Latest / Earn Your Leisure / EYL #165 Tax Deductions, Marketing, & Keys to Business

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EYL #165 Tax Deductions, Marketing, & Keys to Business · Earn Your Leisure

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  Speaker 2: Think about that right for I'm just Augusta.
• 1:00
  Speaker 3: But like how many sports downds like, we went to
• 1:02
  Speaker 3: Michigan this year, right the entire city of ann Arber
• 1:07
  Speaker 3: is based.
• 1:07
  Speaker 2: Around Michigan football pretty much.
• 1:09
  Speaker 3: When we had to park, we have to pay one
• 1:11
  Speaker 3: hundred dollars to park in somebody's grass. Right, They're not
• 1:15
  Speaker 3: writing that off on their tax on their tax returns
• 1:17
  Speaker 3: because they're saying, all right, how many home games do
• 1:19
  Speaker 3: they have a year?
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  Speaker 2: Probably like seven.
• 1:22
  Speaker 3: So imagine if they get like ten cars to pay
• 1:25
  Speaker 3: one hundred dollars, that's one thousand dollars every Saturday, they
• 1:28
  Speaker 3: got seven or eight SATs, six or seven saturus seven grand.
• 1:31
  Speaker 2: That's just cash flow.
• 1:34
  Speaker 4: My graduates from my school being forced back. Drop bag
• 1:39
  Speaker 4: drop Mike, drop back, drop drops.
• 1:53
  Speaker 5: All right, guys, welcome back. This is nostalgia.
• 1:57
  Speaker 3: Don't adjust your cameras, don't adjust your TV screens.
• 2:01
  Speaker 2: It's just us.
• 2:02
  Speaker 5: That's a fact, man, it's nostalgic. You know, if you're
• 2:05
  Speaker 5: a Day one supporter, Day one erner, you know that
• 2:09
  Speaker 5: the first I believe six first at least five or.
• 2:12
  Speaker 2: Six business was number eight.
• 2:15
  Speaker 3: So yeah, first eight nine episodes, it was just us
• 2:18
  Speaker 3: and it's our first time together down here.
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  Speaker 5: Yeah, I think so. So you know that's how the
• 2:24
  Speaker 5: original format of Ernlesia was just me and Troy, and
• 2:28
  Speaker 5: then you know we switched, We switched formats a few times,
• 2:32
  Speaker 5: and of course you know er your Lisia took over
• 2:35
  Speaker 5: the whole entire world and linked up with some of
• 2:38
  Speaker 5: the biggest celebrities of all time. Your Master Pig, your
• 2:41
  Speaker 5: DJ khalisr Rick Ross, you name them, Mark, Mark Cuban.
• 2:49
  Speaker 5: It just became a cultural phenomenon and just kind of
• 2:51
  Speaker 5: took over. But we never lost the key essence of
• 2:56
  Speaker 5: what has gotten us here. And you know, we we
• 3:01
  Speaker 5: pay attention to what people say and people have always
• 3:04
  Speaker 5: asked for you know, every nine and then let's get
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  Speaker 5: back to where it originally started. So this is it, man.
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  Speaker 5: You know, we we reached the mountain top and we're
• 3:14
  Speaker 5: coming back down and we just you know, we're gonna
• 3:18
  Speaker 5: give this this episode where it's just gonna be very
• 3:21
  Speaker 5: nostalgic how we first started, where we're just gonna give information,
• 3:25
  Speaker 5: but we're gonna walk you through our journey of where
• 3:27
  Speaker 5: we are now and give you some gems that we
• 3:31
  Speaker 5: are actually applying in real time. Provide the information, and
• 3:38
  Speaker 5: we're gonna do it.
• 3:39
  Speaker 2: We're gonna get to it as a fact, man.
• 3:41
  Speaker 3: You know, the model, as we learn, we teach, and
• 3:43
  Speaker 3: so we've learned a lot since we last did one together,
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  Speaker 3: and so it's time to give back some of this information.
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  Speaker 2: That we acquired and do it in real time.
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  Speaker 3: You know, it's the end of the year, and so
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  Speaker 3: it's gonna be very fitting that we can give some
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  Speaker 3: some gems that they could.
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  Speaker 2: Potentially use for the years out. Yeah.
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  Speaker 5: Yeah, so you know, strapping your seat else, ladies and
• 4:00
  Speaker 5: gentlemen get to it. So the first thing that we're
• 4:03
  Speaker 5: going to talk about, you know, we changed the game
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  Speaker 5: last year. Shout out to our CPA, Miss Business. We
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  Speaker 5: did a dope episode and she spoke about, uh, you know,
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  Speaker 5: the six thousand pound rule and uh after that that
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  Speaker 5: just went viral. Everybody who's talking about the six thousand
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  Speaker 5: pounds rule and how you can deduct that. So if
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  Speaker 5: you're not familiar with the six thousand pound rule, it
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  Speaker 5: was a rule put in place really, you know, they
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  Speaker 5: used to call it the SUV rule, where you know,
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  Speaker 5: you can take a deduction if you purchase a vehicle
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  Speaker 5: over six thousand pounds and obviously, you know vehicles over
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  Speaker 5: six thousand pounds, trucks, SUVs, things of that nature. So
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  Speaker 5: you know, you're talking about the end of the year
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  Speaker 5: tax planning and that's something that you know, kind of common, but.
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  Speaker 2: They thought it was just stunning with the Rangers.
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  Speaker 5: Yeah, so but we're gonna we're gonna bring it full
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  Speaker 5: circus with this one because we are utilizing that one again,
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  Speaker 5: but this time it's a little different. So just to
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  Speaker 5: kind of give you some idea of how that the
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  Speaker 5: six thousand pounds will work. So vehicles over six thousand pounds,
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  Speaker 5: you can deduct up to twenty five thousand dollars in
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  Speaker 5: the year that you actually purchased the vehicle. So you know,
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  Speaker 5: you buy one hundred thousand dollars car, one hundred thousand
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  Speaker 5: dollars car in cash, Now you can deduct twenty five
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  Speaker 5: thousand dollars, but it has to be for business use.
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  Speaker 5: That's extremely important. So you could look at that and
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  Speaker 5: say that's the only twenty five thousand, like, you know,
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  Speaker 5: what about the other seventy five thousand. So there's a
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  Speaker 5: couple of different ways how you can get the full
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  Speaker 5: one hundred percent deduction. So a you can finance the car.
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  Speaker 5: So if you finance the car, you're paying like monthly payments,
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  Speaker 5: then you can spread that out and the deduction carries
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  Speaker 5: with you for twenty four months. So that's one way
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  Speaker 5: to not pay for it all up in front, actually
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  Speaker 5: finance it which obviously you're paying a lot lower on
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  Speaker 5: the monthly side, and then you can you can take
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  Speaker 5: those deductions over the course of twenty four months. But
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  Speaker 5: there's an exemptions. There's a few exemptions to the rule
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  Speaker 5: where you can get one hundred percent. Yeah, there's a
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  Speaker 5: few exempts to the rule where you can get one
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  Speaker 5: hundred percent deduction in the year that you actually purchased this.
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  Speaker 5: So one is a pickup truck, another is a delivery vehicle.
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  Speaker 5: Another one is a shuttle van, which is nine passengers
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  Speaker 5: but behind the driver.
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  Speaker 3: It was very key that y'all know that the driver
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  Speaker 3: cannot have access to the roll behind them.
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  Speaker 2: It has to be separate.
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  Speaker 5: Yeah, So the shuttle van is interesting for us, and
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  Speaker 5: this is something that this is what we're going to
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  Speaker 5: focus on for this conversation. The shuttle by the shuttle
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  Speaker 5: van is so interesting for us is that you know,
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  Speaker 5: shot to Atlanta. You know, we spent a lot a
• 6:46
  Speaker 5: lot of time in Atlanta and shot to everybody that
• 6:48
  Speaker 5: was that invest fest, and you know, when we was
• 6:50
  Speaker 5: out and invest fast, and you know, you got to
• 6:51
  Speaker 5: start to move around a little differently after a certain
• 6:54
  Speaker 5: amount of time, Like you know, when you reach a
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  Speaker 5: certain level whe people might know you, or you reach
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  Speaker 5: a certain level of you got a lot of people
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  Speaker 5: that travel with you. Ubers Uber excels is not really
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  Speaker 5: the best way to go about it, you know, hour
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  Speaker 5: at three o'clock in the morning, four o'clock in the morning.
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  Speaker 5: It's not really A it's not really the safest way
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  Speaker 5: to go, and B is not really even the most
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  Speaker 5: convenient way to go. So we got turned on shout
• 7:20
  Speaker 5: out to just go, just go.
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  Speaker 2: What up?
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  Speaker 5: You got to give him.
• 7:23
  Speaker 2: Ausac, that's the brot.
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  Speaker 5: Yeah, So we got turned on to these sprint events,
• 7:29
  Speaker 5: and we got turned onto the spread events in Atlanta,
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  Speaker 5: And it's a really dope way to travel because now
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  Speaker 5: you can get like ten people depending on how big
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  Speaker 5: the sprint event is.
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  Speaker 3: And people, if they ever seen us move, they know
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  Speaker 3: that we have at least seven people with us at
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  Speaker 3: all times.
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  Speaker 2: There's no excel that's going to pick us up.
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  Speaker 5: Yeah, So now you can get a bunch of people
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  Speaker 5: in these sprint events. And we've been taking these sprint event.
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  Speaker 5: We just had one in our basel in Miami. I
• 7:54
  Speaker 5: think you had one in La right, yep, we got
• 7:56
  Speaker 5: one in La And every time we go to Atlanta.
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  Speaker 5: That's how we move around. It's like, all right, instead
• 8:01
  Speaker 5: of just buying cars and having them in Atlanta, that's
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  Speaker 5: kind to be kind of a waste. And then instead
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  Speaker 5: of just renting a bunch of SUVs. We we don't
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  Speaker 5: want to drive. That's what I was saying before too,
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  Speaker 5: like we're driving cars and stuff like that. That's not
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  Speaker 5: really the best way to go about it. We're busy,
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  Speaker 5: we gotta prep for things, can't just be driving cars
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  Speaker 5: in traffic. So now we got turned on to the
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  Speaker 5: sprint events. So fortunately for us, we had a pretty
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  Speaker 5: decent year financially. So we're at the end of the
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  Speaker 5: year and we're like, all right, we got to figure out,
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  Speaker 5: you know, how to get you know, some tax deductions,
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  Speaker 5: how to save money on taxes, because it's like if
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  Speaker 5: not if you just take the money and cast you
• 8:32
  Speaker 5: want to pay taxes on it. So we come up
• 8:35
  Speaker 5: with the idea of you know what if we buy
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  Speaker 5: a sprinter.
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  Speaker 2: Yeah.
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  Speaker 3: Well, and and so the idea wasn't a new idea
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  Speaker 3: because last year we did it when we got our
• 8:44
  Speaker 3: eighteen wheeler. Well, that was different situation to be a
• 8:47
  Speaker 3: different situation, and obviously we've seen it with the cars.
• 8:50
  Speaker 3: So it was like, all right, well we have the
• 8:52
  Speaker 3: mindset to say, all right, this is another way that
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  Speaker 3: we can appreciate our income. All right, let's go this route.
• 8:58
  Speaker 3: You know what I'm saying. So we just we ain't
• 9:00
  Speaker 3: we invented wheel. We just added an adjustment to it.
• 9:02
  Speaker 5: Yeah, the eighteen wheel is another way to go. We
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  Speaker 5: did that last year. So it's like, all right, this year,
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  Speaker 5: let's invest in a sprint event. So the sprint event
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  Speaker 5: makes sense for us for a few different reasons. A.
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  Speaker 5: Like I said, we're in Atlanta all the time, So
• 9:18
  Speaker 5: now we actually have a vehicle in Atlanta. Every time
• 9:21
  Speaker 5: that we go to Atlanta, we can move around how
• 9:23
  Speaker 5: we want to move around. B. If you see what
• 9:28
  Speaker 5: we did with the eighteen wheeler, probably the best part
• 9:33
  Speaker 5: of that whole situation is the promo, Like we put
• 9:36
  Speaker 5: we put eyl University on the side, we put Ni
• 9:39
  Speaker 5: Lesion on one side, and we put our emojis on
• 9:42
  Speaker 5: the back. And the eighteen wheeler travels all across the country.
