Evolving from Product Marketing to Value Marketing

Value Coffee Talk · Oct 31, 2023 · 22m

For many early and mid-stage companies, a product led growth strategy reigns. It's about features, demos and free trials. This can work initially, but once you reach a certain point, you have to evolve to a more value-centric approach.

In this coffee talk we chat with Steven Siegel, a Product Marketing veteran about why this is so important and how he successfully makes the shift.