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Latest / Business Class: The Global Tourism Leadership Conversation

Our Everyday, Your Adventure: Community-First with Linda Kleist of Visit Greenland

Some visitors arrive in Greenland asking where the train station is. (There are no roads between towns.) Linda Kleist, the new CEO of Visit Greenland, treats moments like that as feedback. In this conversation, she explains why Greenland measures success by community support and not just visitor numbers, and how one idea, "our everyday, your adventure," is helping Greenlanders see their own lives through visitors' eyes.

In this episode:

* Why Greenland is far more than ice and snow, from South Greenland's sheep and trees to the months-long polar night up north

* What Linda learned about local…

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