• 9:46
  Speaker 5: So now it's become kind of like an urban legend
• 9:48
  Speaker 5: where you see it in Mississippi, you see it in Texas,
• 9:51
  Speaker 5: you see it in Oklahoma. And California, every everywhere all
• 9:54
  Speaker 5: over the country. You see the Arnalisia eighteen wheeler on
• 9:58
  Speaker 5: the highway. So it's great, so moving billboard. So we said,
• 10:02
  Speaker 5: all right, we're gonna be in Atlanta a lot, why
• 10:05
  Speaker 5: don't we buy a sprint event where it can give
• 10:08
  Speaker 5: us transportation, but then also we can put our logos
• 10:12
  Speaker 5: on it. It's moving billboard once again in one of
• 10:18
  Speaker 5: our biggest markets. You know, is something that people see
• 10:21
  Speaker 5: on the road and it's oh or in Alesia. That's
• 10:23
  Speaker 5: a vibe. That's one Our merch is based in Atlanta also,
• 10:29
  Speaker 5: so you know, as the merch grows, I want talk
• 10:31
  Speaker 5: about the merch later on. As the merch grows, we
• 10:34
  Speaker 5: need transportation for the merch for different events, to get
• 10:38
  Speaker 5: it to the warehouse, to get it from the warehouse
• 10:40
  Speaker 5: to you know, all of this different stuff. So it's like,
• 10:42
  Speaker 5: all right, now the sprinting can actually serve as a
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  Speaker 5: transportation for the merch also, so now you count a
• 10:48
  Speaker 5: few birds with one stone. And then we get the
• 10:53
  Speaker 5: bright idea that even when we're not there, we can
• 10:56
  Speaker 5: make an experience and actually rent it out to other
• 11:00
  Speaker 5: people that might need sprinter vans. And now you know,
• 11:05
  Speaker 5: we have built a following and have built you know,
• 11:09
  Speaker 5: loyal support, So people might want to you know, rent
• 11:14
  Speaker 5: out the earn Alesia van when they're in Atlanta as
• 11:18
  Speaker 5: opposed to just a regular sprinter. Why not.
• 11:20
  Speaker 3: We've heard so much information, right, We sat down with
• 11:23
  Speaker 3: Matty j. He talked about the Touro play. We rent
• 11:26
  Speaker 3: sprinters every time. It was just like, it makes perfect
• 11:28
  Speaker 3: sense and sense right, rather than just having a van
• 11:31
  Speaker 3: that can transport us, let's let the people use it.
• 11:34
  Speaker 3: And by the time that people rented, let's say it
• 11:36
  Speaker 3: gets rented two to three times in a month, the
• 11:39
  Speaker 3: van pays for itself.
• 11:41
  Speaker 5: The van definitely pays for self. And then when we
• 11:44
  Speaker 5: get one hundred percent tax deduction because it's over six
• 11:49
  Speaker 5: thousand pounds and it's one of those exemptions, so now
• 11:53
  Speaker 5: we can pay was it like one hundred thousand dollars
• 11:55
  Speaker 5: something like that for the van.
• 11:57
  Speaker 3: Yeah, it doesn't even matter the price. I think the
• 12:01
  Speaker 3: one we're going to do is going to be a
• 12:02
  Speaker 3: little bit over that because we're going to customize it.
• 12:03
  Speaker 5: Well, I'm trying to figure I'm trying to give a
• 12:05
  Speaker 5: gage of how much we're going to pay for it.
• 12:07
  Speaker 5: Fifty all right, So we pay one hundred and fifty
• 12:08
  Speaker 5: thousand dollars. So that's one hundred and fifty thousand dollars
• 12:11
  Speaker 5: tax deduction because we'll pay for it in cash. So
• 12:14
  Speaker 5: we get one hundred and fifty thousand dollars. I'm just
• 12:17
  Speaker 5: being honest. So you get we get one hundred and
• 12:19
  Speaker 5: fifty thousand dollars deduction. Right, save money on our taxes.
• 12:24
  Speaker 5: We get promo, we get travel when we're around, we
• 12:27
  Speaker 5: get our transportation for our merch and we can get
• 12:32
  Speaker 5: some income by renting it out. Now we're providing a service.
• 12:35
  Speaker 5: It's going to be top of the line. It's going
• 12:37
  Speaker 5: to be super dope because we're going to be traveling it.
• 12:39
  Speaker 5: So we're not going to compromise the integrity at the vent.
• 12:42
  Speaker 5: So now you know you can support black business and
• 12:46
  Speaker 5: ride in luxury in a in a sprinter if you
• 12:48
  Speaker 5: want to go to you know, prom if you want
• 12:51
  Speaker 5: to if you're in town to go to a Falcons game,
• 12:53
  Speaker 5: if you whatever you want to do. You know, we
• 12:56
  Speaker 5: have a we have a service now that we can
• 12:59
  Speaker 5: provide for people. And so when went across.
• 13:01
  Speaker 3: The board, ye, and then we get the bright idea
• 13:03
  Speaker 3: that hey, we're in Atlanta a lot, but we live
• 13:06
  Speaker 3: here in New York and we move around New York
• 13:08
  Speaker 3: a lot to events, and so rather than getting one,
• 13:11
  Speaker 3: why don't we try to get two?
• 13:13
  Speaker 2: Right, And so we have a.
• 13:14
  Speaker 3: Few businesses that we run, and so we're like, all right, well,
• 13:16
  Speaker 3: let's get one in this business name and let's get
• 13:19
  Speaker 3: one in the other. So in New York, it makes
• 13:21
  Speaker 3: sense from a logistical standpoint. We have a vending machine company, right,
• 13:26
  Speaker 3: we have to supply a lot of food and drinks
• 13:29
  Speaker 3: that go into the business. Rather than put it in
• 13:32
  Speaker 3: somebody's truck or put in somebody's car, we now have
• 13:35
  Speaker 3: a sprinter that could transport it back and forth during
• 13:38
  Speaker 3: for the vending machines. And again when we move around
• 13:41
  Speaker 3: the city or we move to the airports, we have
• 13:43
  Speaker 3: transportation rather than paying for ubers, which are like one
• 13:46
  Speaker 3: hundred and fifty dollars every trip we go to the airport.
• 13:48
  Speaker 2: And y'all know that we travel a lot, so that
• 13:50
  Speaker 2: adds up.
• 13:51
  Speaker 3: In addition to that, now we also have a service,
• 13:53
  Speaker 3: like when Shi was talking about, we have a rental
• 13:55
  Speaker 3: service for that sprinner. Obviously, again it's going to be
• 13:58
  Speaker 3: top of the line. So we'll be available for proms
• 14:01
  Speaker 3: and what all these type of events. We now have
• 14:03
  Speaker 3: an income source from a van. That was really a
• 14:06
  Speaker 3: necessity for us because we had to transport our merchandise
• 14:09
  Speaker 3: in Atlanta and we had to transport our food and
• 14:12
  Speaker 3: beverage in New York. Now it makes sense to have
• 14:15
  Speaker 3: both of them, and again we're writing off both.
• 14:18
  Speaker 5: Yeah, so you know, it's one of these things like
• 14:21
  Speaker 5: I saw a fifty cent a few years ago. He
• 14:23
  Speaker 5: brought a Lamborghini, has a tax right off. I'm not
• 14:28
  Speaker 5: sure how that worked out as a business expense, but
• 14:31
  Speaker 5: you know, it's one of these things. You know, everybody's
• 14:33
  Speaker 5: just you just whatever's right for you. For us, instead
• 14:36
  Speaker 5: of you know, buying something that we have personal enjoyment
• 14:39
  Speaker 5: out of. And you know, we could have did that route,
• 14:41
  Speaker 5: but it's like I right, you know, it makes more
• 14:44
  Speaker 5: sense to actually buy something that really has a real
• 14:48
  Speaker 5: business use, that can actually make money at the same time,
• 14:52
  Speaker 5: and it's gonna, you know, be good for the entire company,
• 14:55
  Speaker 5: not just like me just buying a Ferrari and Troy
• 14:57
  Speaker 5: just buying a Lamborghini and whatever. You know, that's cool,
• 15:00
  Speaker 5: but you know, you felt like reinvesting the money in
• 15:02
  Speaker 5: the business was actually something that would be more practical,
• 15:05
  Speaker 5: more beneficial, and something that could actually be more justifiable
• 15:10
  Speaker 5: in the long term. So I say, I have to
• 15:11
  Speaker 5: say in your business, this is something that you know
• 15:15
  Speaker 5: you could take advantage of as well as far as
• 15:17
  Speaker 5: you know. Obviously you know the eighteen wheel of the trucks,
• 15:20
  Speaker 5: that's something that's very big. But you know, pickup trucks
• 15:25
  Speaker 5: are real big too in the South, and things of
• 15:27
  Speaker 5: that nature. So you know, if you're using it for business.
• 15:30
  Speaker 3: They need to know the actual logistics on the pickup truck.
• 15:33
  Speaker 3: I think it has the better The pickup truck has
• 15:35
  Speaker 3: to be six feet for to qualify.
• 15:37
  Speaker 5: So yeah, it's just like little yeah caveats, you know,
• 15:39
  Speaker 5: make sure you do your research on it. But but yeah,
• 15:43
  Speaker 5: and you know delivery vehicles if you have a business
• 15:46
  Speaker 5: that you know you have deliveries and things of that nature.
• 15:49
  Speaker 5: So sometimes people are just buying these stuff without even
• 15:52
  Speaker 5: realizing that they can actually take a deduction, and they
• 15:54
  Speaker 5: don't they don't even benefit from it. So the name
• 15:57
  Speaker 5: of the game is just to learn as much as
• 15:59
  Speaker 5: you possibly get and play the game the most efficiently
• 16:02
  Speaker 5: way as possible. So that's what we're here for, just
• 16:04
  Speaker 5: to provide information, and.
• 16:05
  Speaker 3: This episode of Ernie Lisia is brought to you by McDonald's.
• 16:08
  Speaker 3: Probably serving community since nineteen sixty five, McDonald's is more
• 16:12
  Speaker 3: than just a place to get tasty, affordable food. Over
• 16:14
  Speaker 3: the years, has become a staple in our community. It's
• 16:17
  Speaker 3: the place you're guaranteed to see teammates after a big
• 16:20
  Speaker 3: game because everyone is headed to Mickey D's win or
• 16:23
  Speaker 3: lose when I stop in for my morning breakfast of
• 16:26
  Speaker 3: three hot cakes and a hash brown. Seeing students using
• 16:29
  Speaker 3: the Wi Fi for their social media is all part
• 16:31
  Speaker 3: of the routine. It's become the epicenter of the community,
• 16:34
  Speaker 3: whether it's gathering for a birthday party and we've all
• 16:37
  Speaker 3: been to a McDonald's birthday party, or the place that
• 16:40
  Speaker 3: someone receives their first job. McDonald's grows with its patrons,
• 16:44
  Speaker 3: which makes it the go to place generation after generation
• 16:48
  Speaker 3: by by McDonald's. I'm loving it.
• 16:52
  Speaker 5: No little stuff like that. That's you know, six figures,
• 16:55
  Speaker 5: you figured, so that's one hundred and fifty thousand dollars savings.
• 16:57
  Speaker 5: But let's say we make you know, three thousand dollars
• 17:01
  Speaker 5: a month on it, which is probably very doable. Right,
• 17:04
  Speaker 5: So now you're looking at upwards of two hundred thousand
• 17:08
  Speaker 5: dollars swing two hundred thousand dollars swing, like you know
• 17:12
  Speaker 5: what I'm saying, So hey, it makes it. That makes
• 17:13
  Speaker 5: a difference almost a quarter million dollars.
• 17:14
  Speaker 3: And it also gives us an opportunity to hire. Right
• 17:17
  Speaker 3: now we add to the company right because we'll need
• 17:19
  Speaker 3: a driver.
• 17:19
  Speaker 2: We'll probably have somebody doing logistics to booking.
• 17:22
  Speaker 3: So now we can look again to our community and like,
• 17:25
  Speaker 3: all right, well we need this. We need a driver
• 17:27
  Speaker 3: or one of the other things we can do is
• 17:29
  Speaker 3: just do a logistics playing like all right, well you
• 17:31
  Speaker 3: have a shout out to a cav was like, look,
• 17:34
  Speaker 3: I could run your fleet for you, you know what I mean.
• 17:36
  Speaker 3: And now we just have a ten percent situation where
• 17:38
  Speaker 3: he gets ten percent or twenty percent and runs the
• 17:40
  Speaker 3: business for us and books it for us.
• 17:42
  Speaker 2: So it's an opportunity for us to grow.
• 17:44
  Speaker 3: It's also opportunity to help other companies grow and help
• 17:47
  Speaker 3: young entrepreneurs grow as well.
