Latest / Wedding Pros who are ready to grow - with Becca Pountney / What's working for Wed Pros on TikTok right now?

Transcript

What's working for Wed Pros on TikTok right now? · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  I
• 0:00
  think
• 0:00
  what's
• 0:00
  working
• 0:00
  is
• 0:01
  posting
• 0:01
  a
• 0:02
  lot.
• 0:02
  So
• 0:02
  I
• 0:02
  think
• 0:03
  you
• 0:03
  do
• 0:03
  have
• 0:03
  to
• 0:04
  post
• 0:04
  why
• 0:04
  a
• 0:05
  high
• 0:05
  volume
• 0:06
  and
• 0:06
  I
• 0:06
  think
• 0:06
  it's
• 0:07
  because
• 0:07
  there
• 0:07
  is
• 0:07
  so
• 0:08
  many
• 0:08
  different
• 0:09
  accounts.
• 0:09
  I'm
• 0:10
  Becca
• 0:10
  Poutney,
• 0:10
  wedding
• 0:11
  business
• 0:11
  marketing
• 0:11
  expert,
• 0:12
  speaker
• 0:12
  and
• 0:13
  blogger,
• 0:13
  and
• 0:13
  you're
• 0:13
  listening
• 0:14
  to
• 0:14
  the
• 0:14
  Wedding
• 0:14
  Pros
• 0:15
  who
• 0:15
  Are
• 0:15
  Ready
• 0:15
  to
• 0:15
  Grow
• 0:16
  podcast.
• 0:17
  I'm
• 0:17
  here
• 0:17
  to
• 0:18
  share
• 0:18
  with
• 0:18
  you
• 0:18
  actionable
• 0:19
  tips,
• 0:19
  strategies
• 0:20
  and
• 0:20
  real
• 0:20
  life
• 0:20
  examples
• 0:21
  to
• 0:21
  help
• 0:22
  you
• 0:22
  take
• 0:22
  your
• 0:22
  wedding
• 0:22
  business
• 0:23
  to
• 0:23
  the
• 0:23
  next
• 0:23
  level.
• 0:24
  If
• 0:24
  you
• 0:24
  are
• 0:25
  an
• 0:25
  ambitious
• 0:25
  wedding
• 0:26
  business
• 0:26
  owner
• 0:26
  that
• 0:27
  wants
• 0:27
  to
• 0:27
  take
• 0:27
  your
• 0:27
  passion
• 0:28
  and
• 0:28
  use
• 0:28
  it
• 0:28
  to
• 0:28
  build
• 0:29
  a
• 0:29
  profitable,
• 0:29
  sustainable
• 0:30
  business
• 0:31
  doing
• 0:31
  what
• 0:31
  you
• 0:31
  love,
• 0:32
  then
• 0:32
  you're
• 0:32
  in
• 0:32
  the
• 0:32
  right
• 0:32
  place.
• 0:33
  Let's
• 0:33
  get
• 0:34
  going
• 0:34
  with
• 0:34
  today's
• 0:34
  episode.
• 0:36
  Today
• 0:36
  I'm
• 0:37
  chatting
• 0:37
  with
• 0:37
  Simona
• 0:38
  about
• 0:38
  all
• 0:38
  things
• 0:39
  content.
• 0:39
  I
• 0:40
  first
• 0:40
  started
• 0:40
  working
• 0:40
  with
• 0:41
  Simona
• 0:41
  back
• 0:41
  in
• 0:41
  March
• 0:42
  when
• 0:42
  I
• 0:42
  was
• 0:42
  looking
• 0:42
  for
• 0:42
  additional
• 0:43
  support
• 0:43
  and
• 0:44
  she's
• 0:44
  been
• 0:44
  working
• 0:44
  as
• 0:44
  my
• 0:45
  content
• 0:45
  creator
• 0:45
  ever
• 0:46
  since.
• 0:46
  I'm
• 0:46
  sure
• 0:47
  many
• 0:47
  of
• 0:47
  you
• 0:47
  have
• 0:47
  heard
• 0:48
  her
• 0:48
  name
• 0:48
  or
• 0:48
  even
• 0:49
  seen
• 0:49
  her
• 0:49
  appear
• 0:49
  in
• 0:49
  my
• 0:50
  social
• 0:50
  media
• 0:50
  videos,
• 0:51
  but
• 0:51
  today
• 0:52
  you're
• 0:52
  actually
• 0:52
  going
• 0:52
  to
• 0:52
  get
• 0:53
  to
• 0:53
  hear
• 0:53
  from
• 0:53
  her
• 0:53
  directly.
• 0:54
  Simona,
• 0:54
  welcome
• 0:55
  to
• 0:55
  the
• 0:55
  podcast.
• 0:56
  Thank
• 0:56
  you
• 0:56
  so
• 0:56
  much
• 0:57
  for
• 0:57
  having
• 0:57
  me
• 0:57
  here.
• 0:57
  I
• 0:58
  am
• 0:58
  thrilled
• 0:58
  to
• 0:59
  have
• 0:59
  you
• 0:59
  on
• 0:59
  here.
• 0:59
  I've
• 1:00
  made
• 1:00
  you
• 1:00
  do
• 1:00
  many
• 1:00
  things
• 1:01
  since
• 1:01
  you've
• 1:01
  been
• 1:01
  working
• 1:02
  with
• 1:02
  me
• 1:02
  and
• 1:02
  this
• 1:02
  is
• 1:02
  another
• 1:03
  new
• 1:03
  one
• 1:03
  for
• 1:04
  you
• 1:04
  being
• 1:04
  on
• 1:04
  the
• 1:04
  podcast.
• 1:05
  But
• 1:05
  we
• 1:05
  have
• 1:06
  to
• 1:06
  start
• 1:06
  by
• 1:06
  talking
• 1:07
  about
• 1:07
  the
• 1:08
  moment
• 1:08
  that
• 1:08
  you
• 1:08
  experienced
• 1:09
  with
• 1:09
  me
• 1:09
  very
• 1:09
  recently
• 1:10
  when
• 1:10
  we
• 1:10
  won
• 1:11
  the
• 1:11
  award,
• 1:11
  because
• 1:11
  many
• 1:12
  people
• 1:12
  have
• 1:12
  heard
• 1:13
  both
• 1:13
  you
• 1:13
  and
• 1:13
  me
• 1:14
  scream
• 1:14
  very
• 1:15
  loudly
• 1:15
  in
• 1:16
  that
• 1:16
  moment.
• 1:16
  So
• 1:16
  just
• 1:17
  for
• 1:17
  everyone
• 1:17
  listening
• 1:17
  who
• 1:18
  didn't
• 1:18
  experience
• 1:18
  that,
• 1:19
  tell
• 1:19
  us
• 1:19
  about
• 1:19
  it
• 1:20
  from
• 1:20
  your
• 1:20
  perspective.
• 1:21
  So
• 1:21
  I
• 1:21
  think
• 1:22
  when
• 1:22
  the
• 1:22
  countdown
• 1:23
  started
• 1:24
  and
• 1:24
  it
• 1:24
  went
• 1:24
  through
• 1:25
  the
• 1:25
  bronze
• 1:26
  winner
• 1:26
  and
• 1:26
  then
• 1:26
  it
• 1:26
  went
• 1:27
  to
• 1:27
  the
• 1:27
  silver
• 1:27
  winner,
• 1:27
  and
• 1:28
  then
• 1:28
  like
• 1:29
  we
• 1:29
  were
• 1:29
  like,
• 1:29
  oh,
• 1:29
  it's
• 1:29
  not
• 1:30
  Becca.
• 1:30
  And
• 1:30
  then
• 1:30
  I
• 1:31
  said
• 1:31
  to
• 1:31
  you,
• 1:31
  it's
• 1:31
  going
• 1:31
  to
• 1:31
  be
• 1:32
  you.
• 1:32
  It's
• 1:32
  going
• 1:32
  to
• 1:32
  be
• 1:32
  you.
• 1:33
  It's
• 1:33
  going
• 1:33
  to
• 1:33
  be.
• 1:33
  And
• 1:33
  then
• 1:33
  you
• 1:34
  were
• 1:34
  like,
• 1:34
  no,
• 1:34
  it's
• 1:34
  not.
• 1:34
  No,
• 1:34
  it's
• 1:35
  not.
• 1:35
  And
• 1:35
  then
• 1:35
  as
• 1:35
  soon
• 1:36
  as
• 1:36
  we
• 1:36
  just
• 1:36
  heard
• 1:36
  Wed,
• 1:37
  like,
• 1:37
  I
• 1:37
  don't
• 1:37
  think
• 1:38
  that
• 1:38
  he
• 1:38
  even
• 1:38
  finished
• 1:39
  the
• 1:39
  sentence.
• 1:40
  It
• 1:40
  was
• 1:40
  just
• 1:40
  wed.
• 1:41
  And
• 1:41
  then
• 1:41
  it
• 1:41
  was
• 1:41
  just
• 1:42
  like
• 1:42
  hysterical
• 1:43
  screaming.
• 1:45
  And
• 1:45
  then
• 1:45
  it
• 1:46
  felt
• 1:46
  like
• 1:46
  it
• 1:47
  went
• 1:47
  in
• 1:47
  seconds.
• 1:48
  The
• 1:48
  whole
• 1:48
  journey
• 1:49
  of
• 1:49
  traveling
• 1:50
  downstairs
• 1:50
  on
• 1:50
  the
• 1:51
  underground
• 1:51
  and
• 1:51
  going
• 1:52
  outside,
• 1:52
  then
• 1:53
  inside,
• 1:53
  it
• 1:53
  felt
• 1:54
  like
• 1:54
  it
• 1:54
  was
• 1:54
  like
• 1:54
  a
• 1:55
  dream,
• 1:55
  like
• 1:55
  we
• 1:55
  were
• 1:55
  levitating.
• 1:56
  And
• 1:56
  then
• 1:56
  you
• 1:57
  got
• 1:57
  your
• 1:57
  reward.
• 1:57
  We
• 1:57
  took
• 1:58
  the
• 1:58
  pictures
• 1:58
  and
• 1:58
  it
• 1:58
  was
• 1:59
  like,
• 1:59
  oh
• 1:59
  my
• 1:59
  God,
• 2:00
  like
• 2:00
  what
• 2:00
  actually
• 2:01
  happened?
• 2:01
  It
• 2:02
  was
• 2:02
  just.
• 2:02
  It
• 2:02
  was
• 2:03
  such
• 2:03
  a
• 2:03
  surreal
• 2:03
  moment.
• 2:04
  It
• 2:04
  was
• 2:04
  a
• 2:04
  really
• 2:04
  surreal
• 2:05
  moment.
• 2:05
  And
• 2:05
  you're
• 2:05
  right,
• 2:05
  it
• 2:06
  did
• 2:06
  feel
• 2:06
  like
• 2:06
  we
• 2:06
  were
• 2:06
  Levitating.
• 2:07
  Because
• 2:07
  there
• 2:07
  was
• 2:07
  one
• 2:07
  point
• 2:08
  just
• 2:08
  before
• 2:08
  we
• 2:08
  went
• 2:08
  on
• 2:08
  the
• 2:09
  stage
• 2:09
  where
• 2:09
  this
• 2:10
  lady
• 2:10
  said
• 2:10
  to
• 2:10
  us
• 2:10
  all,
• 2:11
  don't
• 2:11
  fall
• 2:11
  down
• 2:11
  the
• 2:11
  step,
• 2:12
  don't
• 2:12
  fall
• 2:12
  down
• 2:12
  the
• 2:12
  step.
• 2:13
  And
• 2:13
  we
• 2:13
  just
• 2:13
  carried
• 2:14
  on.
• 2:14
  And
• 2:14
  then
• 2:14
  we
• 2:14
  went
• 2:15
  back
• 2:15
  later
• 2:15
  in
• 2:15
  the
• 2:15
  evening
• 2:16
  and
• 2:16
  stood
• 2:16
  by
• 2:16
  that
• 2:17
  step
• 2:17
  and
• 2:17
  we
• 2:17
  all
• 2:18
  thought
• 2:18
  that
• 2:18
  it
• 2:18
  was
• 2:18
  like
• 2:19
  a
• 2:19
  flat
• 2:19
  piece
• 2:19
  of
• 2:20
  ground
• 2:20
  when
• 2:20
  we'd
• 2:20
  run
• 2:20
  up
• 2:21
  to
• 2:21
  the
• 2:21
  stage.
• 2:21
  And
• 2:21
  actually
• 2:22
  when
• 2:22
  we
• 2:22
  went
• 2:22
  back
• 2:22
  later
• 2:22
  in
• 2:23
  the
• 2:23
  evening,
• 2:23
  it
• 2:23
  was
• 2:23
  a
• 2:23
  massive
• 2:24
  step
• 2:24
  that
• 2:24
  we'd
• 2:24
  gone
• 2:25
  down.
• 2:25
  I
• 2:25
  know
• 2:26
  it
• 2:26
  was
• 2:26
  like
• 2:26
  a
• 2:26
  proper
• 2:27
  big
• 2:27
  step
• 2:27
  but
• 2:28
  I
• 2:28
  think
• 2:28
  that
• 2:28
  because
• 2:29
  we
• 2:29
  were
• 2:29
  just
• 2:29
  like
• 2:29
  running,
• 2:30
  we
• 2:30
  must
• 2:30
  have
• 2:30
  just
• 2:30
  like
• 2:31
  all
• 2:31
  missed
• 2:31
  it.
• 2:31
  So
• 2:32
  that
• 2:32
  was
• 2:32
  good.
• 2:32
  Yes,
• 2:33
  it
• 2:33
  was
• 2:33
  a
• 2:34
  great
• 2:34
  moment.
• 2:34
  Glad
• 2:35
  that
• 2:35
  you
• 2:35
  were
• 2:35
  there
• 2:35
  to
• 2:35
  experience
• 2:36
  it
• 2:36
  with
• 2:36
  me.
• 2:36
  I
• 2:36
  wouldn't
• 2:37
  have
• 2:37
  wanted
• 2:37
  to
• 2:37
  go
• 2:37
  through
• 2:37
  all
• 2:38
  of
• 2:38
  that
• 2:38
  emotion
• 2:38
  on
• 2:39
  my
• 2:39
  own.
• 2:39
  And
• 2:39
  because
• 2:40
  you
• 2:40
  were
• 2:40
  there,
• 2:40
  it
• 2:40
  meant
• 2:41
  we've
• 2:41
  now
• 2:41
  got
• 2:41
  that
• 2:41
  iconic
• 2:42
  video
• 2:42
  that
• 2:42
  people
• 2:42
  keep
• 2:43
  talking
• 2:43
  to
• 2:43
  me
• 2:43
  about
• 2:43
  with
• 2:44
  us
• 2:44
  screaming
• 2:44
  and
• 2:45
  running
• 2:45
  down
• 2:45
  the
• 2:45
  stairs.
• 2:46
  And
• 2:46
  if
• 2:46
  anyone
• 2:46
  hasn't
• 2:47
  seen
• 2:47
  that,
• 2:47
  do
• 2:47
  go
• 2:48
  and
• 2:48
  have
• 2:48
  a
• 2:48
  look
• 2:48
  at
• 2:48
  it
• 2:48
  on
• 2:48
  my
• 2:48
  social
• 2:49
  media
• 2:49
  because
• 2:49
  it
• 2:49
  is
• 2:50
  funny.
• 2:50
  It's
• 2:50
  racked
• 2:50
  up
• 2:51
  quite
• 2:51
  a
• 2:51
  few
• 2:51
  views
• 2:51
  now.
• 2:51
  But
• 2:52
  yeah,
• 2:52
  I'm
• 2:52
  glad
• 2:52
  you
• 2:52
  were
• 2:52
  there
• 2:53
  to
• 2:53
  capture
• 2:53
  that
• 2:54
  moment.
• 2:54
  Anyway,
• 2:55
  enough
• 2:55
  about
• 2:55
  me
• 2:55
  and
• 2:56
  my
• 2:56
  podcast
• 2:56
  award
• 2:56
  win,
• 2:57
  let's
• 2:57
  talk
• 2:57
  a
• 2:58
  little
• 2:58
  bit
• 2:58
  more
• 2:58
  about
• 2:59
  you.
• 2:59
  I'd
• 2:59
  love
• 2:59
  for
• 3:00
  people
• 3:00
  to
• 3:00
  hear
• 3:00
  a
• 3:00
  bit
• 3:00
  more
• 3:01
  about
• 3:01
  your
• 3:01
  own
• 3:02
  background.
• 3:02
  So
• 3:03
  tell
• 3:03
  me,
• 3:03
  take
• 3:03
  me
• 3:04
  back
• 3:04
  to
• 3:04
  the
• 3:04
  moment
• 3:05
  when
• 3:05
  you
• 3:05
  finished
• 3:06
  full
• 3:06
  time
• 3:06
  education,
• 3:07
  before
• 3:07
  you
• 3:07
  had
• 3:08
  kids,
• 3:08
  what
• 3:08
  was
• 3:08
  your
• 3:09
  first
• 3:09
  thing
• 3:09
  that
• 3:09
  you
• 3:09
  did
• 3:10
  work
• 3:10
  wise?
• 3:11
  So
• 3:11
  I
• 3:11
  went
• 3:11
  straight
• 3:12
  into
• 3:12
  the
• 3:12
  hospitality
• 3:13
  industry.
• 3:13
  I
• 3:14
  started
• 3:14
  working
• 3:15
  in
• 3:15
  the
• 3:15
  restaurant
• 3:16
  business
• 3:16
  and
• 3:17
  I
• 3:17
  worked
• 3:17
  my
• 3:17
  way
• 3:17
  up
• 3:17
  to
• 3:17
  become
• 3:18
  an
• 3:18
  operational
• 3:18
  manager.
• 3:19
  I
• 3:19
  did
• 3:19
  that
• 3:19
  for
• 3:20
  two
• 3:20
  years.
