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Will Amazon's Robot Warehouses Save Whole Foods or Seal Its Fate? · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  is
• 0:00
  testing
• 0:01
  the
• 0:01
  addition
• 0:01
  of
• 0:01
  robot
• 0:02
  warehouses
• 0:02
  to
• 0:03
  Whole
• 0:03
  Foods
• 0:03
  so
• 0:04
  shoppers
• 0:04
  can
• 0:04
  pick
• 0:05
  up
• 0:05
  other
• 0:05
  orders
• 0:06
  at
• 0:06
  checkout.
• 0:08
  Okay.
• 0:09
  According
• 0:09
  to
• 0:09
  CNBC,
• 0:10
  Amazon
• 0:10
  is
• 0:11
  building
• 0:11
  a
• 0:11
  micro
• 0:11
  fulfillment
• 0:12
  center
• 0:12
  attached
• 0:12
  to
• 0:13
  a
• 0:13
  Whole
• 0:13
  Foods
• 0:13
  location
• 0:14
  in
• 0:14
  the
• 0:14
  Philadelphia
• 0:15
  suburb
• 0:15
  of
• 0:15
  Plymouth
• 0:16
  meeting,
• 0:16
  Pennsylvania.
• 0:17
  Once
• 0:17
  the
• 0:17
  facility
• 0:18
  is
• 0:18
  operational
• 0:18
  within
• 0:19
  the
• 0:19
  next
• 0:19
  year,
• 0:19
  shoppers
• 0:20
  will
• 0:20
  be
• 0:20
  able
• 0:20
  to
• 0:20
  order
• 0:21
  items
• 0:21
  from
• 0:21
  Amazon's
• 0:22
  website
• 0:22
  and
• 0:23
  its
• 0:23
  online
• 0:23
  grocery
• 0:23
  service,
• 0:24
  Amazon
• 0:24
  Fresh,
• 0:25
  while
• 0:25
  browsing
• 0:26
  Whole
• 0:26
  Foods
• 0:26
  and
• 0:27
  pick
• 0:27
  it
• 0:27
  up
• 0:27
  in
• 0:27
  the
• 0:28
  store
• 0:28
  as
• 0:28
  they're
• 0:28
  checking
• 0:29
  out.
• 0:29
  The
• 0:30
  arrangement
• 0:30
  would
• 0:31
  allow
• 0:31
  shoppers
• 0:31
  to
• 0:31
  buy
• 0:31
  staple
• 0:32
  goods
• 0:32
  from
• 0:32
  brands
• 0:32
  that
• 0:33
  aren't
• 0:33
  carried
• 0:33
  at
• 0:33
  Whole
• 0:33
  Foods
• 0:34
  Markets.
• 0:34
  For
• 0:35
  example,
• 0:36
  the
• 0:36
  Pepsi,
• 0:36
  soda
• 0:37
  and
• 0:37
  Kellogg
• 0:38
  cereal
• 0:38
  that
• 0:39
  is
• 0:39
  on
• 0:39
  top
• 0:40
  of
• 0:40
  your
• 0:40
  kids
• 0:40
  list
• 0:40
  and
• 0:41
  may
• 0:41
  prevent
• 0:41
  some
• 0:41
  people
• 0:42
  still
• 0:42
  from
• 0:42
  going
• 0:42
  to
• 0:43
  a
• 0:43
  whole
• 0:43
  foods
• 0:43
  to
• 0:44
  complete
• 0:44
  their
• 0:44
  trip.
• 0:45
  And
• 0:45
  now
• 0:45
  it
• 0:45
  taps
• 0:45
  into
• 0:46
  the
• 0:46
  vast
• 0:47
  online
• 0:47
  Amazon
• 0:48
  catalog
• 0:48
  of
• 0:49
  items.
• 0:49
  Chris,
• 0:50
  this
• 0:50
  is
• 0:51
  the
• 0:51
  a
• 0:51
  and
• 0:51
  M.
• 0:51
  The
• 0:52
  real,
• 0:52
  real,
• 0:53
  the
• 0:53
  real
• 0:54
  one.
• 0:54
  Put
• 0:54
  you
• 0:54
  on
• 0:54
  the
• 0:55
  spot.
• 0:55
  Question
• 0:56
  A
• 0:56
  and
• 0:56
  M
• 0:57
  wants
• 0:57
  to
• 0:57
  know.
• 0:58
  In
• 0:58
  Amazon's
• 0:59
  play
• 0:59
  to
• 0:59
  consolidate
• 1:00
  trips
• 1:00
  and
• 1:00
  increase
• 1:00
  baskets
• 1:01
  through
• 1:01
  Whole
• 1:01
  foods,
• 1:02
  will
• 1:02
  the
• 1:02
  end
• 1:03
  of.
• 1:03
  Will
• 1:03
  the
• 1:04
  end
• 1:04
  consumer
• 1:05
  impact
• 1:05
  here
• 1:06
  be
• 1:06
  more
• 1:06
  trips
• 1:07
  to
• 1:07
  Whole
• 1:07
  foods
• 1:08
  from
• 1:08
  non
• 1:08
  Whole
• 1:08
  foods
• 1:09
  shoppers
• 1:09
  or
• 1:10
  just
• 1:10
  fewer
• 1:10
  trips
• 1:11
  by
• 1:11
  Whole
• 1:11
  Foods
• 1:11
  shopper
• 1:12
  to
• 1:12
  other
• 1:13
  grocery
• 1:13
  retailers?
• 1:15
  Oh,
• 1:15
  man.
• 1:16
  Oh,
• 1:16
  Jesus.
• 1:17
  That.
