Latest / The Ambition Code / How to Start Before You Feel Ready, and Build the Life You Want with Abby Girvin

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How to Start Before You Feel Ready, and Build the Life You Want with Abby Girvin · The Ambition Code

• 0:00
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  One of the number one reasons for my success and reasons I see other people succeed is being able to take action even if you fall on your face.
• 0:25
  So being able to be in action with your life and what you want to create.
• 0:29
  Because I believe that when you take those steps forward, that the universe meets you halfway.
• 0:33
  Welcome to the Ambition Code.
• 0:35
  Today's guest is someone I'm so excited to introduce you to.
• 0:39
  Not only because of what she has built, because of who she is, how she leads, and the way her story speaks so beautifully to the heart of the show.
• 0:46
  Abby Gervin is the owner and agency director of DDo Artists Agency, one of the most respected talent agencies in the country.
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  Abby began her career with her first company, Alan Models, at just 21 years old.
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  And by 27, she had already taken ownership of DDO Agency.
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  27.
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  An age when so many of us are still figuring out who we are, what we want, and whether we are ready for the next big.
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  Step.
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  And Abby walked through the door of opportunity and began building what would become her life's work.
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  Over the last few decades, she's expanded DDO from a single Los Angeles office into a thriving national agency with offices in Los Angeles, New York, Chicago, and Atlanta, now
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  representing more than 2,500 actors.
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  But what I love most about Abby's story is that it is not just about scaling a business, it's about recognizing potential and talent and teams.
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  People and maybe first and foremost in yourself.
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  Abby has built a company rooted in loyalty, trust, hard work, and the belief that when you give people room to rise, they often become more than they ever even imagined.
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  She's a leader who believes in creating a culture where people are trusted to take the reins and do something remarkable.
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  That is what this conversation is really about.
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  It's about ambition before certainty, leadership before you feel fully ready, trusting your instincts.
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  Building something that lasts and understanding that sometimes the open door opens before the confidence is fully landed and you become who you are and are meant to be by simply
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  walking through it.
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  I cannot wait for you guys to hear this conversation with the incredible Abby Gerbin.
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  Abby, welcome to the podcast.
• 2:16
  Thank you so much, Julie.
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  You started your first modeling agency at age twenty one.
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  What did ambition look like to you then?
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  Cluelessness.
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  And just ignorance is bliss.
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  I started completely landed this opportunity to own an agency, like fresh out of college, did not have a clue what I was doing.
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  It was with someone that was a high fashion photographer.
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  We literally became partners overnight.
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  It was purely like fake it till you make it.
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  And I would find girls at the mall.
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  And basically I would just jump in and try to find girls that wanted to be high fashion models.
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  And I would ship up to New York.
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  So I would just basically approach.
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  Whoever I thought had the look of the times, which was the early nineties, kind of wafy, five ten and above, and just dove in.
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  So how did you even think you could do that?
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  Most people don't understand the idea of ambition and entrepreneurship at twenty one.
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  I was in college in twenty one.
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  I was still figuring out how to pay my bills.
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  How did you know that you could run a company?
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  I don't think I did.
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  My mom was the first female photographer agent in the country.
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  So I just kind of emulated what she did and watched her start a business growing up.
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  So I part of it was just watching her and I was like, this is what we do.
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  We we own businesses at whatever age we are.
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  And I think I also had authority issues.
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  So I knew that I needed to own a company because I was not great at going by other people's rules.
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  So
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  To me, it was just strictly like, okay, this is what we do and we fall on our face and we pick ourselves up again and we just keep moving forward.
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  And at the time I I remember I was a cocktail waitress as well.
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  So I had to work during the day and as the agency owner for a lawn.
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  And then at night I would go and was a cocktail waitress just to pay the bill.
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  So I was not making any money when I owned a lawn models.
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  And then it slowly started to increase.
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  But in the beginning it it was all about the side gigs and how to
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  to afford my lifestyle.
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  Yeah, I totally get that.
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  I think that when most people start, they it doesn't necessarily automatically cover your life.
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  You have to have other gigs like the waitressing is something that I did in college.
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  Absolutely.
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  You know what I just heard, abs, is that who you were at seven is a good indication for who you'll be as an adult.
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  Like who who were you at seven?
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  Gosh, I loved myself at seven.
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  I was an entrepreneur.
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  I'd say seven, eight, nine.
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  I started, I had that entrepreneur spirit.
