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Richard Dickson's Gap Revival Continues | Fast Five Shorts · Omni Talk Retail

• 0:00
  And
• 0:00
  producer,
• 0:00
  I
• 0:01
  got
• 0:01
  a
• 0:01
  question
• 0:01
  for
• 0:01
  you.
• 0:02
  Is
• 0:02
  your
• 0:02
  milkshake
• 0:03
  better
• 0:03
  than
• 0:03
  mine?
• 0:04
  Because
• 0:04
  Gaps
• 0:04
  comparable
• 0:05
  sales
• 0:06
  surged
• 0:07
  after
• 0:07
  Milkshake
• 0:08
  after
• 0:08
  its
• 0:09
  Milkshake
• 0:09
  denim
• 0:10
  ad
• 0:10
  with
• 0:10
  Cat's
• 0:11
  eye.
• 0:12
  According
• 0:13
  to
• 0:13
  CNBC,
• 0:14
  Gap
• 0:14
  Inc.
• 0:14
  Said
• 0:14
  Thursday
• 0:15
  its
• 0:15
  comparable
• 0:15
  sales
• 0:16
  rose
• 0:16
  5%
• 0:17
  during
• 0:17
  the
• 0:17
  fiscal
• 0:17
  third
• 0:18
  quarter,
• 0:18
  driven
• 0:18
  by
• 0:18
  strong
• 0:19
  revenue
• 0:20
  at
• 0:20
  its
• 0:20
  namesake
• 0:21
  brand
• 0:21
  after
• 0:21
  its
• 0:21
  viral
• 0:22
  Better
• 0:22
  in
• 0:22
  Denim
• 0:23
  campaign.
• 0:23
  With
• 0:23
  girl
• 0:23
  group
• 0:24
  Cat's
• 0:24
  Eye
• 0:24
  putting
• 0:25
  aside
• 0:25
  pandemic
• 0:26
  related
• 0:26
  spikes,
• 0:27
  the
• 0:27
  rise
• 0:27
  in
• 0:28
  comparable
• 0:28
  sales
• 0:28
  was
• 0:28
  the
• 0:29
  strongest
• 0:29
  growth
• 0:29
  for
• 0:30
  Gap
• 0:30
  since
• 0:30
  its
• 0:30
  fiscal
• 0:31
  2017
• 0:31
  holiday
• 0:32
  quarter
• 0:33
  and
• 0:33
  was
• 0:33
  well
• 0:33
  ahead
• 0:33
  of
• 0:34
  Wall
• 0:34
  street
• 0:34
  expectations
• 0:35
  of
• 0:35
  3.1%.
• 0:36
  During
• 0:37
  the
• 0:37
  quarter.
• 0:37
  Gaps
• 0:38
  comparable
• 0:38
  sales
• 0:38
  rose
• 0:39
  a
• 0:39
  staggering
• 0:40
  7%.
• 0:41
  Old
• 0:41
  Navy's
• 0:41
  rose
• 0:42
  6%.
• 0:42
  Banana?
• 0:43
  Yes,
• 0:44
  banana
• 0:44
  was
• 0:45
  up
• 0:45
  4%.
• 0:46
  While
• 0:46
  athletics
• 0:46
  comps.
• 0:47
  Yeah,
• 0:47
  they
• 0:47
  kind
• 0:48
  of
• 0:48
  were
• 0:48
  still
• 0:48
  not
• 0:48
  very
• 0:48
  good.
• 0:49
  They
• 0:49
  were
• 0:49
  still
• 0:49
  down
• 0:49
  11%.
• 0:50
  And
• 0:51
  has
• 0:51
  Dixon,
• 0:52
  Richard
• 0:52
  Dixon,
• 0:53
  officially
• 0:53
  right
• 0:54
  of
• 0:54
  the
• 0:54
  ship
• 0:55
  at
• 0:55
  the
• 0:55
  Gap?
• 0:56
  Well,
• 0:56
  it's
• 0:57
  not
• 0:57
  surprising
• 0:58
  to
• 0:58
  me
• 0:58
  that
• 0:58
  as
• 0:58
  a
• 0:59
  former
• 0:59
  CEO
• 1:00
  of
• 1:00
  an
• 1:00
  entertainment
• 1:01
  company
• 1:01
  that
• 1:01
  he
• 1:02
  is
• 1:02
  making
• 1:02
  the
• 1:02
  Gap
• 1:03
  entertaining
• 1:03
  again.
• 1:05
  He's
• 1:05
  got
• 1:05
  Gen
• 1:05
  Z
• 1:06
  talking
• 1:06
  about
• 1:06
  it.