• 1:18
  That
• 1:18
  might
• 1:18
  be
• 1:18
  my
• 1:19
  favorite
• 1:19
  question
• 1:19
  all
• 1:20
  time
• 1:20
  from
• 1:20
  a
• 1:20
  and
• 1:20
  m.
• 1:21
  Yeah,
• 1:21
  but
• 1:22
  before
• 1:22
  I
• 1:22
  answer
• 1:22
  that
• 1:22
  question,
• 1:23
  I
• 1:23
  gotta
• 1:23
  give
• 1:23
  a
• 1:23
  shout
• 1:23
  out
• 1:23
  to
• 1:23
  Plymouth
• 1:24
  meeting,
• 1:24
  Pennsylvania.
• 1:25
  Did
• 1:25
  you
• 1:25
  know
• 1:25
  there
• 1:26
  was
• 1:26
  a
• 1:26
  Plymouth
• 1:26
  meeting,
• 1:27
  Pennsylvania?
• 1:28
  I
• 1:28
  didn't,
• 1:28
  but
• 1:28
  I
• 1:29
  didn't
• 1:29
  question
• 1:29
  it.
• 1:30
  When
• 1:30
  I
• 1:30
  read
• 1:30
  it,
• 1:30
  I
• 1:30
  was
• 1:30
  like,
• 1:31
  sure,
• 1:31
  this
• 1:32
  makes
• 1:32
  sense.
• 1:32
  Like,
• 1:33
  Plymouth
• 1:33
  meeting
• 1:33
  feels
• 1:34
  like
• 1:34
  where
• 1:34
  all
• 1:34
  the
• 1:35
  Pilgrims
• 1:35
  came
• 1:36
  and
• 1:36
  had.
• 1:37
  Would
• 1:37
  you
• 1:37
  like
• 1:37
  to
• 1:38
  with
• 1:38
  the
• 1:39
  town
• 1:39
  created
• 1:40
  their
• 1:40
  name?
• 1:40
  Like,
• 1:41
  I
• 1:41
  would
• 1:42
  love
• 1:42
  to
• 1:42
  abet
• 1:42
  in
• 1:42
  that
• 1:42
  room.
• 1:42
  What
• 1:43
  should
• 1:43
  we
• 1:43
  call
• 1:43
  ourselves?
• 1:44
  Well,
• 1:44
  we're
• 1:44
  meeting.
• 1:45
  We're
• 1:45
  near
• 1:45
  Plymouth
• 1:46
  Rock.
• 1:46
  In
• 1:46
  Plymouth
• 1:46
  here.
• 1:47
  Plymouth
• 1:47
  Rock.
• 1:47
  Let's
• 1:48
  call
• 1:48
  ourselves
• 1:48
  Plymouth
• 1:49
  meeting.
• 1:49
  I
• 1:49
  don't
• 1:49
  know.
• 1:50
  But
• 1:50
  anyway.
• 1:50
  All
• 1:50
  right,
• 1:51
  back
• 1:51
  to
• 1:51
  the
• 1:51
  question.
• 1:51
  So.
• 1:52
  So
• 1:53
  will
• 1:53
  the
• 1:53
  end
• 1:53
  consumer
• 1:54
  impact
• 1:54
  here
• 1:54
  be
• 1:54
  more
• 1:54
  chips
• 1:55
  to
• 1:55
  Whole
• 1:55
  foods
• 1:55
  from
• 1:56
  non
• 1:56
  Whole
• 1:56
  foods
• 1:56
  shoppers
• 1:57
  or
• 1:57
  just
• 1:57
  fewer
• 1:57
  trips
• 1:58
  by
• 1:58
  whole
• 1:58
  food
• 1:58
  shoppers
• 1:59
  to
• 1:59
  other
• 1:59
  grocery
• 1:59
  stores?
• 2:00
  It's
• 2:00
  amazing
• 2:01
  question.
• 2:02
  I'm
• 2:02
  going
• 2:03
  to
• 2:03
  go.
• 2:03
  I'm
• 2:03
  going
• 2:03
  to
• 2:03
  go
• 2:03
  bold
• 2:04
  on
• 2:04
  this
• 2:04
  answer,
• 2:04
  and
• 2:05
  I'm
• 2:05
  going
• 2:05
  to
• 2:05
  actually
• 2:05
  say
• 2:06
  that.
• 2:07
  That
• 2:07
  when
• 2:08
  you
• 2:08
  combine
• 2:08
  this
• 2:08
  with
• 2:08
  what's
• 2:09
  going
• 2:09
  on
• 2:09
  in
• 2:09
  headline
• 2:10
  three
• 2:10
  and
• 2:10
  where
• 2:10
  Amazon
• 2:11
  is
• 2:11
  potentially
• 2:11
  heading,
• 2:12
  I
• 2:12
  think
• 2:12
  the
• 2:13
  answer
• 2:13
  is
• 2:13
  actually
• 2:13
  c.
• 2:15
  I
• 2:15
  think
• 2:15
  it's
• 2:15
  going
• 2:15
  to
• 2:16
  mean,
• 2:16
  yes,
• 2:17
  fewer
• 2:17
  trips
• 2:18
  by
• 2:18
  whole
• 2:18
  food
• 2:19
  shoppers
• 2:19
  to
• 2:19
  other
• 2:19
  grocery
• 2:20
  retailers.
• 2:21
  But
• 2:21
  if
• 2:21
  these
• 2:22
  headlines
• 2:22
  both
• 2:22
  play
• 2:23
  out
• 2:23
  as
• 2:23
  intended,
• 2:24
  it
• 2:24
  will
• 2:24
  also
• 2:25
  mean
• 2:25
  less
• 2:26
  trips
• 2:26
  to
• 2:26
  whole
• 2:26
  food
• 2:27
  stores
• 2:28
  by
• 2:28
  Whole
• 2:28
  Foods
• 2:29
  shoppers
• 2:29
  as
• 2:30
  well.
