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412 | Are AI Agents Ruining Customer Experience? | Vanitha Swaminathan
Vanitha is a marketing professor at the University of Pittsburgh, Director of their Center for Branding, and author of Hyper Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World. Her client roster includes Hershey, Kraft Heinz, and P&G — brands that don't tolerate bad advice.
In this episode, she explains why the old "command and control" era of brand management is over, what generative engine optimization (GEO) means for your go-to-market strategy right now, and why the most strategic thing you can do for your brand today might be making your purpose…
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