• 1:07
  Millennials
• 1:07
  are
• 1:07
  talking
• 1:08
  about
• 1:08
  it.
• 1:08
  Xers
• 1:08
  are
• 1:09
  you
• 1:09
  Gen
• 1:09
  Xers
• 1:09
  are
• 1:09
  even
• 1:10
  nostalgic
• 1:10
  for
• 1:11
  the
• 1:11
  Gap
• 1:11
  of
• 1:12
  old.
• 1:13
  Anecdotally,
• 1:14
  my
• 1:14
  friends
• 1:14
  and
• 1:14
  I
• 1:15
  have
• 1:15
  been
• 1:15
  talking
• 1:15
  about
• 1:15
  it
• 1:15
  and
• 1:16
  passing
• 1:16
  around
• 1:16
  the,
• 1:17
  the
• 1:17
  new
• 1:17
  TV
• 1:18
  spot
• 1:18
  that
• 1:18
  they
• 1:19
  just
• 1:19
  put
• 1:19
  out
• 1:19
  with
• 1:20
  the
• 1:20
  choir.
• 1:20
  I
• 1:21
  think
• 1:21
  it's
• 1:22
  great
• 1:22
  content,
• 1:22
  it's
• 1:23
  entertaining.
• 1:24
  But
• 1:25
  now
• 1:26
  what
• 1:27
  will
• 1:27
  that
• 1:28
  mean
• 1:28
  for
• 1:28
  getting
• 1:29
  butts
• 1:29
  in
• 1:29
  Gap
• 1:30
  denim?
• 1:30
  That's
• 1:31
  the
• 1:31
  question
• 1:31
  that
• 1:31
  I
• 1:31
  have
• 1:32
  because
• 1:32
  I
• 1:32
  think
• 1:32
  it's
• 1:32
  piquing
• 1:33
  a
• 1:33
  lot
• 1:33
  of
• 1:33
  curiosity.
• 1:35
  But
• 1:35
  and
• 1:36
  based
• 1:36
  on
• 1:36
  this
• 1:36
  quarter's
• 1:37
  success,
• 1:37
  I
• 1:37
  think
• 1:37
  it
• 1:37
  appears
• 1:38
  that
• 1:38
  it's
• 1:38
  piquing
• 1:39
  interest
• 1:39
  from
• 1:39
  people
• 1:40
  and
• 1:40
  that's
• 1:40
  for
• 1:40
  sure
• 1:40
  a
• 1:41
  great
• 1:41
  start.
• 1:41
  So
• 1:42
  I
• 1:42
  think
• 1:42
  that
• 1:43
  Richard
• 1:43
  Dixon
• 1:43
  should
• 1:44
  get
• 1:44
  credited
• 1:44
  for
• 1:44
  that.
• 1:45
  But
• 1:46
  even
• 1:46
  Dixon
• 1:46
  himself
• 1:47
  said,
• 1:47
  you
• 1:47
  know,
• 1:47
  this
• 1:48
  is
• 1:48
  a
• 1:48
  story
• 1:48
  about
• 1:49
  consistency,
• 1:50
  a
• 1:50
  mix
• 1:50
  of
• 1:50
  better
• 1:50
  product
• 1:51
  marketing
• 1:51
  and
• 1:51
  partnerships
• 1:52
  to
• 1:52
  make
• 1:52
  maintain
• 1:52
  this
• 1:53
  growth.
• 1:53
  So
• 1:53
  I
• 1:53
  think
• 1:53
  even
• 1:53
  Dixon
• 1:54
  knows,
• 1:54
  like
• 1:54
  there's
• 1:55
  still
• 1:55
  work
• 1:55
  to
• 1:56
  be
• 1:56
  done
• 1:56
  before
• 1:56
  we
• 1:56
  give
• 1:56
  him
• 1:57
  the
• 1:57
  award
• 1:57
  for
• 1:57
  saving
• 1:58
  the
• 1:58
  Gap
• 1:58
  and
• 1:58
  completely
• 1:59
  turning
• 1:59
  it
• 1:59
  around.
• 2:00
  But
• 2:00
  I
• 2:00
  do
• 2:00
  think
• 2:01
  that
• 2:01
  this
• 2:01
  is
• 2:01
  a
• 2:01
  good
• 2:02
  start.