• 3:21
  We
• 3:21
  had
• 3:21
  four
• 3:22
  or
• 3:22
  five
• 3:22
  different
• 3:22
  locations.
• 3:23
  I
• 3:23
  had
• 3:23
  like
• 3:24
  40
• 3:24
  staff
• 3:24
  members
• 3:25
  at
• 3:25
  one
• 3:25
  point.
• 3:25
  So
• 3:26
  it
• 3:26
  was
• 3:26
  more
• 3:26
  like
• 3:26
  training
• 3:27
  the
• 3:27
  staff,
• 3:27
  making
• 3:27
  sure
• 3:28
  we've
• 3:28
  had
• 3:28
  like
• 3:28
  the
• 3:28
  right
• 3:29
  location,
• 3:29
  doing
• 3:30
  all
• 3:30
  of
• 3:30
  the
• 3:30
  social
• 3:31
  media,
• 3:31
  literally
• 3:31
  everything
• 3:32
  business
• 3:33
  related.
• 3:33
  And
• 3:33
  then
• 3:34
  I
• 3:34
  had
• 3:34
  my
• 3:34
  first
• 3:35
  daughter
• 3:35
  in
• 3:35
  2022
• 3:36
  and
• 3:37
  I
• 3:37
  had
• 3:38
  nice
• 3:38
  six
• 3:38
  months
• 3:38
  fully
• 3:39
  paid
• 3:39
  off
• 3:39
  and
• 3:40
  when
• 3:40
  that
• 3:40
  finished
• 3:40
  I
• 3:41
  was
• 3:41
  like,
• 3:41
  I
• 3:41
  don't
• 3:41
  really
• 3:41
  think
• 3:42
  I
• 3:42
  want
• 3:42
  to
• 3:42
  go
• 3:42
  back.
• 3:43
  And
• 3:43
  during
• 3:44
  that
• 3:44
  time,
• 3:44
  during
• 3:45
  my
• 3:45
  like
• 3:45
  six
• 3:46
  week,
• 3:46
  like
• 3:46
  when
• 3:46
  she
• 3:47
  was
• 3:47
  like
• 3:47
  six
• 3:47
  weeks
• 3:48
  old,
• 3:48
  I
• 3:48
  decided
• 3:48
  to
• 3:49
  join
• 3:49
  TikTok.
• 3:50
  I
• 3:50
  was
• 3:50
  like
• 3:50
  a
• 3:51
  newly
• 3:51
  mom,
• 3:52
  I
• 3:52
  didn't
• 3:52
  really
• 3:52
  have
• 3:52
  anything
• 3:52
  else
• 3:53
  to
• 3:53
  do
• 3:53
  and
• 3:53
  I
• 3:53
  wanted
• 3:53
  to
• 3:54
  just
• 3:54
  like
• 3:54
  connect
• 3:54
  with
• 3:54
  other
• 3:54
  mums.
• 3:55
  So
• 3:55
  I
• 3:55
  started
• 3:55
  posting
• 3:56
  on
• 3:56
  TikTok,
• 3:56
  started
• 3:57
  posting
• 3:57
  on
• 3:57
  like
• 3:58
  Instagram
• 3:58
  and
• 3:59
  I
• 3:59
  grew
• 3:59
  like
• 3:59
  a
• 3:59
  little
• 3:59
  community.
• 4:00
  I
• 4:00
  think
• 4:00
  we
• 4:00
  got
• 4:01
  up
• 4:01
  to
• 4:01
  like
• 4:01
  15k,
• 4:02
  20k.
• 4:03
  And
• 4:03
  then
• 4:04
  yeah,
• 4:04
  I
• 4:04
  handed
• 4:04
  in
• 4:04
  my
• 4:04
  resignation
• 4:05
  and
• 4:05
  I
• 4:05
  was
• 4:05
  like,
• 4:06
  right
• 4:06
  now
• 4:06
  I
• 4:06
  have
• 4:06
  to
• 4:06
  actually
• 4:07
  make
• 4:07
  money.
• 4:08
  And
• 4:08
  the
• 4:08
  way
• 4:08
  that
• 4:08
  I
• 4:09
  did
• 4:09
  this
• 4:09
  is
• 4:09
  I
• 4:09
  was
• 4:10
  working
• 4:10
  with
• 4:10
  brands,
• 4:11
  I
• 4:11
  would
• 4:11
  do
• 4:12
  content
• 4:12
  creation
• 4:12
  for
• 4:13
  them,
• 4:15
  doing
• 4:16
  paid
• 4:16
  ads.
• 4:16
  And
• 4:17
  then
• 4:17
  after
• 4:17
  that
• 4:17
  it
• 4:18
  was
• 4:18
  just
• 4:18
  me
• 4:18
  posting
• 4:19
  my
• 4:19
  everyday
• 4:19
  life
• 4:19
  and
• 4:20
  it
• 4:20
  just
• 4:20
  got
• 4:20
  bigger
• 4:20
  and
• 4:21
  bigger.
• 4:21
  And
• 4:21
  then
• 4:22
  when
• 4:22
  my
• 4:22
  daughter
• 4:22
  was
• 4:22
  one
• 4:23
  years
• 4:23
  old,
• 4:23
  she
• 4:23
  suffered
• 4:24
  a
• 4:24
  quite
• 4:25
  like
• 4:25
  a
• 4:25
  horrific
• 4:25
  accident.
• 4:26
  So
• 4:27
  her
• 4:27
  whole
• 4:28
  face
• 4:28
  was
• 4:28
  accidentally
• 4:29
  burnt
• 4:29
  by
• 4:29
  a
• 4:29
  cup
• 4:30
  of
• 4:30
  coffee.
• 4:30
  So
• 4:30
  then
• 4:31
  we
• 4:31
  decided
• 4:31
  instead
• 4:32
  of
• 4:32
  making
• 4:32
  it
• 4:32
  like
• 4:33
  a
• 4:33
  really
• 4:33
  bad
• 4:33
  thing,
• 4:34
  I
• 4:34
  wanted
• 4:34
  to
• 4:35
  use
• 4:35
  it
• 4:35
  to
• 4:35
  actually
• 4:36
  educate
• 4:36
  other
• 4:36
  parents.
• 4:37
  So
• 4:37
  then
• 4:37
  we
• 4:37
  worked
• 4:38
  with
• 4:38
  the
• 4:38
  NHS,
• 4:39
  with
• 4:39
  BBC
• 4:40
  and
• 4:40
  ITV
• 4:41
  news,
• 4:41
  and
• 4:41
  we
• 4:42
  raised
• 4:42
  700
• 4:42
  pound
• 4:43
  for
• 4:43
  the
• 4:43
  burn
• 4:44
  awareness
• 4:44
  charities.
• 4:45
  Like,
• 4:45
  we
• 4:45
  did
• 4:46
  a
• 4:46
  lot
• 4:46
  of.
• 4:46
  Yeah,
• 4:47
  so
• 4:47
  I
• 4:47
  raised
• 4:47
  700
• 4:48
  pound
• 4:48
  for
• 4:48
  the
• 4:49
  hospital
• 4:49
  and
• 4:49
  then
• 4:50
  we
• 4:50
  did
• 4:50
  a
• 4:50
  lot
• 4:50
  of
• 4:51
  burn
• 4:51
  awareness
• 4:51
  for
• 4:52
  the
• 4:52
  charities
• 4:52
  as
• 4:52
  well.
• 4:53
  So
• 4:53
  I
• 4:53
  did
• 4:54
  manage
• 4:54
  to,
• 4:54
  you
• 4:54
  know,
• 4:55
  help
• 4:55
  a
• 4:55
  lot
• 4:55
  of
• 4:55
  parents.
• 4:55
  I
• 4:56
  mean,
• 4:56
  I
• 4:56
  think
• 4:56
  in
• 4:56
  total
• 4:56
  the
• 4:57
  campaign
• 4:57
  reached
• 4:57
  around
• 4:58
  20
• 4:58
  million
• 4:58
  people.
• 4:59
  So
• 4:59
  it
• 4:59
  was
• 4:59
  a
• 4:59
  great,
• 5:00
  like.
• 5:00
  Like
• 5:00
  it
• 5:00
  was
• 5:01
  very
• 5:01
  educational.
• 5:01
  And
• 5:02
  then
• 5:02
  I
• 5:02
  had
• 5:02
  my
• 5:02
  second
• 5:03
  daughter
• 5:04
  in
• 5:04
  January
• 5:05
  of
• 5:05
  this
• 5:05
  year,
• 5:06
  so
• 5:06
  she's
• 5:06
  nine
• 5:06
  months
• 5:06
  old
• 5:07
  now.
• 5:07
  And
• 5:07
  then
• 5:08
  I
• 5:08
  met
• 5:08
  you
• 5:09
  six
• 5:10
  weeks
• 5:10
  later,
• 5:10
  basically,
• 5:11
  and
• 5:12
  it's.
• 5:12
  And
• 5:12
  then
• 5:12
  the
• 5:12
  rest
• 5:13
  is.
• 5:13
  And
• 5:13
  here
• 5:13
  we
• 5:14
  are.
• 5:14
  And
• 5:14
  here
• 5:14
  we
• 5:14
  are
• 5:15
  today.
• 5:15
  Let
• 5:15
  me
• 5:15
  go
• 5:16
  back
• 5:16
  to
• 5:16
  your
• 5:16
  TikTok
• 5:17
  days
• 5:17
  before
• 5:18
  the
• 5:18
  moment
• 5:18
  that
• 5:18
  you
• 5:18
  met
• 5:19
  me,
• 5:19
  because
• 5:19
  I
• 5:19
  know
• 5:19
  this
• 5:19
  is
• 5:20
  something
• 5:20
  people
• 5:20
  ask
• 5:20
  you
• 5:20
  about
• 5:21
  a
• 5:21
  lot,
• 5:21
  so
• 5:21
  I'm
• 5:21
  going
• 5:22
  to
• 5:22
  ask
• 5:22
  you
• 5:22
  about
• 5:22
  it
• 5:22
  as
• 5:22
  well,
• 5:23
  because
• 5:23
  for
• 5:23
  a
• 5:23
  while
• 5:24
  in
• 5:24
  that
• 5:24
  interim
• 5:25
  period,
• 5:25
  you
• 5:25
  were
• 5:25
  making
• 5:26
  money
• 5:26
  from
• 5:26
  TikTok,
• 5:27
  and
• 5:27
  I
• 5:27
  think
• 5:27
  people
• 5:27
  don't
• 5:28
  really
• 5:28
  understand
• 5:28
  how
• 5:29
  that
• 5:29
  works,
• 5:29
  how
• 5:30
  people
• 5:30
  actually
• 5:30
  make
• 5:31
  money
• 5:31
  from
• 5:32
  TikTok.
• 5:32
  So
• 5:32
  was
• 5:32
  it
• 5:33
  just
• 5:33
  because
• 5:33
  you
• 5:33
  had
• 5:33
  lots
• 5:34
  of
• 5:34
  views?
• 5:34
  Was
• 5:34
  it
• 5:35
  because
• 5:35
  brands
• 5:35
  were
• 5:35
  paying
• 5:36
  you?
• 5:36
  Was
• 5:36
  it
• 5:36
  a
• 5:36
  mixture
• 5:37
  of
• 5:37
  everything?
• 5:37
  So
• 5:37
  it's
• 5:38
  like
• 5:38
  a
• 5:38
  mixture
• 5:38
  of
• 5:38
  both.
• 5:39
  So
• 5:39
  TikTok
• 5:39
  will
• 5:40
  pay
• 5:40
  you
• 5:40
  directly
• 5:41
  if
• 5:41
  you
• 5:41
  have
• 5:41
  over
• 5:41
  10,000
• 5:42
  followers
• 5:43
  and
• 5:43
  if
• 5:43
  you
• 5:43
  have
• 5:44
  over
• 5:44
  100,000
• 5:45
  views
• 5:45
  per
• 5:45
  month.
• 5:46
  Now,
• 5:46
  back
• 5:47
  when
• 5:47
  I
• 5:47
  was
• 5:47
  doing
• 5:47
  it,
• 5:48
  you
• 5:48
  did
• 5:48
  get
• 5:48
  paid
• 5:48
  quite
• 5:49
  a
• 5:49
  good
• 5:49
  amount,
• 5:49
  so
• 5:50
  it
• 5:50
  was
• 5:50
  like
• 5:50
  £1,20
• 5:51
  for
• 5:52
  every
• 5:52
  thousand
• 5:52
  views.
• 5:53
  So
• 5:53
  if
• 5:53
  you
• 5:53
  have
• 5:54
  like
• 5:54
  a
• 5:54
  viral
• 5:54
  video,
• 5:55
  you
• 5:55
  could
• 5:55
  get
• 5:56
  like
• 5:56
  4
• 5:56
  or
• 5:56
  500
• 5:57
  pounds,
• 5:57
  sometimes
• 5:58
  even
• 5:58
  like
• 5:58
  a
• 5:58
  thousand
• 5:58
  pounds.
• 5:59
  And
• 5:59
  this
• 5:59
  was
• 5:59
  just
• 6:00
  for
• 6:00
  one
• 6:00
  singular
• 6:00
  video.
• 6:01
  Recently
• 6:01
  it
• 6:02
  has
• 6:02
  all
• 6:02
  changed
• 6:02
  and
• 6:03
  the
• 6:03
  RPM
• 6:04
  has
• 6:04
  dropped
• 6:04
  down
• 6:04
  to
• 6:05
  like
• 6:05
  15p,
• 6:06
  20p.
• 6:06
  So
• 6:07
  a
• 6:07
  lot
• 6:07
  of
• 6:07
  people
• 6:07
  are
• 6:07
  really
• 6:08
  struggling
• 6:08
  in
• 6:08
  terms
• 6:09
  of
• 6:09
  the
• 6:09
  aspect
• 6:09
  of
• 6:09
  getting
• 6:10
  paid
• 6:10
  directly
• 6:10
  from
• 6:10
  TikTok.
• 6:11
  But
• 6:11
  you
• 6:11
  can
• 6:11
  get
• 6:12
  paid
• 6:12
  using
• 6:13
  paid
• 6:13
  sounds.
• 6:13
  So
• 6:14
  it's
• 6:14
  like,
• 6:14
  if
• 6:14
  you're
• 6:14
  going
• 6:14
  to
• 6:14
  use
• 6:15
  someone's
• 6:15
  sound,
• 6:16
  then
• 6:16
  like
• 6:16
  you
• 6:16
  get
• 6:17
  paid
• 6:17
  50,
• 6:17
  100
• 6:18
  pound.
• 6:18
  But
• 6:18
  then
• 6:19
  a
• 6:19
  lot
• 6:19
  of
• 6:19
  the
• 6:19
  payment
• 6:20
  Will
• 6:20
  be
• 6:20
  from.
• 6:20
  Will
• 6:21
  be
• 6:21
  from
• 6:21
  the
• 6:21
  brand
• 6:22
  deals.
• 6:22
  So
• 6:22
  if
• 6:23
  I
• 6:23
  have
• 6:23
  a
• 6:23
  brand
• 6:24
  reach
• 6:24
  out
• 6:24
  to
• 6:24
  me
• 6:24
  saying,
• 6:25
  we're
• 6:25
  going
• 6:25
  to
• 6:25
  send
• 6:25
  you
• 6:25
  this,
• 6:26
  are
• 6:26
  you
• 6:26
  able
• 6:26
  to,
• 6:26
  like,
• 6:27
  do
• 6:27
  this,
• 6:27
  like,
• 6:27
  campaign?
• 6:28
  They're
• 6:28
  then
• 6:28
  going
• 6:29
  to
• 6:29
  pay
• 6:29
  for
• 6:29
  the.
• 6:30
  They're
• 6:30
  then
• 6:31
  going
• 6:31
  to
• 6:31
  pay
• 6:31
  for
• 6:31
  the
• 6:31
  usage
• 6:32
  to
• 6:32
  actually
• 6:32
  use
• 6:33
  that
• 6:33
  video
• 6:33
  on
• 6:34
  Facebook,
• 6:34
  Instagram,
• 6:35
  Billboard,
• 6:36
  tv,
• 6:36
  they
• 6:36
  can
• 6:36
  use
• 6:37
  it
• 6:37
  wherever
• 6:37
  they
• 6:37
  want.
• 6:38
  And
• 6:38
  that
• 6:38
  is.
• 6:38
  That
• 6:38
  is
• 6:39
  like
• 6:39
  the
• 6:39
  big,
• 6:39
  big
• 6:39
  money.
• 6:40
  And
• 6:41
  then,
• 6:41
  and
• 6:41
  then,
• 6:41
  and
• 6:42
  then,
• 6:42
  I
• 6:42
  guess
• 6:42
  the
• 6:42
  third
• 6:42
  option
• 6:43
  is
• 6:43
  ugc,
• 6:44
  which
• 6:44
  is
• 6:44
  your
• 6:45
  making.
• 6:47
  Then
• 6:47
  obviously
• 6:48
  you
• 6:48
  got
• 6:48
  the
• 6:48
  third
• 6:48
  option,
• 6:49
  which
• 6:49
  is
• 6:49
  ugc,
• 6:50
  which
• 6:50
  is
• 6:50
  where
• 6:50
  you're
• 6:50
  making
• 6:51
  content
• 6:51
  but
• 6:51
  you're
• 6:52
  not
• 6:52
  sharing
• 6:52
  it
• 6:52
  on
• 6:52
  your
• 6:53
  platform.
• 6:53
  It
• 6:53
  goes
• 6:53
  directly
• 6:54
  to
• 6:54
  the
• 6:54
  business
• 6:55
  and
• 6:55
  then
• 6:55
  they
• 6:55
  have
• 6:56
  all
• 6:56
  rights.
• 6:56
  So,
• 6:56
  yes,
• 6:57
  Those
• 6:57
  are
• 6:57
  the
• 6:57
  three
• 6:57
  ways
• 6:58
  that
• 6:58
  you
• 6:58
  can
• 6:58
  make
• 6:59
  money
• 6:59
  on
• 6:59
  TikTok.
