In an Era of AI Content and Paid Spokespeople, Shane Ginsberg, Street Poller Media Founder and CEO, Is Betting on Asking Strangers Questions
Public trust in advertising spokespeople has deteriorated considerably over the past several years and generative AI is only part of the explanation. A series of high-profile cases in which well-compensated public figures endorsed products and platforms that subsequently collapsed, or turned out to be outright schemes, taught audiences a lesson that no amount of subsequent celebrity casting has undone.  The lesson is straightforward: a recognizable face attached to a product indicates that someone paid for the association and, most likely, nothing more. That erosion has created a…
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