• 2:30
  Okay.
• 2:31
  Because
• 2:31
  how
• 2:31
  come?
• 2:32
  And
• 2:32
  I
• 2:32
  say
• 2:32
  that
• 2:32
  for
• 2:33
  a
• 2:33
  couple.
• 2:33
  First,
• 2:34
  the
• 2:34
  use
• 2:34
  case
• 2:34
  is
• 2:34
  just
• 2:35
  freaking
• 2:35
  silly.
• 2:36
  Like,
• 2:36
  I
• 2:36
  can't
• 2:36
  stand
• 2:37
  the
• 2:37
  use
• 2:37
  case.
• 2:37
  I'm
• 2:37
  standing
• 2:37
  in
• 2:38
  a
• 2:38
  Whole
• 2:38
  Foods
• 2:38
  and
• 2:38
  I'm
• 2:38
  going
• 2:39
  to
• 2:39
  go
• 2:39
  on
• 2:39
  my
• 2:40
  phone
• 2:40
  and
• 2:40
  order
• 2:40
  Pepsi.
• 2:41
  No,
• 2:42
  it's
• 2:42
  not
• 2:42
  going
• 2:42
  to
• 2:42
  happen.
• 2:42
  I
• 2:43
  can
• 2:43
  do
• 2:43
  that
• 2:43
  much
• 2:43
  easier
• 2:43
  from
• 2:44
  my
• 2:44
  couch
• 2:44
  based
• 2:44
  on
• 2:45
  what
• 2:45
  you're
• 2:45
  trying
• 2:45
  to
• 2:45
  put
• 2:45
  forward
• 2:46
  in
• 2:46
  headline
• 2:46
  number
• 2:46
  three.
• 2:47
  So?
• 2:47
  So
• 2:48
  if
• 2:48
  you
• 2:48
  believe
• 2:48
  the
• 2:48
  consolidated
• 2:49
  idea,
• 2:50
  people
• 2:50
  are
• 2:50
  going
• 2:50
  to
• 2:50
  gravitate
• 2:51
  towards
• 2:51
  that
• 2:52
  which
• 2:52
  ultimately
• 2:53
  leads,
• 2:53
  if
• 2:53
  you
• 2:54
  play
• 2:54
  this
• 2:54
  out,
• 2:54
  which
• 2:54
  ultimately
• 2:55
  means
• 2:56
  you're
• 2:57
  going
• 2:57
  to
• 2:57
  have
• 2:57
  less
• 2:57
  shoppers
• 2:58
  in
• 2:58
  Whole
• 2:59
  foods,
• 2:59
  which
• 2:59
  is
• 3:00
  going
• 3:00
  to
• 3:00
  mean
• 3:00
  less
• 3:01
  margin
• 3:01
  for
• 3:01
  Whole
• 3:01
  Foods
• 3:02
  over
• 3:02
  time,
• 3:02
  less
• 3:03
  long
• 3:03
  term
• 3:03
  investment
• 3:03
  in
• 3:04
  Whole
• 3:04
  Foods,
• 3:04
  in
• 3:04
  store
• 3:05
  experience.
• 3:05
  And
• 3:06
  here's
• 3:06
  the
• 3:06
  thing,
• 3:07
  and
• 3:07
  this
• 3:07
  is
• 3:07
  where
• 3:07
  I'm
• 3:07
  getting
• 3:08
  bold,
• 3:08
  which
• 3:08
  ultimately
• 3:09
  is
• 3:09
  the
• 3:09
  eventual
• 3:10
  death
• 3:10
  of
• 3:10
  Whole
• 3:10
  Foods
• 3:11
  as
• 3:11
  we
• 3:11
  know
• 3:11
  it
• 3:11
  today
• 3:12
  and
• 3:12
  love
• 3:12
  it.
• 3:12
  Wow.
• 3:13
  Okay.
• 3:13
  So
• 3:14
  which
• 3:14
  brings
• 3:14
  up
• 3:14
  an
• 3:14
  interesting
• 3:15
  que.
• 3:15
  And
• 3:15
  here's
• 3:15
  why
• 3:15
  I
• 3:15
  say
• 3:15
  that,
• 3:16
  which
• 3:16
  brings
• 3:16
  up
• 3:16
  an
• 3:16
  interesting
• 3:17
  question.
• 3:17
  If
• 3:18
  Amazon
• 3:18
  were
• 3:18
  to
• 3:18
  sell
• 3:19
  Whole
• 3:19
  Foods
• 3:19
  right
• 3:20
  now,
• 3:20
  would
• 3:21
  it
• 3:21
  be
• 3:21
  worth
• 3:21
  more
• 3:22
  or
• 3:22
  less
• 3:22
  than
• 3:22
  they
• 3:22
  originally
• 3:23
  paid
• 3:23
  for
• 3:23
  it?
• 3:24
  Oh,
• 3:24
  God,
• 3:25
  I
• 3:25
  have
• 3:26
  no.
• 3:26
  What
• 3:26
  do
• 3:27
  you
• 3:27
  think?
• 3:27
  I
• 3:27
  don't
• 3:28
  know.
• 3:28
  My
• 3:28
  guess
• 3:28
  is
• 3:28
  it
• 3:29
  would
• 3:29
  actually
• 3:29
  be
• 3:29
  worth
• 3:29
  less
• 3:30
  because
• 3:30
  Amazon
• 3:31
  has
• 3:31
  done
• 3:31
  nothing
• 3:32
  with
• 3:32
  it.