• 6:59
  I
• 7:00
  think
• 7:00
  a
• 7:00
  lot
• 7:00
  of
• 7:00
  people
• 7:00
  just
• 7:01
  think,
• 7:01
  I
• 7:01
  don't
• 7:02
  understand
• 7:02
  this
• 7:02
  secret
• 7:03
  world
• 7:03
  of
• 7:03
  TikTok.
• 7:04
  Obviously
• 7:04
  you
• 7:04
  really
• 7:04
  tapped
• 7:05
  into
• 7:05
  it
• 7:05
  when
• 7:05
  it
• 7:05
  was
• 7:05
  in
• 7:06
  a
• 7:06
  good
• 7:06
  moment
• 7:06
  when
• 7:06
  they
• 7:07
  were
• 7:07
  paying
• 7:07
  well,
• 7:07
  you
• 7:08
  did
• 7:08
  grow
• 7:08
  your
• 7:08
  audience
• 7:09
  quite
• 7:09
  significantly,
• 7:10
  I
• 7:10
  think
• 7:10
  up
• 7:10
  to
• 7:10
  about
• 7:10
  60,000
• 7:11
  on
• 7:11
  TikTok,
• 7:12
  right?
• 7:12
  I
• 7:12
  think
• 7:12
  on
• 7:12
  TikTok
• 7:13
  we're
• 7:13
  about
• 7:13
  60,004.
• 7:14
  And
• 7:14
  then
• 7:15
  Facebook
• 7:15
  were
• 7:15
  on
• 7:15
  12,000
• 7:16
  and
• 7:16
  then
• 7:17
  Instagram
• 7:17
  is
• 7:17
  on
• 7:18
  5,000
• 7:18
  last
• 7:19
  time
• 7:19
  I
• 7:19
  checked.
• 7:20
  So
• 7:20
  huge
• 7:21
  numbers,
• 7:21
  huge
• 7:22
  numbers
• 7:22
  compared
• 7:22
  to
• 7:23
  my
• 7:23
  little
• 7:23
  TikTok
• 7:24
  with
• 7:24
  my
• 7:24
  600
• 7:25
  or
• 7:25
  whatever
• 7:25
  it
• 7:25
  is
• 7:26
  followers.
• 7:26
  But
• 7:26
  it's
• 7:26
  growing.
• 7:27
  It's
• 7:27
  a
• 7:27
  work
• 7:28
  in
• 7:28
  progress.
• 7:28
  And
• 7:29
  yeah,
• 7:29
  it's
• 7:30
  good
• 7:30
  to
• 7:30
  hear.
• 7:30
  And
• 7:31
  I
• 7:31
  can
• 7:31
  see
• 7:31
  that
• 7:31
  you've
• 7:32
  done
• 7:32
  huge
• 7:32
  amounts
• 7:32
  of
• 7:32
  stuff
• 7:33
  and
• 7:33
  I
• 7:33
  love
• 7:33
  going
• 7:33
  back
• 7:33
  and
• 7:34
  looking
• 7:34
  at
• 7:34
  some
• 7:34
  of
• 7:34
  those
• 7:34
  videos
• 7:35
  that
• 7:35
  you
• 7:35
  made,
• 7:35
  particularly
• 7:36
  the
• 7:36
  burns
• 7:36
  ones,
• 7:37
  actually.
• 7:37
  I
• 7:37
  think
• 7:37
  they're
• 7:37
  phenomenal.
• 7:38
  And
• 7:38
  I
• 7:38
  think
• 7:38
  it's
• 7:38
  amazing
• 7:39
  that
• 7:39
  you
• 7:39
  took
• 7:39
  something
• 7:40
  so
• 7:40
  awful
• 7:41
  and
• 7:41
  turned
• 7:41
  it
• 7:42
  into
• 7:42
  something
• 7:42
  really
• 7:42
  great
• 7:43
  and
• 7:43
  turned
• 7:43
  it
• 7:43
  into
• 7:44
  something
• 7:44
  that
• 7:44
  others
• 7:45
  could
• 7:45
  learn
• 7:46
  from.
• 7:46
  And
• 7:46
  just
• 7:46
  to
• 7:47
  kind
• 7:47
  of
• 7:47
  conclude
• 7:47
  that
• 7:48
  point
• 7:48
  in
• 7:48
  case
• 7:48
  people
• 7:48
  are
• 7:48
  worrying.
• 7:49
  Your
• 7:49
  daughter
• 7:49
  is
• 7:50
  beautiful
• 7:50
  and
• 7:50
  absolutely
• 7:51
  fine
• 7:51
  now,
• 7:52
  isn't
• 7:52
  she?
• 7:52
  Yes,
• 7:52
  yes.
• 7:53
  Everything's
• 7:54
  all
• 7:54
  healed
• 7:54
  and
• 7:54
  she's
• 7:55
  completely
• 7:55
  fine
• 7:55
  now.
• 7:55
  Yeah,
• 7:56
  that's
• 7:56
  good
• 7:56
  to
• 7:56
  know.
• 7:57
  Okay,
• 7:57
  let's
• 7:57
  come
• 7:57
  on
• 7:58
  then
• 7:58
  to
• 7:58
  more
• 7:58
  of
• 7:58
  the
• 7:58
  present
• 7:59
  day.
• 7:59
  As
• 7:59
  you
• 7:59
  said,
• 8:00
  we
• 8:00
  met,
• 8:00
  so
• 8:00
  let's
• 8:01
  talk
• 8:01
  about
• 8:01
  that.
• 8:01
  Because
• 8:02
  what
• 8:02
  happened
• 8:02
  was
• 8:02
  I
• 8:03
  basically
• 8:03
  just
• 8:03
  went
• 8:03
  on
• 8:03
  our
• 8:04
  village
• 8:04
  Facebook
• 8:04
  page,
• 8:05
  where
• 8:05
  we
• 8:06
  live,
• 8:06
  and
• 8:06
  I
• 8:06
  put
• 8:07
  out
• 8:07
  something
• 8:07
  that
• 8:07
  I
• 8:07
  needed
• 8:08
  someone
• 8:08
  to
• 8:08
  make
• 8:08
  some
• 8:08
  graphics,
• 8:09
  I
• 8:09
  think
• 8:09
  it
• 8:09
  was,
• 8:09
  or
• 8:10
  some
• 8:10
  photos
• 8:10
  for
• 8:10
  something
• 8:11
  I
• 8:11
  was
• 8:11
  doing.
• 8:11
  And
• 8:12
  a
• 8:12
  bunch
• 8:12
  of
• 8:12
  people
• 8:13
  came
• 8:13
  back
• 8:13
  to
• 8:13
  me.
• 8:13
  But
• 8:14
  you
• 8:14
  came
• 8:14
  back
• 8:14
  to
• 8:14
  me
• 8:14
  really
• 8:15
  quick.
• 8:15
  So
• 8:15
  what
• 8:16
  was
• 8:16
  it
• 8:16
  about
• 8:17
  that
• 8:17
  mom,
• 8:18
  about
• 8:18
  that
• 8:18
  post
• 8:19
  on
• 8:19
  the
• 8:19
  Facebook
• 8:19
  group
• 8:20
  that
• 8:20
  made
• 8:20
  you
• 8:20
  think?
• 8:20
  I
• 8:21
  know
• 8:21
  I'd
• 8:21
  like
• 8:21
  to
• 8:21
  be
• 8:22
  interested
• 8:22
  in
• 8:22
  this.
• 8:22
  I
• 8:22
  have
• 8:23
  no
• 8:23
  clue.
• 8:23
  I
• 8:24
  honestly
• 8:24
  don't
• 8:24
  know
• 8:25
  what
• 8:25
  it
• 8:25
  was.
• 8:25
  I
• 8:26
  just
• 8:26
  think
• 8:26
  I
• 8:26
  was
• 8:26
  like,
• 8:27
  oh,
• 8:27
  this
• 8:27
  is
• 8:27
  very
• 8:28
  local.
• 8:28
  Like
• 8:28
  I'm
• 8:29
  not
• 8:29
  going
• 8:29
  to
• 8:29
  have
• 8:29
  to
• 8:29
  go
• 8:29
  far.
• 8:30
  You
• 8:30
  know,
• 8:30
  it
• 8:30
  could
• 8:30
  be
• 8:31
  something
• 8:31
  that
• 8:31
  I
• 8:31
  can
• 8:31
  do
• 8:32
  like
• 8:32
  one
• 8:32
  or
• 8:32
  two
• 8:33
  hours
• 8:33
  a
• 8:33
  week.
• 8:33
  You
• 8:34
  know,
• 8:34
  it
• 8:34
  could
• 8:34
  be
• 8:34
  fun.
• 8:35
  And
• 8:35
  then
• 8:35
  I
• 8:35
  went
• 8:35
  on
• 8:35
  your
• 8:36
  page
• 8:36
  and
• 8:36
  then,
• 8:37
  and
• 8:37
  then
• 8:37
  I
• 8:37
  was
• 8:37
  like,
• 8:37
  oh,
• 8:38
  I
• 8:38
  can
• 8:38
  definitely
• 8:38
  do
• 8:39
  something
• 8:39
  here.
• 8:39
  Like,
• 8:40
  this
• 8:40
  is
• 8:40
  like
• 8:40
  really
• 8:40
  fun.
• 8:41
  And
• 8:41
  then
• 8:41
  I
• 8:41
  saw
• 8:42
  everyone
• 8:42
  was
• 8:42
  sending
• 8:42
  you
• 8:43
  comments.
• 8:43
  I
• 8:43
  was
• 8:43
  like,
• 8:43
  I'm
• 8:44
  going
• 8:44
  to
• 8:44
  email
• 8:44
  her.
• 8:45
  So
• 8:45
  then
• 8:45
  I
• 8:45
  just
• 8:45
  sent
• 8:45
  you
• 8:46
  an
• 8:46
  email.
• 8:46
  You
• 8:46
  did
• 8:46
  well.
• 8:47
  Good
• 8:47
  job
• 8:47
  you
• 8:47
  did.
• 8:47
  Because
• 8:48
  most
• 8:48
  of
• 8:48
  the
• 8:48
  other
• 8:48
  people
• 8:48
  I
• 8:49
  still
• 8:49
  haven't
• 8:49
  even
• 8:50
  messaged
• 8:50
  back
• 8:51
  because
• 8:51
  I
• 8:51
  got
• 8:51
  overwhelmed
• 8:52
  with
• 8:52
  people
• 8:52
  commenting
• 8:53
  and
• 8:53
  contacting
• 8:54
  me
• 8:54
  and.
• 8:55
  But
• 8:55
  what
• 8:55
  you
• 8:55
  sent
• 8:55
  me
• 8:56
  really
• 8:56
  stood
• 8:56
  out.
• 8:56
  And
• 8:56
  we
• 8:57
  met
• 8:57
  and
• 8:57
  it
• 8:58
  became
• 8:58
  apparent
• 8:59
  to
• 8:59
  me
• 8:59
  very
• 8:59
  quickly
• 9:00
  that
• 9:00
  actually
• 9:00
  your
• 9:01
  skills,
• 9:01
  I
• 9:01
  could
• 9:02
  see
• 9:02
  immediately
• 9:02
  your
• 9:03
  skills.
• 9:03
  Although
• 9:04
  you'd
• 9:04
  come
• 9:04
  to
• 9:04
  me
• 9:04
  about
• 9:04
  this
• 9:05
  little
• 9:05
  graphic
• 9:05
  that
• 9:06
  I
• 9:06
  needed
• 9:06
  doing,
• 9:06
  actually
• 9:07
  you
• 9:07
  had
• 9:07
  skills
• 9:07
  in
• 9:08
  other
• 9:08
  areas.
• 9:08
  And
• 9:09
  it
• 9:09
  coincided
• 9:09
  with
• 9:10
  my
• 9:10
  own
• 9:10
  awakening,
• 9:11
  I
• 9:11
  suppose,
• 9:11
  to
• 9:12
  the
• 9:12
  world
• 9:12
  of
• 9:12
  TikTok,
• 9:13
  because
• 9:13
  I'd
• 9:13
  gone
• 9:13
  to
• 9:14
  again
• 9:14
  locally,
• 9:14
  to
• 9:15
  us,
• 9:15
  to
• 9:15
  the
• 9:15
  school,
• 9:16
  to
• 9:16
  go
• 9:16
  and
• 9:16
  do
• 9:16
  this
• 9:17
  careers
• 9:17
  fair.
• 9:17
  And
• 9:18
  I'd
• 9:18
  set
• 9:18
  up
• 9:18
  my
• 9:18
  stand
• 9:19
  all
• 9:19
  about
• 9:19
  being
• 9:19
  self
• 9:20
  employed.
• 9:20
  And
• 9:20
  I
• 9:20
  was
• 9:20
  very
• 9:21
  proud
• 9:21
  about
• 9:21
  my
• 9:21
  Instagram
• 9:22
  following.
• 9:22
  And
• 9:22
  these
• 9:23
  kids,
• 9:23
  time
• 9:23
  after
• 9:24
  time
• 9:24
  after
• 9:24
  time
• 9:24
  who
• 9:24
  were
• 9:25
  like
• 9:25
  9
• 9:25
  and
• 9:25
  10,
• 9:26
  11
• 9:26
  and
• 9:26
  12,
• 9:26
  were
• 9:27
  really
• 9:27
  unimpressed
• 9:28
  by
• 9:28
  my
• 9:29
  Instagram
• 9:29
  and
• 9:29
  just
• 9:29
  kept
• 9:30
  saying
• 9:30
  to
• 9:30
  me,
• 9:30
  yeah,
• 9:30
  but
• 9:30
  what
• 9:30
  about
• 9:31
  TikTok?
• 9:31
  Miss,
• 9:31
  what
• 9:32
  about
• 9:32
  TikTok?
• 9:32
  And
• 9:32
  I
• 9:33
  was
• 9:33
  like,
• 9:33
  don't
• 9:33
  look
• 9:33
  at
• 9:33
  my
• 9:33
  TikTok,
• 9:34
  it's
• 9:34
  awful.
• 9:35
  And
• 9:36
  it
• 9:36
  just
• 9:36
  made
• 9:36
  me
• 9:36
  think,
• 9:36
  I
• 9:37
  know
• 9:37
  they're
• 9:37
  really
• 9:37
  young,
• 9:38
  but
• 9:38
  actually
• 9:38
  I'm
• 9:38
  teaching
• 9:39
  it
• 9:39
  all
• 9:39
  the
• 9:39
  time.
• 9:39
  I'm
• 9:40
  talking
• 9:40
  about
• 9:40
  the
• 9:40
  next
• 9:40
  generation,
• 9:41
  I'm
• 9:41
  talking
• 9:41
  about
• 9:42
  TikTok.
• 9:42
  I
• 9:42
  need
• 9:42
  to
• 9:43
  start
• 9:43
  getting
• 9:43
  onto
• 9:44
  this
• 9:44
  train.
• 9:45
  So
• 9:45
  I
• 9:45
  guess
• 9:45
  the
• 9:46
  world's
• 9:46
  collided,
• 9:47
  the
• 9:47
  stars
• 9:47
  aligned,
• 9:47
  whatever
• 9:48
  you
• 9:48
  want
• 9:48
  to
• 9:48
  say.
• 9:48
  And
• 9:49
  you
• 9:49
  were
• 9:49
  in
• 9:49
  that
• 9:49
  moment
• 9:50
  where
• 9:50
  you're
• 9:50
  thinking,
• 9:50
  I
• 9:51
  need
• 9:51
  to
• 9:51
  do
• 9:51
  some
• 9:51
  work.
• 9:51
  I
• 9:52
  met
• 9:52
  you
• 9:52
  and
• 9:52
  thought
• 9:52
  you
• 9:53
  could
• 9:53
  help
• 9:53
  me
• 9:53
  solve
• 9:54
  my
• 9:54
  worries
• 9:55
  about
• 9:55
  TikTok.
• 9:56
  And
• 9:56
  so
• 9:56
  that
• 9:57
  what
• 9:57
  happened.
• 9:57
  So
• 9:58
  I
• 9:58
  basically
• 9:58
  said
• 9:59
  to
• 9:59
  you,
• 9:59
  you
• 9:59
  can
• 10:00
  have
• 10:00
  free
• 10:00
  reign.
• 10:00
  I
• 10:01
  will
• 10:01
  basically
• 10:01
  do
• 10:01
  whatever
• 10:02
  you
• 10:02
  want
• 10:02
  me
• 10:02
  to
• 10:02
  do
• 10:03
  for
• 10:03
  the
• 10:03
  first
• 10:03
  month
• 10:04
  and
• 10:04
  then
• 10:04
  we'll
• 10:04
  review
• 10:05
  it
• 10:05
  and
• 10:05
  see
• 10:05
  what
• 10:05
  happens.
• 10:06
  And
• 10:06
  so
• 10:07
  that's
• 10:07
  what
• 10:07
  we
• 10:07
  did.
• 10:08
  And
• 10:08
  almost
• 10:08
  immediately
• 10:09
  the
• 10:10
  feedback
• 10:10
  from
• 10:10
  people
• 10:11
  saying
• 10:11
  to
• 10:11
  me,
• 10:11
  I
• 10:12
  keep
• 10:12
  seeing
• 10:12
  your
• 10:12
  videos
• 10:13
  everywhere.
• 10:13
  Every
• 10:13
  time
• 10:13
  I
• 10:14
  go
• 10:14
  onto
• 10:14
  social
• 10:14
  media,
• 10:14
  Becca,
• 10:15
  it's
• 10:15
  you.
• 10:15
  I
• 10:15
  keep
• 10:15
  seeing
• 10:16
  your
• 10:16
  videos.
• 10:16
  Your
• 10:16
  content's
• 10:17
  really
• 10:17
  changed.
• 10:17
  I
• 10:18
  really
• 10:18
  like
• 10:18
  your
• 10:18
  new.