• 2:02
  You
• 2:02
  know,
• 2:02
  first
• 2:02
  you
• 2:03
  have
• 2:03
  to
• 2:03
  tell
• 2:03
  people
• 2:03
  that
• 2:03
  you
• 2:03
  exist
• 2:04
  again
• 2:05
  and
• 2:05
  he's
• 2:05
  doing
• 2:05
  a
• 2:05
  good
• 2:06
  job
• 2:06
  of
• 2:06
  that.
• 2:06
  But
• 2:07
  as
• 2:07
  a
• 2:07
  former
• 2:07
  Gapper,
• 2:08
  how
• 2:08
  do
• 2:08
  you
• 2:09
  feel
• 2:09
  about
• 2:09
  this?
• 2:10
  I
• 2:10
  think,
• 2:10
  I
• 2:10
  think
• 2:11
  he's
• 2:11
  definitely
• 2:11
  doing
• 2:11
  it
• 2:12
  seems
• 2:12
  like
• 2:12
  he's
• 2:12
  turning
• 2:12
  things
• 2:13
  in
• 2:13
  the
• 2:13
  right
• 2:13
  direction,
• 2:13
  but
• 2:13
  I
• 2:14
  think
• 2:14
  it's
• 2:14
  still
• 2:15
  too
• 2:15
  early
• 2:15
  to
• 2:16
  tell.
• 2:16
  But
• 2:16
  I
• 2:16
  like
• 2:16
  the
• 2:16
  trend.
• 2:17
  You
• 2:17
  know,
• 2:17
  I
• 2:17
  think
• 2:17
  I
• 2:18
  went
• 2:18
  into
• 2:18
  the
• 2:18
  numbers
• 2:18
  a
• 2:19
  little
• 2:19
  bit
• 2:19
  more
• 2:19
  on
• 2:19
  this
• 2:19
  story.
• 2:20
  You
• 2:20
  know,
• 2:21
  I
• 2:21
  looked
• 2:21
  at
• 2:21
  their
• 2:21
  two
• 2:21
  year
• 2:21
  stacks
• 2:22
  for
• 2:22
  the
• 2:22
  last
• 2:22
  three
• 2:22
  quarters,
• 2:23
  Q1,
• 2:23
  it's
• 2:23
  plus
• 2:24
  5,
• 2:24
  Q2,
• 2:24
  plus
• 2:25
  4,
• 2:25
  Q3,
• 2:26
  plus
• 2:26
  6.
• 2:26
  That's
• 2:27
  A.
• 2:27
  That's
• 2:27
  pretty
• 2:28
  good.
• 2:28
  That's
• 2:28
  pretty
• 2:28
  good
• 2:29
  results.
• 2:29
  And
• 2:29
  if
• 2:29
  I
• 2:29
  go
• 2:29
  back
• 2:30
  three
• 2:30
  years,
• 2:30
  the
• 2:30
  only
• 2:31
  quarter
• 2:31
  that
• 2:31
  isn't
• 2:31
  positive
• 2:32
  is
• 2:32
  Q2.
• 2:33
  So
• 2:33
  overall,
• 2:34
  I
• 2:34
  think
• 2:34
  that's
• 2:34
  pretty
• 2:35
  good
• 2:35
  performance.
• 2:35
  The
• 2:36
  profit
• 2:36
  line
• 2:36
  from
• 2:37
  the
• 2:37
  quarter
• 2:38
  worries
• 2:38
  me
• 2:38
  a
• 2:38
  bit.
• 2:38
  They
• 2:39
  said
• 2:39
  that's
• 2:39
  related
• 2:39
  to
• 2:39
  tariffs,
• 2:40
  but
• 2:40
  I'm
• 2:40
  curious
• 2:41
  if
• 2:41
  that's
• 2:41
  actually
• 2:41
  masking
• 2:42
  anything
• 2:42
  else.
• 2:42
  You
• 2:43
  do
• 2:43
  have
• 2:43
  to
• 2:43
  ask
• 2:43
  that
• 2:43
  question,
• 2:44
  I
• 2:44
  think.
• 2:44
  And
• 2:45
  the
• 2:45
  other
• 2:45
  thing
• 2:45
  I
• 2:45
  worry
• 2:46
  about,
• 2:46
  and
• 2:46
  you
• 2:46
  kind
• 2:47
  of
• 2:47
  alluded
• 2:47
  to
• 2:47
  this
• 2:47
  too,
• 2:48
  is
• 2:48
  the
• 2:48
  flashy
• 2:48
  marketing.
• 2:49
  Marketing
• 2:49
  is
• 2:49
  one
• 2:50
  thing,
• 2:50
  but
• 2:51
  you
• 2:51
  have
• 2:51
  to
• 2:51
  get
• 2:51
  the
• 2:51
  product
• 2:51
  right,
• 2:52
  too.