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  And I'm so grateful to my incredible, inspiring mom that told me I could do anything at a very young age.
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  And I had a huge
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  huge desire for Jordash jeans and I knew Me too.
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  I would say the best.
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  my god.
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  And this dad Clogs.
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  That was my middle name.
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  Clogs for sure.
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  The sports hacks.
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  So I had this huge desire and she was a single mom.
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  So I I needed to fulfill that desire.
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  So first I started opening lemonade stands at garage sales and just on the curb or wherever I could find.
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  And then I started selling making tuna fish sandwiches and selling them in my mom's office building.
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  So I knew if I spent like five dollars on a few cans of tuna and bread, I could profit maybe seventy dollars for the day.
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  So it was kind of embedded in me.
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  I think my Jordan Ash Jean obsession really launched my whole entrepreneur career.
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  That's funny, 'cause I feel like I wanted to make a lot of money when I was younger, also for fashion, like purely for fashion.
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  yeah.
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  I mean, what else is what else matters?
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  I know what else matters.
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  So cut to the next scene.
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  You own DDO.
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  Tell us how you went from a lawn modeling to owning DDO, an already established agency before even building it to where it is today.
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  Okay, so wild story.
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  Uh so basically I moved out to LA knowing one person.
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  I had five hundred dollars to my name, drove out from Washington, DC, where I had owned a lawn models, and just was so clear I needed to be in Los Angeles.
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  It was completely my vibe.
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  arrived and had faxed over a few resumes and got hired at DDO after I think I was in LA for literally like three days and did not know what the hell I was doing.
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  I had dealt with models.
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  I had not dealt with actors.
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  So I just got in there and they hired me as an agent, which was kind of a miracle.
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  Mm-hmm got in and just hustled as much as I could.
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  Just really decided I would work like 14 hour days and I still
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  think they may have been morons for hiring me.
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  I'm not sure why they hired me, but they did.
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  Was faking it till I made it, worked like a dog, worked super hard for two years.
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  And then the current owners at the time were not the greatest and they weren't paying for my parking.
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  And our offices were in Deep Beverly Hills.
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  So parking was like maybe one tenth of my salary at the time.
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  So I was like, okay, well I'm just gonna move my car every two hours and
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  That's just the way it is.
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  So I had just read this book called The Power of Your Subconscious Mind.
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  And I decided I was like, I don't like working for these people.
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  They're not fair.
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  They're not supportive.
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  I decided I wanted to own a company again because that's what I had had when I was 21.
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  So I wrote this affirmation about owning my own business.
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  And it was thriving and it was abundant and it was happening with ease and grace.
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  And I wrote this affirmation.
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  Every two hours I would walk to my car.
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  And
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  I would say this affirmation over and over again because what else was I gonna do?
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  You know, it took like twenty minutes every two hours outside of my day.
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  So I would say this affirmation over and over again.
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  And so I'd say I probably said it five hundred times a day.
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  And this went on for a couple of weeks.
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  And it was all about me owning my own company and I'm abundant and I walk in one day and the owners had offered me to buy the company for a really good price.
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  And I was like, Well, that's great.
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  I literally have like
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  you know, a couple thousand dollars to my name, but sure.
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  And so walked out that day and we we drew up an agreement that I bought for fifty thousand dollars with a partner at the time and basically left that day with an agency.
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  Wow.
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  And it was it was a wild day, but it was such an incredible confirmation of my affirmation and what I was putting out to the universe.
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  I
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  Could not fathom that this would have happened in my wildest dreams.
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  I was thinking, I'll have to open my own company and start it and build it and that sort of thing.
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  And this just fell in my lap.
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  I was terrified at the time because I was like, I just bought this agency.
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  I didn't know what that would entail.
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  We didn't have much money.
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  And so I was terrified, but I just in my heart of hearts, I knew it was such the right choice.
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  And I also didn't want to abandon the clients at my clients at the time.
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  So I was like, well, I have
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  to I have to do this or else they're gonna the company was gonna close.
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  Wow.
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  Okay.
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  So I love that you did your affirmations five hundred times a day.
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  I mean you're so productive.
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  It does not shock me.
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  But it it was sure your affirmations, but it's also that you had the talent and you had the experience because you had your own agency.
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  So what do you think made the current owner say, Okay, you're the one that's gonna take over the legacy of this agency.
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  Well they we were the only agents there.