• 10:19
  And
• 10:19
  it
• 10:19
  really
• 10:19
  blew
• 10:20
  my
• 10:20
  mind
• 10:20
  how
• 10:21
  visible
• 10:22
  or
• 10:22
  how
• 10:22
  much
• 10:22
  more
• 10:22
  visible
• 10:23
  I
• 10:23
  became
• 10:24
  so
• 10:24
  quickly,
• 10:25
  both
• 10:25
  on
• 10:25
  Instagram
• 10:25
  and
• 10:26
  TikTok,
• 10:26
  because
• 10:26
  I
• 10:27
  knew
• 10:27
  I
• 10:27
  was
• 10:27
  fairly
• 10:27
  visible.
• 10:28
  But
• 10:28
  I
• 10:28
  think
• 10:28
  the
• 10:28
  amount
• 10:29
  of
• 10:29
  content
• 10:29
  we
• 10:30
  were
• 10:30
  able
• 10:30
  to
• 10:30
  produce
• 10:30
  together
• 10:31
  because
• 10:31
  you
• 10:31
  were
• 10:31
  helping
• 10:32
  me
• 10:32
  was
• 10:32
  so
• 10:32
  much
• 10:33
  over
• 10:33
  and
• 10:33
  above
• 10:34
  anything
• 10:34
  I
• 10:34
  could
• 10:34
  possibly
• 10:35
  do
• 10:35
  myself
• 10:35
  because
• 10:36
  it's
• 10:36
  so
• 10:36
  time
• 10:37
  consuming.
• 10:37
  So
• 10:38
  you
• 10:38
  came
• 10:38
  to
• 10:38
  work
• 10:38
  with
• 10:38
  me
• 10:39
  after
• 10:39
  that
• 10:39
  first
• 10:39
  month.
• 10:40
  I
• 10:40
  went,
• 10:40
  yeah,
• 10:40
  we're
• 10:40
  going
• 10:41
  to
• 10:41
  keep
• 10:41
  on
• 10:41
  doing
• 10:41
  this.
• 10:42
  That's
• 10:42
  absolutely
• 10:42
  fine.
• 10:43
  And
• 10:43
  we
• 10:43
  started
• 10:43
  working
• 10:43
  on
• 10:44
  Project
• 10:44
  Becca,
• 10:45
  as
• 10:45
  I've
• 10:45
  coined
• 10:45
  it.
• 10:46
  So
• 10:46
  I
• 10:47
  said
• 10:47
  to
• 10:47
  you,
• 10:47
  do
• 10:47
  whatever
• 10:48
  you
• 10:48
  want.
• 10:48
  Talk
• 10:49
  us
• 10:49
  through
• 10:49
  kind
• 10:50
  of
• 10:50
  how
• 10:50
  it's
• 10:50
  been
• 10:51
  working,
• 10:51
  what
• 10:51
  you've
• 10:51
  been
• 10:51
  doing
• 10:52
  with
• 10:52
  my
• 10:52
  account
• 10:53
  from
• 10:53
  that
• 10:53
  testing
• 10:54
  phase
• 10:54
  up
• 10:54
  to
• 10:55
  now.
• 10:55
  So
• 10:55
  the
• 10:56
  first,
• 10:56
  like,
• 10:56
  I
• 10:56
  would
• 10:56
  say
• 10:57
  six
• 10:57
  to
• 10:57
  eight
• 10:57
  weeks,
• 10:58
  it
• 10:58
  was
• 10:58
  more
• 10:58
  like,
• 10:58
  we're
• 10:59
  gonna
• 10:59
  post
• 10:59
  everything.
• 11:00
  We're
• 11:00
  gonna
• 11:00
  post
• 11:01
  short
• 11:01
  videos,
• 11:02
  longer
• 11:02
  videos,
• 11:02
  talking
• 11:03
  videos,
• 11:03
  voiceovers,
• 11:04
  B
• 11:05
  rolls,
• 11:05
  and
• 11:05
  we're
• 11:05
  gonna
• 11:06
  just
• 11:06
  post
• 11:06
  about
• 11:06
  every
• 11:06
  single
• 11:07
  topic.
• 11:07
  And
• 11:07
  it's
• 11:08
  just
• 11:08
  so
• 11:08
  that
• 11:08
  we
• 11:08
  have
• 11:09
  a
• 11:09
  lot
• 11:09
  of
• 11:09
  data
• 11:09
  because
• 11:10
  you
• 11:10
  were
• 11:10
  posting,
• 11:10
  but
• 11:11
  you
• 11:11
  weren't
• 11:11
  posting
• 11:12
  enough.
• 11:12
  So
• 11:12
  we
• 11:12
  didn't
• 11:12
  really
• 11:13
  have
• 11:13
  any
• 11:13
  data
• 11:13
  on
• 11:14
  what
• 11:14
  time
• 11:14
  are
• 11:14
  people
• 11:15
  going
• 11:15
  to
• 11:15
  be
• 11:15
  watching
• 11:16
  you,
• 11:16
  what
• 11:16
  kind
• 11:16
  of
• 11:16
  content
• 11:17
  are
• 11:17
  people
• 11:17
  going
• 11:18
  to
• 11:18
  be
• 11:18
  enjoying?
• 11:18
  So
• 11:19
  the
• 11:19
  first
• 11:20
  six
• 11:20
  to
• 11:20
  eight
• 11:20
  weeks,
• 11:21
  it
• 11:21
  was
• 11:21
  just
• 11:21
  more
• 11:21
  about
• 11:21
  gathering
• 11:22
  all
• 11:22
  of
• 11:22
  the
• 11:22
  data.
• 11:22
  And
• 11:23
  then
• 11:23
  once
• 11:23
  we
• 11:23
  had
• 11:23
  the
• 11:23
  data,
• 11:23
  we
• 11:24
  then
• 11:24
  started
• 11:24
  to
• 11:24
  make
• 11:25
  series.
• 11:26
  And
• 11:26
  I
• 11:26
  think
• 11:26
  the
• 11:27
  series,
• 11:27
  it
• 11:27
  is
• 11:27
  like.
• 11:28
  And
• 11:28
  then
• 11:28
  like,
• 11:28
  I
• 11:28
  think
• 11:29
  like
• 11:29
  the
• 11:29
  actual
• 11:29
  series
• 11:29
  are
• 11:30
  working
• 11:30
  the
• 11:30
  best.
• 11:30
  So
• 11:31
  this
• 11:31
  month
• 11:31
  we're
• 11:32
  doing
• 11:32
  our
• 11:32
  ghosting
• 11:33
  series,
• 11:33
  which
• 11:33
  I
• 11:33
  think
• 11:34
  everyone
• 11:34
  is
• 11:34
  loving
• 11:35
  because
• 11:35
  we're
• 11:35
  doing
• 11:35
  something
• 11:35
  different,
• 11:36
  which
• 11:36
  is
• 11:36
  skit,
• 11:37
  and
• 11:37
  that
• 11:37
  is
• 11:37
  working
• 11:38
  really
• 11:38
  well.
• 11:38
  And
• 11:39
  then
• 11:39
  obviously
• 11:39
  we've
• 11:39
  got
• 11:39
  our
• 11:40
  next
• 11:40
  few
• 11:40
  months
• 11:41
  coming
• 11:41
  up
• 11:41
  as
• 11:41
  well.
• 11:42
  And
• 11:42
  our
• 11:42
  December
• 11:43
  content,
• 11:43
  which
• 11:43
  is
• 11:44
  going
• 11:44
  to
• 11:44
  be
• 11:44
  like
• 11:44
  really
• 11:44
  amazing
• 11:45
  because
• 11:45
  Christmas
• 11:45
  time.
• 11:46
  But
• 11:46
  I
• 11:46
  think
• 11:46
  it
• 11:46
  was
• 11:47
  just.
• 11:47
  So,
• 11:47
  yes,
• 11:47
  we
• 11:48
  got
• 11:48
  the
• 11:48
  six.
• 11:49
  Yes,
• 11:49
  we
• 11:49
  had
• 11:49
  the
• 11:49
  six
• 11:50
  weeks
• 11:50
  period
• 11:50
  where
• 11:50
  it
• 11:51
  was
• 11:51
  just
• 11:51
  testing.
• 11:51
  And
• 11:52
  then
• 11:52
  once
• 11:52
  we
• 11:52
  found
• 11:53
  out
• 11:53
  what
• 11:53
  exactly.
• 11:54
  And
• 11:54
  once
• 11:55
  we
• 11:55
  found
• 11:55
  out
• 11:55
  what
• 11:56
  is
• 11:56
  working,
• 11:56
  we
• 11:57
  just
• 11:57
  replicated
• 11:58
  it.
• 11:58
  But
• 11:58
  then
• 11:58
  we
• 11:58
  made
• 11:59
  sure
• 11:59
  that
• 11:59
  we
• 11:59
  had
• 11:59
  a
• 11:59
  theme
• 12:00
  every
• 12:00
  single
• 12:00
  month.
• 12:01
  And
• 12:01
  that
• 12:01
  is
• 12:01
  really,
• 12:02
  that's
• 12:02
  been
• 12:02
  really
• 12:02
  interesting
• 12:03
  for
• 12:03
  me
• 12:03
  as
• 12:04
  well
• 12:04
  because
• 12:04
  I
• 12:04
  just,
• 12:05
  again,
• 12:05
  I
• 12:05
  don't
• 12:05
  have
• 12:06
  the
• 12:06
  time
• 12:06
  myself
• 12:06
  to
• 12:07
  dive
• 12:07
  into
• 12:07
  the
• 12:07
  data,
• 12:08
  to
• 12:08
  look
• 12:08
  at
• 12:08
  the
• 12:08
  figures,
• 12:09
  to
• 12:09
  know
• 12:09
  what's
• 12:09
  working.
• 12:10
  And
• 12:10
  even
• 12:11
  the
• 12:11
  way
• 12:11
  that
• 12:11
  we've
• 12:12
  seen
• 12:12
  that
• 12:12
  my
• 12:13
  Instagram
• 12:13
  audience
• 12:14
  respond
• 12:14
  very
• 12:14
  differently
• 12:15
  to
• 12:15
  my
• 12:15
  TikTok
• 12:16
  audience,
• 12:16
  for
• 12:16
  example,
• 12:17
  has
• 12:17
  been
• 12:17
  fascinating.
• 12:18
  So,
• 12:18
  for
• 12:18
  example,
• 12:19
  we
• 12:19
  decided
• 12:19
  to
• 12:20
  start
• 12:20
  videoing,
• 12:20
  videoing
• 12:21
  the
• 12:21
  podcasts
• 12:21
  and
• 12:22
  putting
• 12:22
  the
• 12:22
  Podcast
• 12:22
  out
• 12:23
  as
• 12:23
  video
• 12:23
  clips.
• 12:24
  And
• 12:24
  we
• 12:24
  tried
• 12:24
  it
• 12:24
  on
• 12:24
  both
• 12:24
  TikTok
• 12:25
  and
• 12:25
  Instagram
• 12:26
  but
• 12:26
  people
• 12:26
  on
• 12:26
  Instagram
• 12:27
  weren't
• 12:27
  really
• 12:27
  loving
• 12:28
  the
• 12:28
  clips
• 12:28
  as
• 12:28
  much.
• 12:29
  They
• 12:29
  like
• 12:29
  them
• 12:29
  every
• 12:30
  now
• 12:30
  and
• 12:30
  again,
• 12:30
  but
• 12:30
  it
• 12:31
  didn't
• 12:31
  really
• 12:31
  work.
• 12:31
  Whereas
• 12:32
  we
• 12:32
  found
• 12:32
  on
• 12:32
  TikTok
• 12:33
  they
• 12:33
  were
• 12:33
  working
• 12:33
  really
• 12:34
  well.
• 12:34
  Almost
• 12:34
  the
• 12:34
  point
• 12:35
  we
• 12:35
  can
• 12:35
  do
• 12:35
  two
• 12:35
  or
• 12:35
  three
• 12:36
  clips
• 12:36
  a
• 12:36
  day
• 12:37
  if
• 12:37
  we
• 12:37
  want
• 12:37
  to
• 12:37
  and
• 12:38
  they
• 12:38
  still
• 12:38
  do
• 12:39
  really
• 12:39
  well.
• 12:39
  I
• 12:40
  don't
• 12:40
  know
• 12:40
  why
• 12:40
  that
• 12:41
  is.
• 12:41
  Do
• 12:41
  you
• 12:41
  have
• 12:41
  any
• 12:41
  theories
• 12:42
  about
• 12:42
  why
• 12:42
  people
• 12:43
  like
• 12:43
  it
• 12:43
  over
• 12:43
  there
• 12:43
  and
• 12:43
  not
• 12:44
  on
• 12:44
  the
• 12:44
  other
• 12:44
  way?
• 12:44
  So
• 12:45
  I
• 12:45
  think
• 12:45
  because
• 12:45
  Instagram
• 12:46
  is
• 12:46
  more
• 12:46
  of
• 12:46
  like
• 12:47
  a
• 12:47
  social
• 12:47
  media,
• 12:48
  whereas
• 12:49
  in
• 12:49
  TikTok
• 12:49
  is
• 12:49
  more
• 12:50
  like
• 12:50
  a
• 12:50
  search
• 12:50
  engine.
• 12:51
  So
• 12:51
  I
• 12:51
  think
• 12:51
  because.
• 12:52
  And
• 12:52
  like,
• 12:52
  I
• 12:53
  think
• 12:53
  because
• 12:53
  on
• 12:53
  your
• 12:53
  podcast
• 12:54
  we're
• 12:54
  speaking
• 12:54
  about
• 12:55
  something
• 12:55
  very
• 12:55
  specific.
• 12:56
  TikTok
• 12:56
  can
• 12:56
  category
• 12:57
  can.
• 12:57
  TikTok's
• 12:58
  able
• 12:58
  to
• 12:58
  then
• 12:58
  categorize
• 12:59
  it
• 12:59
  a
• 12:59
  lot
• 12:59
  better.
• 13:00
  And
• 13:00
  I
• 13:00
  just
• 13:00
  think
• 13:01
  a
• 13:01
  lot
• 13:01
  of
• 13:01
  people
• 13:01
  are
• 13:02
  posting
• 13:02
  podcasts
• 13:03
  on
• 13:03
  TikTok
• 13:04
  when
• 13:04
  Instagram
• 13:04
  is
• 13:04
  more
• 13:05
  about
• 13:05
  photos
• 13:06
  and
• 13:06
  their
• 13:06
  everyday
• 13:07
  life.
• 13:07
  It's
• 13:08
  not
• 13:08
  really
• 13:08
  like
• 13:08
  too
• 13:09
  much
• 13:09
  businessy
• 13:09
  related.
• 13:10
  Yeah.
• 13:10
  And
• 13:10
  the
• 13:10
  other
• 13:11
  thing
• 13:11
  we
• 13:11
  found
• 13:11
  was
• 13:11
  that
• 13:12
  on
• 13:12
  Instagram
• 13:12
  it
• 13:12
  was
• 13:13
  very
• 13:13
  different.
• 13:13
  So
• 13:13
  people
• 13:14
  love
• 13:14
  the
• 13:14
  behind
• 13:14
  the
• 13:15
  scenes
• 13:15
  on
• 13:15
  Instagram.
• 13:15
  They
• 13:16
  like
• 13:16
  the
• 13:16
  day
• 13:16
  and
• 13:17
  the
• 13:17
  life
• 13:17
  on
• 13:17
  Instagram.
• 13:18
  They
• 13:18
  like
• 13:18
  being
• 13:19
  nosy
• 13:19
  basically
• 13:20
  because.
• 13:20
  And
• 13:20
  we
• 13:21
  decided
• 13:21
  it
• 13:21
  was
• 13:21
  probably
• 13:22
  because
• 13:22
  most
• 13:23
  of
• 13:23
  the
• 13:23
  people
• 13:23
  on
• 13:23
  Instagram
• 13:24
  already
• 13:24
  know
• 13:25
  me,
• 13:25
  they
• 13:25
  already
• 13:26
  follow
• 13:26
  me,
• 13:26
  they're
• 13:27
  already
• 13:27
  kind
• 13:27
  of
• 13:27
  part
• 13:27
  of
• 13:27
  my
• 13:28
  world,
• 13:28
  they've
• 13:28
  heard
• 13:28
  me
• 13:28
  speak.
• 13:29
  Whereas
• 13:29
  on
• 13:29
  TikTok
• 13:30
  I
• 13:30
  was
• 13:30
  reaching
• 13:30
  brand
• 13:30
  new
• 13:31
  people
• 13:31
  who
• 13:31
  weren't
• 13:32
  really
• 13:32
  ready
• 13:32
  to
• 13:32
  see
• 13:32
  all
• 13:33
  that
• 13:33
  behind
• 13:33
  the
• 13:33
  scenes
• 13:33
  stuff
• 13:34
  but
• 13:34
  wanted
• 13:34
  to
• 13:34
  just
• 13:34
  learn
• 13:35
  or
• 13:35
  I
• 13:35
  guess
• 13:36
  understand
• 13:36
  why
• 13:36
  they
• 13:37
  should
• 13:37
  listen
• 13:37
  to
• 13:37
  me
• 13:37
  in
• 13:37
  the
• 13:37
  first
• 13:38
  place.
• 13:38
  Yeah,
• 13:38
  I
• 13:38
  think
• 13:39
  so.
• 13:39
  I
• 13:39
  think
• 13:39
  one
• 13:39
  of
• 13:39
  the
• 13:39
  other
• 13:40
  challenges
• 13:40
  we
• 13:40
  found
• 13:41
  doing
• 13:42
  my
• 13:42
  accounts
• 13:43
  is
• 13:43
  it's
• 13:43
  actually
• 13:44
  really
• 13:44
  difficult
• 13:45
  to
• 13:45
  grow
• 13:45
  my
• 13:45
  accounts.