• 3:32
  And
• 3:33
  now
• 3:33
  I
• 3:33
  think
• 3:34
  this
• 3:34
  headline,
• 3:34
  if
• 3:34
  they
• 3:35
  keep
• 3:35
  playing
• 3:35
  this
• 3:35
  out
• 3:35
  the
• 3:36
  way
• 3:36
  they
• 3:36
  are,
• 3:36
  this
• 3:37
  is
• 3:37
  essentially
• 3:38
  going
• 3:38
  to
• 3:38
  kill
• 3:38
  it
• 3:39
  because
• 3:39
  Amazon's
• 3:40
  mass
• 3:40
  market
• 3:40
  dominance
• 3:41
  is
• 3:41
  so
• 3:41
  strong
• 3:41
  in
• 3:42
  e
• 3:42
  commerce,
• 3:42
  that's
• 3:43
  going
• 3:43
  to
• 3:43
  pull
• 3:43
  people
• 3:43
  out
• 3:44
  of
• 3:44
  the
• 3:44
  actual
• 3:44
  store,
• 3:45
  which
• 3:45
  is
• 3:45
  going
• 3:46
  to
• 3:46
  create
• 3:46
  the
• 3:47
  death
• 3:47
  of
• 3:47
  Whole
• 3:47
  foods
• 3:47
  down
• 3:47
  the
• 3:48
  line.
• 3:48
  That's,
• 3:48
  that's
• 3:49
  my
• 3:49
  prediction
• 3:49
  here,
• 3:50
  Zachary.
• 3:50
  Oh,
• 3:50
  man,
• 3:51
  you've
• 3:51
  given
• 3:51
  me
• 3:51
  so
• 3:51
  much
• 3:52
  to
• 3:52
  think
• 3:52
  about
• 3:52
  in
• 3:52
  this.
• 3:53
  That's
• 3:53
  why
• 3:53
  I
• 3:53
  love
• 3:53
  this
• 3:54
  show.
• 3:54
  I
• 3:54
  got,
• 3:54
  I
• 3:54
  got,
• 3:55
  went
• 3:55
  down
• 3:55
  a
• 3:55
  big
• 3:56
  rabbit
• 3:56
  hole
• 3:56
  on
• 3:56
  this
• 3:56
  and
• 3:56
  I,
• 3:57
  I
• 3:58
  kind
• 3:59
  of
• 3:59
  think
• 3:59
  it's
• 3:59
  going
• 3:59
  to
• 3:59
  happen.
• 4:00
  Like,
• 4:00
  if
• 4:00
  this
• 4:01
  is
• 4:01
  how
• 4:01
  it's
• 4:01
  going
• 4:01
  to
• 4:01
  play
• 4:01
  out,
• 4:01
  like,
• 4:02
  if
• 4:02
  you're
• 4:02
  trying
• 4:02
  to
• 4:02
  get
• 4:03
  people
• 4:03
  to
• 4:03
  buy
• 4:03
  Pepsi
• 4:04
  while
• 4:04
  they're
• 4:04
  in
• 4:04
  Whole
• 4:04
  foods,
• 4:05
  like,
• 4:05
  yeah,
• 4:05
  what
• 4:05
  are
• 4:06
  you
• 4:06
  doing
• 4:06
  here?
• 4:06
  I
• 4:07
  don't
• 4:07
  disagree
• 4:07
  with
• 4:07
  you.
• 4:08
  I
• 4:08
  mean,
• 4:08
  I
• 4:08
  think
• 4:08
  that
• 4:09
  that's
• 4:09
  what
• 4:09
  I
• 4:09
  was
• 4:09
  thinking.
• 4:10
  Like,
• 4:11
  my
• 4:11
  biggest
• 4:12
  concern
• 4:12
  here
• 4:12
  is,
• 4:13
  like,
• 4:13
  these
• 4:13
  are
• 4:14
  mini
• 4:14
  warehouses
• 4:15
  right
• 4:15
  now
• 4:16
  and
• 4:16
  how
• 4:17
  much
• 4:17
  product
• 4:18
  can
• 4:18
  you
• 4:18
  actually
• 4:18
  fit?
• 4:19
  Like,
• 4:19
  yes,
• 4:19
  we
• 4:19
  know
• 4:19
  Coca
• 4:20
  Cola
• 4:20
  and
• 4:21
  Pepsi
• 4:21
  and,
• 4:22
  you
• 4:22
  know,
• 4:22
  Doritos.
• 4:23
  You
• 4:23
  can't
• 4:23
  buy
• 4:24
  in
• 4:24
  a
• 4:24
  whole
• 4:24
  foods.
• 4:25
  But
• 4:25
  then,
• 4:26
  like,
• 4:26
  what?
• 4:26
  So
• 4:27
  then
• 4:27
  I'm
• 4:27
  like,
• 4:27
  well,
• 4:27
  does
• 4:28
  it
• 4:28
  just
• 4:28
  make
• 4:28
  sense
• 4:28
  to
• 4:29
  start
• 4:29
  carrying
• 4:30
  these
• 4:30
  products
• 4:30
  inside
• 4:31
  of
• 4:31
  a
• 4:31
  Whole
• 4:31
  foods
• 4:31
  if
• 4:31
  you
• 4:32
  know
• 4:32
  that
• 4:32
  that's
• 4:32
  what
• 4:32
  it
• 4:32
  is?
• 4:33
  Like,
• 4:33
  why
• 4:33
  are
• 4:33
  you
• 4:33
  going
• 4:33
  to
• 4:34
  put
• 4:34
  this
• 4:34
  to
• 4:34
  a
• 4:34
  mini
• 4:34
  warehouse
• 4:35
  and
• 4:35
  put
• 4:35
  the
• 4:35
  friction
• 4:36
  point
• 4:36
  on
• 4:36
  the
• 4:36
  consumer,
• 4:37
  then
• 4:37
  to
• 4:37
  have
• 4:37
  to
• 4:38
  like
• 4:38
  order
• 4:38
  that
• 4:39
  separately.
