The Future is Phygital

Design Nerds Anonymous · Jul 8, 2021 · 35m

As the future of work becomes more and more hybrid, leveraging the virtual world to connect to a physical experience is crucial to create a journey that positively impacts the customer experience. Host Amanda Schneider talks with Mannington Commercial director of marketing Amanda Darley and Keilhauer's Chief Marketing Officer Meghan Sherwin, about why digital doesn’t mean de-personalized, how to apply outside industry tactics effectively – and what we can learn about digital strategy from Gucci. (Yep, that Gucci!) In this episode you’ll discover: 1) Why testing is crucial to making a…