308. Brian Keller, Co-Founder and CEO of Rorra
Today, I'm joined by Brian Keller, co-founder and CEO of Rorra.
Prioritizing design excellence, Rorra sells user-friendly water filters that deliver cleaner, safer drinking and bathing water — backed by NSF testing and transparent performance reports.
In this episode, we discuss building trust in the water filtration category.
We also cover:
Design and UX philosophy
Direct-to-consumer vs. retail strategy
Educating consumers without scare tactics
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The skinny
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