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Lane Byrum: When Lack of Empathy Costs Your Company Millions

How much better does taking an empathetic approach impact not just your leadership, but your ability to bring the right products and services to market nd truly connect with your ideal customers? Turns out, it can help you avoid costly advertising campaign failures!

Today I talk with Lane Byrum, EQ coach and Director of Corporate Accounts for Five Capitals. Lane shares one of the most powerful stories I've ever heard about blending business with human connection, how empathy got real for him in that moment, and how it changed the team and consumer. He also gives a great example of how one…

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