• 17:48
  Speaker 5: And just like that, a new business is born. Like
• 17:51
  Speaker 5: out of just start trying to save money on taxes,
• 17:54
  Speaker 5: actually a whole new business is created. Where you know,
• 17:57
  Speaker 5: now we employ somebody, so now somebody has a job
• 18:00
  Speaker 5: to be a driver. We get a tax deduction for
• 18:03
  Speaker 5: you know, providing employment for somebody. That's another tax deduction
• 18:07
  Speaker 5: is actually paying somebody's salary. And now who knows, this
• 18:11
  Speaker 5: might turned into a whole fleet of sprint events, and
• 18:15
  Speaker 5: you know, it might be you know, a multi million
• 18:18
  Speaker 5: dollar company in a couple of years. Like you know,
• 18:20
  Speaker 5: so out of one necessity to save money, actually ended
• 18:24
  Speaker 5: up you know, starting a whole business. And we'll see
• 18:27
  Speaker 5: how that goes.
• 18:28
  Speaker 2: Keep you up to date, you'll see it out there.
• 18:31
  Speaker 2: It'll become like the trust like take a picture of
• 18:33
  Speaker 2: it as it passes you.
• 18:33
  Speaker 5: Yeah, I mean, I think that that's one of the
• 18:35
  Speaker 5: things that people have, you know, come to love about
• 18:37
  Speaker 5: us is that you know, we're learning on real time
• 18:40
  Speaker 5: and we actually are executing on these things in real time.
• 18:42
  Speaker 5: So it's not like really just like you know, we
• 18:45
  Speaker 5: in the classroom just speaking about stuff. Stuff might work out,
• 18:48
  Speaker 5: some stuff might not work out. But you know, the
• 18:51
  Speaker 5: whole point of business is that nothing is ever guaranteed.
• 18:53
  Speaker 5: You got to try it. And as we try new stuff,
• 18:56
  Speaker 5: as we implement new businesses, we keep you up to
• 18:59
  Speaker 5: date that you know what's going on, give you information
• 19:02
  Speaker 5: and then you can run the same play yourself.
• 19:04
  Speaker 2: That's what this is for.
• 19:05
  Speaker 3: Like I said, as we learn, we're gonna teach another
• 19:08
  Speaker 3: little thing about the six thousand pound rule.
• 19:10
  Speaker 2: Obviously, you have to have.
• 19:11
  Speaker 3: It in your business name if you want to do
• 19:12
  Speaker 3: it as a write off. But you have to make
• 19:15
  Speaker 3: the payments in the business name too, right, So that's
• 19:17
  Speaker 3: something that y'all need to know, like make sure that
• 19:19
  Speaker 3: you're making payments in the business name. Also also and
• 19:22
  Speaker 3: this is key, to make sure that when you fuel
• 19:25
  Speaker 3: the vehicle, right when you fuel the vehicle, make sure
• 19:27
  Speaker 3: you use the business card or you have a business
• 19:28
  Speaker 3: credit card an account that tracks the gas because all
• 19:31
  Speaker 3: transactions need to happen in the business.
• 19:33
  Speaker 2: So that's just another little caveat.
• 19:35
  Speaker 5: Yeah, and the gas and all that is right offs
• 19:37
  Speaker 5: also exactly and just once again and just have to
• 19:40
  Speaker 5: be used for business usage. I think like if you
• 19:43
  Speaker 5: use the for like fifty percent of business time, then
• 19:45
  Speaker 5: you can deduct fifty percent. But if it's one hundred percent,
• 19:48
  Speaker 5: like this is gonna be one hundred percent used for business,
• 19:49
  Speaker 5: then it's one hundred We take one hundred percent production.
• 19:52
  Speaker 5: So there you have it. That's the six thousand pound
• 19:55
  Speaker 5: rule that we're gonna be using for this year.
• 20:00
  Speaker 2: Man.
• 20:00
  Speaker 5: Yeah, we'll see what happens. So the next the next day,
• 20:04
  Speaker 5: now we're gonna talk about the Augusta.
• 20:08
  Speaker 3: The Augusta rule, the Augusta rule. This is a big
• 20:10
  Speaker 3: this is a big one. And shout out to our CPA.
• 20:12
  Speaker 3: Shot them. It's been disciplined us on game. But the Augusta.
• 20:15
  Speaker 3: When I heard the word Augusta, especially like sportsman asks,
• 20:18
  Speaker 3: the first thing we think is like Augusta the golf.
• 20:20
  Speaker 2: That's what the Masters is at.
• 20:22
  Speaker 3: And it's interesting because that's my first thought, and that's
• 20:24
  Speaker 3: how the rule actually came to be. So the Augusta
• 20:26
  Speaker 3: Rule was created because people who lived around the Masters
• 20:30
  Speaker 3: wanted to rent their homes to patrons who would come
• 20:33
  Speaker 3: in to watch the Masters. And over time they had to,
• 20:37
  Speaker 3: you know, as they got rental income for having people come,
• 20:41
  Speaker 3: they had to put on their taxes. And they thought
• 20:43
  Speaker 3: it just wasn't fair, and so they lobbied and a
• 20:45
  Speaker 3: rule was passed called the august Rule.
• 20:47
  Speaker 2: So I'm gonna read exactly what it is. I'm gonna
• 20:48
  Speaker 2: tell you how this can benefit you.
• 20:49
  Speaker 3: So the August rule let's homeowners rent their home for
• 20:52
  Speaker 3: up to fourteen days per year. That's key, fourteen days
• 20:55
  Speaker 3: per year without needing to report that rental income on
• 20:58
  Speaker 3: their individual tax return. So this rule applies to any
• 21:01
  Speaker 3: taxpayer who owns a home in the United States as
• 21:04
  Speaker 3: long as your home is not your primary place of business. Right,
• 21:07
  Speaker 3: so you must have a use case for it. How
• 21:09
  Speaker 3: does that work. I'm going to give you prime example.
• 21:11
  Speaker 3: I'm going to use us. Can we use us?
• 21:12
  Speaker 2: Let's use us? All right?
• 21:14
  Speaker 3: So earn Leisure is a business. Right, that is our business.
• 21:18
  Speaker 3: Shout out to our partner, Mike, that is our business.
• 21:21
  Speaker 3: I am a homeowner, right, So those two things we
• 21:23
  Speaker 3: automatically qualify for. We got a business. I'm a howner.
• 21:27
  Speaker 3: Earn Leisure's primary address is not this address. It's a
• 21:30
  Speaker 3: different address, right. And so what that allows us for
• 21:33
  Speaker 3: me to do is say, Okay, as a homeowner, I
• 21:35
  Speaker 3: have a space in my home that I can use
• 21:38
  Speaker 3: as a studio for my business. So what does that mean.
• 21:42
  Speaker 3: That means that I'm providing a service by having a location,
• 21:45
  Speaker 3: the cameras, the electricity, the TV, all everything that goes
• 21:49
  Speaker 3: into the studio space is going to be rented by
• 21:53
  Speaker 3: earnal Leisure. Why does that help because when we have
• 21:57
  Speaker 3: to think of deductions, Right, if I rent out this
• 21:59
  Speaker 3: space to the business, now, that lowers the income that
• 22:02
  Speaker 3: the business has taken in. And so here's the key.
• 22:05
  Speaker 3: You have to make sure it's only fourteen days throughout
• 22:07
  Speaker 3: the year, and you have to make sure that the
• 22:10
  Speaker 3: rental price is something that's tangible. So where would you
• 22:13
  Speaker 3: find out how much to rent a space? Well, Airbnb
• 22:16
  Speaker 3: is a perfect place to find out how much something
• 22:18
  Speaker 3: that's twelve hundred square feet would cost. Then you add
• 22:22
  Speaker 3: into the cost of equipment, right, So if we use
• 22:25
  Speaker 3: four thousand dollars cameras, we might have three of them.
• 22:27
  Speaker 2: Right.
• 22:27
  Speaker 3: If I have to put into lighting, all those things
• 22:29
  Speaker 3: add up, I can charge that to the business. Right,
• 22:31
  Speaker 3: So I write an invoice to my business, Right, they
• 22:35
  Speaker 3: pay it. I don't have to report it on my
• 22:37
  Speaker 3: tax return.
• 22:39
  Speaker 2: Makes sense, all right?
• 22:41
  Speaker 3: So a couple of things we got to just reiterate, right,
• 22:43
  Speaker 3: So the business address cannot be the primary address, right,
• 22:46
  Speaker 3: So I said, aren't your leader's business address.
• 22:49
  Speaker 2: Is not this one?
• 22:49
  Speaker 3: So that makes it a qualifying event, all right? And
• 22:52
  Speaker 3: then we have to keep records of it. So we
• 22:54
  Speaker 3: record sometimes here, but we live on the road, right,
• 22:57
  Speaker 3: so we might go to la we might go to
• 22:59
  Speaker 3: Atlanta were what ever?
• 23:00
  Speaker 2: I mean, our studio travels. That's the beauty about what
• 23:02
  Speaker 2: we do.
• 23:03
  Speaker 3: We can be in Miami and record, right, So have
• 23:05
  Speaker 3: we recorded fourteen days in this studio.
• 23:08
  Speaker 2: Absolutely.
• 23:09
  Speaker 3: Let's say that I charge the business one thousand dollars
• 23:12
  Speaker 3: a day to rent, right, So that's fourteen thousand dollars, right,
• 23:15
  Speaker 3: So fourteen times one thousand, fourteen thousand dollars I can
• 23:18
  Speaker 3: write off. The business can write off because it is
• 23:21
  Speaker 3: an expense, right, they're renting the studio. But that's not
• 23:25
  Speaker 3: the only thing, right, So we have a few businesses, right,
• 23:27
  Speaker 3: We have Earnier Leisure, we have English University. We could
• 23:30
  Speaker 3: do the same thing for Nualigue University with a homeowner
• 23:33
  Speaker 3: from the business. Right, So they have a home and
• 23:35
  Speaker 3: they rent the studio like we do in Atlanta. When
• 23:36
  Speaker 3: we travel to Atlanta and we take there again, we're
• 23:39
  Speaker 3: rented the studio. So Eyo University can rent the studio.
• 23:42
  Speaker 3: We can charge another thousand dollars and so now we
• 23:45
  Speaker 3: have another fourteen thousand dollars that we can write off
• 23:47
  Speaker 3: for one business and fourteen thousand that we can write
• 23:50
  Speaker 3: off for another the other business.
• 23:52
  Speaker 2: And so these are some deductions.
• 23:53
  Speaker 3: Now you're adding these things up, right, we're looking at
• 23:55
  Speaker 3: the sprinters, we're looking at the Custo rule, we're taking
• 23:58
  Speaker 3: advantage of it. We're finding the ductions. And so if
• 24:01
  Speaker 3: you anyone is in the game of podcasting or doing
• 24:07
  Speaker 3: video recording in your home, right, number one thing is
• 24:11
  Speaker 3: that it can't be a sole partnered LLC. It has
• 24:14
  Speaker 3: to be a C corp or an escort. Right, you
• 24:17
  Speaker 3: can't be renting it to yourself. Why does earn your
• 24:19
  Speaker 3: leisure work? Because I don't solely own the business. I
• 24:22
  Speaker 3: have two partners with me, and so it makes sense
• 24:25
  Speaker 3: that we can do it. Think about that, right for
• 24:27
  Speaker 3: not just Augusta, but like how many sports sounds like
• 24:30
  Speaker 3: we went to Michigan this year, Right, the entire city
• 24:33
  Speaker 3: of an Arber is based.
• 24:35
  Speaker 2: Around Michigan football pretty much.
• 24:37
  Speaker 3: When we had to park, we have to pay one
• 24:39
  Speaker 3: hundred dollars to park in somebody's grass. Right, they're not
• 24:43
  Speaker 3: writing that off on their tax returns because they're saying,
• 24:45
  Speaker 3: all right, how many home games do they have a year?
• 24:48
  Speaker 3: Probably like seven. So imagine if they get like ten
• 24:51
  Speaker 3: cars to pay one hundred dollars, that's one thousand dollars
• 24:54
  Speaker 3: every Saturday. They got seven or eight SATs six or
• 24:57
  Speaker 3: seven satus seven grand. That's just cash, right they if
• 25:01
  Speaker 3: they have a business, right if they made their business
• 25:04
  Speaker 3: at the parking whatever or situation it is, or rental
• 25:07
  Speaker 3: like for the apartment if you want to come in
• 25:09
  Speaker 3: for town, they don't have to write that off as
• 25:10
  Speaker 3: long as it's fourteen days and it's going to be
• 25:12
  Speaker 3: if they're coming for football because there's only eight Saturdays
• 25:14
  Speaker 3: that they play on.
