Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / 5 Quick AI Hacks to Improve Your Google Business Profile & “near me” searches | Ep. 138

Transcript

5 Quick AI Hacks to Improve Your Google Business Profile & “near me” searches | Ep. 138 · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:25
  SPEAKER_00: Do you want your business to stand out online?
• 0:29
  SPEAKER_00: Today I'm sharing five quick ways to use AI to improve your Google Business Profile listing.
• 0:37
  SPEAKER_00: So you get noticed, earn more calls, and book more appointments.
• 0:42
  SPEAKER_00: Hello and welcome back to the Clinic Marketing Podcast.
• 0:46
  SPEAKER_00: I'm your host, Darcy Sullivan from Propel Marketing and Design.
• 0:50
  SPEAKER_00: Two of the most popular topics on the show are AI and your Google Business Profile listing.
• 0:57
  SPEAKER_00: And today we're combining them.
• 0:59
  SPEAKER_00: Your Google Business Profile Listing, which used to be called Google My Business, controls your presence in Google Maps.
• 1:08
  SPEAKER_00: And the show notes all include links to beginner-friendly episodes and step-by-step resources for setting up and improving your listing.
• 1:18
  SPEAKER_00: Now, before we dive in, a quick mindset check.
• 1:22
  SPEAKER_00: AI is an assistant, not autopilot.
• 1:26
  SPEAKER_00: It helps you draft and speed up tasks you should already be doing.
• 1:32
  SPEAKER_00: It's not to replace you or your judgment.
• 1:37
  SPEAKER_00: Also, make sure that the content reflects your clinic's voice and tone and review everything before publishing.
• 1:47
  SPEAKER_00: All right, let's get into these five hacks.
• 1:51
  SPEAKER_00: Hack number one, refresh your business description.
• 1:55
  SPEAKER_00: Most clinics don't use the full number of characters that are allowed in your Google Business Profile listing for your business description.
• 2:05
  SPEAKER_00: This is such a waste of real estate.
• 2:07
  SPEAKER_00: Here's a prompt you can use to help improve your Google Business Profile listing.
• 2:14
  SPEAKER_00: Now, before I give you the prompt, I should mention that you can use your AI tool of choice when it comes to helping you write and tackle the hacks we're covering today.
• 2:28
  SPEAKER_00: You can use ChatGPT, you can use Grok, you can use Claude, you can use whatever you feel comfortable with.
• 2:36
  SPEAKER_00: And I will also include in the show notes the other episodes that we did on AI tools.
• 2:45
  SPEAKER_00: All right.
• 2:46
  SPEAKER_00: So back to your description, your Google Business Profile Business Description.
• 2:50
  SPEAKER_00: Here is a prompt you can use.
• 2:52
  SPEAKER_00: And by the way, if you want to see the words for these prompts, so you can easily copy and paste them, be sure to visit the show notes slash blog post associated with this episode where you can find those and just copy and paste them.
• 3:10
  SPEAKER_00: So that prompt for the description would be rewrite our Google Business Profile description for a clinic, type, name your clinic in city or area.
• 3:23
  SPEAKER_00: We help name your ideal patients with name the three to five top conditions or services that you offer.
• 3:32
  SPEAKER_00: Then direct it with the tone.
• 3:34
  SPEAKER_00: Maybe you want friendly and trustworthy, plain English, and keep it between 700 to 750 characters.
• 3:41
  SPEAKER_00: Make sure you don't offer any guarantees and that it's HIPAA-safe.
• 3:45
  SPEAKER_00: You can paste your current description in or include a short paragraph from your website so that AI matches your style.
• 3:54
  SPEAKER_00: Huck number two, tighten up your services.
• 3:59
  SPEAKER_00: So in Google Business Profile Listing, you have categories.
• 4:04
  SPEAKER_00: Under your categories, you should have at least one service associated with those categories, with each category.
• 4:12
  SPEAKER_00: So for every single category you have, you need to have at least one service attached to it.
• 4:19
  SPEAKER_00: In an example, like a chiropractor, they might have their primary category as chiropractor, and then services, they might have chiropractic adjustment as a service, they might have dry needling as a service, they might have sports chiropractic care as a service, they might have sports rehabilitation as a service, etc.
• 4:48
  SPEAKER_00: Now, in the example of a chiropractor, if they also have a physical therapist on staff, a secondary category might be physical therapist, to which a service related to physical therapist would be physical therapy.
• 5:04
  SPEAKER_00: So once you have identified your categories and your services, then you can go to AI and say create a two to three sentence service description for list your services at name of clinic in name of location or city.
• 5:22
  SPEAKER_00: Use patient-friendly language, avoid medical jargon, no guarantees, and make it HIPAA safe.
• 5:28
  SPEAKER_00: If you sell products, you can do the same thing for the products that you have listed in your Google Business Profile listing.
• 5:36
  SPEAKER_00: Although most listeners here will probably just want to focus on services.
• 5:41
  SPEAKER_00: On to hack number three.
• 5:43
  SPEAKER_00: Hack number three, seed your QA with real questions.
• 5:50
  SPEAKER_00: So under your QA, you can ask a question and answer it as the business.
• 5:56
  SPEAKER_00: This helps patients before they decide to book an appointment with you.
• 6:01
  SPEAKER_00: You can think of these like your most frequently asked questions.
• 6:04
  SPEAKER_00: I also like to include a couple key QAs related to parking or entrance details to reduce confusion, first-time visitor expectations, what to bring, do they need to show up early, what to wear, how long does it take?
• 6:20
  SPEAKER_00: And then insurance and payment basics, what you accept, how to verify, etc.
