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McDonald's Chicken Surge | Durham News
McDonald’s is launching a limited-time Caesar sauce nationwide July 21st, pairing it with new menu items like the Bacon Caesar McCrispy sandwich and Caesar Snack Wrap, as part of a bold push to dominate the chicken category amid rising beef prices and fierce competition. Behind the scenes, they’ve been testing over ten new chicken concepts in Chicago since December — from sandwiches to wings and dipping sauces — and restructured teams to accelerate innovation and execution. The strategy’s paying off: Q1 revenue jumped 9%, operating income rose 12%, and comparable sales climbed across the…
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