Hooligan Hefs on Jail, Instinct and Becoming Australia’s Most Charismatic Rapper

On the Record with Poppy Reid · Jul 23, 2026 · 46m

Hooligan Hefs joins Poppy Reid for an honest conversation about the journey from Western Sydney underground rap to becoming one of Australia's biggest hip-hop artists. While Send Itturned him into a household name and one of Australia's most streamed rap artists, this episode goes far beyond the party anthem that changed everything.Hefs opens up about building a sound that blended street rap, UK drill, EDM and party music into something uniquely Australian, why rap purists initially rejected his music, and how trusting his own instincts helped him break through. He reflects on the success of…