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  So they really had no choice.
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  It really was simple as that.
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  They introduced me with there was myself and another agent at the time.
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  We were the perfect people to sell it to because we were the agents and the ones that had the trust with the client.
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  Okay.
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  And also that you're totally know what you're doing.
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  I'm just gonna add that in there.
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  Sure.
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  Were you ready for that level of responsibility when you took it on?
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  I think at the time I was up for anything.
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  I was young, I was driven, I wanted to be successful.
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  I don't think I had the leadership
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  skills that I do now, but I had a can do attitude and a drive and I had a mindset that I could do anything.
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  And that was because of my mother and the way that I was raised.
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  And she I'm just so grateful because she always told me you can do whatever you want to and you whatever you put your mind to.
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  Anything's possible.
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  So I think a lot of the success is because of the mindset that was embedded in me at a young age.
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  And do you think that was something that was learned or you already had it in your DNA?
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  I think it's a combo.
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  I tend to be pretty even keeled and up
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  positive person.
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  I'm pretty optimistic.
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  So I think that also helps.
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  And I also had proof throughout my few years of adult life of success that when I believed and when I came from a place of knowing that I wanted this to happen, then it would
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  happen.
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  So I think I trusted the process of just jumping in and having the results line up.
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  And at the time I also
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  Started to really dive into the law of attraction and manifesting.
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  And I was really in a high vibration place.
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  I felt like at the time I was young and ambitious, but I was also had just a mindset of what we visualize can manifest.
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  And that really came into play with a
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  acquiring the agency and then the trajectory of the agency for the past three decades.
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  Yeah.
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  Wow.
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  Okay.
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  So do you feel like when you're starting off with DDO, because I certainly have felt like this early on, but did you ever feel like you were underestimated as a young woman running
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  an agency?
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  Did you ever have to prove yourself?
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  Yeah, completely.
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  I and to be honest,
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  Sometimes rightfully so.
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  There were times when I did not know what I was doing.
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  There were times where it was competing with agencies and owners that had been around for decades because the talent agency industry, especially back then, was owners that were in
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  their 70s and 80s.
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  And so I was competing with people that had been doing this for their whole life.
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  Mm-hmm.
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  Yeah.
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  But at the same time, isn't there something to the art of getting an opportunity like that where you rise to the occasion and if you believe it, other people believe that you've got
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  it covered?
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  Absolutely.
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  A hundred percent.
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  And that's my life motto now with my employees.
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  It's like when you are given that opportunity and the freedom, you step into it and you just become what is needed to lead.
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  And that was
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  hundred percent what I did.
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  I just I was like well this is the only way it is.
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  So I'm gonna step in.
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  I'm gonna lead.
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  That's just the way it goes.
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  Did you ever have a moment where you felt like you had imposter syndrome, like suddenly you were in this moment and you don't even know what you're doing here or how did I get
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  here or can I handle this?
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  Like oh yeah I have okay, tell us.
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  I I still have imposter syndrome all the time.
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  I still have
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  And when I do have imposter syndrome, I go back to trusting the universe that I'm in the right place and knowing that I'm here for a reason and I can do big things, I can do hard
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  things.
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  I lean on my self-confidence and my trust in myself at those times.
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  But I feel like I'm still 30 years later having imposter syndrome with the entertainment industry and owning DDL.
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  Yeah.
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  I think the imposter syndrome.
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  it sort of wears off as you get older when you have the confidence that you know your abilities and you're more confident overall.
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  You know that you belong in a room.
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  But I think at the beginning I had it so bad.
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  I would I'd like at opportunities to pitch shows to big networks and I was like really young.
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  You have the simil a very similar story.
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  Yeah.
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  I'd be like, my God, what a
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  But I'm so I had to remind myself that I got myself into that room and I was supposed to be there.
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  And so I got there because I had a good pitch.
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  And like to my surprise, you know, I sold stuff.
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  So can you speak a little to that?
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  Absolutely.
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  What advice would you give to like the younger version of Abby to fight imposter syndrome?
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  Because a lot of people do for a long time.
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  Yeah.
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  I would say, first of all, knowing that most people do have imposter syndrome.
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  And so trust yourself.
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  Like
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  I'd say affirmations about trusting yourself, visualizing before say you're having imposter syndrome about a big pitch or opening a big audition or a big meeting.
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  I would rely on really visualizing how I want that to go and just seeing it through.
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  I come from a place of knowing.