• 13:46
  And
• 13:46
  I
• 13:46
  remember
• 13:47
  you
• 13:47
  saying
• 13:47
  to
• 13:47
  me
• 13:47
  it'd
• 13:47
  be
• 13:48
  much
• 13:48
  easier
• 13:48
  if
• 13:48
  you
• 13:48
  were
• 13:49
  talking
• 13:49
  to
• 13:49
  people
• 13:49
  getting
• 13:49
  married
• 13:50
  because
• 13:50
  there's
• 13:50
  a
• 13:50
  lot
• 13:51
  more
• 13:51
  of
• 13:51
  them.
• 13:51
  So
• 13:52
  what
• 13:52
  have
• 13:52
  been
• 13:52
  some
• 13:52
  of
• 13:52
  the
• 13:52
  challenges
• 13:53
  in
• 13:54
  terms
• 13:54
  of
• 13:54
  trying
• 13:55
  to
• 13:55
  reach
• 13:55
  the
• 13:55
  right
• 13:56
  people
• 13:56
  people
• 13:56
  is
• 13:56
  my
• 13:56
  concern.
• 13:57
  I
• 13:57
  mean
• 13:58
  I
• 13:58
  think
• 13:58
  when
• 13:58
  I
• 13:58
  initially
• 13:59
  did
• 13:59
  the
• 13:59
  research
• 13:59
  and
• 14:00
  I
• 14:00
  was
• 14:00
  like
• 14:00
  how
• 14:01
  many
• 14:01
  wedding
• 14:01
  businesses
• 14:02
  are
• 14:02
  there
• 14:02
  actually
• 14:03
  in
• 14:03
  the
• 14:03
  UK?
• 14:03
  And
• 14:04
  I
• 14:04
  think
• 14:04
  it
• 14:04
  was
• 14:04
  only
• 14:04
  like
• 14:05
  8,000.
• 14:06
  So
• 14:06
  like
• 14:06
  if
• 14:06
  let's
• 14:07
  say
• 14:07
  we
• 14:07
  have
• 14:07
  a
• 14:07
  video
• 14:07
  which
• 14:08
  does
• 14:08
  a
• 14:08
  thousand,
• 14:09
  that's
• 14:09
  literally
• 14:10
  we're
• 14:10
  meeting
• 14:11
  one
• 14:11
  eighth
• 14:12
  of
• 14:12
  the
• 14:12
  whole
• 14:13
  wedding
• 14:13
  business
• 14:13
  population
• 14:14
  in
• 14:14
  the
• 14:15
  uk.
• 14:15
  But
• 14:15
  then
• 14:16
  if
• 14:17
  you
• 14:17
  were
• 14:17
  a
• 14:17
  wedding
• 14:18
  talking
• 14:18
  to
• 14:18
  a
• 14:18
  couple,
• 14:19
  there's
• 14:19
  millions.
• 14:20
  When
• 14:20
  as
• 14:20
  in
• 14:21
  when
• 14:21
  it's
• 14:21
  you
• 14:22
  talking
• 14:22
  to
• 14:22
  other
• 14:22
  businesses,
• 14:23
  it's
• 14:23
  are
• 14:23
  such
• 14:24
  a
• 14:24
  Small
• 14:24
  niche.
• 14:24
  So
• 14:25
  I
• 14:25
  think
• 14:25
  that.
• 14:25
  So,
• 14:26
  like,
• 14:26
  I
• 14:26
  think
• 14:26
  that
• 14:26
  has
• 14:27
  been
• 14:27
  the
• 14:27
  hardest
• 14:27
  thing,
• 14:28
  is,
• 14:28
  like,
• 14:28
  you're
• 14:28
  not
• 14:28
  having
• 14:29
  to
• 14:29
  look
• 14:29
  at
• 14:29
  the
• 14:29
  actual
• 14:30
  numbers,
• 14:30
  because
• 14:30
  even
• 14:30
  though
• 14:31
  the
• 14:31
  numbers
• 14:32
  can,
• 14:32
  like,
• 14:32
  seem
• 14:32
  small,
• 14:33
  it
• 14:33
  is
• 14:34
  still
• 14:34
  big
• 14:34
  in
• 14:35
  the
• 14:35
  actual
• 14:35
  industry.
• 14:36
  And
• 14:36
  then.
• 14:36
  And
• 14:37
  then
• 14:37
  I
• 14:37
  think
• 14:37
  also
• 14:38
  if
• 14:38
  we,
• 14:38
  if
• 14:38
  we
• 14:39
  do
• 14:39
  get
• 14:39
  a
• 14:39
  viral
• 14:40
  video,
• 14:40
  it
• 14:40
  sometimes
• 14:41
  ends
• 14:41
  up
• 14:41
  in
• 14:42
  another
• 14:42
  country
• 14:42
  and
• 14:42
  then
• 14:43
  we're
• 14:43
  getting
• 14:43
  comments
• 14:43
  from
• 14:44
  a
• 14:44
  different
• 14:44
  country
• 14:44
  and
• 14:45
  we're
• 14:45
  like,
• 14:45
  oh,
• 14:45
  we
• 14:45
  didn't
• 14:45
  want
• 14:46
  to
• 14:46
  target
• 14:46
  you,
• 14:46
  we
• 14:46
  wanted
• 14:47
  to
• 14:47
  target
• 14:47
  this
• 14:47
  country.
• 14:48
  So
• 14:48
  I
• 14:48
  think,
• 14:48
  like,
• 14:49
  you
• 14:49
  do
• 14:49
  want
• 14:49
  videos
• 14:50
  to,
• 14:50
  like,
• 14:50
  do
• 14:51
  well,
• 14:51
  but
• 14:51
  then
• 14:52
  you
• 14:52
  don't
• 14:52
  want
• 14:52
  them
• 14:52
  to
• 14:53
  go
• 14:53
  viral
• 14:53
  and
• 14:53
  then
• 14:54
  go
• 14:54
  viral
• 14:54
  in
• 14:54
  a
• 14:54
  different
• 14:55
  country.
• 14:55
  So
• 14:55
  I
• 14:55
  think
• 14:55
  those
• 14:56
  two
• 14:56
  are
• 14:56
  your
• 14:56
  two
• 14:57
  main
• 14:57
  challenges.
• 14:58
  And
• 14:58
  I
• 14:58
  think
• 14:58
  looking
• 14:59
  at
• 14:59
  it
• 14:59
  like
• 14:59
  that
• 14:59
  actually
• 15:00
  is
• 15:00
  really
• 15:00
  helpful
• 15:00
  because
• 15:00
  as
• 15:01
  a
• 15:01
  percentage
• 15:01
  of
• 15:01
  the
• 15:01
  industry,
• 15:02
  it's
• 15:02
  a
• 15:02
  large
• 15:03
  percentage
• 15:03
  and
• 15:03
  those
• 15:04
  numbers
• 15:04
  can
• 15:04
  feel
• 15:05
  low.
• 15:05
  But
• 15:05
  actually,
• 15:06
  as
• 15:06
  we
• 15:06
  discuss
• 15:06
  a
• 15:07
  lot,
• 15:07
  it
• 15:07
  doesn't
• 15:07
  matter
• 15:07
  if
• 15:08
  they're
• 15:08
  low
• 15:08
  because
• 15:08
  we
• 15:08
  know
• 15:09
  that
• 15:09
  they're
• 15:09
  the
• 15:09
  right
• 15:09
  people.
• 15:10
  Because
• 15:10
  when
• 15:10
  people
• 15:10
  on
• 15:11
  the
• 15:11
  whole
• 15:11
  do
• 15:11
  comment
• 15:12
  or
• 15:12
  share
• 15:13
  or
• 15:13
  like
• 15:13
  or
• 15:14
  follow,
• 15:14
  they
• 15:15
  are
• 15:15
  other
• 15:15
  business
• 15:15
  owners,
• 15:16
  which
• 15:16
  obviously
• 15:16
  is
• 15:16
  exactly
• 15:17
  what
• 15:17
  we're
• 15:18
  trying
• 15:18
  to
• 15:18
  target.
• 15:19
  So
• 15:19
  we've
• 15:19
  seen,
• 15:20
  we
• 15:20
  tested
• 15:20
  the
• 15:21
  model,
• 15:21
  we
• 15:21
  saw
• 15:21
  that
• 15:21
  it
• 15:22
  was
• 15:22
  working.
• 15:22
  We
• 15:22
  could
• 15:23
  see
• 15:23
  how
• 15:23
  much
• 15:23
  time
• 15:24
  I
• 15:24
  was
• 15:24
  getting
• 15:24
  back
• 15:25
  in
• 15:25
  my
• 15:25
  business.
• 15:26
  Because
• 15:26
  you
• 15:26
  were
• 15:26
  doing
• 15:27
  the
• 15:27
  content.
• 15:27
  We
• 15:28
  could
• 15:28
  see
• 15:28
  that
• 15:28
  the
• 15:28
  content
• 15:29
  was
• 15:29
  leading
• 15:29
  to
• 15:29
  visibility.
• 15:30
  And
• 15:30
  we
• 15:30
  could
• 15:30
  also
• 15:31
  see
• 15:31
  that
• 15:31
  actually
• 15:31
  it
• 15:31
  was
• 15:32
  working
• 15:32
  for
• 15:32
  me,
• 15:32
  even
• 15:33
  in
• 15:33
  the
• 15:33
  difficult
• 15:33
  circumstances
• 15:34
  of
• 15:34
  having
• 15:35
  the
• 15:35
  niche.
• 15:35
  And
• 15:35
  so
• 15:36
  we
• 15:36
  started
• 15:36
  to
• 15:36
  have
• 15:36
  conversations
• 15:37
  where
• 15:37
  we're
• 15:37
  like,
• 15:38
  how
• 15:38
  much
• 15:38
  better
• 15:38
  would
• 15:38
  it
• 15:38
  be
• 15:39
  if
• 15:39
  we
• 15:39
  were
• 15:39
  helping
• 15:39
  wedding
• 15:40
  businesses
• 15:40
  with
• 15:40
  this?
• 15:41
  Because
• 15:41
  actually,
• 15:42
  they've
• 15:42
  got
• 15:42
  much
• 15:43
  bigger
• 15:43
  audience
• 15:43
  and
• 15:44
  they've
• 15:44
  got
• 15:44
  much
• 15:45
  more
• 15:45
  people,
• 15:45
  but
• 15:46
  they
• 15:46
  maybe
• 15:46
  don't
• 15:46
  always
• 15:47
  have
• 15:47
  the
• 15:47
  budget
• 15:48
  to
• 15:48
  pay
• 15:48
  someone
• 15:48
  to
• 15:49
  come
• 15:49
  and
• 15:49
  actually
• 15:49
  film
• 15:50
  their
• 15:50
  content.
• 15:50
  So
• 15:50
  we
• 15:50
  were
• 15:51
  discussing
• 15:51
  backwards
• 15:52
  and
• 15:52
  forwards
• 15:52
  about
• 15:53
  how
• 15:53
  we
• 15:54
  would
• 15:54
  do
• 15:54
  that,
• 15:54
  and
• 15:54
  we
• 15:54
  decided
• 15:55
  the
• 15:55
  best
• 15:55
  way
• 15:56
  we
• 15:56
  could
• 15:56
  do
• 15:56
  it
• 15:56
  was
• 15:56
  to
• 15:56
  do
• 15:57
  some
• 15:57
  kind
• 15:57
  of
• 15:57
  training,
• 15:57
  to
• 15:58
  do
• 15:58
  some
• 15:58
  kind
• 15:58
  of
• 15:58
  course.
• 15:59
  So
• 15:59
  that's
• 16:00
  why
• 16:00
  we
• 16:00
  came
• 16:01
  up
• 16:01
  with
• 16:01
  the
• 16:01
  idea
• 16:01
  of
• 16:02
  doing
• 16:02
  TikTok
• 16:03
  Pro.
• 16:03
  So,
• 16:03
  again,
• 16:03
  I
• 16:04
  threw
• 16:04
  you
• 16:04
  in
• 16:04
  the
• 16:04
  deep
• 16:05
  end
• 16:05
  and
• 16:05
  I
• 16:05
  said,
• 16:06
  I
• 16:06
  know
• 16:06
  what
• 16:06
  you
• 16:06
  should
• 16:06
  do
• 16:07
  that
• 16:07
  you've
• 16:07
  never
• 16:07
  done
• 16:07
  before.
• 16:08
  You
• 16:08
  should
• 16:09
  just
• 16:09
  run
• 16:09
  an
• 16:10
  online
• 16:10
  course
• 16:10
  for
• 16:11
  wedding
• 16:11
  suppliers
• 16:11
  about
• 16:12
  how
• 16:12
  to
• 16:12
  use
• 16:12
  TikTok.
• 16:13
  I'll
• 16:13
  do
• 16:13
  it
• 16:13
  alongside
• 16:14
  you
• 16:14
  to
• 16:14
  start
• 16:14
  with
• 16:14
  and
• 16:15
  just
• 16:15
  give
• 16:15
  you
• 16:15
  that
• 16:15
  supporting
• 16:16
  hand
• 16:16
  to
• 16:17
  say,
• 16:17
  it's
• 16:17
  going
• 16:17
  to
• 16:17
  be
• 16:17
  okay.
• 16:18
  It
• 16:18
  was
• 16:18
  a
• 16:18
  bit
• 16:18
  of
• 16:19
  a
• 16:19
  shot
• 16:19
  in
• 16:19
  the
• 16:19
  dark
• 16:19
  in
• 16:19
  that
• 16:20
  we
• 16:20
  didn't
• 16:20
  really
• 16:20
  know
• 16:20
  how
• 16:20
  it
• 16:21
  was
• 16:21
  going
• 16:21
  to
• 16:21
  land.
• 16:21
  You
• 16:22
  didn't
• 16:22
  know
• 16:22
  how
• 16:22
  it
• 16:22
  was
• 16:22
  going
• 16:22
  to
• 16:22
  go.
• 16:23
  And
• 16:23
  actually
• 16:23
  it
• 16:24
  was
• 16:24
  a
• 16:24
  brilliant
• 16:24
  experience.
• 16:25
  The
• 16:25
  people
• 16:25
  that
• 16:26
  went
• 16:26
  through,
• 16:26
  I
• 16:26
  think
• 16:26
  we
• 16:26
  had
• 16:26
  about
• 16:27
  20
• 16:27
  students
• 16:28
  that
• 16:28
  went
• 16:28
  through
• 16:28
  it
• 16:29
  the
• 16:29
  first
• 16:29
  time.
• 16:30
  I
• 16:30
  think
• 16:30
  it
• 16:30
  was
• 16:30
  a
• 16:30
  great
• 16:31
  learning
• 16:31
  curve
• 16:31
  for
• 16:31
  both
• 16:31
  of
• 16:31
  us.
• 16:32
  But
• 16:32
  actually
• 16:32
  it
• 16:32
  was
• 16:32
  an
• 16:33
  amazing
• 16:33
  group
• 16:33
  of
• 16:33
  people
• 16:34
  who've
• 16:34
  done
• 16:35
  really
• 16:35
  well
• 16:35
  for
• 16:36
  it.
• 16:36
  So
• 16:36
  when
• 16:37
  they
• 16:37
  joined
• 16:37
  the
• 16:38
  course
• 16:38
  at
• 16:38
  the
• 16:38
  start,
• 16:39
  where
• 16:39
  would
• 16:39
  you
• 16:40
  say
• 16:40
  they
• 16:40
  were
• 16:40
  at
• 16:41
  in
• 16:41
  terms
• 16:41
  of
• 16:41
  their
• 16:41
  TikTok
• 16:42
  knowledge?
• 16:42
  I
• 16:43
  mean,
• 16:44
  some
• 16:44
  people
• 16:44
  didn't
• 16:45
  even
• 16:45
  know
• 16:45
  how
• 16:45
  to
• 16:45
  change
• 16:45
  their
• 16:46
  profile
• 16:46
  picture.
• 16:47
  So
• 16:47
  I
• 16:47
  think
• 16:47
  we're
• 16:47
  talking
• 16:48
  very,
• 16:48
  very
• 16:48
  basic.
• 16:49
  And
• 16:49
  then
• 16:50
  they
• 16:50
  were
• 16:50
  able
• 16:50
  to
• 16:50
  create
• 16:51
  videos,
• 16:52
  they
• 16:52
  were
• 16:52
  able
• 16:52
  to
• 16:52
  create
• 16:52
  carousels,
• 16:53
  they
• 16:53
  were
• 16:53
  able
• 16:53
  to
• 16:54
  find
• 16:54
  hashtags,
• 16:54
  they're
• 16:55
  able
• 16:55
  to
• 16:55
  research.
• 16:56
  So
• 16:56
  it's
• 16:56
  like
• 16:56
  someone
• 16:57
  who's
• 16:57
  never
• 16:58
  even
• 16:58
  touched
• 16:58
  TikTok
• 16:59
  is
• 16:59
  now
• 16:59
  creating
• 17:00
  a
• 17:00
  TikTok
• 17:01
  audience.
• 17:01
  And
• 17:02
  yes,
• 17:02
  it
• 17:02
  can
• 17:02
  be
• 17:03
  a
• 17:03
  small
• 17:03
  audience,
• 17:04
  but
• 17:04
  it's
• 17:05
  nothing
• 17:05
  compared
• 17:06
  to
• 17:06
  what
• 17:06
  like
• 17:06
  they
• 17:06
  had
• 17:07
  before,
• 17:07
  which
• 17:07
  proved
• 17:08
  to.
• 17:08
  Us
• 17:08
  that
• 17:08
  anyone
• 17:09
  could
• 17:09
  do
• 17:10
  TikTok.
• 17:10
  Right.
• 17:10
  Because
• 17:11
  one
• 17:11
  of
• 17:11
  the
• 17:11
  big
• 17:11
  things
• 17:11
  that
• 17:12
  people
• 17:12
  are
• 17:12
  resistant
• 17:12
  to
• 17:12
  in
• 17:13
  the
• 17:13
  wedding
• 17:13
  industry
• 17:13
  is
• 17:13
  I'm
• 17:13
  too
• 17:14
  old
• 17:14
  for
• 17:14
  TikTok.
