69. How to be strategic when communicating science
This week Jen and Michael had a wonderful conversation with Professor John Besley about strategic science communication. John studies public opinion about science and scientists’ opinions about the public. His goal is to help science communicators be more effective by helping them consider evidence-based and strategic communication choices. He also does research aimed at understanding how peoples’ views about decision-makers and decision processes (i.e., trustworthiness and fairness beliefs) affect their overall perceptions of science and technology (S&T).
John has published more than 100…
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