• 25:15
  Speaker 5: Yeah, and it's one of these things that you have
• 25:18
  Speaker 5: to send an official invoice. Yep. That's extremely important to
• 25:21
  Speaker 5: the business. It has to be like done officially. It
• 25:24
  Speaker 5: can't just be like at the end of the year,
• 25:25
  Speaker 5: like Okay, i rented it out four thousand dollars a day,
• 25:28
  Speaker 5: and I'm gonna take a fourteen thousand dollars duct Like
• 25:30
  Speaker 5: it's not doesn't work like that. Send an official invoice
• 25:33
  Speaker 5: to the business right be paid from the business. Like
• 25:39
  Speaker 5: that's important, Like have the invoice paid from the business
• 25:43
  Speaker 5: so they can track it so they can make sure
• 25:45
  Speaker 5: that it's official. But like you said, it's great for
• 25:48
  Speaker 5: content creators, people that you know, YouTube, podcasters, anything. We're
• 25:53
  Speaker 5: actually using like an in house studio because that's what
• 25:58
  Speaker 5: we very much do as far as the Troy's pretty
• 26:01
  Speaker 5: much his basement is our studio, so it's in his house,
• 26:06
  Speaker 5: but we also work out of it obviously make a
• 26:09
  Speaker 5: lot of content, so we can you know, you can
• 26:12
  Speaker 5: rent out your basement to earn your leisure and it's
• 26:17
  Speaker 5: tax benefits obviously for that, and the benefit of it
• 26:23
  Speaker 5: also is that.
• 26:27
  Speaker 2: We were going to be using this anyway.
• 26:29
  Speaker 5: So it's one of these things where it's like going
• 26:32
  Speaker 5: back to the last thing, you know, you just got
• 26:34
  Speaker 5: to be creative and figure out, Okay, how can I
• 26:37
  Speaker 5: maximize the situation because it's like, all right, we're going
• 26:39
  Speaker 5: to be here anyway, so why not take advantage of
• 26:43
  Speaker 5: it and another way to find out, you know, because
• 26:46
  Speaker 5: like you said, it has to be a reasonable price
• 26:47
  Speaker 5: that you're charging rent, Like you just you can't charge
• 26:51
  Speaker 5: like one hundred thousand a day. That's not a reasonable price.
• 26:57
  Speaker 5: But how can you find reasonable price a you know, yeah,
• 27:00
  Speaker 5: I have a level of common sense. But then you're
• 27:01
  Speaker 5: gonna go to websites like Airbnb peer space and see
• 27:06
  Speaker 5: like with apartments or side like if it's just like
• 27:11
  Speaker 5: it's a thousand square feet here, what apartments or places
• 27:15
  Speaker 5: that's a thousand square feet are charging per day?
• 27:17
  Speaker 2: You know what?
• 27:18
  Speaker 5: The crazy area.
• 27:19
  Speaker 2: We were shooting assets of a liability shout out to
• 27:21
  Speaker 2: our revolte.
• 27:22
  Speaker 3: Team, and we were looking at the young lady who
• 27:24
  Speaker 3: rented the apartment.
• 27:25
  Speaker 2: We're like, yo, how much this go for?
• 27:26
  Speaker 3: And then she told us the site and when we
• 27:28
  Speaker 3: were doing the research for it, I'm like, I bet
• 27:30
  Speaker 3: that's how we'll be able to tell how much we
• 27:32
  Speaker 3: can get. Here's another thing though, right, every year we
• 27:35
  Speaker 3: want to improve our game, right, and so the cameras
• 27:38
  Speaker 3: that we lose used last year, I might say, we
• 27:41
  Speaker 3: need to upgrade, right, So the cameras now become a
• 27:44
  Speaker 3: deduction for the business. The lighting becomes a deduction for
• 27:47
  Speaker 3: the business. The renovations that we have. Right, So, if
• 27:50
  Speaker 3: you haven't seen the studio before, it didn't look anything
• 27:52
  Speaker 3: like this. The couch, everything that's inside this room is
• 27:55
  Speaker 3: a right off for the business. And so now when
• 27:57
  Speaker 3: we're talking about how much do we charge, Yeah, the
• 27:59
  Speaker 3: space might cost a thousand, but the level of equipment
• 28:02
  Speaker 3: that we're using, we might have to up the price
• 28:04
  Speaker 3: a little bit because, yeah, this camera costs four thousand,
• 28:08
  Speaker 3: that's twelve thousand dollars worth of the lighting.
• 28:10
  Speaker 2: Costs three thousand.
• 28:11
  Speaker 3: Right, we got to take that into account because the
• 28:13
  Speaker 3: business is also renting that, you see what I'm saying,
• 28:16
  Speaker 3: So that's another deduction.
• 28:17
  Speaker 2: Just these little things.
• 28:19
  Speaker 3: That you didn't know that you could do, and now
• 28:22
  Speaker 3: we're telling you because we're doing it.
• 28:24
  Speaker 5: Peer Space is another great site. Spoke about this briefly
• 28:27
  Speaker 5: on Market Mondays, but if anybody's not familiar with peers Space,
• 28:29
  Speaker 5: and there's a few other sites similar to it, where
• 28:33
  Speaker 5: like Airbnb obviously everybody knows what that is, where you know,
• 28:36
  Speaker 5: you rent your apartment or your house for the night
• 28:38
  Speaker 5: or a couple of nights, people you know, spend the
• 28:40
  Speaker 5: night there. But peer Space is great because it's like
• 28:43
  Speaker 5: done per hour, and it's more so done for like
• 28:47
  Speaker 5: people that shooting content. So we found out about peer
• 28:50
  Speaker 5: Space when we shooting our Revolt show. Shout out to
• 28:52
  Speaker 5: Revolt make sure you watch Assets over Liabilities on Revolt
• 28:55
  Speaker 5: TV Revolts YouTube.
• 28:56
  Speaker 2: Please do so.
• 28:57
  Speaker 5: When we were in La we were shooting an episode
• 29:00
  Speaker 5: Assets over liabilities actually both in la and Atlanta, but
• 29:05
  Speaker 5: Atlanta's the one where we actually met the person that
• 29:08
  Speaker 5: she it was her apartment. So she was a big
• 29:10
  Speaker 5: fan of your leader. She heard that we was going
• 29:12
  Speaker 5: to be there, so she stayed and we met her
• 29:14
  Speaker 5: and she was telling us that she was renting her
• 29:17
  Speaker 5: spot out on pier Space and was like, what does
• 29:19
  Speaker 5: that mean. She was like, well, you know a lot
• 29:22
  Speaker 5: of people shoot content, so now instead of charging you know,
• 29:26
  Speaker 5: a thousand dollars or two thousand dollars for a night,
• 29:29
  Speaker 5: you can charge that for four hours. But and now
• 29:33
  Speaker 5: it's like a professional crew coming, so you don't have
• 29:35
  Speaker 5: to worry about like revolt, you know, breaking your window
• 29:39
  Speaker 5: and stuff like that. It's a professional camera crew that's coming,
• 29:41
  Speaker 5: and they just strictly business. They're not going to be
• 29:43
  Speaker 5: there for nonsense. They're only there for a few hours.
• 29:47
  Speaker 5: And that's the way for even She was explaining, you know,
• 29:49
  Speaker 5: if some buildings, obviously check the check the building and
• 29:52
  Speaker 5: make sure. But if some buildings don't allow, you know,
• 29:56
  Speaker 5: Airbnb's as far as somebody like kind of living there,
• 29:59
  Speaker 5: they may the peer space situation because they're not living
• 30:02
  Speaker 5: there technically, it's just day rentals. So that's just like
• 30:05
  Speaker 5: having like you know, just people coming over for the day, right,
• 30:08
  Speaker 5: So that's a whole different ballgame. Support have somebody actually
• 30:11
  Speaker 5: like spending a night there, spending a couple of nights there,
• 30:14
  Speaker 5: So it's more leniency and it's actually more profitable a
• 30:18
  Speaker 5: lot of times as well, especially if you live in
• 30:20
  Speaker 5: a city like La Atlanta, Miami, where people shoot content
• 30:25
  Speaker 5: all the time. It's very very common that people shoot
• 30:28
  Speaker 5: music videos, people shoot television movies, all kinds of stuff.
• 30:33
  Speaker 5: And if you know you have a decent place, you
• 30:36
  Speaker 5: can make a lot of money at least cover your
• 30:38
  Speaker 5: rent or your mortgage. There's only a couple of days
• 30:41
  Speaker 5: out the month. So peer space is something that everybody
• 30:44
  Speaker 5: needs to be aware of too, because that's another avenue
• 30:46
  Speaker 5: and it works just like Airbnb as far as you know,
• 30:49
  Speaker 5: go on there and the list of property, take pictures,
• 30:52
  Speaker 5: stuff like that. But it's just you know, it's a
• 30:55
  Speaker 5: lot less time as opposed to the Airbnb, where you know,
• 30:58
  Speaker 5: two three days, you just got two three hours with
• 31:00
  Speaker 5: the pair space.
• 31:01
  Speaker 3: Yeah yeah, So I mean these are gems, man, these
• 31:04
  Speaker 3: are gems. And like I said, this is the time
• 31:06
  Speaker 3: of the year where people could be looking at it.
• 31:07
  Speaker 3: But again, make sure you record and the best way
• 31:09
  Speaker 3: to find a record of what you've done. For us,
• 31:13
  Speaker 3: it's simple, right, we can go to YouTube and see like,
• 31:15
  Speaker 3: hey we did this episode this day. It's already tracked
• 31:18
  Speaker 3: my iPad. But we've documented everything we've done, so it
• 31:21
  Speaker 3: makes it very easy. So I would suggest everybody make
• 31:24
  Speaker 3: sure that you document your process, make sure you have
• 31:26
  Speaker 3: your dates in line, make sure you send those invoices correctly. Again,
• 31:29
  Speaker 3: the August thro a couple of things just to remember, right,
• 31:31
  Speaker 3: it has to be fourteen days so or people. If
• 31:34
  Speaker 3: you look at the law, they'll say under fifteen So
• 31:36
  Speaker 3: fourteen days. Someone has to own a home. And you
• 31:41
  Speaker 3: have to have a business, not just you a soul LC.
• 31:44
  Speaker 3: You have to have partners, you have to ask help
• 31:46
  Speaker 3: or see cool. You have to have those things in
• 31:48
  Speaker 3: order for this Segust rule to work. I think it's
• 31:50
  Speaker 3: a great rule. I'm not sure, do we notice not yet?
• 31:54
  Speaker 3: Sure we should have?
• 31:55
  Speaker 5: Yeah?
• 31:56
  Speaker 2: Has been the stuff?
• 31:57
  Speaker 5: Yes, there you have it, ladies and gentlemen. So all right,
• 32:00
  Speaker 5: so now I want to do a storytime. All right,
• 32:03
  Speaker 5: So I told you this is going to be nostalgic
• 32:07
  Speaker 5: and part of that nostalgia was actually my favorite part
• 32:12
  Speaker 5: of the show. When we first started, it was a
• 32:15
  Speaker 5: segment that we had called Storytime. Storytime was a time
• 32:20
  Speaker 5: that we used to do like case studies into interesting
• 32:24
  Speaker 5: subjects and pop culture related to business, and we used
• 32:28
  Speaker 5: to just break down like different interesting little tibbets and
• 32:33
  Speaker 5: kind of break it down and explain, you know, it
• 32:35
  Speaker 5: in detail and you know, bring it back to how
• 32:37
  Speaker 5: it's relevant to you know, business and stuff that you
• 32:40
  Speaker 5: can learn from.
• 32:41
  Speaker 2: Its fun.
• 32:42
  Speaker 3: Yeah, remember we came up with the idea and then
• 32:45
  Speaker 3: trying to create a segment for it. I remember this
• 32:49
  Speaker 3: episode is brought to you by P and C Bank.
• 32:51
  Speaker 3: A lot of people think podcasts about work are boring,
• 32:54
  Speaker 3: and sure they definitely can be, but understanding of professionals
• 32:58
  Speaker 3: routine shows us how they achieved their success little by little,
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  Speaker 3: day after day. It's like banking with P and C Bank.
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  Speaker 3: National Association member FDIC.
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  Speaker 2: Erness What's Up?
• 33:32
  Speaker 3: You ever walk into a small business and everything just
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  Speaker 3: works like the checkout is fast, their seats are digital,
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  Speaker 6: There's nothing more satisfying than finding the perfect green paint
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  Speaker 3: Sheep being like in the my office at work, like
• 35:11
  Speaker 3: trying to piece worse kind of like, yo, we gotta
• 35:13
  Speaker 3: use that NAS clip, Like here's a real story that
• 35:16
  Speaker 3: must be too, Like yeah, so to have it back
• 35:18
  Speaker 3: do it again.
• 35:19
  Speaker 2: Man, it's always fun.
• 35:20
  Speaker 5: It's such fun. So in true Eyo fashion, if you
• 35:23
  Speaker 5: listen on audio, this is strictly for audio, because we
• 35:25
  Speaker 5: actually started on audio before you on YouTube. So audio
• 35:28
  Speaker 5: were about to run it, about to run a NAS
• 35:30
  Speaker 5: clip and let's get in the storytelle. Here's a little
• 35:34
  Speaker 5: story that.
