The Good Listening To Show with Mike Coulter

Brushwood Media Network · May 13, 2026 · 1h 14m

You can hear a whole philosophy of change hidden inside one simple move: Put the bike where you can see it. That is the kind of practical, human behavior design we get into with Mike Coulter, a lifelong Creative who’s worked across advertising, helped shape projects at the DO Lectures, and now teaches tools for building 'Tiny Habits' that actually stick. We start with the stories that made Mike: Growing up in Yorkshire, learning his dad’s rule for a good job, cutting his teeth at a local newspaper, then spotting the world of advertising and chasing it hard. Along the way we talk about the…