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  So when I I see myself on the other side and I look back and I know
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  Okay, I've got this big meeting.
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  I know that I'm going to say the right things.
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  I know that it's gonna be successful.
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  And then I work back.
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  Sometimes that can be hard because I've been in meetings where I could be like, my God, I'm gonna like throw up in front of those people.
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  You know.
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  Totally.
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  yeah, all the time.
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  I mean the worst things are gonna happen in this meeting right now.
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  And everyone's like, worst when you're so when you're so scared and you're
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  my god.
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  And yeah, I've been there a a million times and it it can be really stressful.
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  So how did you grow DDO from one Los Angeles office into a national agency over the last decade?
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  But now you've got offices in New York, Chicago, and Atlanta.
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  It was solely because of our incredible team.
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  I give all the cred to
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  the team of people that we have was it's each step of the way would not have happened without these people.
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  And I think back on the cities and every city that was launched happened not because I decided, I want to open up Chicago or Atlanta or New York.
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  It literally was something that came in and it was such a clear intuition or maybe it's divine timing.
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  Things lined up.
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  And I had the right person in place to help lead it.
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  And so each city was merely a person that I felt instant trust with to know they can go to the city, we can invest the money in this person and this location to build.
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  We have the steps and we can strategize together and then we can launch it.
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  So I say each city and each division was if it felt in alignment with the person that wanted to do this or the person that.
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  felt like was the right fit, then we would line up and we would forge ahead and come up with a strategic plan to make it a success.
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  I think a lot of owners would probably do a ton of research and would think about it for years.
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  And I did do research, but it was not extensive.
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  Each city was more based on a gut and an intuition and a knowing that it was the right fit for the agency and for that
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  person and for me and for the company.
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  So it was all just felt l like an alignment, but it happened usually pretty quickly.
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  Instinct is a big part of your decision making process.
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  Is that also in your life or only your career?
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  Instinct is everything for me.
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  I half the time, like you mentioned imposter syndrome.
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  Half the time I'm like, it's been thirty years, but sometimes I'm like, do I know what I'm doing?
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  But one thing I do know is my I trust my instincts.
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  And I have these sometimes
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  like something comes over and it takes over my body and it's like a knowing that this is the next logical step.
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  And and it's all instinct.
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  And it rarely knock on wood when look back at my life, my profound life moments, career and and life, those profound life moments, and I say almost all of them were a gut
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  instinct that just happened.
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  And then I trusted it and I went with it.
• 17:38
  Yeah.
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  I got you.
• 17:39
  I'm like that too.
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  Like something feels really right or really wrong, I'll make a decision, yes or no.
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  If I don't have a clear answer, I won't make a decision.
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  It has to align with what I feel is right or wrong.
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  Absolutely.
• 17:51
  Absolutely.
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  Cappy's Cappy's united.
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  I know, I know.
• 17:54
  I think that's time we share that we are both triple Capricorns.
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  Yes, totally.
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  I'm a double, you're a triple.
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  You're a double, I'm a triple, which is insane.
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  And also I just want to take this little commercial break moment to talk about how we met.
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  'Cause we had, I mean, it was a while back, but we had our companies next to each other in Hollywood on the same floor and we met bathroom, which I love that we were both pregnant
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  and so we were like instant friends.
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  But yeah.
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  And and we live in the bathroom at that time, right?
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  But the truth is we just had so much in common, like our go getting attitude and our approach to life and business.
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  And it was just like, Oh, we are so similar and you were like running everything at your schools, like you were just
• 18:34
  I was so impressed by you.
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  and your and your production company was incredible.
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  I mean, gorgeous office.
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  I was like, who is this badass lady?
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  I want to be friends with her.
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  But then we had the same cars and like all these same things.
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  And anyway, our friendship has endured.
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  Back to D DO.
• 18:50
  So the entertainment industry has been kind of a mess and evolving in the last couple of years.
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  And I'm sure it has affected every agency on the planet.
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  So
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  You guys, you know, evolved.
• 19:01
  How do you continue to thrive during this kind of change in the entertainment business?
• 19:04
  Great question.
• 19:05
  Well, first of all, it all goes back to the incredible team here at DDO.
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  Every employee here is not only a dream to work with, but can also pivot and strategize and huge goal setters.
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  People love goals here.
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  And there's a lot of okay, this isn't working.
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  Let's pivot.
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  And it's a very solution oriented.