• 4:39
  Like,
• 4:40
  why
• 4:40
  wouldn't
• 4:40
  you
• 4:40
  just
• 4:40
  start
• 4:41
  carrying
• 4:41
  it
• 4:41
  in
• 4:41
  your
• 4:41
  store?
• 4:42
  But
• 4:42
  then,
• 4:42
  then
• 4:43
  you
• 4:43
  defeat
• 4:43
  the
• 4:43
  purpose
• 4:44
  of
• 4:44
  Whole
• 4:44
  Foods
• 4:44
  as
• 4:44
  a
• 4:44
  concept
• 4:45
  begin
• 4:45
  with.
• 4:46
  So
• 4:46
  like
• 4:46
  that,
• 4:46
  to
• 4:46
  me,
• 4:47
  that,
• 4:47
  that
• 4:48
  brings
• 4:48
  up
• 4:48
  a
• 4:48
  really
• 4:48
  interesting
• 4:49
  point.
• 4:50
  You
• 4:51
  know,
• 4:51
  I
• 4:51
  will
• 4:51
  say
• 4:52
  that
• 4:52
  this
• 4:52
  does
• 4:53
  kind
• 4:53
  of
• 4:53
  put
• 4:54
  some
• 4:54
  clarification
• 4:55
  to
• 4:55
  what
• 4:55
  Claire
• 4:55
  Peters
• 4:56
  was
• 4:56
  talking
• 4:56
  about
• 4:56
  last
• 4:57
  week
• 4:57
  at
• 4:57
  grocery
• 4:57
  shop
• 4:57
  when
• 4:58
  she
• 4:58
  said
• 4:58
  they
• 4:58
  were
• 4:58
  trying
• 4:58
  to
• 4:58
  consolidate
• 4:59
  trips
• 4:59
  and
• 4:59
  make
• 4:59
  shopping
• 5:00
  easier.
• 5:00
  I
• 5:00
  wish
• 5:01
  we
• 5:01
  knew
• 5:01
  about
• 5:01
  this
• 5:02
  when
• 5:02
  she
• 5:02
  was
• 5:02
  talking
• 5:03
  because
• 5:03
  I
• 5:03
  think
• 5:03
  that
• 5:03
  would
• 5:03
  have
• 5:04
  straightened
• 5:04
  things
• 5:05
  out
• 5:05
  a
• 5:05
  little
• 5:05
  bit,
• 5:05
  at
• 5:06
  least
• 5:06
  under,
• 5:06
  given
• 5:06
  us
• 5:07
  an
• 5:07
  example
• 5:07
  of
• 5:07
  what
• 5:08
  to
• 5:08
  expect
• 5:08
  of
• 5:08
  what
• 5:09
  they're
• 5:09
  trying
• 5:09
  to
• 5:09
  do.
• 5:11
  But,
• 5:11
  but
• 5:12
  ultimately,
• 5:12
  like,
• 5:13
  I
• 5:13
  just
• 5:13
  keep
• 5:13
  getting
• 5:14
  back
• 5:14
  to
• 5:15
  how
• 5:15
  much
• 5:15
  can
• 5:16
  they
• 5:16
  fit
• 5:16
  in
• 5:16
  there?
• 5:17
  And
• 5:17
  are
• 5:17
  you
• 5:17
  still
• 5:18
  going
• 5:18
  to
• 5:18
  force
• 5:18
  me
• 5:18
  as
• 5:18
  a
• 5:18
  consumer
• 5:19
  to
• 5:19
  do
• 5:19
  another
• 5:19
  trip?
• 5:20
  Because
• 5:20
  I
• 5:21
  don't
• 5:21
  know
• 5:21
  that,
• 5:21
  you
• 5:21
  know,
• 5:22
  in
• 5:22
  your
• 5:22
  mini
• 5:22
  warehouse,
• 5:23
  you're
• 5:23
  going
• 5:23
  to
• 5:23
  have
• 5:23
  all
• 5:23
  the
• 5:23
  things
• 5:24
  on
• 5:24
  my
• 5:24
  list
• 5:24
  that
• 5:24
  I
• 5:25
  could
• 5:25
  just
• 5:25
  let,
• 5:25
  to
• 5:25
  your
• 5:25
  point,
• 5:26
  walk
• 5:26
  into
• 5:26
  a
• 5:26
  target
• 5:27
  or
• 5:27
  walk
• 5:27
  into
• 5:27
  a
• 5:28
  Walmart
• 5:28
  and
• 5:28
  check
• 5:29
  all
• 5:29
  off
• 5:29
  my
• 5:29
  list
• 5:30
  in
• 5:30
  one,
• 5:30
  in
• 5:30
  one
• 5:31
  trip
• 5:31
  and
• 5:32
  be
• 5:32
  home
• 5:32
  and
• 5:32
  not
• 5:33
  have
• 5:33
  to
• 5:33
  do
• 5:33
  anything
• 5:34
  else.
• 5:34
  But
• 5:35
  here's
• 5:35
  the
• 5:35
  thing.
• 5:35
  You
• 5:35
  will
• 5:35
  from
• 5:36
  home
• 5:36
  because
• 5:37
  of
• 5:37
  headline
• 5:37
  number
• 5:37
  three,
• 5:38
  you
• 5:38
  will
• 5:38
  from
• 5:38
  home.
• 5:39
  You
• 5:39
  will
• 5:39
  be
• 5:39
  able
• 5:40
  to
• 5:40
  get
• 5:40
  that
• 5:40
  delivered
• 5:40
  to
• 5:41
  your
• 5:41
  house
• 5:41
  from
• 5:41
  home
• 5:41
  because
• 5:42
  of
• 5:42
  the
• 5:42
  consolidation
• 5:42
  effort.