• 6:26
  SPEAKER_00: Now, at the time that I'm recording this, you cannot include a URL in the responses in the QA.
• 6:36
  SPEAKER_00: So you can't, you can use the words, visit our website for more details, but you cannot include a URL, for instance, to your insurance page.
• 6:47
  SPEAKER_00: Here would be a prompt you could use for this.
• 6:50
  SPEAKER_00: Based on these frequently asked questions, which you can copy and paste from your FAQ page or from anywhere that you have them just listening to your patients, write six to eight Google Business QAs for name a type of clinic in location, and questions should match how patients ask them.
• 7:14
  SPEAKER_00: Answers should be two to four sentences in plain English, HIPAA safe, no guarantees.
• 7:20
  SPEAKER_00: Again, if you want these exact prompts, please, please, please visit the URL associated with this episode where you can find those and just copy and paste them.
• 7:31
  SPEAKER_00: On to hack number four.
• 7:33
  SPEAKER_00: Hack number four, build a review reply library that your team can use.
• 7:39
  SPEAKER_00: So skim through your recent reviews and group them by theme.
• 7:44
  SPEAKER_00: Theme can be an injury.
• 7:45
  SPEAKER_00: Again, if you're a chiropractor, maybe it's back pain, prenatal care, sports injuries, or you can group them by specific services.
• 7:55
  SPEAKER_00: Then generate a ready-to-use reply template and save them in a shared Google Doc so any of your team members can respond to your reviews.
• 8:07
  SPEAKER_00: And it sounds a lot better than thanks, we're here for your health journey.
• 8:11
  SPEAKER_00: So the prompt would be something like we are a type of clinic in name of location, we commonly receive reviews about, and then into your theme, provide 20 short, warm, professional review reply templates that mirror the patient's language without confirming treatment details, make sure their HIPAA is safe.
• 8:36
  SPEAKER_00: This allows you to personalize your responses.
• 8:41
  SPEAKER_00: And it beats the generic again, thanks for your review while staying efficient.
• 8:50
  SPEAKER_00: You can spin up Google Post ideas and draft them in minutes.
• 8:55
  SPEAKER_00: We've got a couple episodes that have been dedicated to Google Post and blog posts as well.
• 9:02
  SPEAKER_00: I will make sure that those are included in the show notes.
• 9:05
  SPEAKER_00: To keep your listing fresh, you want to make sure that you are doing Google Post.
• 9:11
  SPEAKER_00: Now these act slightly different than your traditional social media post, which is why I'll include those additional resources in the show notes.
• 9:21
  SPEAKER_00: But here are some things to consider.
• 9:23
  SPEAKER_00: What you can do is keep your listing fresh with one post per week.
• 9:28
  SPEAKER_00: They can be a quick tip, you can use a service spotlight, it can be a seasonal reminder, it can be an event or an offer, it can be an FAQ, or as we highlighted in one of our episodes, you can almost treat it like a free ad from Google.
• 9:44
  SPEAKER_00: And here's your prompt: write a Google Business Profile post about and give it an idea of your topic or service for insert your ideal patients in name of location.
• 10:00
  SPEAKER_00: Include one practical tip, one plain English benefit, and a soft call to action.
• 10:05
  SPEAKER_00: No emojis, no hype, keep it HIPAA safe.
• 10:09
  SPEAKER_00: Again, in the show notes, you will find additional episodes and blogs where we go deep into this.
• 10:16
  SPEAKER_00: Now, that's simple, right?
• 10:18
  SPEAKER_00: I think all of what we talked about today is pretty simple, but I do want to give you some quick compliance reminders so that you don't get flagged.
• 10:28
  SPEAKER_00: One, don't list services you don't actually offer or fake locations.
• 10:34
  SPEAKER_00: Now, when it comes to your services, services are services.
• 10:38
  SPEAKER_00: They're not conditions.
• 10:40
  SPEAKER_00: So you're not gonna list a hundred different services.
• 10:43
  SPEAKER_00: Example, again, I'll give the chiropractor one.
• 10:45
  SPEAKER_00: You're not gonna list chiropractic care for back pain, chiropractic care for neck pain, chiropractic care for elbow pain.
• 10:52
  SPEAKER_00: You're not gonna have a hundred different services.
• 10:55
  SPEAKER_00: So list services you actually offer.
• 10:58
  SPEAKER_00: Don't keyword stuff your business name, use your real business name, don't make medical guarantees or before or after promises, don't copy your competitors, use your facts and your voice, and of course, keep everything HIPAA-safe.
• 11:18
  SPEAKER_00: So, to recap, let's go through the five AI hacks to improve your Google Business Profile listing.
• 11:25
  SPEAKER_00: One, you can use it to improve your business description, use the full currently offering 750 characters in patient-friendly language, use it for service descriptions, keeping them short, clear, concise, and in sentence format.
• 11:43
  SPEAKER_00: You can use it for QA seeds, asking real questions and giving precise answers.
• 11:49
  SPEAKER_00: You can use it to create a review library.
• 11:54
  SPEAKER_00: And number five, you can use it to come up with post ideas and drafts.
• 12:00
  SPEAKER_00: Thanks for listening to this episode of the Clinic Marketing Podcast.
• 12:04
  SPEAKER_00: If it helped, share it with a clinic owner who needs an easier way to keep their Google Business Profile fresh.
• 12:12
  SPEAKER_00: Want a pro to review your listing?
• 12:15
  SPEAKER_00: You can always book a Google Business Profile audit.
• 12:19
  SPEAKER_00: I'll link that in the show notes along with the prompts and resources.