Lisa Rosenberg – Global President of Consumer Brands - Allison Worldwide
Lisa Rosenberg – Global President of Consumer Brands
A major leader in the public relations and marketing world, she is the Global President of Consumer Brands at Allison Worldwide (formerly Allison+Partners).
Expertise: She is known for "social-first" marketing and brand storytelling. She gained significant industry fame for leading viral campaigns, including the "Cronut" and "Cookie Milk Shot" activations at SXSW.
Philosophy: She often speaks on the difference between "building" a community and "earning" one through authenticity and trust.
Recognition: She has served as a judge for the…
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