• 5:43
  Right.
• 5:44
  See,
• 5:44
  actually,
• 5:44
  I
• 5:45
  actually
• 5:45
  disagree
• 5:45
  with
• 5:45
  the
• 5:45
  point
• 5:45
  on
• 5:45
  clear
• 5:46
  Peters,
• 5:46
  too.
• 5:46
  Like,
• 5:46
  I
• 5:46
  actually
• 5:47
  think
• 5:47
  this
• 5:47
  is
• 5:47
  just
• 5:47
  further
• 5:48
  emphasizing
• 5:48
  the
• 5:49
  fact
• 5:49
  that
• 5:49
  I
• 5:49
  have
• 5:49
  no
• 5:50
  idea
• 5:50
  what
• 5:51
  their
• 5:51
  grocery
• 5:51
  strategy
• 5:52
  is.
• 5:52
  When
• 5:52
  you
• 5:52
  look
• 5:52
  at
• 5:52
  everything
• 5:53
  they
• 5:53
  have
• 5:53
  under
• 5:53
  their
• 5:54
  banners,
• 5:54
  like
• 5:54
  they
• 5:54
  have
• 5:55
  Amazon
• 5:55
  fresh,
• 5:55
  they
• 5:55
  have
• 5:56
  the
• 5:56
  Amazon
• 5:56
  website,
• 5:56
  they
• 5:57
  have,
• 5:57
  they
• 5:57
  have
• 5:57
  whole
• 5:58
  foods,
• 5:58
  they
• 5:58
  have
• 5:58
  these
• 5:59
  other
• 5:59
  retailers
• 5:59
  that
• 6:00
  are,
• 6:00
  the
• 6:00
  other
• 6:00
  part
• 6:01
  of
• 6:01
  this,
• 6:01
  too,
• 6:01
  is
• 6:01
  the
• 6:01
  other
• 6:02
  retailers
• 6:02
  that
• 6:02
  are
• 6:02
  selling
• 6:02
  through
• 6:03
  Amazon
• 6:03
  as
• 6:03
  well
• 6:04
  that
• 6:04
  I'm
• 6:04
  assuming
• 6:04
  will
• 6:05
  be
• 6:05
  part
• 6:05
  of
• 6:05
  this
• 6:05
  consolidated
• 6:06
  effort.
• 6:06
  So
• 6:07
  if
• 6:07
  you
• 6:07
  have
• 6:07
  all
• 6:07
  of
• 6:08
  those
• 6:08
  happening,
• 6:09
  Amazon's
• 6:09
  going
• 6:09
  to
• 6:09
  pull
• 6:10
  a
• 6:10
  hell
• 6:10
  of
• 6:10
  a
• 6:10
  lot
• 6:10
  of
• 6:10
  e
• 6:11
  commerce
• 6:11
  volume
• 6:12
  from
• 6:12
  consumers
• 6:13
  over
• 6:13
  time.
• 6:14
  But
• 6:14
  I
• 6:14
  don't
• 6:14
  think
• 6:15
  those
• 6:15
  same
• 6:15
  consumers
• 6:16
  are
• 6:16
  going
• 6:16
  to
• 6:16
  be
• 6:16
  the
• 6:16
  ones
• 6:17
  going
• 6:17
  into
• 6:17
  stores
• 6:18
  anymore
• 6:18
  to
• 6:18
  the
• 6:19
  same
• 6:19
  degree.
• 6:19
  And
• 6:19
  so
• 6:20
  that
• 6:20
  means
• 6:20
  that
• 6:21
  the
• 6:21
  stores
• 6:21
  they
• 6:21
  used
• 6:22
  to
• 6:22
  frequent
• 6:22
  are
• 6:23
  going
• 6:23
  to
• 6:23
  struggle
• 6:23
  and
• 6:24
  whole
• 6:24
  Foods
• 6:24
  is
• 6:24
  going
• 6:24
  to
• 6:25
  be
• 6:25
  the
• 6:25
  prime
• 6:25
  one.
• 6:25
  In
• 6:25
  my
• 6:26
  mind,
• 6:26
  that
• 6:26
  struggles.
• 6:27
  Right.
• 6:28
  And
• 6:28
  again,
• 6:29
  you
• 6:29
  just
• 6:29
  made
• 6:29
  me
• 6:29
  think
• 6:30
  of
• 6:30
  something
• 6:30
  else.
• 6:30
  So
• 6:31
  the
• 6:31
  other
• 6:32
  part
• 6:32
  of
• 6:32
  this
• 6:32
  is
• 6:32
  still
• 6:32
  the
• 6:33
  stores
• 6:33
  issue
• 6:33
  that
• 6:33
  Amazon
• 6:34
  has
• 6:34
  and
• 6:35
  the
• 6:35
  whole
• 6:37
  problem
• 6:37
  with
• 6:38
  what
• 6:38
  the
• 6:38
  shopping
• 6:38
  experience
• 6:39
  is
• 6:39
  going
• 6:39
  to
• 6:39
  be
• 6:39
  like
• 6:40
  in
• 6:40
  the
• 6:40
  whole
• 6:40
  food
• 6:40
  store
• 6:41
  because
• 6:41
  I
• 6:41
  think
• 6:42
  this
• 6:42
  also
• 6:42
  takes
• 6:43
  out,
• 6:43
  like,
• 6:43
  you're
• 6:44
  still
• 6:44
  not
• 6:44
  having
• 6:45
  the
• 6:45
  discovery
• 6:45
  that
• 6:46
  happens
• 6:46
  a
• 6:47
  product
• 6:48
  in
• 6:48
  like,
• 6:48
  it
• 6:49
  shows
• 6:49
  you
• 6:49
  that
• 6:49
  Amazon's
• 6:50
  not
• 6:50
  thinking
• 6:50
  about
• 6:50
  the
• 6:50
  merchandising
• 6:51
  of
• 6:51
  that
• 6:51
  disc.