• 2:52
  And
• 2:53
  both
• 2:53
  are,
• 2:53
  both
• 2:54
  are
• 2:54
  hard
• 2:54
  to
• 2:54
  do
• 2:54
  and
• 2:55
  get
• 2:55
  right
• 2:55
  year
• 2:56
  over
• 2:56
  year.
• 2:56
  Marketing
• 2:57
  can
• 2:57
  spur
• 2:57
  you
• 2:57
  to
• 2:57
  buy
• 2:57
  once,
• 2:58
  but
• 2:59
  can
• 2:59
  it
• 2:59
  spur
• 2:59
  you
• 3:00
  to
• 3:00
  buy
• 3:00
  it
• 3:00
  that
• 3:00
  second
• 3:01
  time?
• 3:01
  So
• 3:01
  when
• 3:01
  you
• 3:01
  get
• 3:01
  that
• 3:02
  butt
• 3:02
  into
• 3:02
  the
• 3:02
  denim
• 3:03
  the
• 3:03
  first
• 3:03
  time,
• 3:03
  do
• 3:03
  you
• 3:03
  like
• 3:04
  it
• 3:04
  enough
• 3:04
  to
• 3:04
  want
• 3:04
  to
• 3:05
  come
• 3:05
  back?
• 3:05
  Because
• 3:06
  that
• 3:06
  flashy
• 3:06
  marketing
• 3:07
  is
• 3:07
  not
• 3:07
  going
• 3:07
  to
• 3:07
  get
• 3:07
  you
• 3:07
  back
• 3:07
  the
• 3:08
  second
• 3:08
  time.
• 3:08
  So.
• 3:09
  But
• 3:09
  to
• 3:09
  me,
• 3:09
  when
• 3:09
  I
• 3:09
  look
• 3:10
  at
• 3:10
  the
• 3:10
  financials,
• 3:11
  the
• 3:11
  proof
• 3:12
  will
• 3:12
  be
• 3:12
  in
• 3:12
  the
• 3:12
  pudding.
• 3:13
  Falling
• 3:14
  Q1
• 3:14
  of
• 3:14
  2026,
• 3:15
  because
• 3:15
  that
• 3:16
  looks
• 3:16
  like
• 3:16
  the
• 3:16
  big
• 3:17
  comp
• 3:17
  hurdle
• 3:18
  in
• 3:18
  the
• 3:18
  numbers.
• 3:18
  Like,
• 3:19
  if
• 3:19
  you
• 3:19
  can
• 3:19
  get
• 3:19
  that
• 3:19
  again,
• 3:20
  you
• 3:20
  can
• 3:21
  show
• 3:21
  a
• 3:21
  positive
• 3:21
  comp
• 3:22
  in
• 3:22
  the
• 3:22
  first
• 3:22
  quarter,
• 3:23
  then,
• 3:23
  yeah,
• 3:24
  I'm
• 3:24
  going
• 3:24
  to
• 3:24
  give
• 3:25
  him
• 3:25
  the
• 3:25
  official
• 3:25
  you've
• 3:25
  turned
• 3:26
  this
• 3:26
  company
• 3:26
  around
• 3:26
  award
• 3:27
  and
• 3:27
  you're
• 3:27
  doing
• 3:27
  a
• 3:27
  great
• 3:27
  job
• 3:28
  seal
• 3:28
  of
• 3:28
  approval.
• 3:29
  All
• 3:29
  right,
• 3:30
  well,
• 3:30
  hopefully
• 3:30
  it's
• 3:31
  a
• 3:31
  happy
• 3:31
  holiday
• 3:31
  for
• 3:31
  Gap.
• 3:33
  Otherwise,
• 3:35
  I
• 3:35
  don't
• 3:35
  know.
• 3:35
  I
• 3:35
  don't
• 3:36
  know
• 3:36
  what's
• 3:36
  next.
• 3:36
  I
• 3:36
  don't
• 3:36
  know
• 3:37
  what.
• 3:37
  I
• 3:37
  don't
• 3:37
  know
• 3:37
  who
• 3:37
  can
• 3:38
  save
• 3:38
  you
• 3:38
  when
• 3:39
  it
• 3:39
  comes
• 3:39
  to
• 3:39
  these
• 3:39
  celebrity
• 3:40
  spots,
• 3:41
  but,
• 3:42
  yeah,
• 3:42
  gotta,
• 3:43
  gotta
• 3:43
  have
• 3:43
  the
• 3:43
  product
• 3:43
  down.