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Top Employers 001: Getting your CFO, Product Teams & Sales Teams excited about DEI · The Business of Alignment - Powered by The E1B2 Collective

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  Hi. Anthony here.
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  I have an amazing exciting. Inspiring and beautiful
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  announcement to make but I'm not going to make it yet to make
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  you. Wait going to make you Ponder on
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  what it could be. But I'll give you a small taste
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  top employers Institute Ever heard of that brand.
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  Well, if you some of my Global listeners out there and then you
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  probably have now my American listeners you probably haven't
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  heard too much about top employers Institute yet, but you
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  will you will because there's a lot of interesting and impactful
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  creative things happening, associated with that company.
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  And my involvement with the company as well, excuse me,
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  what, I'm excited to share is going to be a combination of
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  taking the next step in my career.
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  What I'm excited to share is the Innovative approach that top
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  employers takes around auditing and understanding and
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  communicating brands that are really doing a lot of great work
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  internally operationally. So that the employees can really
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  feel what it, what it looks like.
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  And what it feels like to be a part of a company that takes HR
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  that takes people operations that takes employee experience.
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  Seriously and tasty and Ice years. and so there's a very
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  exciting message to come and I'm very proud of it.
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  But before I give that message, I want to give a tip as always,
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  I'm looking through top employers institutes, some of
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  their blog, some of their content, and I came across
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  something that was incredibly important.
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  And something I haven't talked about a lot recently.
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  D e and I has turned into a very strategic important initiative
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  inside of most brands and one element of denial101x
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  organizations, forget about, is the impact it can have on your
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  customer base. The impact it can have on
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  improving your products and services.
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  The impact that can have on your ability to strike negotiate and
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  structure deals. The impact it can actually have
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  on the bottom line. Let me explain.
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  Not only do diverse teams, outperform, homogeneous teams
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  when it comes to Innovation, creativity, empathy and other
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  key metrics. We all know that.
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  But diverse teams actually, allow you actually help you as
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  an organization. Produce and make better deals
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  because you have the ability to connect with potential and
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  current and future clientele potential, and current and
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  future partners. That had different backgrounds.
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  Genders colors language culture barriers cultural nuances.
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  You can really play the relationship game and credibly
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  strategically but also authentically if you have many
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  different races and cultures inside of your company, when you
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  take de, and I seriously, The very first impact you can have
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  that again is very subtle and nuanced, and a lot of people
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  don't think about it. Is the impact you can have
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  globally. Let's say, you're an automotive
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  company. Let's say you're a fashion
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  brand, let's say you're a skincare.
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  I mean, any company you could pull any company out of the Hat
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  here. And if you have a lot of
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  different genders races different backgrounds, different
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  experiences inside of your team's today.
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  That are at the executive levels folks that are on the executive
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  levels, in the sea, at the CFO and financial elements of in
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  vertical of the business. If you have some really
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  impactful divers, a talent that sits within your branding and
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  marketing teams, you're really impactful Talent, your divers
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  talent that are sitting within your sales and Partnerships
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  teams, your strategy strategy teams, your product teams when
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  you're trying to deliver Great Value to your clientele to your
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  customers, the amount of impact your product, your service, the
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  design of both how you communicate the product and
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  service, the amount of impact, the, the uptick of a value.
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  The, the, the uptick of the communication, how you're able
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  to translate it across different regions across different, you
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  know, a across different said groups across different across
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  different demographics. It's going to be incredibly
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  impactful an advantage that some companies won't and don't have
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  And so as we're turning into a world into into a nation, a
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  world, a country, a globe that is now starting to work.
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  Cohesively together on the product side, on the service
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  side, We're admittedly with one click of a button, you can get a
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  product from China, you can get a product from Russia, you can
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  get a product from from the UK, the UK can get a product from
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  the state's here. Everything is so streamlined.
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  And if you could have people inside of your organization that
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  are from very varied backgrounds and experiences and language and
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  situations and in all different different types of points of
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  views that can impact your product strategy that can impact
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  your communication and branding strategy that can impact how you
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  package the product, how you package the service, Like I know
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  right now we're talking polar Institute as you're getting the
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  u.s. branch off the ground. There are some nuances that are
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  going to be different here in the US.
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  And so it made a lot of sense for top employers or start
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  investing a lot of time energy and resources into all different
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  types of races, all different types of backgrounds, all
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  different types of demographics, especially from the US instead
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  of having their other teams from other parts of the globe trying
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  to establish a base, trying to establish some credibility here
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  in the states. And we as Americans that have
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  different languages, different backgrounds, different genders,
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  different roles, different experiences.
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  Can support top employers with this strategy of the service and
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  the product and the communications, we can provide
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  that advisory skill set because we live and speak this world.
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  We live in speak this region of the world here.
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  We live in speak this country. And so it's something that again
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  I used to talk about a lot early in this podcast and I want to
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  bring it back D EI. And be can impact so many phases
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  of your business, but it can really make like if you want to
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  get your board on, if you want to get the board on board.
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  Nice little play on words. If you want to get investors on
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  board, If you want to get folks inside of your company there, a
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  little bit skeptical on board. Let's start talking about the
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  impact it can have on your bottom line.
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  Because your ability again, I'll make it clear.
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  Your ability to build relationships with potential and
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  future clientele potential and future Partners, potential.
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  And future investors globally, your ability, your ability to
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  connect with them, your ability to have employees internally
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  that I have similar backgrounds in similar culture, nuances,
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  that can be a play on relationships for those that can
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  make an incredible impact to your business or to your product
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  at your service. The ability to do that will
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  change the game forever. If you are a company that can
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  take that, seriously, how many companies do you know that have
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  the same genders? The same experiences, the same
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  backgrounds, the same colors inside of the company today and
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  that's all they work with. From you partnership strategic
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  technology product standpoint, that's all they work with.
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  So there's siloing themselves in a little bit of a little bit of
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  a bucket in a rabbit hole in a section of the world and a
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  section of the business model and a section of the industry.
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  And so, Oh really. What they're doing is they're
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  cutting off an entire section of profitability.
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  A section of sales, a section of opportunity, they're cutting it
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  legitimately off. Because other genders other
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  other other other colors, other other backgrounds other
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  experience, they won't be able to connect with you.
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  They won't be able to sell it to you.
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  Work with you partner with you. Having a slight bit audio
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  issues, but let's get back to the episode.
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  My apologies, the audio got cut out at the very end of that.
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  But here's the here's the gist of what I want to say.
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  If you can take a lot of time energy and resources, spending.
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  A lot of your strategic effort into building a diverse team,
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  and a diverse and inclusive team.
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  That enables the company to connect with potential and
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  current clientele Partners technology.
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  Partners to allow you to tap into different resources and
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  understand the culture nuances. That scale you can win.
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  Top and pourable top employers believes that, I believe that if
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  you're listening, you probably should believe that there's a
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  lot of good that can happen. So big announcement to come but
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  these are just a few thoughts. And just a few perspectives
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  around with top employers is doing.
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  Around with Anthony Vaughn beliefs.
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  Thanks so much. Thanks so much.