• 6:52
  Like
• 6:52
  how
• 6:52
  are
• 6:52
  they
• 6:52
  going
• 6:52
  to
• 6:52
  put
• 6:53
  sock,
• 6:53
  are
• 6:53
  they
• 6:53
  going
• 6:53
  to
• 6:53
  put
• 6:54
  socks
• 6:54
  on
• 6:54
  display?
• 6:55
  Is
• 6:55
  there
• 6:55
  going
• 6:55
  to
• 6:55
  be
• 6:55
  signage
• 6:56
  for
• 6:56
  Pepsi
• 6:56
  that
• 6:56
  you
• 6:57
  can
• 6:57
  order?
• 6:57
  Like,
• 6:57
  how
• 6:58
  do
• 6:58
  you
• 6:58
  have
• 6:58
  that?
• 6:59
  Those
• 6:59
  moments
• 7:00
  happen
• 7:01
  in
• 7:01
  a
• 7:01
  physical
• 7:02
  environment.
• 7:02
  Fine.
• 7:03
  That
• 7:03
  you
• 7:03
  know
• 7:03
  how
• 7:03
  to
• 7:04
  do
• 7:04
  it
• 7:04
  in
• 7:04
  a
• 7:04
  digital
• 7:04
  environment,
• 7:05
  like
• 7:05
  you
• 7:05
  said,
• 7:05
  and
• 7:05
  you'd
• 7:06
  order
• 7:06
  all
• 7:06
  that
• 7:06
  stuff
• 7:06
  to
• 7:06
  your
• 7:06
  house.
• 7:07
  But
• 7:07
  like,
• 7:07
  what's
• 7:07
  this
• 7:08
  going?
• 7:08
  How
• 7:08
  are
• 7:08
  they
• 7:08
  thinking
• 7:09
  still
• 7:10
  about
• 7:10
  what
• 7:10
  their
• 7:11
  groceries
• 7:11
  footprint
• 7:12
  strategy
• 7:12
  is?
• 7:13
  That's
• 7:13
  a
• 7:13
  great
• 7:13
  point
• 7:13
  because
• 7:14
  my
• 7:14
  biggest
• 7:14
  lesson
• 7:15
  leading
• 7:15
  the
• 7:16
  store,
• 7:16
  the
• 7:16
  future
• 7:16
  project
• 7:16
  at
• 7:17
  Target
• 7:17
  is
• 7:18
  the
• 7:18
  last
• 7:18
  thing
• 7:18
  I
• 7:19
  wanted
• 7:19
  was
• 7:19
  a
• 7:20
  consumer
• 7:20
  to
• 7:21
  be
• 7:21
  on
• 7:21
  their
• 7:21
  phone
• 7:22
  looking
• 7:22
  for
• 7:22
  a
• 7:23
  product
• 7:23
  they
• 7:23
  can't
• 7:23
  get
• 7:24
  inside
• 7:24
  my
• 7:25
  store.
• 7:25
  Yeah.
• 7:26
  Because
• 7:26
  then
• 7:26
  they're
• 7:26
  missing
• 7:27
  all
• 7:27
  the
• 7:27
  merchandising
• 7:28
  that
• 7:29
  I
• 7:29
  am
• 7:29
  making
• 7:29
  the
• 7:29
  effort
• 7:30
  to
• 7:30
  put
• 7:30
  in
• 7:30
  front
• 7:31
  of
• 7:31
  them
• 7:31
  in
• 7:32
  the
• 7:32
  store.
• 7:33
  Right.
• 7:33
  So,
• 7:34
  yeah,
• 7:34
  that's
• 7:34
  a
• 7:34
  big
• 7:35
  disconnect
• 7:35
  when
• 7:35
  you
• 7:35
  get.
• 7:36
  Right.
• 7:37
  So
• 7:37
  what
• 7:37
  do
• 7:37
  you
• 7:37
  think
• 7:38
  is
• 7:38
  going
• 7:38
  to
• 7:38
  happen?
• 7:38
  Like,
• 7:39
  do
• 7:39
  you
• 7:39
  think
• 7:39
  that
• 7:39
  they're
• 7:40
  going
• 7:40
  to,
• 7:40
  like
• 7:41
  one?
• 7:41
  Do
• 7:41
  they
• 7:41
  have
• 7:41
  enough
• 7:41
  product
• 7:42
  to
• 7:42
  test
• 7:42
  this
• 7:43
  in
• 7:43
  those
• 7:44
  mini,
• 7:44
  like,
• 7:44
  I
• 7:44
  still
• 7:44
  go
• 7:45
  back
• 7:45
  to
• 7:45
  like,
• 7:45
  what's
• 7:45
  in
• 7:45
  the
• 7:45
  mini
• 7:46
  warehouses,
• 7:46
  how
• 7:46
  many?
• 7:46
  I
• 7:47
  just
• 7:47
  don't
• 7:47
  think
• 7:47
  it's.
• 7:48
  You
• 7:48
  don't
• 7:48
  think
• 7:49
  so
• 7:49
  you
• 7:49
  think
• 7:49
  this
• 7:49
  will
• 7:50
  be
• 7:50
  like
• 7:50
  killed
• 7:50
  as
• 7:51
  a
• 7:51
  test
• 7:51
  and
• 7:51
  it's
• 7:51
  not?
• 7:52
  I
• 7:52
  think
• 7:52
  it's
• 7:52
  a
• 7:52
  fun
• 7:52
  thing
• 7:53
  to
• 7:53
  talk
• 7:53
  about.