• 35:34
  Speaker 2: Must be too.
• 35:36
  Speaker 4: Listen up, gangsters and honeys with your head done storytelling
• 35:39
  Speaker 4: stuff down right up, right.
• 35:41
  Speaker 5: Up, all right. So for this one, we're gonna talk
• 35:44
  Speaker 5: about leg one of the goats in the game.
• 35:47
  Speaker 3: Man.
• 35:47
  Speaker 5: The question and the answer. Shout out to Alan Iverson,
• 35:51
  Speaker 5: Bubba Chuck, Bubba Chuck. The question the answer goes by
• 35:56
  Speaker 5: so many different names, Ai and somebody who I actually
• 36:00
  Speaker 5: had the honor of meeting.
• 36:01
  Speaker 2: It's been a crazy year.
• 36:03
  Speaker 5: Yeah, shout out, shout out to my brother Al Harrington. Man,
• 36:05
  Speaker 5: that was a huge, huge, you know, if anybody, if
• 36:07
  Speaker 5: you know me, you know, I'm a huge, huge sports fanatic,
• 36:10
  Speaker 5: play basketball my whole life. And Alan Iverson was one
• 36:13
  Speaker 5: of my you know, greatest inspirations, one of my favorite
• 36:15
  Speaker 5: players of all time, somebody who always, you know, just
• 36:19
  Speaker 5: held in such high regards since he was in Georgetown.
• 36:21
  Speaker 2: There's nothing like the Georgetown. Yeah with George.
• 36:28
  Speaker 5: Shout out to shout out to the whole team. Man.
• 36:31
  Speaker 2: I think I got to start in five FA the page.
• 36:34
  Speaker 5: Victor Page, a legend, faked pages, Legendary Williams, Jeron Williams,
• 36:38
  Speaker 5: junk Yard Dog Harrington, Othella Harrington, that's.
• 36:42
  Speaker 2: Legendbo Carolina, that's North Carolina.
• 36:47
  Speaker 5: That was what I was a great team, The North
• 36:49
  Speaker 5: Carolina team. Well the Georgetown team that was that was
• 36:52
  Speaker 5: the hell of a team. But shout out to Ai
• 36:55
  Speaker 5: So long story, short, legend in the game. Yes, so,
• 37:00
  Speaker 5: but we're gonna talk about you know, some financial uh
• 37:03
  Speaker 5: situations with him. So he has one of the dopest
• 37:09
  Speaker 5: creative deals in history of Rebok. You know a lot
• 37:12
  Speaker 5: of people you know he signed with Reebok, came out
• 37:16
  Speaker 5: with the you know the question, the question was the
• 37:18
  Speaker 5: first shoot to answer was the second shoe. Shout out
• 37:21
  Speaker 5: to Steve Stout put together that commercial for Jada Kiss.
• 37:24
  Speaker 5: That was a legendary commercial, probably one of the best
• 37:26
  Speaker 5: commercials of all time. But you know he's still getting
• 37:29
  Speaker 5: paid from Reebok to this day.
• 37:31
  Speaker 3: Yeah, I think he was the I've never heard of
• 37:33
  Speaker 3: that prior to him getting that lifetime deal. The lifetime
• 37:37
  Speaker 3: we grew up in sneaker coach Driviously, Jordan was huge.
• 37:40
  Speaker 1: Uh.
• 37:41
  Speaker 3: Penny had had his kids, Greven Greenhill had Feli Rocket,
• 37:44
  Speaker 3: but Rebok gave shotgut rebox.
• 37:46
  Speaker 2: So let's not forget shocked.
• 37:47
  Speaker 3: As far as the kids, shout to man and Patrick
• 37:49
  Speaker 3: Ewing does nothing disrespect my Jamaicans. Shout out to New
• 37:51
  Speaker 3: York everybody in New York. I know you had to
• 37:53
  Speaker 3: pay of units, but nobody had a lifetime deal. Like
• 37:56
  Speaker 3: I couldn't even understand it.
• 37:57
  Speaker 2: What does that mean? Like he is in two thousand
• 38:01
  Speaker 2: and one, Like I think he signs his deal and
• 38:02
  Speaker 2: it's like he's good for the rest of his life.
• 38:04
  Speaker 2: I'm like, well, he's not playing ball for the rest
• 38:06
  Speaker 2: of his life. Does like what?
• 38:07
  Speaker 5: Yeah?
• 38:08
  Speaker 2: So, And.
• 38:10
  Speaker 5: When he first came in the league in nineteen ninety six,
• 38:12
  Speaker 5: he signed a fifty million dollar believe fifty million dollar
• 38:14
  Speaker 5: deal or rebout ten year deal and at the time,
• 38:18
  Speaker 5: you know that was crazy. He put out the shoot
• 38:19
  Speaker 5: that went that went't crazy? And uh, you know it's
• 38:23
  Speaker 5: so ironic because I think his last game that he
• 38:27
  Speaker 5: played was two ten, ten twelve years bro, Yeah, twelve
• 38:35
  Speaker 5: twelve years after he over a decade. So he has
• 38:43
  Speaker 5: in his contract in newer contract that he signed payments
• 38:48
  Speaker 5: of eight hundred thousand dollars a year. So, you know,
• 38:50
  Speaker 5: a lot of times, obviously people know that he fell
• 38:52
  Speaker 5: on some you know, some hard times out of divorce,
• 38:54
  Speaker 5: I believe, but then he got remarried. But no issues.
• 38:57
  Speaker 5: You know, people always have issues. So but you know,
• 39:00
  Speaker 5: that's one of the things where it's like he had
• 39:02
  Speaker 5: the foresight and his advisors had the foresight to put
• 39:04
  Speaker 5: that together and have eight hundred thousand dollars a year.
• 39:07
  Speaker 5: He's still getting paid eight hundred thousand dollars a year.
• 39:09
  Speaker 5: So it's like, even if you blow everything, you know,
• 39:11
  Speaker 5: you still, at the very least you're gonna have almost
• 39:13
  Speaker 5: a million dollars when you wake up.
• 39:15
  Speaker 3: You're still putting out the shoe, like they're putting up
• 39:17
  Speaker 3: limited editions of the shoe. I think this year's addition
• 39:19
  Speaker 3: is going to be an ode to the ninety six
• 39:21
  Speaker 3: draft class. So everybody in the lottery, a color from
• 39:25
  Speaker 3: their team.
• 39:26
  Speaker 2: Is going to be on the new shoe.
• 39:27
  Speaker 5: Yeah. But another probably even better than that, is he
• 39:31
  Speaker 5: has a thirty two million dollar trust that he can't
• 39:34
  Speaker 5: access until he turns fifty five. To believe, that's year
• 39:38
  Speaker 5: twenty thirty. So when he turns fifty five, he has
• 39:44
  Speaker 5: thirty two million dollars in the trust from Reebok. So
• 39:47
  Speaker 5: you know, that was a you know what we call
• 39:49
  Speaker 5: in the insurance world idea the third annuity, the thurred
• 39:53
  Speaker 5: income annuity where you put you know, a set amount
• 39:56
  Speaker 5: of money away and it grows over the period of time.
• 39:59
  Speaker 5: It's of like a lock up period and you can't
• 40:02
  Speaker 5: actually have access to it until a certain period of time.
• 40:04
  Speaker 5: And then when you do have access, now you can
• 40:07
  Speaker 5: choose different ways how you can choose, but most people
• 40:09
  Speaker 5: choose like another lifelong payout where it's like I to
• 40:12
  Speaker 5: do a calculation based off of your age and now,
• 40:16
  Speaker 5: you know, let's say that thirty two million will equate
• 40:18
  Speaker 5: to you know, one point five million dollars for the
• 40:21
  Speaker 5: rest of your life. Somebody else who had, you know,
• 40:24
  Speaker 5: a similar type of contract like that, the legendary Bobby Bonia.
• 40:28
  Speaker 5: We've covered that story, Bobby Vode. Yeah, for sure, Bobby
• 40:33
  Speaker 5: Bonia another one that had that insight. So it's like,
• 40:37
  Speaker 5: you know, that is tremendous insight. Like I said of
• 40:40
  Speaker 5: on his advisors, whoever set that up form definitely, you know, great,
• 40:44
  Speaker 5: great insight. Whereas Okay, you might have had some financial troubles.
• 40:48
  Speaker 5: You might have you know, might have not made the
• 40:51
  Speaker 5: best decisions financially, but a you still have a salary
• 40:55
  Speaker 5: every year pretty much of eight hundred thousand dollars, but
• 40:58
  Speaker 5: even bigger than that, you got thirty two million that's
• 41:02
  Speaker 5: waiting for you when you turn fifty five, like at
• 41:04
  Speaker 5: the age when you probably needed the most. Actually, and
• 41:07
  Speaker 5: now that's that's a deferred annuity, that's you know, growing
• 41:09
  Speaker 5: over the course of time, and that's just going to
• 41:12
  Speaker 5: set you up for the rest of your life.
• 41:13
  Speaker 3: Yeah, I mean the division, I mean the person. Obviously,
• 41:17
  Speaker 3: the devises, everybody obviously probably looked at his financial statements
• 41:21
  Speaker 3: going up until that point and said, let's protect him.
• 41:23
  Speaker 3: Let's put these barriers in place to protect him.
• 41:25
  Speaker 2: So that Annuel Sally, I.
• 41:26
  Speaker 5: Know, it probably wasn't even rebod though it's probably outside.
• 41:29
  Speaker 2: Yeah, because I'm thinking like eight hundred thousand.
• 41:31
  Speaker 3: At that time, when he's making a couple million, probably
• 41:35
  Speaker 3: almost nearly every two or three games, it didn't feel
• 41:38
  Speaker 3: like a lot. But when you stopped playing and life
• 41:40
  Speaker 3: stoles down for you a little bit, the endorsement deals
• 41:43
  Speaker 3: that you used to get slow down a little bit.
• 41:44
  Speaker 3: To have the eight hundred is like, all right, bet,
• 41:46
  Speaker 3: I don't even have to play ball. I don't have
• 41:48
  Speaker 3: to like I could just chill somewhere and collect eight hundred. Yeah,
• 41:51
  Speaker 3: that's incredible.
• 41:52
  Speaker 2: So the thirty two million that grows over the time,
• 41:56
  Speaker 2: how does that work?
• 41:56
  Speaker 5: Well, that's what it's projected to be it's projected be. Yeah,
• 42:00
  Speaker 5: it might it might have put in, you know, fifteen million.
• 42:02
  Speaker 5: Whenever they started, it might have been ten million. So
• 42:04
  Speaker 5: it's invested over a period of time and now at
• 42:08
  Speaker 5: that period of time, that's what it will be. At
• 42:10
  Speaker 5: that period of time, it could be on This episode
• 42:12
  Speaker 5: is brought to you by Pepsi. I remember going to
• 42:14
  Speaker 5: an HBCU football game. It was one of the most
• 42:17
  Speaker 5: memorable experiences of my life. Watching an HBCU's team and
• 42:21
  Speaker 5: band brings so much excitement to the stadium, completely packed
• 42:25
  Speaker 5: with fans. It's a once in a lifetime opportunity. The
• 42:28
  Speaker 5: best part about it is that Pepsi is a proud
• 42:31
  Speaker 5: supporter of HBCU students on and off the field. Pepsi
• 42:35
  Speaker 5: in HBCUs that's what I like. Well, so it's based
• 42:40
  Speaker 5: off an actuary, so yeah, it could be more, depending
• 42:43
  Speaker 5: but you know, for most of the time, like it'll
• 42:45
  Speaker 5: it'll be a set number based off of a calculation.
• 42:48
  Speaker 5: So it'll be let's say, and that's why it's done
• 42:50
  Speaker 5: on like on an annuity schedule. So if it's a
• 42:54
  Speaker 5: ten million and let's say it's invested, you know, and
• 42:57
  Speaker 5: it's earning six percent, but the annuity calculation is four percent,
• 43:00
  Speaker 5: so they're going to guarantee the four percent. So now
• 43:03
  Speaker 5: it's like, all right, guaranteeing you that at this point
• 43:05
  Speaker 5: in time. And that's why most of the time you
• 43:08
  Speaker 5: take it off of an income. So it's kind of
• 43:10
  Speaker 5: like how a pension works for that make it its
• 43:13
  Speaker 5: easy to understand as possible because most people can wrap
• 43:15
  Speaker 5: their heads around a pension. So you know, if you
• 43:17
  Speaker 5: work a pension, it's like, all right, if you work
• 43:19
  Speaker 5: this amount of years, you get a percentage of your salary.
• 43:22
  Speaker 5: So that's how they can say, okay, in ten years,
• 43:25
  Speaker 5: you're going to have a million dollars in your pension.
• 43:26
  Speaker 2: Yeah.
