call this season 2.
- 34:34But if we did, you know, February, March, April, May,
- 34:36June, July, 6 months, 50 episodes and six months is
- 34:39pretty crazy. You know it.
- 34:41It's not. That's a lot of recording.
- 34:44I have a question. How many camera batteries do you
- 34:49use per day? I mean, recording 50 episodes in
- 34:52six months, that must be like a number.
- 34:55I think the record is five. I went on to the fifth battery.
- 35:01That's amazing. Yeah, I, I tried to move
- 35:04everything to Tuesday. So now I'm doing 4 interviews on
- 35:10Tuesday. But which, you know, the first
- 35:15week I looked at the calendar, I was like, whoa, this is, this is
- 35:19a lot. But I was so jazzed and like, I
- 35:21just, it just feeds me, you know?
- 35:23So that seems to be better to block one day and really bang
- 35:27out a bunch of episodes as opposed to kind of putting them
- 35:32in between, you know, the rest of my day.
- 35:34That seems to work pretty good. How about goals?
- 35:37What do you have for goals for the next 50 episode?
- 35:40What would you like to achieve? Oh, I think getting more like
- 35:49getting in touch with more people and being able like to
- 35:54reach like bigger founders. Yeah, bigger.
- 36:00How do you like bigger? Like bigger companies?
- 36:04Yeah, it's going to be kind of hard.
- 36:06I mean, we've got some. It would be cool to have
- 36:10founders from unicorns for sure. That would be great.
- 36:12And I feel like we're in striking distance, of course.
- 36:15I mean, if we had 0 listeners, and we certainly did and signed
- 36:18a bunch of interviews. Shout out to those people for
- 36:20believing in this right from the beginning.
- 36:23But even with with 0 listeners, I feel like I can put on as good
- 36:28a podcast as anybody. And I would love to have those
- 36:31conversations because we have had, you know, companies that
- 36:34have raised hundreds of millions of dollars and have billion
- 36:36dollar valuations. But to really lock in on some of
- 36:40these, like major players would be really cool.
- 36:44I think that that would be like one of my main goals for the
- 36:47next 50 episodes. Like now I think a lot of people
- 36:50like, well, I, I, I don't think like lots of people know the
- 36:55podcast now. So I think he will be like
- 36:58easier to reach, like beat your companies.
- 37:01Yeah, look at that little horse. Yeah, she wanted to come say hi.
- 37:08Totally, Yeah, that's a great goal.
- 37:10I, I would love to get the audience up to 50,000, but I'd
- 37:15also like, I'm going to put a little bit more effort into the
- 37:18social aspect and getting some of those clips out.
- 37:21That's, that's been the hard thing to do with like kind of
- 37:23the, the production that we're putting out is getting the
- 37:26shorts published. So I'm going to work on that and
- 37:30really work on a couple of different things.
- 37:32What I've been doing the last few episodes too, is I'll talk
- 37:36to the guest before we air and I say, Hey, we're going to, I want
- 37:38to hear your story. We're going to go into your
- 37:40story. But also we could do this little
- 37:43short on YouTube where it's like, give me a step by step
- 37:46instructions of something you're an expert in that can help other
- 37:50founders. And we, I did one of those that
- 37:53was with James and like he, he 10X the, the viewership on, on
- 37:58YouTube with that, you know, because it's like, I think it
- 38:01was what, 2 minutes, 3 minutes, 4 minutes.
- 38:04But then everything, all the content you're getting isn't
- 38:07necessarily a podcast. Rather it's like, Hey, do these
- 38:09things like this. And you can expect this outcome,
- 38:13which I think, you know, for the listener becomes just like super
- 38:15valuable because, you know, because our listeners are so
- 38:20many founders and entrepreneurs and they're all looking for tips
- 38:23and tricks. And I'm talking to people that
- 38:24are so successful. It's like, why not just add that
- 38:27like extra little bit Now? So far everyone's been really
- 38:30enthusiastic about it. And that sounds like a very
- 38:34interesting like sort of clips to listen to and short like if
- 38:39you get like that out of every interview, it would be of great
- 38:44success. Totally amazing.
- 38:48Well, Fernanda, this has been so fun.
- 38:49I I think we'll get to another 50 by Christmas and then we'll
- 38:53we can then we can safely judge ourselves to see what kind of
- 38:57show we've created. Let's find out.
- 39:01Looking forward to it. Thanks Fernanda.
- 39:05Hey founders, let me ask you this.
- 39:07Are you building with AI or getting left behind by it?
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