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  Team of 30 people.
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  And when the strikes happened in 2023, that's where Atlanta was birthed.
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  wow.
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  It's like, okay, there's nothing to do here.
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  Let's let's open up Atlanta.
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  There was there's been so many things along the way from this incredible team of people that think outside the box.
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  And they don't get stuck in the mentality that the entertainment industry brings.
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  They have a okay, let's find a solution on how we can continue to grow.
• 19:57
  in a shrinking industry.
• 19:59
  Yeah.
• 19:59
  And how hard has that been or easy?
• 20:02
  I know you give your people a lot of autonomy, but a lot of us like directly in the business of making content don't even know what the answers are sometimes.
• 20:10
  Yeah, absolutely.
• 20:11
  I think one blessing with D DO is that we are diversified with
• 20:17
  Four cities as well as voiceover and commercials, film, TV, theater.
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  So the diversification has definitely helped.
• 20:26
  We used to have dance, like the commercial strike back, I think it was 2001.
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  We had a lot of different divisions and that the commercials were hit, but other divisions weren't.
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  The film and TV was hit in 2023, and we had the commercial and the voiceover.
• 20:42
  So through the years, the diversification has definitely helped.
• 20:46
  What's your process or your team's process in terms of being like, okay, everything's changing.
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  Now we're gonna do X, Y, and Z to get ahead of the curve?
• 20:54
  Or how do you adapt quickly?
• 20:56
  Also, it's I guess part of the same question.
• 20:58
  Yeah, I'd say the pivoting, the brainstorming, the
• 21:02
  can do attitude with these people.
• 21:04
  This team of people, they do have incredible freedom and the autonomy, as you mentioned.
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  And that's and that's allowed them to have the space.
• 21:13
  They have the trust.
• 21:14
  So I think part of that allows them the space to come up with solutions.
• 21:18
  So they're very solution oriented.
• 21:21
  So you just went into your career and, you know, wrapped your arms around it and ran.
• 21:26
  But some people
• 21:27
  They sort of have a barrier.
• 21:28
  They know they wanna succeed.
• 21:30
  They know where they wanna go, but they don't know how to take that step from college or home or wherever they may be into the rest of their life.
• 21:37
  What's your advice for somebody to just go for it?
• 21:40
  I feel like a lot of people, it's I see a lot of people struggling with purpose.
• 21:44
  I think finding purpose in this life, in our lives, it's it's such a gift and it's such an important part of our journey to
• 21:52
  To have a a productive life, to have a life that has meaning.
• 21:56
  Yeah.
• 21:56
  And so I do think that finding purpose is I'd say do everything you can to try to find your purpose because it just does add that meaning that will give you that fulfillment.
• 22:06
  Yeah.
• 22:07
  When I was in college, I went to college in Virginia and I really wanted to be in New York.
• 22:11
  I actually really wanted to go to FIT when I was in high school, but my parents were like, You're not ready for New York.
• 22:16
  So I went to Virginia, but the minute someone came into my college and said, I can help you get interns in New York, I was like, Me, me, me, me, me, me, me.
• 22:24
  I'm I didn't know how to get there.
• 22:26
  I'm gonna go do it.
• 22:27
  But there's another side of me that knew I wanted to go to interview magazine, which was my dream.
• 22:31
  So I literally went into the Masthead and I looked at everyone that was working there and I called my number and be like, is so and so in the production department there?
• 22:38
  And then I would call them and say, I am a college student, I'd love to interview.
• 22:42
  So that it's that ambition of being like, that's what I want.
• 22:45
  I wanna go after it.
• 22:46
  So yeah, figuring out the steps.
• 22:48
  So that's number one, figuring out where you want to go.
• 22:51
  Number two, figure figuring out the steps.
• 22:53
  And I think so many people get frozen and they're not moving forward because I well, I think there's various reasons, but I think there's the perfection part of it.
• 23:04
  And then there's also the part of not knowing the steps or seeing something as insurmountable.
• 23:11
  And so they don't take
• 23:12
  Action and they don't move.
• 23:14
  One of the number one reasons for my success and reasons I see other people succeed is being able to take action even if you fall on your face, even if it's a mistake.
• 23:26
  So being able to be in action with your life and what you want to create, because I believe that when you take those steps forward, that the universe meets you halfway.
• 23:35
  So it's finding out what those steps are.