• 7:53
  I
• 7:53
  don't
• 7:53
  think
• 7:54
  consumers
• 7:54
  will
• 7:54
  actually
• 7:55
  do
• 7:55
  it.
• 7:55
  I
• 7:55
  think
• 7:55
  they'll
• 7:55
  either
• 7:56
  do
• 7:56
  it,
• 7:56
  they'll
• 7:56
  either
• 7:56
  coordinate
• 7:57
  the
• 7:57
  order
• 7:57
  before
• 7:57
  they
• 7:57
  get
• 7:57
  there
• 7:58
  or
• 7:58
  they'll
• 7:58
  just
• 7:58
  order
• 7:58
  from
• 7:59
  home
• 7:59
  and
• 7:59
  never
• 7:59
  leave
• 7:59
  their
• 7:59
  house.
• 8:00
  Like,
• 8:00
  that's
• 8:00
  what
• 8:00
  going
• 8:01
  to
• 8:01
  happen.
• 8:01
  Like,
• 8:02
  I'm
• 8:02
  not
• 8:02
  going
• 8:02
  to
• 8:02
  be
• 8:02
  standing
• 8:03
  in
• 8:03
  the
• 8:03
  chips
• 8:04
  aisle
• 8:04
  and
• 8:04
  go,
• 8:04
  oh,
• 8:05
  you
• 8:05
  know
• 8:05
  what?
• 8:05
  I
• 8:05
  can
• 8:05
  pull
• 8:05
  out
• 8:06
  my
• 8:06
  phone
• 8:06
  now
• 8:06
  and
• 8:06
  I'm
• 8:06
  going
• 8:06
  to
• 8:07
  order
• 8:07
  a
• 8:07
  bag
• 8:07
  of
• 8:07
  tostitos
• 8:08
  for
• 8:08
  the
• 8:08
  party
• 8:09
  I'm
• 8:09
  going
• 8:09
  to
• 8:09
  have.
• 8:09
  Like,
• 8:09
  it's
• 8:10
  just
• 8:10
  not
• 8:10
  going
• 8:10
  to
• 8:10
  happen
• 8:11
  that
• 8:11
  way
• 8:11
  because
• 8:11
  it's
• 8:12
  maybe
• 8:12
  as
• 8:13
  a
• 8:13
  one
• 8:13
  off,
• 8:13
  but
• 8:13
  that's
• 8:14
  not
• 8:14
  going
• 8:14
  to
• 8:14
  move
• 8:14
  anything.
• 8:15
  So
• 8:16
  ultimately
• 8:16
  what
• 8:16
  I
• 8:17
  think
• 8:17
  is
• 8:17
  going
• 8:17
  to
• 8:17
  happen
• 8:17
  here
• 8:17
  is
• 8:18
  I
• 8:18
  think
• 8:18
  Whole
• 8:19
  Foods
• 8:19
  is
• 8:19
  either
• 8:19
  going
• 8:19
  to
• 8:20
  go
• 8:21
  struggle
• 8:22
  or
• 8:22
  it's
• 8:22
  actually
• 8:22
  going
• 8:23
  to
• 8:23
  get
• 8:23
  sold,
• 8:23
  which
• 8:23
  is
• 8:23
  why
• 8:23
  I
• 8:24
  thought
• 8:24
  of
• 8:24
  the
• 8:24
  question
• 8:24
  of
• 8:24
  like,
• 8:25
  how
• 8:26
  much
• 8:26
  is
• 8:26
  it
• 8:26
  worth
• 8:26
  right
• 8:26
  now?
• 8:27
  Is
• 8:27
  it
• 8:27
  worth
• 8:27
  more
• 8:27
  or
• 8:27
  less
• 8:28
  since
• 8:28
  Amazon
• 8:28
  took
• 8:28
  it
• 8:28
  over?
• 8:29
  Right?
• 8:30
  No,
• 8:30
  it's
• 8:30
  a
• 8:30
  great
• 8:30
  point.
• 8:31
  Maybe
• 8:31
  it
• 8:32
  could
• 8:32
  be
• 8:32
  worth
• 8:32
  more
• 8:32
  to
• 8:32
  somebody
• 8:33
  because
• 8:33
  they
• 8:33
  could
• 8:33
  probably
• 8:33
  do
• 8:34
  something
• 8:34
  creative
• 8:35
  with
• 8:35
  it.
• 8:35
  I
• 8:35
  don't
• 8:35
  know.
• 8:36
  All
• 8:36
  right,
• 8:36
  people,
• 8:37
  we
• 8:37
  want
• 8:37
  to
• 8:37
  hear
• 8:39
  send
• 8:39
  us
• 8:39
  your
• 8:40
  send
• 8:40
  us
• 8:40
  slide
• 8:41
  into
• 8:41
  the
• 8:41
  DM's
• 8:42
  and
• 8:42
  tell
• 8:42
  us
• 8:42
  what
• 8:42
  you
• 8:42
  think
• 8:43
  about
• 8:43
  this
• 8:43
  one.
• 8:44
  I
• 8:44
  always
• 8:44
  love
• 8:44
  when
• 8:45
  we
• 8:45
  get
• 8:45
  thinking
• 8:45
  in
• 8:45
  real
• 8:46
  time.
• 8:46
  We
• 8:46
  never
• 8:47
  know
• 8:47
  the
• 8:48
  conversation
• 8:48
  is
• 8:48
  going
• 8:48
  to
• 8:48
  go
• 8:48
  and
• 8:49
  we
• 8:49
  start
• 8:49
  thinking
• 8:49
  in
• 8:49
  real
• 8:50
  time.
• 8:50
  It's
• 8:50
  always
• 8:50
  dangerous.