• 17:14
  I
• 17:14
  don't
• 17:15
  understand
• 17:15
  TikTok,
• 17:15
  I'm
• 17:16
  not
• 17:16
  cool
• 17:16
  enough,
• 17:16
  I
• 17:16
  don't
• 17:17
  want
• 17:17
  to
• 17:17
  dance
• 17:17
  all
• 17:18
  of
• 17:18
  the
• 17:18
  things
• 17:18
  we
• 17:18
  hear
• 17:18
  all
• 17:18
  of
• 17:19
  the
• 17:19
  time.
• 17:19
  And
• 17:19
  yet
• 17:19
  I'm
• 17:20
  throwing
• 17:20
  the
• 17:20
  stats
• 17:20
  at
• 17:20
  them.
• 17:21
  Couples
• 17:21
  are
• 17:21
  on
• 17:21
  TikTok,
• 17:22
  couples
• 17:22
  are
• 17:22
  looking
• 17:22
  for
• 17:23
  their
• 17:23
  wedding
• 17:23
  supplies
• 17:23
  on
• 17:23
  TikTok,
• 17:24
  and
• 17:24
  they're
• 17:24
  feeling
• 17:25
  afraid.
• 17:25
  But
• 17:25
  actually,
• 17:26
  what
• 17:26
  we
• 17:26
  proved
• 17:27
  in
• 17:27
  the
• 17:27
  first
• 17:27
  round
• 17:27
  of
• 17:27
  the
• 17:27
  course
• 17:28
  was,
• 17:28
  yeah,
• 17:28
  you
• 17:29
  can
• 17:29
  come
• 17:29
  and
• 17:30
  know
• 17:30
  basic
• 17:31
  nothing.
• 17:31
  There
• 17:31
  were
• 17:31
  some
• 17:31
  people
• 17:31
  who
• 17:32
  had
• 17:32
  a
• 17:32
  bit
• 17:32
  more
• 17:32
  knowledge,
• 17:32
  some
• 17:33
  people
• 17:33
  who'd
• 17:33
  done
• 17:33
  a
• 17:33
  few
• 17:33
  different
• 17:34
  things
• 17:34
  on
• 17:34
  their
• 17:34
  accounts.
• 17:35
  But
• 17:35
  actually
• 17:35
  we
• 17:35
  can
• 17:35
  walk
• 17:36
  you
• 17:36
  step
• 17:36
  by
• 17:36
  step
• 17:37
  and
• 17:37
  help
• 17:37
  you
• 17:37
  and
• 17:38
  guide
• 17:38
  you
• 17:38
  and
• 17:38
  help
• 17:38
  you
• 17:39
  feel
• 17:39
  confident,
• 17:39
  even
• 17:39
  if
• 17:40
  you're
• 17:40
  at
• 17:40
  the
• 17:40
  very
• 17:40
  beginning
• 17:41
  of
• 17:41
  that
• 17:41
  journey.
• 17:42
  So
• 17:42
  obviously
• 17:43
  we've
• 17:43
  had
• 17:43
  a
• 17:43
  few
• 17:43
  months
• 17:44
  now
• 17:44
  where
• 17:44
  people
• 17:44
  have
• 17:44
  been
• 17:45
  doing
• 17:45
  their
• 17:45
  content.
• 17:46
  What
• 17:46
  do
• 17:46
  you
• 17:46
  think
• 17:47
  you've
• 17:47
  learned
• 17:47
  about
• 17:48
  what
• 17:48
  works
• 17:48
  for
• 17:49
  the
• 17:49
  wedding
• 17:49
  businesses
• 17:50
  on
• 17:50
  TikTok?
• 17:51
  So
• 17:51
  we've
• 17:51
  talked
• 17:51
  about
• 17:51
  the
• 17:51
  challenges
• 17:52
  that
• 17:52
  I
• 17:52
  face
• 17:52
  with
• 17:53
  my
• 17:53
  content,
• 17:53
  but
• 17:53
  obviously
• 17:54
  the
• 17:54
  content
• 17:54
  that
• 17:54
  they're
• 17:55
  creating
• 17:55
  is
• 17:55
  going
• 17:55
  to
• 17:55
  be
• 17:55
  very
• 17:56
  different.
• 17:56
  So
• 17:56
  what's
• 17:57
  working
• 17:57
  from
• 17:57
  a
• 17:58
  wedding
• 17:58
  business
• 17:58
  perspective?
• 17:59
  I
• 17:59
  think
• 17:59
  what's
• 17:59
  working
• 18:00
  is
• 18:00
  posting
• 18:01
  a
• 18:01
  of
• 18:01
  lot
• 18:01
  lot.
• 18:01
  So
• 18:02
  I
• 18:02
  think
• 18:02
  you
• 18:02
  do
• 18:02
  have
• 18:03
  to
• 18:03
  post
• 18:03
  why
• 18:04
  a
• 18:04
  high
• 18:04
  volume.
• 18:05
  And
• 18:05
  I
• 18:05
  think
• 18:05
  it's
• 18:06
  because
• 18:06
  there
• 18:06
  is
• 18:07
  so
• 18:07
  many
• 18:07
  different
• 18:08
  accounts.
• 18:09
  So
• 18:09
  I
• 18:09
  think
• 18:09
  you
• 18:09
  need
• 18:10
  to
• 18:10
  really
• 18:10
  do
• 18:11
  something
• 18:11
  different,
• 18:11
  which
• 18:12
  is
• 18:12
  posting
• 18:12
  a
• 18:12
  lot
• 18:13
  more.
• 18:13
  And
• 18:13
  like,
• 18:14
  also
• 18:14
  think
• 18:14
  it's
• 18:15
  like
• 18:15
  you
• 18:15
  share
• 18:15
  your
• 18:15
  personal
• 18:16
  story
• 18:16
  at
• 18:17
  the
• 18:17
  same
• 18:17
  time
• 18:17
  as
• 18:17
  sharing
• 18:18
  your
• 18:18
  business.
• 18:18
  I
• 18:18
  think
• 18:19
  that
• 18:19
  is
• 18:19
  also
• 18:19
  going
• 18:20
  to
• 18:20
  relate
• 18:20
  and
• 18:21
  it's
• 18:21
  going
• 18:21
  to
• 18:21
  make
• 18:21
  couples
• 18:22
  want
• 18:22
  to
• 18:23
  book
• 18:23
  with
• 18:23
  you
• 18:23
  just
• 18:24
  because
• 18:24
  you're
• 18:24
  not
• 18:24
  just
• 18:25
  like
• 18:25
  a
• 18:25
  random
• 18:25
  business.
• 18:26
  They
• 18:26
  can
• 18:26
  actually
• 18:26
  see
• 18:27
  you
• 18:27
  and
• 18:27
  then
• 18:27
  they're
• 18:28
  going
• 18:28
  to
• 18:28
  feel
• 18:28
  like
• 18:28
  they
• 18:28
  actually
• 18:29
  know
• 18:29
  you.
• 18:29
  But
• 18:29
  in
• 18:30
  terms
• 18:30
  of
• 18:30
  the
• 18:30
  challenges.
• 18:31
  Yeah.
• 18:31
  So
• 18:31
  I
• 18:31
  just
• 18:32
  think
• 18:32
  it
• 18:32
  is,
• 18:32
  is
• 18:32
  like
• 18:33
  the
• 18:33
  volume,
• 18:34
  it's
• 18:34
  like
• 18:34
  you
• 18:34
  do
• 18:34
  need
• 18:34
  to
• 18:35
  post
• 18:35
  a
• 18:35
  lot
• 18:35
  and
• 18:35
  it
• 18:36
  can
• 18:36
  be
• 18:36
  competitive.
• 18:37
  But
• 18:38
  then
• 18:38
  again
• 18:38
  there's
• 18:39
  a
• 18:39
  lot
• 18:39
  more
• 18:39
  people
• 18:40
  to
• 18:40
  catch.
• 18:41
  There's
• 18:41
  a
• 18:41
  lot
• 18:41
  more
• 18:41
  people
• 18:42
  getting
• 18:42
  married.
• 18:42
  And
• 18:43
  I
• 18:43
  think
• 18:43
  some
• 18:43
  of
• 18:43
  the
• 18:43
  other
• 18:44
  challenges,
• 18:45
  particularly
• 18:45
  for
• 18:45
  the
• 18:46
  individuals,
• 18:46
  were
• 18:46
  just
• 18:47
  having
• 18:47
  the
• 18:47
  confidence,
• 18:48
  having
• 18:48
  the
• 18:48
  knowledge,
• 18:49
  having
• 18:49
  the
• 18:49
  skill
• 18:49
  and
• 18:50
  the
• 18:50
  belief
• 18:50
  in
• 18:50
  themselves
• 18:51
  that
• 18:51
  they
• 18:51
  could
• 18:51
  actually
• 18:52
  do
• 18:52
  it
• 18:52
  and
• 18:52
  put
• 18:52
  themselves
• 18:53
  out
• 18:53
  there.
• 18:53
  I
• 18:53
  think
• 18:54
  there
• 18:54
  was
• 18:54
  a
• 18:54
  lot
• 18:54
  of
• 18:54
  resistance
• 18:55
  to
• 18:55
  start
• 18:55
  with
• 18:55
  about
• 18:56
  putting
• 18:56
  their
• 18:56
  faces
• 18:57
  on
• 18:57
  camera
• 18:57
  or,
• 18:58
  you
• 18:58
  know,
• 18:58
  they
• 18:58
  wanted
• 18:58
  to
• 18:58
  just
• 18:59
  put
• 18:59
  photos
• 18:59
  to
• 19:00
  music
• 19:00
  and
• 19:00
  actually
• 19:01
  that
• 19:01
  just
• 19:01
  didn't
• 19:01
  work.
• 19:02
  And
• 19:02
  I
• 19:02
  remember
• 19:02
  you
• 19:03
  saying,
• 19:03
  well,
• 19:03
  you
• 19:03
  can
• 19:03
  do
• 19:03
  that
• 19:04
  but
• 19:04
  it
• 19:04
  won't
• 19:04
  work.
• 19:05
  And.
• 19:05
  And
• 19:05
  it
• 19:06
  didn't.
• 19:06
  The
• 19:06
  post
• 19:06
  flopped.
• 19:07
  Whereas
• 19:07
  the
• 19:07
  posts
• 19:07
  that
• 19:07
  were
• 19:07
  doing
• 19:08
  well
• 19:08
  were
• 19:08
  when
• 19:08
  people
• 19:08
  were
• 19:09
  natural
• 19:09
  and
• 19:09
  putting
• 19:09
  their
• 19:09
  face
• 19:10
  in
• 19:10
  front
• 19:10
  of
• 19:10
  the
• 19:10
  camera
• 19:11
  or
• 19:11
  showing
• 19:11
  the
• 19:11
  behind
• 19:12
  the
• 19:12
  scenes
• 19:12
  or
• 19:12
  doing
• 19:13
  a
• 19:13
  carousel
• 19:13
  and
• 19:13
  being
• 19:14
  very
• 19:14
  real.
• 19:15
  And
• 19:15
  so
• 19:15
  I
• 19:15
  think
• 19:16
  there's
• 19:16
  those
• 19:17
  hurdles
• 19:17
  to
• 19:17
  overcome
• 19:18
  as
• 19:18
  well.
• 19:18
  But
• 19:18
  what's
• 19:18
  been
• 19:18
  really
• 19:19
  encouraging
• 19:19
  to
• 19:19
  me
• 19:19
  is
• 19:20
  even
• 19:20
  the
• 19:20
  people
• 19:20
  who
• 19:20
  are
• 19:21
  really
• 19:21
  resistant
• 19:21
  at
• 19:21
  the
• 19:22
  beginning
• 19:22
  have
• 19:22
  gone
• 19:23
  on
• 19:23
  and
• 19:23
  become
• 19:24
  slightly
• 19:24
  less
• 19:24
  resistant
• 19:25
  and
• 19:25
  what
• 19:25
  they
• 19:25
  call
• 19:26
  themselves
• 19:26
  TikTok
• 19:27
  converts.
• 19:27
  So
• 19:27
  they
• 19:28
  came
• 19:28
  in
• 19:28
  really
• 19:28
  sort
• 19:29
  of
• 19:29
  like,
• 19:29
  we're
• 19:29
  going
• 19:29
  to
• 19:29
  learn
• 19:30
  about
• 19:30
  it,
• 19:30
  but
• 19:30
  we
• 19:30
  don't
• 19:30
  know
• 19:30
  if
• 19:30
  we're
• 19:31
  going
• 19:31
  to
• 19:31
  do
• 19:31
  it.
• 19:31
  And
• 19:31
  now
• 19:32
  they're
• 19:32
  think,
• 19:33
  actually
• 19:33
  we
• 19:33
  can
• 19:33
  see
• 19:33
  the
• 19:33
  opportunity
• 19:34
  here.
• 19:34
  So
• 19:34
  let's
• 19:35
  talk
• 19:35
  about
• 19:35
  the
• 19:35
  opportunity
• 19:36
  of
• 19:36
  TikTok
• 19:36
  then,
• 19:36
  because
• 19:37
  I've
• 19:37
  been
• 19:37
  talking
• 19:37
  about
• 19:37
  it
• 19:37
  from
• 19:38
  stage.
• 19:38
  I've
• 19:38
  been
• 19:38
  talking
• 19:39
  about
• 19:39
  how
• 19:39
  often
• 19:40
  couples
• 19:40
  now
• 19:40
  are
• 19:41
  going
• 19:41
  to
• 19:41
  the
• 19:41
  platform
• 19:42
  and
• 19:42
  using
• 19:42
  it
• 19:42
  in
• 19:43
  their
• 19:43
  wedding
• 19:43
  planning
• 19:43
  and
• 19:44
  that
• 19:44
  we
• 19:44
  can't
• 19:44
  sleep
• 19:45
  on
• 19:45
  it,
• 19:45
  we
• 19:45
  need
• 19:45
  to
• 19:45
  pay
• 19:46
  attention
• 19:46
  to
• 19:46
  it.
• 19:46
  You're
• 19:47
  obviously
• 19:47
  of
• 19:47
  a
• 19:47
  generation
• 19:48
  that
• 19:48
  loves
• 19:48
  TikTok
• 19:49
  and
• 19:49
  uses
• 19:49
  TikTok
• 19:49
  a
• 19:50
  lot.
• 19:50
  So
• 19:50
  what
• 19:50
  do
• 19:50
  you
• 19:51
  think
• 19:51
  the
• 19:51
  opportunity
• 19:52
  is
• 19:52
  for
• 19:52
  the
• 19:52
  business
• 19:53
  owner
• 19:53
  who's
• 19:53
  not
• 19:54
  currently
• 19:54
  on
• 19:54
  TikTok
• 19:55
  and
• 19:55
  is
• 19:55
  thinking
• 19:55
  about
• 19:56
  it?
• 19:56
  I
• 19:56
  think
• 19:56
  the
• 19:57
  opportunity
• 19:57
  is
• 19:57
  literally
• 19:58
  endless.
• 19:58
  And
• 19:59
  TikTok
• 19:59
  isn't
• 19:59
  a
• 20:00
  social
• 20:00
  media.
• 20:00
  TikTok
• 20:01
  is
• 20:01
  a
• 20:01
  search
• 20:01
  engine,
• 20:02
  which
• 20:02
  means
• 20:02
  if
• 20:02
  someone
• 20:02
  is
• 20:03
  searching
• 20:03
  wedding
• 20:04
  venues
• 20:04
  in
• 20:05
  St
• 20:05
  Albans,
• 20:06
  you're
• 20:06
  going
• 20:07
  to
• 20:07
  appear
• 20:07
  on
• 20:07
  there
• 20:08
  and
• 20:08
  if
• 20:08
  you
• 20:08
  have
• 20:09
  a
• 20:09
  good
• 20:09
  solid
• 20:10
  account,
• 20:10
  it's
• 20:11
  going
• 20:11
  to
• 20:11
  be
• 20:11
  the
• 20:11
  first
• 20:11
  video
• 20:12
  there,
• 20:12
  which
• 20:12
  means
• 20:12
  they're
• 20:13
  going
• 20:13
  to
• 20:13
  then
• 20:13
  click
• 20:13
  on
• 20:13
  it,
• 20:14
  then
• 20:14
  they're
• 20:14
  going
• 20:14
  to
• 20:14
  look
• 20:14
  on
• 20:15
  your
• 20:15
  page
• 20:15
  and
• 20:15
  then
• 20:16
  they're
• 20:16
  going
• 20:16
  to
• 20:16
  see
• 20:16
  all
• 20:16
  of
• 20:17
  your
• 20:17
  amazing
• 20:17
  work.
• 20:18
  But
• 20:18
  then
• 20:18
  if
• 20:18
  you
• 20:18
  do
• 20:18
  not
• 20:19
  have
• 20:19
  an
• 20:19
  account
• 20:19
  and
• 20:20
  if
• 20:20
  someone
• 20:20
  searches
• 20:20
  again,
• 20:21
  wedding
• 20:21
  venues
• 20:22
  in
• 20:22
  St.
• 20:22
  Albans
• 20:23
  and
• 20:23
  there's
• 20:23
  not
• 20:23
  a
• 20:23
  single
• 20:24
  venue,
• 20:24
  then
• 20:24
  they're
• 20:24
  going
• 20:24
  to
• 20:24
  be
• 20:25
  like,
• 20:25
  oh,
• 20:25
  what
• 20:25
  am
• 20:26
  I
• 20:26
  supposed
• 20:26
  to
• 20:26
  do?
• 20:26
  And
• 20:27
  they're
• 20:27
  then
• 20:28
  going
• 20:28
  to
• 20:28
  go
• 20:28
  on
• 20:28
  to
• 20:28
  Instagram
• 20:29
  which
• 20:29
  means
• 20:29
  if
• 20:29
  you're
• 20:29
  not
• 20:29
  then
• 20:29
  posting
• 20:30
  on
• 20:30
  Instagram
• 20:30
  as
• 20:30
  well,
• 20:31
  they're
• 20:31
  then
• 20:31
  going
• 20:31
  to
• 20:31
  just
• 20:32
  have
• 20:32
  to
• 20:32
  go
• 20:32
  to
• 20:32
  Google.