• 23:37
  And there's a lot of different
• 23:39
  tools as far as figuring out what those steps are.
• 23:43
  For instance, say that my dream was to own a talent agency.
• 23:46
  I would spend time writing down and maybe journaling like, okay, what this is going to look like and getting a clear vision about what I want to create would be one step to get
• 23:58
  into the details about what I want to create with the talent agency.
• 24:02
  And then I would look at what are some initial first steps.
• 24:07
  Because I think people get bogged down with if they go straight to the big picture and what they want to do.
• 24:12
  It can feel really overwhelming.
• 24:14
  And they're going to come across a lot of red tape and they're going to come across some hurdles.
• 24:18
  And so you've got to have some wins along the way.
• 24:22
  And if you can start looking at these tinier, um, they're called like three foot tosses versus these large jumps, start having wins along the way, that creates that momentum.
• 24:33
  So I think momentum when you're starting something out is everything too, because you you want to be in action and you want to keep that momentum to move forward.
• 24:41
  Yeah.
• 24:41
  I've never heard of that three foot tosses, but that makes total sense.
• 24:45
  Yeah.
• 24:46
  I love it.
• 24:47
  Yeah.
• 24:47
  So how has your definition of success changed now from when you were twenty seven?
• 24:52
  In life and in work?
• 24:53
  Life and work.
• 24:53
  I'd say twenty-seven it was all about I had so many desires and so many uh it was all about success and and
• 25:02
  probably more ego based and what was in front of me and tangible items.
• 25:06
  And now I feel like it's like that work-life balance is so important.
• 25:14
  And I feel like they have like meaning and purpose in so many other areas of my life as well.
• 25:21
  And just to constantly, for me, it's all about continuing to evolve.
• 25:28
  So I love changing and growing as a human.
• 25:31
  And so to me, that's what success is now.
• 25:34
  It's ever changing.
• 25:36
  We're ever changing beings.
• 25:37
  The world is spinning and everything's moving.
• 25:40
  And so we need to keep evolving and moving to keep that momentum and to keep changing and growing and learning is to me that's that's everything as far as success.
• 25:50
  Can you talk about finding inspiration in your life and career to drive you forward?
• 25:56
  You touched on it a little bit before, but specifically inspiration.
• 26:00
  I'd say my employees inspire me a lot and the clients, the clients or talent underneath that they represent.
• 26:08
  And sometimes I think about what a big footprint that DDO has.
• 26:13
  It's not just a company, it's about the lives that we are affecting and touching.
• 26:20
  And that's a huge inspiration to me to know that we have we have 30 employees and
• 26:27
  Hopefully they feel that they have a happy, healthy work environment where they're inspired.
• 26:34
  And so that's certain people whose lives hopefully are improved by working at DDO.
• 26:40
  And then with that, there's so many incredible talent, you know, about 2500 talent that are affected by those agents and that team and those assistants.
• 26:52
  And what I feel is that we're unique in the sense that our
• 26:57
  team is they're kind.
• 26:58
  They work hard, they're kind, they're communicative, they're fair, and they're just like wonderful humans.
• 27:07
  And I feel like that's unique in the entertainment industry to have an entire team of people that I can say they have those qualities.
• 27:16
  And then what happens is that trickles down to our clients.
• 27:20
  And then they attract people that are also hardworking and talented and kind and
• 27:26
  Putting their best face out there in the world.
• 27:28
  So I feel like overall the footprint that DDO has is very impactful.
• 27:33
  And that really inspires me to be my best self because I think everything trickles down.
• 27:38
  What is your personal ambition code for approaching life and work?
• 27:43
  My ambition code is to become the best version of myself.
• 27:46
  So I'm constantly wanting to look at myself.
• 27:51
  I've so much left to learn.
• 27:53
  I have so much left to learn about myself.
• 27:55
  I'm far from perfect.
• 27:57
  So I'm always trying to be a better version.
• 27:59
  I'm trying to learn and grow, but I'm also trying to, I also want to have a ton of fun.
• 28:05
  And fun, it keeps me ambitious because I just want to have more and more fun along the way.
• 28:10
  I want that to trickle down into the team of people that are around me.
• 28:16
  We try to have a ton of fun together and that.
• 28:19
  inspires me.
• 28:20
  And I just feel like I feel like doing something every day to improve the company, something doing something every day to improve my life, to improve my family's life, my
• 28:31
  friends.
• 28:32
  I think it's just all about expansion and growth and having that inspiration to create more and more.