• 43:27
  Speaker 3: I think like in the teacher world, they take the
• 43:29
  Speaker 3: average of your last three and they give you like
• 43:31
  Speaker 3: sixty seven percent of that or something like that.
• 43:34
  Speaker 5: But the deferd annuity is something that anybody can really do.
• 43:37
  Speaker 5: It defert annuity idea, and there's something that you can
• 43:41
  Speaker 5: do if you especially if you have a lump sum
• 43:45
  Speaker 5: of money at a young age. So a lot of
• 43:46
  Speaker 5: athletes are entertainers, right, so this is something that athletes
• 43:49
  Speaker 5: can can use as a strategy outside of a company.
• 43:52
  Speaker 5: You can do it yourself. So if you sign you know,
• 43:55
  Speaker 5: ten million dollar you know, signing bonus, if you're in
• 43:59
  Speaker 5: the NFL, like, you can take two million dollars and
• 44:01
  Speaker 5: just put it in the dea and just have it
• 44:03
  Speaker 5: just sitting for fifteen twenty years, growing over the course
• 44:07
  Speaker 5: of time, and then when it's time and take it.
• 44:08
  Speaker 5: Now you might have you know, fifteen million dollars that
• 44:11
  Speaker 5: you're just drawing a lifetime income off of. So that's
• 44:14
  Speaker 5: that's the strategy that you know, you can use over
• 44:16
  Speaker 5: the course of time as a safe way. And especially
• 44:19
  Speaker 5: like if you don't really trust yourself and say, I
• 44:22
  Speaker 5: ain't even worrying about this. I'm just going to lock
• 44:23
  Speaker 5: it up, give it to the insurance company. It's going
• 44:25
  Speaker 5: to grow by the time I turn fifty. Now I'm
• 44:27
  Speaker 5: going to start taking money. And now that's something that
• 44:30
  Speaker 5: you just set yourself up for life and you don't
• 44:32
  Speaker 5: even have to worry about it. Not just athletes, but
• 44:33
  Speaker 5: I just use athletes because you know, they get lump
• 44:35
  Speaker 5: sums of money. They get a large amount of money
• 44:37
  Speaker 5: when they're young. But anybody that comes into you know,
• 44:40
  Speaker 5: good fortune, if you know, yeah, that's it. That's the entrepreneurs.
• 44:44
  Speaker 5: If you get a win fall of money, you know
• 44:47
  Speaker 5: early on, and you're not sure what to do with it,
• 44:50
  Speaker 5: you might want to take a portion of that, put
• 44:51
  Speaker 5: it in the dea, let it grow over the course
• 44:53
  Speaker 5: of time. Now you set yourself up for a lifetime income.
• 44:55
  Speaker 3: Yeah, I'm thinking two things as you're speaking, right, Like
• 44:58
  Speaker 3: the last part of what you just said, like, if
• 45:00
  Speaker 3: we don't know what.
• 45:00
  Speaker 2: To do with it, well we know what happens.
• 45:02
  Speaker 3: Well we don't know what to do with it, we
• 45:03
  Speaker 3: spend it all right, And I'm thinking the other part
• 45:06
  Speaker 3: is like, yeah, AI did this deal in two thousand
• 45:09
  Speaker 3: and one. How many athletes has he come in contact with? Go?
• 45:12
  Speaker 3: Or I've heard about this deal that haven't taken advantage
• 45:14
  Speaker 3: of it, right, Like you don't you hear a guy story,
• 45:18
  Speaker 3: but you don't hear anybody else that's doing this. Right,
• 45:20
  Speaker 3: this makes perfect sense, man, Like y'all gonna you're gonna
• 45:23
  Speaker 3: be older a lot longer than you're gonna be younger,
• 45:25
  Speaker 3: And especially some of these guys where an injury can
• 45:28
  Speaker 3: change your financial trajectory that quick, or some a life
• 45:32
  Speaker 3: incident could change your lifetime trajectory of income. It's like, yeah,
• 45:35
  Speaker 3: you should be planning. This is gonna change the game.
• 45:38
  Speaker 3: I think it's gonna you change the game.
• 45:39
  Speaker 5: Just now, probably at the studio and change the game again.
• 45:44
  Speaker 5: So shout out to AI Bubba Chuck. We got to
• 45:47
  Speaker 5: get him on the podcast. He got a new strand
• 45:49
  Speaker 5: with Viola.
• 45:51
  Speaker 2: Yeah yeah, so listen, listen, what's camera I in? Hey?
• 45:55
  Speaker 2: Yeah you got one there.
• 45:57
  Speaker 5: Shout out to AI, I've heard and can congratulations much
• 46:00
  Speaker 5: success and yeah, look into the dea something that is
• 46:04
  Speaker 5: to look into for sure. All right. So the last
• 46:06
  Speaker 5: thing we're going to talk about is headed into twenty
• 46:09
  Speaker 5: twenty two, our merch, So our merch has evolved to
• 46:16
  Speaker 5: enough full fledged fashion line and it's something that you know,
• 46:21
  Speaker 5: if you've been following the Drip report, shot to thirteenth
• 46:24
  Speaker 5: and create for you know, capturing these pictures and most
• 46:28
  Speaker 5: importantly shot that might be a stylus. And you know,
• 46:32
  Speaker 5: when we talk about fashion more so than we're going
• 46:35
  Speaker 5: to get to the business behind it. And you know,
• 46:37
  Speaker 5: it's obviously something that you know can generate revenue for you.
• 46:40
  Speaker 5: But for us, we look at fashion it's a way,
• 46:43
  Speaker 5: it's like art. It's a way to make a statement,
• 46:45
  Speaker 5: it's a way to you know, reflect you know who
• 46:48
  Speaker 5: you want the world to see you as you know,
• 46:51
  Speaker 5: it's the first thing people see is what you're wearing.
• 46:54
  Speaker 5: And you know, shout to Griselda first and foremost. And
• 46:57
  Speaker 5: you know, our short inseration from a lot of different people,
• 46:59
  Speaker 5: so you know, definitely inspired by a West Side gun
• 47:03
  Speaker 5: and you know his his fashion mind as far as
• 47:06
  Speaker 5: you know their drops that they do and things of
• 47:08
  Speaker 5: that nature. And one thing that really caught my mind
• 47:10
  Speaker 5: was when they you know, the original they originally started
• 47:13
  Speaker 5: as a fashion company and Grisel the Fashion Rebels or
• 47:17
  Speaker 5: even their drops to this day is Grisel the Fashion
• 47:19
  Speaker 5: Rebels and that really, you know, resonated with me so
• 47:23
  Speaker 5: kind of like you know, borrowed that and took the
• 47:26
  Speaker 5: E y L Fashion Rebels. And you know, the reason
• 47:28
  Speaker 5: why we say fashion rebels to me, my interpretation of
• 47:32
  Speaker 5: why we say fashion rebels is, you know, we see
• 47:34
  Speaker 5: a lot of people in the space and just in general,
• 47:37
  Speaker 5: you know, get money and they validate their success by
• 47:40
  Speaker 5: buying Balenciaga, by buying Gucci, buying Louis Vuitton, buying all
• 47:44
  Speaker 5: these European designers that you know, a we know that
• 47:47
  Speaker 5: they never cared about us anyway and then be you know,
• 47:51
  Speaker 5: you're spending all this money. Half of the stuff doesn't
• 47:54
  Speaker 5: even look that good. In my opinion, it's off the rack,
• 47:57
  Speaker 5: so it doesn't even really even fit you that well.
• 48:00
  Speaker 5: So it was like for us, you know, when we
• 48:02
  Speaker 5: reached a certain level of success, it's like we always
• 48:04
  Speaker 5: love fashion our whole lives. So instead of you know,
• 48:08
  Speaker 5: buying all of these designers and giving them free promotion,
• 48:12
  Speaker 5: we figured, all right, we just promote our own brand,
• 48:15
  Speaker 5: but just on the next on a higher level. And
• 48:17
  Speaker 5: so we teamed that we might be and we just
• 48:19
  Speaker 5: got a bunch of just custom made clothes, custom made clothes,
• 48:23
  Speaker 5: EYL university, EYL logos on it. And it was all
• 48:27
  Speaker 5: inspired from like, you know, that nineties era of you know,
• 48:33
  Speaker 5: that hustler era, that hip hop. You know, that was
• 48:35
  Speaker 5: stuff that we kind of grew up in. So when
• 48:37
  Speaker 5: you see us with the the law suits and the
• 48:39
  Speaker 5: army fatigue jackets and different things of that nature, it's
• 48:43
  Speaker 5: just kind of, you know, brings it back to the
• 48:48
  Speaker 5: throwback jersey era things of that nature.
• 48:51
  Speaker 3: Yeah, man, I mean we get to live through nostalgia,
• 48:54
  Speaker 3: Like we watched Bad Boy in the moments, right so
• 48:57
  Speaker 3: like we recreated it for this generation. But I want
• 48:59
  Speaker 3: to harp on the fact that the might be situation
• 49:03
  Speaker 3: because we could have went anywhere, but might be is
• 49:05
  Speaker 3: a legend where we from shout out to everybody in Greenborough.
• 49:08
  Speaker 3: Our Bolguard is a brand and he's from our neighborhood.
• 49:11
  Speaker 3: So rather than choosing some random designer, we went back
• 49:14
  Speaker 3: home and chose a dope designer from our neighborhood, a
• 49:18
  Speaker 3: black owned designer, to create our clothes. And so now
• 49:21
  Speaker 3: we stimulate his economy. He stimulates our economy and he
• 49:23
  Speaker 3: makes us look fly. And so when we talk about
• 49:26
  Speaker 3: support each other, like we really mean that, Like we
• 49:28
  Speaker 3: could have went anywhere, We say, yo, were staying at home,
• 49:31
  Speaker 3: and we're gonna grow this line. And now the public
• 49:34
  Speaker 3: gets to see it and they're like, yo, where are
• 49:36
  Speaker 3: y'all getting these clothes? And so people from the nineties
• 49:38
  Speaker 3: that were in that bad Boy era know that might
• 49:40
  Speaker 3: comes from from the bad Boy team, but they're like, oh,
• 49:43
  Speaker 3: he's bringing that back. And so I told the goal
• 49:46
  Speaker 3: is like I want puffed to be like y'all want
• 49:48
  Speaker 3: one of them? Sure, I want I want that leather
• 49:50
  Speaker 3: jersey that you had that you had on like that
• 49:52
  Speaker 3: was my thing. I was just like, yo, that time
• 49:55
  Speaker 3: era influenced me so much and I'm sure influenced you
• 49:58
  Speaker 3: so much. It was like, YO, were just paying howmu
• 50:00
  Speaker 3: cities guys the best way we know how on Weather's
• 50:02
  Speaker 3: telling through their business stories and given information.
• 50:05
  Speaker 2: But also in fashion, like you said, it's a way
• 50:07
  Speaker 2: to express ourselves. So just part of us. If we're
• 50:10
  Speaker 2: getting fresh on y'all. We don't mean no harm.
• 50:13
  Speaker 5: Yeah, no, we changed the game. We definitely changed the game.
• 50:17
  Speaker 5: And I see, you know, a switch in people making
• 50:20
  Speaker 5: their own clothes and things that nature. As far as
• 50:23
  Speaker 5: you know, in our space, ob people has always made
• 50:25
  Speaker 5: their own clothes. But you know, in our space, you
• 50:27
  Speaker 5: know people you know, moving away from buying design and clothes.
• 50:31
  Speaker 2: And if you do that, that's cool.
• 50:33
  Speaker 5: Yeah, everybody teaches his own. But I'm just saying, you know,
• 50:35
  Speaker 5: we definitely changed the game and that and that's dope
• 50:38
  Speaker 5: to see people following that trend and coming out with
• 50:41
  Speaker 5: their jerseys and their varsity jackets and things of that nature.
• 50:46
  Speaker 3: Yeah, and that's that's another thing too. So like when
• 50:48
  Speaker 3: we talk about people copying, like we said that like
• 50:50
  Speaker 3: in school was found upon business it's you. You thrive
• 50:53
  Speaker 3: because you copy. And my thing is like, yeah, if
• 50:55
  Speaker 3: people are going to just Jack, that's no, it's not
• 50:58
  Speaker 3: cool the original right, like that point, But let's let's
• 51:00
  Speaker 3: be creative and let's inspire people to do more. And
• 51:03
  Speaker 3: so like we want to be inspired too, you know
• 51:05
  Speaker 3: what I'm saying. So like when we do things, we
• 51:07
  Speaker 3: don't do things like oh hey we're doing this for ourselves. Now,
• 51:09
  Speaker 3: we're doing it to help inspire other people's visions. Right,
• 51:12
  Speaker 3: So when, like I said, when you see us go
• 51:14
  Speaker 3: to Nigeria, I want to see people do that. I
• 51:16
  Speaker 3: want to see people go to Egypt. I want to
• 51:17
  Speaker 3: see people highlighting black businesses. I want to see them
• 51:20
  Speaker 3: finding black designers to work with. Like, those are the
• 51:22
  Speaker 3: things that we should be copying, you know what I'm saying. So,
• 51:25
  Speaker 3: like I'm cool with the if you go on Jack
• 51:28
  Speaker 3: but Jack, those things strack. Those attributes that we're doing
• 51:32
  Speaker 3: support everybody.