• 20:32
  And
• 20:33
  I
• 20:33
  just
• 20:33
  think,
• 20:33
  I
• 20:33
  mean
• 20:34
  I
• 20:34
  don't
• 20:34
  really
• 20:34
  use
• 20:34
  Google
• 20:35
  to
• 20:35
  like
• 20:35
  search
• 20:35
  for
• 20:35
  things.
• 20:36
  So
• 20:36
  I,
• 20:36
  I
• 20:36
  don't
• 20:37
  think
• 20:37
  my
• 20:37
  generation
• 20:38
  is
• 20:38
  going
• 20:38
  to
• 20:38
  be
• 20:38
  using
• 20:39
  Google
• 20:39
  a
• 20:39
  lot
• 20:39
  to
• 20:40
  search
• 20:40
  for
• 20:40
  stuff.
• 20:40
  And
• 20:41
  I
• 20:41
  think
• 20:41
  we
• 20:41
  are
• 20:42
  typing
• 20:42
  in
• 20:43
  on
• 20:43
  TikTok.
• 20:44
  Make
• 20:44
  me
• 20:44
  a
• 20:45
  pasta,
• 20:45
  make
• 20:46
  me
• 20:46
  a
• 20:46
  chicken
• 20:46
  sandwich
• 20:47
  and
• 20:47
  everything
• 20:48
  shows
• 20:48
  there.
• 20:48
  Like
• 20:49
  I
• 20:49
  don't
• 20:49
  really
• 20:50
  search
• 20:50
  for
• 20:50
  stuff
• 20:50
  in
• 20:50
  Google
• 20:51
  anymore.
• 20:51
  It
• 20:51
  will
• 20:52
  be
• 20:52
  searching
• 20:53
  on
• 20:53
  TikTok.
• 20:53
  Because
• 20:53
  TikTok
• 20:54
  is
• 20:54
  a
• 20:54
  search
• 20:55
  engine.
• 20:55
  Yeah,
• 20:55
  and
• 20:55
  this
• 20:56
  absolutely
• 20:56
  blows
• 20:57
  my
• 20:57
  mind
• 20:57
  because
• 20:58
  I
• 20:58
  never
• 20:58
  use
• 20:59
  TikTok
• 20:59
  as
• 20:59
  a
• 20:59
  search
• 21:00
  engine
• 21:00
  and
• 21:00
  I
• 21:00
  know
• 21:00
  that
• 21:00
  many
• 21:01
  people
• 21:01
  listening
• 21:01
  are
• 21:02
  also
• 21:02
  thinking,
• 21:02
  well
• 21:02
  I
• 21:02
  never
• 21:03
  use
• 21:03
  it
• 21:03
  as
• 21:03
  search
• 21:03
  engineers
• 21:03
  engine,
• 21:04
  but
• 21:04
  we
• 21:04
  know
• 21:05
  that
• 21:05
  people
• 21:05
  do.
• 21:06
  So
• 21:06
  talk
• 21:06
  to
• 21:06
  me
• 21:07
  then
• 21:07
  how
• 21:07
  do
• 21:07
  you
• 21:08
  then
• 21:08
  personally
• 21:09
  use
• 21:09
  it?
• 21:09
  Are
• 21:09
  you
• 21:10
  looking,
• 21:10
  would
• 21:10
  you
• 21:11
  shop
• 21:11
  on
• 21:11
  it?
• 21:11
  Would
• 21:11
  you
• 21:11
  look
• 21:12
  for
• 21:12
  services
• 21:13
  if
• 21:13
  you
• 21:13
  wanted
• 21:13
  a
• 21:14
  florist
• 21:14
  or
• 21:15
  a
• 21:15
  new
• 21:15
  dress?
• 21:15
  Are
• 21:16
  you
• 21:16
  looking
• 21:16
  for
• 21:16
  that
• 21:16
  on
• 21:16
  TikTok?
• 21:17
  What
• 21:17
  are
• 21:17
  you
• 21:17
  searching?
• 21:18
  Yeah,
• 21:18
  everything.
• 21:19
  So
• 21:19
  I
• 21:20
  needed
• 21:20
  a
• 21:20
  new
• 21:20
  dress,
• 21:20
  so
• 21:21
  I
• 21:22
  typed
• 21:22
  in
• 21:22
  best
• 21:23
  dresses
• 21:23
  to
• 21:23
  wear
• 21:24
  to
• 21:24
  a
• 21:24
  event
• 21:24
  and
• 21:25
  then
• 21:25
  I
• 21:25
  was
• 21:25
  looking
• 21:26
  in
• 21:26
  there,
• 21:26
  whichever
• 21:26
  one
• 21:26
  I
• 21:26
  liked,
• 21:27
  I
• 21:27
  was
• 21:27
  like
• 21:27
  perfect.
• 21:27
  And
• 21:28
  sometimes
• 21:28
  you
• 21:28
  can
• 21:28
  even
• 21:28
  buy
• 21:28
  it
• 21:29
  from
• 21:29
  TikTok
• 21:29
  directly.
• 21:30
  So
• 21:30
  then
• 21:30
  you
• 21:30
  just
• 21:30
  click
• 21:31
  shop
• 21:31
  and
• 21:31
  then
• 21:31
  it
• 21:31
  arrives.
• 21:32
  We
• 21:32
  were
• 21:33
  just
• 21:33
  doing
• 21:33
  our
• 21:33
  weekly
• 21:34
  food
• 21:34
  shop,
• 21:34
  so
• 21:35
  I
• 21:35
  was
• 21:35
  like,
• 21:35
  what
• 21:35
  should
• 21:35
  we
• 21:35
  cook?
• 21:35
  And
• 21:36
  I
• 21:36
  was
• 21:36
  like
• 21:36
  seven.
• 21:37
  And
• 21:38
  yeah,
• 21:38
  so
• 21:38
  then
• 21:38
  I
• 21:38
  just
• 21:39
  typed
• 21:39
  in
• 21:39
  seven
• 21:39
  easy
• 21:40
  dinner
• 21:40
  ideas
• 21:41
  and
• 21:41
  I
• 21:41
  just
• 21:41
  saved
• 21:42
  them.
• 21:42
  So
• 21:43
  I
• 21:43
  think
• 21:43
  if
• 21:43
  I
• 21:44
  was
• 21:44
  getting
• 21:44
  married
• 21:44
  I
• 21:45
  would
• 21:45
  just
• 21:45
  set
• 21:45
  wedding
• 21:46
  dresses
• 21:46
  in
• 21:47
  Bedfordshire,
• 21:48
  wedding
• 21:48
  venues
• 21:48
  in
• 21:49
  Oxfordshire
• 21:50
  and
• 21:50
  then
• 21:50
  I
• 21:50
  would
• 21:50
  just
• 21:51
  look
• 21:51
  at
• 21:51
  them
• 21:51
  and
• 21:52
  I
• 21:52
  think
• 21:52
  it's
• 21:52
  just
• 21:52
  because
• 21:53
  like
• 21:53
  you
• 21:53
  actually
• 21:54
  see
• 21:54
  a
• 21:55
  video
• 21:55
  where
• 21:56
  normally
• 21:56
  if
• 21:56
  you're
• 21:56
  searching
• 21:57
  on
• 21:57
  like
• 21:57
  Google
• 21:58
  you
• 21:58
  can't
• 21:58
  actually
• 21:58
  see,
• 21:58
  actually
• 21:58
  see
• 21:59
  it.
• 21:59
  And
• 21:59
  I
• 21:59
  think
• 22:00
  because
• 22:00
  like
• 22:00
  we
• 22:01
  are
• 22:01
  a
• 22:01
  generation
• 22:01
  where
• 22:02
  we
• 22:02
  need
• 22:02
  to
• 22:02
  see
• 22:02
  it
• 22:02
  straight
• 22:03
  away.
• 22:03
  That's
• 22:03
  why
• 22:03
  it's
• 22:04
  working.
• 22:04
  It's
• 22:05
  because
• 22:05
  as
• 22:05
  soon
• 22:05
  as
• 22:05
  you
• 22:05
  type
• 22:05
  it
• 22:06
  in
• 22:06
  you
• 22:06
  can
• 22:06
  actually
• 22:06
  see
• 22:07
  it,
• 22:07
  which
• 22:07
  means
• 22:07
  then
• 22:08
  you
• 22:08
  feel
• 22:08
  it
• 22:08
  and
• 22:08
  then
• 22:08
  that's.
• 22:09
  And
• 22:09
  then.
• 22:09
  Yeah,
• 22:09
  and
• 22:10
  then
• 22:10
  that
• 22:10
  is
• 22:10
  when
• 22:10
  you're.
• 22:11
  Going
• 22:11
  to
• 22:11
  want
• 22:11
  it
• 22:11
  and
• 22:11
  you
• 22:11
  save
• 22:11
  it.
• 22:12
  Do
• 22:12
  you
• 22:12
  go
• 22:12
  Back
• 22:12
  to
• 22:12
  your
• 22:12
  saved
• 22:13
  videos.
• 22:13
  I
• 22:14
  do
• 22:14
  sometimes
• 22:14
  I
• 22:15
  have
• 22:15
  them
• 22:15
  in
• 22:15
  categories.
• 22:16
  You
• 22:16
  have
• 22:16
  them
• 22:16
  in
• 22:16
  categories.
• 22:17
  Okay,
• 22:17
  this
• 22:17
  is
• 22:17
  next
• 22:18
  level.
• 22:18
  I
• 22:18
  didn't
• 22:18
  even
• 22:18
  know
• 22:18
  you
• 22:19
  could
• 22:19
  categorize
• 22:19
  a
• 22:19
  saved
• 22:20
  video
• 22:20
  on
• 22:20
  TikTok.
• 22:21
  Yeah.
• 22:22
  Yes.
• 22:22
  I've
• 22:22
  got,
• 22:22
  like,
• 22:23
  a
• 22:23
  food
• 22:23
  one,
• 22:23
  shopping
• 22:24
  one,
• 22:24
  places
• 22:25
  I
• 22:25
  want
• 22:25
  to
• 22:25
  go.
• 22:26
  I'm
• 22:26
  feeling
• 22:26
  enlightened
• 22:27
  about
• 22:27
  how
• 22:28
  people
• 22:28
  are
• 22:28
  using
• 22:28
  this.
• 22:29
  So
• 22:29
  I'm
• 22:29
  imagining
• 22:29
  then
• 22:30
  if
• 22:30
  they
• 22:30
  are
• 22:30
  planning
• 22:30
  a
• 22:31
  wedding,
• 22:31
  they
• 22:31
  may
• 22:31
  be
• 22:31
  saving
• 22:32
  videos
• 22:33
  into
• 22:33
  some
• 22:34
  kind
• 22:34
  of
• 22:34
  folder
• 22:34
  or
• 22:35
  keeping
• 22:35
  it
• 22:35
  organized
• 22:36
  for
• 22:36
  themselves
• 22:36
  for
• 22:36
  their
• 22:36
  wedding
• 22:37
  planning.
• 22:37
  Yes.
• 22:37
  So
• 22:38
  I
• 22:38
  have
• 22:38
  seen
• 22:38
  a
• 22:38
  lot
• 22:38
  of
• 22:39
  brides
• 22:39
  have
• 22:40
  actually
• 22:40
  started
• 22:40
  TikTok
• 22:41
  accounts.
• 22:41
  And
• 22:42
  it's
• 22:42
  like,
• 22:42
  Megan,
• 22:43
  I'm
• 22:43
  getting
• 22:43
  married
• 22:44
  in
• 22:44
  2027.
• 22:46
  And
• 22:46
  it's,
• 22:46
  you
• 22:47
  know
• 22:47
  her,
• 22:47
  like.
• 22:48
  And
• 22:48
  it's
• 22:48
  literally
• 22:49
  just
• 22:49
  her
• 22:49
  saving
• 22:50
  videos,
• 22:50
  sharing
• 22:51
  videos,
• 22:51
  and
• 22:52
  just
• 22:52
  talking
• 22:52
  about
• 22:52
  her
• 22:52
  favorite
• 22:53
  wedding
• 22:54
  business
• 22:54
  account
• 22:54
  accounts.
• 22:55
  So
• 22:55
  I
• 22:55
  definitely
• 22:56
  think
• 22:56
  there
• 22:56
  is
• 22:56
  a
• 22:57
  huge
• 22:57
  market.
• 22:57
  And
• 22:58
  I
• 22:58
  think
• 22:58
  because
• 22:58
  now
• 22:59
  a
• 22:59
  lot
• 22:59
  of
• 22:59
  people
• 22:59
  are
• 22:59
  actually
• 23:00
  sharing
• 23:00
  their,
• 23:00
  like,
• 23:01
  journey
• 23:01
  into
• 23:02
  A
• 23:02
  lot
• 23:03
  of
• 23:03
  people
• 23:03
  are
• 23:03
  now
• 23:03
  sharing
• 23:03
  their,
• 23:04
  like,
• 23:04
  journey
• 23:04
  into
• 23:05
  becoming
• 23:06
  married
• 23:06
  and
• 23:07
  planning
• 23:07
  the
• 23:07
  actual
• 23:08
  wedding
• 23:09
  online,
• 23:10
  which
• 23:10
  means
• 23:10
  that
• 23:10
  they're
• 23:11
  then
• 23:11
  going
• 23:11
  to
• 23:11
  want
• 23:11
  to
• 23:11
  tag
• 23:12
  you.
• 23:12
  And
• 23:12
  then
• 23:12
  if
• 23:12
  you
• 23:13
  haven't
• 23:13
  got
• 23:13
  an
• 23:13
  account,
• 23:13
  how
• 23:14
  are
• 23:14
  they
• 23:14
  going
• 23:14
  to
• 23:14
  tag
• 23:14
  you?
• 23:14
  Okay,
• 23:15
  I'm
• 23:15
  hearing
• 23:15
  it
• 23:16
  loud
• 23:16
  and
• 23:16
  clear.
• 23:16
  They
• 23:17
  want
• 23:17
  to
• 23:17
  see
• 23:17
  you
• 23:17
  on
• 23:18
  TikTok.
• 23:18
  Now,
• 23:18
  there'll
• 23:18
  be
• 23:19
  people
• 23:19
  on
• 23:19
  here
• 23:20
  listening
• 23:20
  who
• 23:20
  have
• 23:20
  dabbled,
• 23:21
  as
• 23:21
  I
• 23:21
  would
• 23:21
  say
• 23:22
  with
• 23:22
  TikTok,
• 23:22
  a
• 23:23
  bit
• 23:23
  like
• 23:23
  I
• 23:23
  was
• 23:24
  when
• 23:24
  I
• 23:24
  first
• 23:24
  met
• 23:24
  you.
• 23:25
  So
• 23:25
  I
• 23:25
  had
• 23:25
  an
• 23:25
  account,
• 23:25
  I'd
• 23:26
  done
• 23:26
  a
• 23:26
  few
• 23:26
  videos.
• 23:26
  Video,
• 23:26
  some
• 23:27
  of
• 23:27
  them
• 23:27
  had
• 23:27
  done.
• 23:27
  Okay.
• 23:28
  I
• 23:28
  wasn't
• 23:28
  posting
• 23:29
  consistently,
• 23:29
  and
• 23:30
  I
• 23:30
  think
• 23:30
  there's
• 23:30
  probably
• 23:30
  a
• 23:31
  lot
• 23:31
  of
• 23:31
  people
• 23:31
  listening
• 23:32
  who
• 23:32
  are
• 23:32
  a
• 23:32
  bit
• 23:32
  like
• 23:32
  that.
• 23:32
  So
• 23:32
  they
• 23:33
  think
• 23:33
  they're
• 23:33
  doing
• 23:33
  okay,
• 23:34
  but
• 23:34
  they're
• 23:34
  not
• 23:34
  really
• 23:35
  actually
• 23:35
  doing
• 23:35
  anything
• 23:36
  consistent.
• 23:36
  So
• 23:37
  what
• 23:37
  are
• 23:37
  some
• 23:37
  of
• 23:37
  the
• 23:37
  mistakes
• 23:38
  you're
• 23:38
  seeing
• 23:39
  that
• 23:39
  wedding
• 23:39
  visitors
• 23:40
  are
• 23:40
  making
• 23:40
  when
• 23:40
  they're
• 23:41
  trying
• 23:41
  to
• 23:41
  do
• 23:41
  TikTok,
• 23:42
  but
• 23:42
  they
• 23:42
  don't
• 23:42
  really
• 23:43
  know
• 23:43
  what
• 23:43
  they're
• 23:43
  doing?
• 23:43
  Okay.
• 23:44
  So
• 23:44
  I
• 23:44
  think
• 23:44
  the
• 23:45
  first
• 23:45
  one
• 23:45
  is
• 23:46
  the
• 23:46
  way
• 23:46
  that
• 23:46
  you
• 23:46
  show
• 23:47
  up.
• 23:47
  Like,
• 23:47
  you
• 23:48
  need
• 23:48
  to
• 23:48
  have
• 23:48
  very
• 23:49
  good
• 23:49
  lighting.
• 23:49
  You
• 23:50
  can't
• 23:50
  be
• 23:50
  in
• 23:50
  a
• 23:50
  dark
• 23:50
  room.
• 23:51
  You
• 23:51
  also
• 23:51
  need
• 23:52
  to.
• 23:52
  To
• 23:52
  not
• 23:52
  have
• 23:53
  any
• 23:53
  pauses
• 23:54
  because
• 23:54
  the.
• 23:54
  You've
• 23:55
  only
• 23:55
  got
• 23:55
  three
• 23:56
  seconds,
• 23:56
  which
• 23:56
  means
• 23:56
  if
• 23:57
  you're
• 23:57
  gonna
• 23:57
  be
• 23:57
  like,
• 23:58
  hello,
• 23:58
  People
• 23:59
  have
• 23:59
  already
• 23:59
  scrolled
• 24:00
  past.