• 28:40
  It's a crazy time on the planet, but I also feel like we're so blessed to be part of this journey in this time.
• 28:48
  Everything is at our fingertips.
• 28:51
  And we have the knowledge to create whatever we want.
• 28:54
  You know, knowledge and information is at everyone's fingertips.
• 28:58
  So there's I'm inspired to find out what's next.
• 29:02
  I feel like I want to do something, something big because there's just so much at our fingertips.
• 29:08
  And it's just it's all about action.
• 29:11
  It goes back to a vision and putting a strategy in place and doing the action steps that we need to do it.
• 29:19
  So I feel like anyone can pretty much create something with very little cost and with you don't even need to have a lot of talent these days with some of the things which we have
• 29:31
  so much to add, but that's why we're doing this.
• 29:35
  It would fake it till you make it.
• 29:36
  I mean, everything is just at our fingertips.
• 29:38
  So it's a really interesting time to create a business, to create content, to connect with people.
• 29:46
  I feel like there's just it's just about being willing, being courageous, being bold, being in a forward momentum, getting yourself out there, whatever that looks like.
• 29:56
  I feel like you can get out of your own way and pretty much do anything is my mentality.
• 30:01
  Yeah.
• 30:02
  And it's also just starting like.
• 30:04
  I say that all the time.
• 30:05
  You just have to start, which is I think the hardest thing.
• 30:08
  You're going from not doing, for example, this podcast to doing the podcast.
• 30:12
  You just have to start.
• 30:13
  And you know you can no one has to see it.
• 30:16
  Nobody has to know, but you at least know that you're creating, you're starting.
• 30:20
  It's gonna take you someplace.
• 30:21
  A hundred percent.
• 30:22
  There's this technique that I love.
• 30:24
  I have I'm a big to do list person.
• 30:28
  And I have like
• 30:30
  third well, maybe like 20 to do lists on my reminders app of my phone in all different categories.
• 30:36
  Um, it's like I've got the someday maybe to-do list, which is like things that I dream of, but I don't have time right now.
• 30:42
  I have the the work to-do list, I have my finances to-do lists, my home life, all these different lists.
• 30:49
  But one thing I do is when I get stuck, cause some things are really boring or they're monotonous or they're hard.
• 30:56
  I don't know the answer on how to move forward with them, but it
• 30:59
  It just takes a little research or you just have to get started.
• 31:03
  You just have to commit to doing it.
• 31:04
  So I have this, I have this timer here.
• 31:06
  It's called the Pomodora technique.
• 31:08
  So if I'm having a hard time getting started on something, which happens all the time, I'll either set a timer.
• 31:14
  It's the Pomodora technique is like 25 minutes, but you can do whatever feels right for you.
• 31:21
  And you can set a timer or set a timer on your phone and be like, okay, for 20 minutes, I'm just gonna try to start this and see where I land.
• 31:29
  Because a lot of times it's just that first tiny step and taking that first action step and and then having that momentum.
• 31:37
  You might be like, Okay, I'm I'm can't.
• 31:39
  I'm having a hard time starting this.
• 31:41
  I'm gonna set the timer for twenty minutes.
• 31:43
  I'm gonna write down all the action steps that I could do in order to start my podcast.
• 31:50
  And then the the ideas will start flowing and that momentum should start moving and then people will be in action.
• 31:57
  But it really is the it's just about
• 31:59
  Taking those first steps.
• 32:00
  Yeah.
• 32:01
  Totally agree.
• 32:02
  And then you're on your way.
• 32:03
  Yeah.
• 32:04
  Hopefully.
• 32:05
  And you might fall on your face.
• 32:06
  Yeah.
• 32:07
  And or it might not work out, but it it's better than not starting.
• 32:12
  It's better than not doing anything.
• 32:14
  And also starting can take you somewhere you're not you didn't even expect.
• 32:17
  Like totally.
• 32:19
  Absolutely.
• 32:20
  Absolutely.
• 32:20
  Yes.
• 32:22
  Yeah.
• 32:24
  And you don't know where
• 32:26
  Yeah, where you're going next.
• 32:27
  But as long as you're out there and you're you're growing and you're being bold and you're being courageous, then then you'll you'll end up somewhere amazing.
• 32:36
  Yeah.
• 32:36
  Eventually.
• 32:37
  A hundred percent.
• 32:39
  Well I'm so