• 51:33
  Speaker 1: Yeah.
• 51:33
  Speaker 5: So, so as far as the business side of it,
• 51:37
  Speaker 5: you know, as you said before, we got a dope
• 51:39
  Speaker 5: episode on how to build a merged brand. Definitely check
• 51:42
  Speaker 5: that out on our YouTube channel Spotify Apple give you
• 51:46
  Speaker 5: like all the breakdowns of how to start all of
• 51:48
  Speaker 5: our trials and fibulations. But you know, for us, the
• 51:53
  Speaker 5: biggest thing for clothing for us is promotion, and there
• 51:58
  Speaker 5: was a way to actually grow our brand early on.
• 52:00
  Speaker 5: As far as it's so crazy, Assets Overliability something that
• 52:03
  Speaker 5: I came up with and like how I drew it.
• 52:07
  Speaker 5: I wanted it draw in a certain way, and you know,
• 52:09
  Speaker 5: it was something that I just thought really just solidified
• 52:12
  Speaker 5: everything that we stood for. So we would you know,
• 52:14
  Speaker 5: put it on merch t shirts and then that grew
• 52:17
  Speaker 5: into hoodies and that grew into you know, now we
• 52:19
  Speaker 5: have a show revoc or Assets over Liabilities. So now
• 52:23
  Speaker 5: it's become just synonymous with us. So this is why,
• 52:26
  Speaker 5: you know, branding yourself outside of just one thing is
• 52:30
  Speaker 5: very big because now we don't have to say, earn
• 52:32
  Speaker 5: your leads on every single thing, you know, Assets over liabilities.
• 52:36
  Speaker 5: Sometimes people will call us. I have heard people call
• 52:39
  Speaker 5: us assets over liabilities. I think ROSS called like a
• 52:41
  Speaker 5: few people. Yeah, like people they they've it's become so
• 52:46
  Speaker 5: synonymous that people actually that's another name for us at
• 52:50
  Speaker 5: this point, it's assets over liabilities.
• 52:51
  Speaker 2: It's a conversation starting too, yeah, for.
• 52:54
  Speaker 5: Sure, but it's definitely It's definitely a conversation started. E
• 52:57
  Speaker 5: y L another one when people see us now it's Eyl.
• 53:03
  Speaker 5: We probably get Eyl more than earn Alesia and Eyl
• 53:06
  Speaker 5: is something that you know, once again going back to
• 53:08
  Speaker 5: the fashion you see like the yssel and you see
• 53:10
  Speaker 5: a lot of the fashion houses they have three letters
• 53:13
  Speaker 5: as the you know, acronym. So being that we have
• 53:15
  Speaker 5: early alisia, eyl just sounds really cool. So eyl. So
• 53:19
  Speaker 5: you know, if you was at invest Fashal, so I
• 53:21
  Speaker 5: had the Eyo soccer jersey, the EYL card against what
• 53:23
  Speaker 5: the different things in that a lot of stuff is
• 53:25
  Speaker 5: branded with EYL And then.
• 53:26
  Speaker 3: What's going on earnest Look at twenty six, I made
• 53:29
  Speaker 3: one of the most important decisions of my life.
• 53:31
  Speaker 2: That's right.
• 53:32
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• 53:34
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• 53:37
  Speaker 3: life insurance isn't about the people who die, It's about
• 53:40
  Speaker 3: the people who live. It's one of the best ways
• 53:42
  Speaker 3: to secure generational wealth for your family's future. And it
• 53:45
  Speaker 3: makes perfect sense why people get life insurance, especially term coverage,
• 53:49
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• 53:52
  Speaker 3: each month to secure the future of the people you
• 53:55
  Speaker 3: love long term. If you're asking yourself that question, I
• 53:58
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• 54:21
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• 54:39
  Speaker 2: You know.
• 54:39
  Speaker 5: Being at we have ear Lesia University, which is EYL University,
• 54:44
  Speaker 5: you know, which is ten thousand members and the fastest
• 54:48
  Speaker 5: growing you know community for entrepreneurs, investors and people interested
• 54:52
  Speaker 5: in businesses like how can we amplify EYL University And
• 54:55
  Speaker 5: we can do that through merch also, so now we
• 54:57
  Speaker 5: have you know when you see us with the athletic
• 55:00
  Speaker 5: where where you know, it's like the the law suits
• 55:03
  Speaker 5: and the and the sergiyal to ten type of you know,
• 55:06
  Speaker 5: inspired stuff that all has Eyo University patches on it.
• 55:11
  Speaker 5: So now the Eyo University patch is getting amplified through
• 55:14
  Speaker 5: the merch also, So now we're promoting Earn Leisia University
• 55:19
  Speaker 5: through the merchandise that we're wearing. So now it's just
• 55:22
  Speaker 5: a bunch of cross promotion that's happening. It's just a
• 55:25
  Speaker 5: bunch of just brand exposure, brand recognition, and what we
• 55:31
  Speaker 5: what we're doing now is just creating the demand because
• 55:34
  Speaker 5: none of these are available, right, so it's like it's
• 55:37
  Speaker 5: not even like a limited supply, it is none. It's
• 55:39
  Speaker 5: really one of one because it's all customed. So you know,
• 55:42
  Speaker 5: we that it was a strategic marketing plan as well,
• 55:45
  Speaker 5: because everyone just kind of beta test the situation see
• 55:48
  Speaker 5: how people will react to it, but then also build
• 55:51
  Speaker 5: up the bus. Right. It's the same thing with the
• 55:53
  Speaker 5: NFT world where you know, you see people do n
• 55:55
  Speaker 5: f t s and the people that really get the
• 55:56
  Speaker 5: NFTs done correctly, they build out they scored groups first
• 56:01
  Speaker 5: and they provide the information that's like what Gary v
• 56:03
  Speaker 5: did you buil out the discord group? Provide the information,
• 56:06
  Speaker 5: get people in the group, get people enthusiastic about it,
• 56:10
  Speaker 5: and then you provide. You don't just drop the NFT.
• 56:13
  Speaker 5: So it's like for us, you know, taking pictures and
• 56:15
  Speaker 5: doing content and showing the merch and you know it's
• 56:19
  Speaker 5: not just done in dvantage.
• 56:21
  Speaker 3: Yeah, people thought like they're like, O, Troy, you became
• 56:23
  Speaker 3: an Instagram model. I'm like, nah, man, there's a vision
• 56:26
  Speaker 3: behind this, and I think shout out to Loon he
• 56:28
  Speaker 3: had interviewed this other day on Man Lou Blanda. It
• 56:30
  Speaker 3: was just like, yo, y'all do things soeverlessly and it's
• 56:33
  Speaker 3: not over the top of your face that you don't
• 56:34
  Speaker 3: even know what's happening, And so people kind of expect it,
• 56:37
  Speaker 3: like when they see us, they expect us to be
• 56:38
  Speaker 3: wearing our merch, right, but it's free promotion, right, just
• 56:42
  Speaker 3: like when we put the sign on the eighteen wheeler.
• 56:44
  Speaker 3: It's not in your face, but it's like, yo, that's
• 56:46
  Speaker 3: free promotion because we know that somebody's watching the most
• 56:49
  Speaker 3: important things that when people see you, they want to
• 56:52
  Speaker 3: know what you have on and if you have a
• 56:53
  Speaker 3: message and if you stand for something on what you're wearing,
• 56:56
  Speaker 3: they're going to be attracted to you. I don't know
• 56:58
  Speaker 3: how many people who didn't know who earn your leisure was,
• 57:00
  Speaker 3: but they read assets or liabilities. And we have to
• 57:01
  Speaker 3: have a conversation every time we go out. If they
• 57:04
  Speaker 3: don't know leisure is, I mean, they're like, yo, what
• 57:07
  Speaker 3: is as Oh wow, now it's a conversation. Now we've
• 57:10
  Speaker 3: got one more viewer or one more listener that used
• 57:13
  Speaker 3: to be our gomember.
• 57:13
  Speaker 2: That just one more listener today, one more than we
• 57:16
  Speaker 2: had yesterday.
• 57:17
  Speaker 3: And so that's the way of not being over the
• 57:19
  Speaker 3: top in your face, Like we don't have to say
• 57:20
  Speaker 3: go by, go by, go by go by.
• 57:23
  Speaker 2: People like what we wear. They want to support the vision,
• 57:25
  Speaker 2: to support the mission.
• 57:26
  Speaker 3: They wear because they feel like they're part of it.
• 57:28
  Speaker 3: And that's the key to when we grow community. Everybody
• 57:31
  Speaker 3: feels like they're part of it. So all our earners
• 57:32
  Speaker 3: when they have it on, they feel proud because they
• 57:34
  Speaker 3: know that what we stand for and if they have
• 57:36
  Speaker 3: it on, they stand there for the same thing.
• 57:38
  Speaker 5: So yeah, yeah, so you know, I say, I have
• 57:41
  Speaker 5: to say we're building the buzz. Probably springtime we'll start
• 57:47
  Speaker 5: we'll start releasing those limited addition pieces and who knows,
• 57:53
  Speaker 5: we might even have some other stuff attached to it.
• 57:54
  Speaker 5: But you know you're going to be able to see
• 57:56
  Speaker 5: that the transition from and that's the thing we are too.
• 58:00
  Speaker 5: You get to see us happen in real time. So
• 58:02
  Speaker 5: starting off with T shirts actually like pressing T shirts ourselves,
• 58:06
  Speaker 5: actually even before that will print Fall will print Fall design,
• 58:10
  Speaker 5: and then actually pressing the T shirts and then having
• 58:13
  Speaker 5: it shipped overseas and you know, sweaters, T shirts, hoodies
• 58:17
  Speaker 5: to now you're going to see the manifestation of a
• 58:20
  Speaker 5: full fledged fashion house. Who knows, we might even debut
• 58:24
  Speaker 5: with at New York Fashion Week, who knows. But you're
• 58:26
  Speaker 5: want to see a full fledged fashion house, you know
• 58:29
  Speaker 5: what I'm saying. You're going to see a full fledged
• 58:30
  Speaker 5: fashion house with high level designs inspired with different you know, inspirations.
• 58:37
  Speaker 5: Like I said, we might even do a fashion show.
• 58:40
  Speaker 5: And you know, for us, it's all about just pushing
• 58:42
  Speaker 5: the limits and doing things that nobody would have ever
• 58:45
  Speaker 5: thought would be possible in the realm of financial literacy.
• 58:47
  Speaker 5: You think about financial literacy, nobody thought that you know
• 58:50
  Speaker 5: Art Basle that you know, one of the dopest activations
• 58:53
  Speaker 5: in the last couple of years would be a financial
• 58:55
  Speaker 5: literacy you know activation, but that's what we was able
• 58:58
  Speaker 5: to do. Shout to the United Massis and out to
• 59:00
  Speaker 5: the Ally. You know that we had you know, one
• 59:02
  Speaker 5: of the dopest activations in our bosom and that was
• 59:04
  Speaker 5: a financial literacy based and nobody thought that that was possible.
• 59:07
  Speaker 5: Like you know what I mean, nobody thought that invests
• 59:09
  Speaker 5: festival in a financial festival planned in six weeks, have
• 59:12
  Speaker 5: over forty five hundred people, you know, come out over
• 59:15
  Speaker 5: the course of three days and shut down the city
• 59:18
  Speaker 5: of Atlanta, Like, you know, that's not something nobody thought that.
• 59:20
  Speaker 5: You know, financial literacy can sell out the Apollo. Yeah,
• 59:23
  Speaker 5: shout out to Mark and Monday, Shout out to the
• 59:25
  Speaker 5: end shot everybody that was there. So you know, for us,
• 59:27
  Speaker 5: it's just about having fun. And I feel like, you know,
• 59:30
  Speaker 5: the great thing is that whether it's going to Egypt,
• 59:32
  Speaker 5: Nigeria and Jamaica, everything that we do is groundbreaking because
• 59:36
  Speaker 5: it's never been done before fact. And you know, that's
• 59:38
  Speaker 5: one of the good things with being trailblazers that you
• 59:40
  Speaker 5: really can't lose. You can't lose because there's no bar
• 59:43
  Speaker 5: to set. We set the bar. So you know, now
• 59:46
  Speaker 5: there's a reference point to say, okay, this is a
• 59:49
  Speaker 5: successful event in art Basu. But before that, there's no
• 59:52
  Speaker 5: reference point for that. Like, you know, we're the first people.
