360: Encore Episode! Hosting Consumer Coffee Classes: 7 Tips for Success

Keys To The Shop : Equipping Coffee Shop Leaders · Aug 2, 2022 · 39m

In the shop we serve people the product of our own training and understanding. We also sell them ideas of what coffee can be and our customers will frequently be frustrated at the gap of quality between the shop and their kitchen. This is where consumer coffee classes come in. Before the pandemic we were already seeing a rise in consumer education, but now it has truly gone from novel pursuit to an absolute necessity. I believe every shop should have some form of coffee class for their customers to help equip them to brew your roasted coffee well and also to deepen their appreciation for what…