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Leveraging Thought Leadership | Social Media | 207

Ten years ago many people thought the idea of being on Twitter or Facebook was a silly waste of time. Not a serious place for business leaders to be. Now building your social media platform is an essential piece of almost every business out there.

Today we offer a wide assortment of advice on getting the most of your social media platform from some of the people that use those mediums best.

Andy Molinsky is a Professor at Brandeis University's International Business School, with a joint appointment in the Department of Psychology and author of Global Dexterity and Reach starts us off sharing…

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