• 59:54
  Speaker 2: To do that. You seld what said, you leave long enough,
• 59:57
  Speaker 2: you become the leaders.
• 59:58
  Speaker 5: That's a fact. So I say that to say the
• 1:00:00
  Speaker 5: same thing we're doing with fashion, same thing. You know,
• 1:00:04
  Speaker 5: you know it's going to be dope, and you know
• 1:00:06
  Speaker 5: we're gonna you know, make mistakes like everybody, but you know,
• 1:00:10
  Speaker 5: it's exciting that we're taking the next step in our
• 1:00:14
  Speaker 5: fashion brand, building out another company. And uh yeah, the house,
• 1:00:20
  Speaker 5: the House of eu y L, That's what I.
• 1:00:21
  Speaker 2: Was gonna say. We got we got a new meaning
• 1:00:23
  Speaker 2: to the e y L House, like they got the
• 1:00:25
  Speaker 2: House of Gucci.
• 1:00:26
  Speaker 5: The house of the House of Eyl like that lot.
• 1:00:30
  Speaker 5: There you have it, ladies and gentlemen. You know, we
• 1:00:32
  Speaker 5: really appreciate your support. Twenty twenty one has been a
• 1:00:36
  Speaker 5: hell of a year. It's been an amazing groundbreaking year.
• 1:00:40
  Speaker 5: You know, we did so much from investmentest to our
• 1:00:43
  Speaker 5: Basu to the Apollo.
• 1:00:45
  Speaker 3: We got stuff on the top of the first We
• 1:00:47
  Speaker 3: kicked off the year with the legendary and final episode.
• 1:00:51
  Speaker 2: Let's shout out to my boy Marcus Barney.
• 1:00:52
  Speaker 5: Yes, we went to Breakfast Club, Bro Breakfast Club in February.
• 1:00:56
  Speaker 3: Was in the break Like people were like, Yo, remember
• 1:00:58
  Speaker 3: when I was on there a couple of years ago, Like, nah,
• 1:00:59
  Speaker 3: that was that was February. They're like what, I'm like, Yeah,
• 1:01:02
  Speaker 3: that was February. They feel like so long ago for
• 1:01:05
  Speaker 3: like that. I mean, we did that Rick Ross interview
• 1:01:09
  Speaker 3: in April. You know, we did the Shock interviewing Jie.
• 1:01:12
  Speaker 3: There's so much that happened this year.
• 1:01:14
  Speaker 5: Bro.
• 1:01:14
  Speaker 2: Mark Cuban came right after that.
• 1:01:16
  Speaker 5: Mark Mark was right after him found It, launched the
• 1:01:19
  Speaker 5: show with Revolt. Did invest Fest, went to Africa, went
• 1:01:23
  Speaker 5: to Jamaica, did the Apollo just did Oakland in Oakland, Oakland, California.
• 1:01:31
  Speaker 5: Stay tuned for Home by expob We're gonna be taking
• 1:01:33
  Speaker 5: out on the road. We've been taking market mondays on
• 1:01:35
  Speaker 5: the road. Invest Fast. You can sign up, you get
• 1:01:38
  Speaker 5: your tickets now. Invest Fest twenty twenty two is gonna
• 1:01:40
  Speaker 5: be huge, more international trips, more international you know, content
• 1:01:45
  Speaker 5: on the way.
• 1:01:48
  Speaker 3: University, don't feel about that. University ten different club, fifteen
• 1:01:51
  Speaker 3: different clubs. Shout out to everybody university.
• 1:01:54
  Speaker 5: It's amazing, it's amazing, it's crazy, bro. So it's been
• 1:01:58
  Speaker 5: a hell of a ride. And you know, you know,
• 1:02:01
  Speaker 5: it's definitely powered by the people. So we don't take
• 1:02:03
  Speaker 5: it to your support for granted, we appreciate you guys,
• 1:02:06
  Speaker 5: and uh, you know, it's really just dope.
• 1:02:08
  Speaker 2: Man.
• 1:02:08
  Speaker 5: If you get a chance to check out where we started,
• 1:02:10
  Speaker 5: I think it will serve some inspiration. A lot of
• 1:02:13
  Speaker 5: you have been with us from the beginning, but some
• 1:02:14
  Speaker 5: of you haven't, so you might not.
• 1:02:16
  Speaker 2: I thought about doing the Green World, Yeah, thought about it.
• 1:02:19
  Speaker 2: I thought about it.
• 1:02:22
  Speaker 5: It might not be familiar with everything that we you know,
• 1:02:24
  Speaker 5: we did, but you know, we started from very very
• 1:02:28
  Speaker 5: minimal circumstances, a couple of iPhones and shotgun microphones, and
• 1:02:34
  Speaker 5: you know, went all over the world. They can't forget
• 1:02:37
  Speaker 5: the the Billboard and Times Square. The world is yours.
• 1:02:41
  Speaker 5: So it's been, it's been. It's been a great year.
• 1:02:44
  Speaker 5: It's been a great year. But twenty twenty two, bigger, bigger,
• 1:02:50
  Speaker 5: that's it already, that's it. We got plans. We got
• 1:02:53
  Speaker 5: plans to go bigger, bigger and better. Much success to everybody,
• 1:03:00
  Speaker 5: execute get as much money as you possibly can. Hope
• 1:03:03
  Speaker 5: that we provide as much value as possible. Keep spreading
• 1:03:07
  Speaker 5: the word and yeah, thank you.
• 1:03:10
  Speaker 3: We're gonna keep doing our part. Everybody has a role
• 1:03:12
  Speaker 3: to play in this. This this space is revolution, don't forget. Yeah,
• 1:03:15
  Speaker 3: we didn't even say about the tet talk killed. The
• 1:03:17
  Speaker 3: te to ted Talk was this year and we said
• 1:03:20
  Speaker 3: it's a revolution. It's going to be monetized and it's
• 1:03:22
  Speaker 3: going to be uh televised, And so that's happening. And
• 1:03:27
  Speaker 3: y'all been with it us since the beginning of it.
• 1:03:29
  Speaker 3: A lot of y'all, so you can just imagine where
• 1:03:32
  Speaker 3: we had it. Man, it's going to be incredible. And
• 1:03:34
  Speaker 3: I can't thank y'all enough. Y'all been running the numbers
• 1:03:36
  Speaker 3: up for us. Y'all been champion us. Every time we meet.
• 1:03:39
  Speaker 5: Somebody hit number one on the podcast.
• 1:03:41
  Speaker 2: The fact we was number one of the signs right here.
• 1:03:42
  Speaker 5: That was a thing for us.
• 1:03:44
  Speaker 2: Every time we meet people, it's like.
• 1:03:45
  Speaker 3: Y'all, I tell everybody about y'all and I appreciate that
• 1:03:49
  Speaker 3: whole hardly. Like seriously, our number one thing was like
• 1:03:52
  Speaker 3: tele a friend, the tele a friend, and y'all have
• 1:03:53
  Speaker 3: been doing that at a tremendous, tremendous space, and our
• 1:03:57
  Speaker 3: growth is a direct sign of that. So we appreciate y'all.
• 1:04:02
  Speaker 3: Twenty twenty one has been incredible. Twenty twenty two is
• 1:04:05
  Speaker 3: gonna be even better. It's going to be even bigger.
• 1:04:07
  Speaker 3: It's going to be even greater. It's called more wins,
• 1:04:10
  Speaker 3: more wins, more victories, more learning, more growing, more teaching,
• 1:04:14
  Speaker 3: more executing.
• 1:04:14
  Speaker 2: Let's do all those things, y'all. Love is love.
• 1:04:17
  Speaker 1: Yeah.
• 1:04:17
  Speaker 5: And also before we leave, last last bit of thing thing,
• 1:04:21
  Speaker 5: all of our support staff that you know always holds
• 1:04:24
  Speaker 5: us down. Our partner Mike Abdullah, who was you know,
• 1:04:28
  Speaker 5: a sensational young man. He's our manager and does so
• 1:04:32
  Speaker 5: much for us. Shout out to a doula, shout out
• 1:04:34
  Speaker 5: to Ben who's been running our merch. Shout out to Smitty,
• 1:04:38
  Speaker 5: always hold us down in Atlanta. Shout out to my sister,
• 1:04:41
  Speaker 5: always holds me down. Shout out to Danielle, always holds
• 1:04:44
  Speaker 5: everybody down. Shout out to Rich glad to see you
• 1:04:48
  Speaker 5: back on your feet, brother, Shout out to Janet, Shout
• 1:04:52
  Speaker 5: out to MG the mortgage guy. Shout out to Ian
• 1:04:55
  Speaker 5: Mark and Monday's that's been a you know phenomena, cultural phenomena.
• 1:05:00
  Speaker 5: Shout out to everybody on EYO Network. Shout out to
• 1:05:02
  Speaker 5: ash Cash and started to vote. Shout out to Keanu
• 1:05:04
  Speaker 5: Watson and MG the mortgage guy with rants and gyms.
• 1:05:08
  Speaker 5: Shout out to In a Wealth podcast Man Dave mccullor,
• 1:05:13
  Speaker 5: and we got some more podcasts coming from euy network
• 1:05:17
  Speaker 5: two to get a chance about EYO Network.
• 1:05:21
  Speaker 1: Man.
• 1:05:22
  Speaker 5: Shout out to United Masters, Shout out to Ally, Shout
• 1:05:26
  Speaker 5: out to Chase, Shout out to you know, the Black
• 1:05:29
  Speaker 5: Effect Network. Shout out to Charlamagne of God, who's been
• 1:05:33
  Speaker 5: He's been tremendous. Shout to Revolt Family.
• 1:05:37
  Speaker 2: Shout to cast Nation team, Shout.
• 1:05:39
  Speaker 5: Out to Dream Nation and Casting over Brooks Yea.
• 1:05:43
  Speaker 3: And shout you know, we got a shout Shout out
• 1:05:45
  Speaker 3: to all the guests man, Shout out to everybody.
• 1:05:47
  Speaker 5: That shout to all the alum.
• 1:05:50
  Speaker 3: Yeah, the twenty twenty one class is kind of crazy.
• 1:05:53
  Speaker 3: Shout out to every one of y'all for uh stepping
• 1:05:56
  Speaker 3: up to the plate and delivering a powerful message in
• 1:06:00
  Speaker 3: your respective feels. Everybody did an incredible job. I mean,
• 1:06:05
  Speaker 3: I've seen businesses grow to a level that I'm sure
• 1:06:07
  Speaker 3: that they never thought but that's the power of EYL.
• 1:06:10
  Speaker 3: That's kind of what we do and we take great
• 1:06:12
  Speaker 3: pride in it, and we love watching the growth of
• 1:06:14
  Speaker 3: some of these businesses that you know, nobody knew before
• 1:06:17
  Speaker 3: but they definitely know now. So shout out to the
• 1:06:20
  Speaker 3: twenty twenty one class at EYL. Y'all are incredible. Yall incredible.
• 1:06:25
  Speaker 5: Yeah, do you have it, Ladies and gentlemen. Love is love.
• 1:06:28
  Speaker 5: We appreciate y'all. We'll see you next year.
• 1:06:34
  Speaker 2: That's when you say peace, man, peace, peace.
• 1:06:39
  Speaker 4: My graduates from my school being forced back drop bag
• 1:06:44
  Speaker 4: drop Mike, drop back, drop drop.
• 1:06:58
  Speaker 7: An illegal alien from Guatemala charged with raping a child
• 1:07:01
  Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador
• 1:07:05
  Speaker 7: accused of murdering a Texas man of Venezuelan charged with
• 1:07:09
  Speaker 7: filming and selling child pornography in Michigan. These are just
• 1:07:13
  Speaker 7: some of the heinous migrant criminals caught because of President
• 1:07:17
  Speaker 7: Donald J. Trump's leadership. I'm Christy nom the United States
• 1:07:21
  Speaker 7: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 1:07:26
  Speaker 7: crossings are at the lowest levels ever recorded, and over
• 1:07:29
  Speaker 7: one hundred thousand illegal aliens have been arrested If you
• 1:07:33
  Speaker 7: are here illegally, your next you will be fined nearly
• 1:07:37
  Speaker 7: one thousand dollars a day, imprisoned, and deported. You will
• 1:07:41
  Speaker 7: never return. But if you register using our CBP home
• 1:07:44
  Speaker 7: app and leave now, you could be allowed to return legally.
• 1:07:48
  Speaker 7: Do what's right. Leave now. Under President Trump America's laws,
• 1:07:53
  Speaker 7: border and families will be protected.
• 1:07:55
  Speaker 2: Sponsored by the United States Department of Homeland Security,