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144: Marketing in 2021
Summary
Finding new clients has always been challenging, even more so this past year. While the challenges have changed, the fundamentals haven't. We have to identify who our clients are, what problems they need solved, and then tell them about our services. How that looks for each business is different as we each focus on unique clients. Natasha O'Banion answers, "What was your biggest lesson from 2020?"
Topics on this episode:
Marketing vs advertising
Who is your client and what problem do they need solved?
Methods of advertising
Ask a Pet Biz Coach with Natasha O'Banion
Main take away?…
The skinny
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