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📩Strategies to Re-Engage Lost Leads with Email Marketing · Marketing For Tradies

• 0:00
  SPEAKER_00: A lot of business owners don't do email marketing because it doesn't seem like it's that effective, it's too complex, they don't have the time, or it just seems too overwhelming.
• 0:10
  SPEAKER_00: The 10-week nurture sequence is something that you can have your lead go into if they haven't taken action after that seven-day nurture sequence has been sent out, and it's simply just one email for 10 weeks.
• 0:24
  SPEAKER_00: The amount of emails decreases as their temperature or their likelihood of converting decreases as well.
• 0:32
  SPEAKER_00: Because Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:41
  SPEAKER_00: I'm your host, Shannon, and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:50
  SPEAKER_00: Let's dive in.
• 1:12
  SPEAKER_00: But the truth is that these leads, even if they don't convert right now, are still valuable prospects that you should be keeping engaged and working on re-engaging so that when the time is right for them, they will take action and they'll choose you to take action with.
• 1:28
  SPEAKER_00: So in today's episode, I'm going to take you through some proven strategies, how to re-engage leads, and why it is so important to be doing this and setting up systems and processes to help you automate this type of thing inside of your business too.
• 1:43
  SPEAKER_00: Now, let me just get straight to the point here.
• 1:45
  SPEAKER_00: The best way to keep your leads engaged is with email marketing.
• 1:50
  SPEAKER_00: Now, a lot of business owners don't do email marketing because it doesn't seem like it's that effective, it's too complex, they don't have the time, or it just seems too overwhelming.
• 2:01
  SPEAKER_00: But let me simplify it for you.
• 2:03
  SPEAKER_00: If you have a service-based business or even you're have a coaching or consulting business or pretty much any business at all, your first automation that needs to be in place is the speed to lead automation, which I went through in a previous episode.
• 2:17
  SPEAKER_00: I dive deep into how this works.
• 2:19
  SPEAKER_00: So if you don't have something like this into place right now, go back and listen to that.
• 2:25
  SPEAKER_00: But essentially, it is an automation or autoresponder that goes out to your lead as soon as they inquire.
• 2:32
  SPEAKER_00: The point is to get them within that critical five-minute period of when they're interested and ready to take action because they've literally gone onto your website, filled out a form, and they've told you in the most direct way that they're interested in what you're selling and they're in the market to buy it.
• 2:52
  SPEAKER_00: Now, once you receive that lead, you should be getting onto them as soon as possible.
• 2:58
  SPEAKER_00: Like, I know it's not realistic to call them or contact them manually within that five-minute time frame a lot of the time because you're an owner-operated business, you're doing all the things, you're busy, your schedule is packed.
• 3:12
  SPEAKER_00: But try and get back to them within the same day.
• 3:14
  SPEAKER_00: Now, once they're in your system, you should be doing your normal follow-ups.
• 3:18
  SPEAKER_00: We're not gonna cover all that process in this episode.
• 3:22
  SPEAKER_00: But instead of after those general follow-ups that you do, they're just lost, filed, and never spoken of again.
• 3:30
  SPEAKER_00: Put them into a seven-day email nurture sequence.
• 3:33
  SPEAKER_00: So this sends out an email every day for a whole week with information about what you do, building up value, educating them on the benefits of working with you, the features.
• 3:46
  SPEAKER_00: Uh, maybe there's a special offer that's going out to them, just something to keep them engaged so that you're coming up in their inbox and so you're staying top of mind for them.
• 3:58
  SPEAKER_00: Now, after that seven-day period, which I'm gonna have a link at the bottom of this episode with a template that you can use for this process too, by the way.
• 4:07
  SPEAKER_00: So if you want the template, go to the show notes.
• 4:10
  SPEAKER_00: And there's a seven-day nurture sequence, and there's a template for the next nurture sequence, which is a 10-week email nurture sequence.
• 4:20
  SPEAKER_00: Now, the 10-week nurture sequence is something that you can have your lead go into if they haven't taken action after that seven-day nurture sequence has been sent out, and it's simply just one email for 10 weeks.
• 4:34
  SPEAKER_00: So you can see how as the lead is kind of going from being super hot, where you're sending out the automated speed to lead responder as soon as they inquire, you're doing your normal follow-ups.
• 4:48
  SPEAKER_00: And then if they haven't taken action, then while they're hot, we're giving them a seven-day email nurture sequence where they may be, you know, warm by that point.
• 4:58
  SPEAKER_00: And then if they haven't taken action, they probably would be considered a cold lead, but we still want to keep them engaged.
• 5:05
  SPEAKER_00: So, how we do that is to implement a 10-week email nurture sequence with one email every week.
• 5:12
  SPEAKER_00: So the amount of emails decreases as their temperature or their likelihood of converting decreases as well.
• 5:20
  SPEAKER_00: Because the point of the initial follow-ups is to get the sale.
• 5:25
  SPEAKER_00: The point of the seven-day sequence is to get them to take some other action or next step.
• 5:31
  SPEAKER_00: And then the 10-week automation sequence is to just keep them engaged and try and get them from being a cold lead into a warm lead or taking some small action of some sort.
• 5:42
  SPEAKER_00: So obviously, once they've become cold, we're not going to be following them up every single day like you would be initially, but we want to keep them engaged.
• 5:52
  SPEAKER_00: Like there's still someone that have put their hand up and said, I'm interested in what you offer.
• 5:57
  SPEAKER_00: So just filing them in your email is a complete wasted opportunity.
• 6:01
  SPEAKER_00: And having these kind of automations in place are so simple.
• 6:06
  SPEAKER_00: Like I said, I've got templates in the show notes for you for both of these sequences.
• 6:11
  SPEAKER_00: Or if you want to have all the systems just installed straight into your business, we also have a CRM, which I have a free 14-day trial in the show notes as well.
• 6:22
  SPEAKER_00: So you can grab that and literally have these systems set up and running by tomorrow, pretty much.
• 6:28
  SPEAKER_00: But regardless, every business needs this.
• 6:30
  SPEAKER_00: It's something that's going to help you convert more leads into customers, keep your leads engaged, and also enable you to re-engage those leads who didn't take action the first time.
• 6:41
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 6:43
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 6:49
  SPEAKER_00: Follow us on all social media.
• 6:51
  SPEAKER_00: And if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 6:58
  SPEAKER_00: I'll see you in the next episode.