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How a Local Coffee Roaster Beat the Chains with a Roast Club
In this episode, Lucas and Luna look at how a small-town coffee roaster — let's call them Bluebird Roasters — grew a loyal following by launching a monthly roast club. The club isn't just about beans: it's a subscription that pairs a new single-origin coffee with tasting notes, a brewing guide, and a postcard from the farmer. The hosts break down the numbers: how a $19 per month subscription turned a struggling wholesale business into a steady, predictable revenue stream. They talk about the psychology of the club — why people love the ritual of unboxing and the surprise of a…
The skinny
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