The Product Lie Your Marketing Is Telling
Your marketing is making promises your product cannot keep, and the market always collects.
Rowan Hale's steelman on Product, the second P of the TRUE 5P: the strongest case for distribution over product, and the two-move product-truth audit that settles it.
- Hear the strongest version of the product doesn't matter argument so you stop underestimating it
- Run the product-truth audit on your last twenty bad reviews and find the one fix that matters
- Turn product from a feature list into the verified proof your marketing is telling the truth
Truth at the core. Execution at scale.
The skinny
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