Together We Are Heavy: Brewers Association on Building a Category
Bart Watson, President and CEO of the Brewers Association, joins Ian Dominguez to translate thirty-plus years of craft beer's regulatory experience into a working playbook for the cannabinoid beverage category. The conversation moves from the coalition mechanics that made the Craft Beverage Modernization Act permanent, to the franchise-law carve-outs that let small brewers leave a distributor, to the demand-erosion story that oversupply headlines miss.
Watson implores the THC beverage industry to lead with tax dollars, treat distributors as customers, speak with one voice across competitors…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.