• 24:00
  So,
• 24:01
  like,
• 24:01
  you've
• 24:01
  only
• 24:01
  got
• 24:01
  three
• 24:02
  seconds
• 24:02
  to
• 24:02
  jump
• 24:03
  and
• 24:03
  grab
• 24:03
  their
• 24:04
  attention.
• 24:04
  So,
• 24:04
  like,
• 24:04
  you
• 24:05
  have
• 24:05
  to
• 24:05
  do,
• 24:05
  like,
• 24:06
  a
• 24:06
  hand
• 24:06
  movement.
• 24:06
  You
• 24:07
  have
• 24:07
  to
• 24:07
  shake.
• 24:08
  You
• 24:09
  have
• 24:09
  to,
• 24:09
  like,
• 24:09
  shake
• 24:09
  your
• 24:10
  phone.
• 24:10
  You
• 24:10
  have
• 24:10
  to
• 24:10
  do
• 24:11
  something
• 24:11
  that's
• 24:11
  gonna
• 24:11
  make
• 24:11
  people
• 24:12
  stop
• 24:12
  scrolling.
• 24:13
  The
• 24:13
  next
• 24:13
  thing
• 24:14
  I
• 24:14
  would
• 24:14
  say
• 24:14
  is
• 24:15
  the
• 24:15
  consistency.
• 24:16
  So
• 24:16
  it's
• 24:16
  like
• 24:16
  if
• 24:17
  they
• 24:17
  have
• 24:17
  a
• 24:17
  really
• 24:17
  good
• 24:18
  wedding
• 24:18
  day,
• 24:18
  they're
• 24:18
  gonna
• 24:19
  post
• 24:19
  it
• 24:19
  every
• 24:20
  single
• 24:20
  day.
• 24:20
  And
• 24:20
  then
• 24:20
  they're
• 24:20
  gonna
• 24:21
  go
• 24:21
  go
• 24:21
  quiet
• 24:22
  for
• 24:22
  like
• 24:22
  a
• 24:22
  whole
• 24:22
  month.
• 24:23
  And
• 24:23
  then
• 24:23
  it's
• 24:23
  like
• 24:23
  the
• 24:24
  algorithm
• 24:24
  is
• 24:24
  like,
• 24:25
  oh,
• 24:25
  yeah,
• 24:25
  you're
• 24:25
  posting
• 24:26
  and
• 24:26
  then.
• 24:26
  And
• 24:27
  then
• 24:27
  obviously
• 24:27
  you've
• 24:27
  stopped
• 24:28
  posting.
• 24:28
  And
• 24:28
  then
• 24:28
  the
• 24:28
  algorithm
• 24:29
  is
• 24:29
  like,
• 24:29
  well,
• 24:29
  we're
• 24:29
  not
• 24:29
  going
• 24:29
  to
• 24:30
  now
• 24:30
  reward
• 24:30
  you
• 24:31
  if
• 24:31
  you
• 24:31
  start
• 24:31
  posting
• 24:31
  again
• 24:32
  because,
• 24:32
  like,
• 24:32
  you're
• 24:33
  not
• 24:33
  posting
• 24:33
  one
• 24:33
  day,
• 24:34
  you're
• 24:34
  posting
• 24:34
  the
• 24:34
  next
• 24:35
  day.
• 24:35
  So
• 24:35
  I
• 24:35
  just
• 24:35
  think
• 24:36
  you
• 24:36
  need
• 24:36
  to
• 24:36
  be
• 24:36
  consistent,
• 24:37
  even
• 24:38
  if
• 24:38
  it's
• 24:38
  not
• 24:38
  every
• 24:39
  single
• 24:39
  day.
• 24:39
  If
• 24:40
  it's,
• 24:40
  let's
• 24:40
  say
• 24:40
  I'm
• 24:41
  going
• 24:41
  to
• 24:41
  post
• 24:41
  every
• 24:41
  Monday
• 24:42
  and
• 24:42
  Wednesday,
• 24:42
  at
• 24:43
  least
• 24:43
  TikTok
• 24:43
  is
• 24:44
  then
• 24:44
  going
• 24:44
  to
• 24:44
  say,
• 24:44
  okay,
• 24:45
  this
• 24:45
  person
• 24:45
  is
• 24:45
  going
• 24:46
  to
• 24:46
  be
• 24:46
  consistent,
• 24:46
  but
• 24:46
  it's
• 24:47
  just
• 24:47
  not
• 24:47
  going
• 24:47
  to
• 24:47
  be
• 24:48
  every
• 24:48
  single
• 24:48
  day.
• 24:48
  Yeah.
• 24:49
  So
• 24:49
  I
• 24:49
  think
• 24:49
  those
• 24:49
  are
• 24:49
  my
• 24:50
  two
• 24:50
  things,
• 24:50
  which
• 24:51
  is
• 24:51
  making
• 24:51
  sure
• 24:51
  that
• 24:52
  you've
• 24:52
  got
• 24:52
  some
• 24:52
  kind
• 24:52
  of
• 24:53
  consistency
• 24:53
  and
• 24:54
  making
• 24:54
  sure
• 24:54
  that
• 24:54
  you
• 24:55
  hook
• 24:55
  them
• 24:55
  in
• 24:55
  straight
• 24:56
  away.
• 24:56
  I
• 24:56
  think
• 24:56
  taking
• 24:57
  out
• 24:57
  the
• 24:57
  pauses
• 24:58
  has
• 24:58
  been,
• 24:58
  again,
• 24:58
  a
• 24:59
  real
• 24:59
  eye
• 24:59
  opener
• 25:00
  for
• 25:00
  me
• 25:00
  because
• 25:01
  generally
• 25:01
  I
• 25:02
  speak
• 25:02
  reasonably
• 25:03
  well
• 25:03
  on
• 25:03
  video.
• 25:04
  I
• 25:04
  hope
• 25:04
  it's
• 25:04
  part
• 25:05
  of
• 25:05
  what
• 25:05
  I
• 25:05
  do.
• 25:05
  I
• 25:05
  speak
• 25:06
  well
• 25:06
  on
• 25:06
  this
• 25:06
  podcast,
• 25:06
  but
• 25:07
  actually,
• 25:07
  even
• 25:07
  with
• 25:07
  my
• 25:08
  videos,
• 25:08
  you
• 25:09
  chop
• 25:09
  out
• 25:09
  all
• 25:09
  the
• 25:10
  gaps
• 25:10
  and
• 25:10
  it
• 25:10
  does
• 25:11
  make
• 25:11
  it
• 25:11
  so
• 25:11
  much
• 25:12
  more
• 25:12
  watchable
• 25:13
  and
• 25:13
  so
• 25:14
  much
• 25:14
  more
• 25:14
  for
• 25:14
  people
• 25:15
  that
• 25:15
  don't
• 25:15
  speak
• 25:15
  all
• 25:16
  of
• 25:16
  the
• 25:16
  time.
• 25:16
  Sometimes
• 25:16
  you
• 25:17
  say,
• 25:17
  these
• 25:17
  people
• 25:17
  are
• 25:17
  speaking
• 25:18
  too
• 25:18
  slow
• 25:19
  back
• 25:19
  at
• 25:19
  me
• 25:20
  and
• 25:20
  I'm
• 25:20
  having
• 25:20
  to
• 25:21
  speed
• 25:21
  them
• 25:21
  up.
• 25:21
  And
• 25:21
  so
• 25:22
  it's
• 25:22
  getting
• 25:22
  that
• 25:22
  information
• 25:23
  across
• 25:23
  really
• 25:23
  short,
• 25:24
  really
• 25:24
  snappy.
• 25:25
  And
• 25:25
  I
• 25:25
  just
• 25:25
  don't
• 25:25
  think
• 25:25
  people
• 25:26
  take
• 25:26
  the
• 25:26
  time
• 25:26
  to
• 25:27
  even
• 25:27
  consider
• 25:28
  editing
• 25:28
  out
• 25:28
  their
• 25:29
  own
• 25:29
  pauses
• 25:29
  or
• 25:30
  their
• 25:30
  own
• 25:30
  breath.
• 25:30
  I
• 25:30
  certainly
• 25:31
  never
• 25:31
  did
• 25:31
  before
• 25:32
  you
• 25:32
  started
• 25:33
  doing
• 25:33
  it
• 25:33
  for
• 25:33
  me.
• 25:34
  And
• 25:34
  I
• 25:34
  think
• 25:34
  a
• 25:34
  lot
• 25:35
  of
• 25:35
  people
• 25:35
  are
• 25:35
  just,
• 25:35
  it
• 25:36
  is
• 25:36
  slow
• 25:36
  and
• 25:37
  it
• 25:37
  is
• 25:37
  boring
• 25:37
  and
• 25:38
  then
• 25:38
  people
• 25:38
  don't
• 25:38
  watch,
• 25:38
  they
• 25:39
  just
• 25:39
  scroll
• 25:39
  past.
• 25:39
  Yeah,
• 25:40
  exactly.
• 25:40
  Okay,
• 25:41
  so
• 25:41
  we've
• 25:41
  heard
• 25:41
  about
• 25:41
  the
• 25:41
  mistakes.
• 25:42
  The
• 25:42
  other
• 25:42
  thing
• 25:42
  I
• 25:43
  want
• 25:43
  to
• 25:43
  touch
• 25:43
  on
• 25:43
  just
• 25:44
  for
• 25:44
  a
• 25:44
  small
• 25:44
  moment
• 25:45
  is
• 25:45
  the
• 25:45
  more
• 25:45
  negative
• 25:46
  sides
• 25:46
  of
• 25:46
  TikTok.
• 25:47
  So
• 25:47
  I
• 25:47
  know
• 25:48
  that
• 25:48
  one
• 25:48
  of
• 25:48
  the
• 25:48
  things
• 25:48
  people
• 25:49
  are
• 25:49
  scared
• 25:49
  about
• 25:49
  the
• 25:49
  platform
• 25:50
  is
• 25:50
  that
• 25:50
  you
• 25:50
  are
• 25:51
  opening
• 25:51
  yourself
• 25:51
  up.
• 25:52
  You
• 25:52
  are
• 25:52
  going
• 25:52
  on
• 25:52
  the
• 25:53
  for
• 25:53
  your
• 25:53
  for
• 25:53
  you
• 25:53
  page.
• 25:54
  And
• 25:54
  so
• 25:54
  all
• 25:54
  sorts
• 25:54
  of
• 25:55
  people
• 25:55
  can
• 25:55
  find
• 25:56
  you
• 25:56
  and
• 25:57
  are
• 25:57
  scared
• 25:57
  about
• 25:57
  that.
• 25:57
  They're
• 25:57
  scared
• 25:58
  about
• 25:58
  getting
• 25:58
  the
• 25:59
  comments,
• 25:59
  they're
• 25:59
  scared
• 25:59
  about
• 26:00
  the
• 26:00
  trolls.
• 26:00
  Have
• 26:01
  you
• 26:01
  had
• 26:01
  that
• 26:01
  yourself
• 26:02
  in
• 26:02
  the
• 26:02
  past
• 26:02
  and
• 26:03
  how
• 26:03
  have
• 26:03
  you
• 26:03
  dealt
• 26:03
  with
• 26:03
  it?
• 26:04
  So
• 26:04
  I
• 26:04
  think
• 26:04
  having
• 26:05
  a
• 26:05
  personal
• 26:05
  account,
• 26:06
  you
• 26:06
  are
• 26:07
  subjected
• 26:07
  to
• 26:07
  a
• 26:08
  lot
• 26:08
  more
• 26:08
  hate
• 26:08
  just
• 26:09
  because
• 26:09
  people
• 26:10
  can
• 26:10
  then
• 26:10
  hate
• 26:11
  on,
• 26:11
  like,
• 26:11
  you
• 26:12
  instead
• 26:12
  of
• 26:12
  hating
• 26:13
  on
• 26:13
  the
• 26:13
  actual
• 26:13
  business.
• 26:14
  So,
• 26:14
  yes,
• 26:15
  I
• 26:15
  have
• 26:15
  experienced
• 26:16
  quite
• 26:16
  a
• 26:17
  good
• 26:17
  portion
• 26:17
  of
• 26:17
  hate
• 26:18
  and
• 26:18
  I
• 26:19
  just
• 26:19
  don't
• 26:19
  really
• 26:19
  feel
• 26:20
  like
• 26:20
  it
• 26:20
  gets
• 26:20
  to
• 26:20
  me
• 26:21
  anymore
• 26:21
  because
• 26:21
  they're
• 26:21
  not
• 26:22
  going
• 26:22
  to
• 26:22
  say
• 26:22
  it
• 26:22
  to
• 26:22
  my
• 26:22
  friends
• 26:23
  face
• 26:23
  and
• 26:24
  you
• 26:24
  can
• 26:25
  just
• 26:25
  block
• 26:25
  them,
• 26:26
  report
• 26:26
  them.
• 26:27
  And
• 26:27
  it
• 26:27
  is
• 26:28
  just
• 26:28
  a
• 26:28
  comment
• 26:28
  and
• 26:29
  it's
• 26:29
  someone
• 26:29
  having
• 26:30
  a
• 26:30
  really
• 26:30
  bad
• 26:31
  day.
• 26:31
  And
• 26:32
  most
• 26:32
  of
• 26:32
  the
• 26:33
  time
• 26:33
  if
• 26:33
  someone
• 26:33
  is
• 26:34
  leaving
• 26:34
  a
• 26:34
  hate
• 26:34
  comment,
• 26:35
  it
• 26:35
  just
• 26:35
  means
• 26:35
  that
• 26:36
  they're
• 26:36
  just
• 26:36
  not
• 26:37
  educated
• 26:37
  about
• 26:38
  like
• 26:38
  the
• 26:38
  topic
• 26:39
  just
• 26:39
  because
• 26:39
  they
• 26:39
  just
• 26:40
  do
• 26:40
  not
• 26:40
  really
• 26:40
  understand
• 26:41
  it.
• 26:41
  So
• 26:42
  every
• 26:42
  time
• 26:43
  I
• 26:43
  have
• 26:43
  gotten
• 26:44
  hate
• 26:44
  I
• 26:44
  would
• 26:44
  be
• 26:45
  like,
• 26:45
  okay,
• 26:45
  this
• 26:45
  person
• 26:46
  doesn't
• 26:46
  seem
• 26:46
  to
• 26:46
  understand
• 26:47
  a
• 26:47
  certain
• 26:48
  topic,
• 26:48
  so
• 26:49
  instead
• 26:50
  of
• 26:50
  thinking
• 26:50
  it
• 26:50
  in
• 26:51
  like
• 26:51
  a
• 26:51
  negative
• 26:52
  way,
• 26:52
  maybe
• 26:53
  make
• 26:53
  it
• 26:53
  positive
• 26:53
  and
• 26:54
  turn
• 26:54
  it
• 26:54
  into
• 26:54
  an
• 26:54
  opportunity
• 26:55
  to
• 26:55
  actually
• 26:56
  educate
• 26:56
  them.
• 26:56
  And
• 26:57
  we
• 26:57
  did
• 26:57
  that,
• 26:57
  didn't
• 26:57
  we?
• 26:58
  With
• 26:58
  one
• 26:58
  of
• 26:58
  my
• 26:58
  hate
• 26:59
  comments
• 26:59
  that
• 26:59
  I
• 26:59
  got.
• 27:00
  I
• 27:00
  haven't
• 27:00
  had
• 27:00
  loads,
• 27:00
  or
• 27:01
  if
• 27:01
  I
• 27:01
  have,
• 27:01
  you've
• 27:01
  deleted
• 27:02
  them
• 27:02
  before
• 27:02
  I've
• 27:02
  seen
• 27:02
  them,
• 27:03
  which
• 27:03
  I'm
• 27:03
  very
• 27:03
  thankful
• 27:04
  for,
• 27:04
  so
• 27:04
  please
• 27:04
  continue
• 27:05
  to
• 27:05
  do
• 27:05
  that.
• 27:05
  But
• 27:06
  the
• 27:06
  one
• 27:06
  that
• 27:06
  I
• 27:06
  did
• 27:06
  see
• 27:07
  was
• 27:07
  this
• 27:07
  guy
• 27:07
  called
• 27:08
  Keith,
• 27:08
  I
• 27:08
  think
• 27:08
  he
• 27:08
  was
• 27:09
  called
• 27:09
  one
• 27:09
  day
• 27:09
  out
• 27:10
  of
• 27:10
  nowhere,
• 27:10
  just
• 27:10
  commented
• 27:11
  on
• 27:11
  my
• 27:11
  account
• 27:12
  saying
• 27:12
  why
• 27:12
  should
• 27:12
  I
• 27:13
  listen
• 27:13
  to
• 27:13
  you,
• 27:13
  you
• 27:13
  useless
• 27:14
  bint?
• 27:14
  Or
• 27:15
  something
• 27:15
  ridiculous
• 27:15
  like
• 27:16
  that.
• 27:16
  And
• 27:16
  I
• 27:16
  had
• 27:16
  a
• 27:16
  look
• 27:16
  at
• 27:17
  his
• 27:17
  account
• 27:17
  and
• 27:17
  he
• 27:17
  looked
• 27:18
  like
• 27:18
  an
• 27:18
  old
• 27:18
  guy
• 27:18
  and
• 27:18
  I
• 27:18
  just
• 27:19
  assumed
• 27:19
  he
• 27:19
  was
• 27:19
  probably
• 27:19
  a
• 27:20
  troll
• 27:20
  or
• 27:20
  a
• 27:20
  bot
• 27:21
  account.
• 27:21
  But
• 27:21
  I
• 27:21
  remember
• 27:22
  saying
• 27:22
  it
• 27:22
  to
• 27:22
  you
• 27:23
  and
• 27:23
  saying,
• 27:23
  oh,
• 27:23
  I've
• 27:23
  got
• 27:24
  got
• 27:24
  this
• 27:24
  comment,
• 27:24
  I
• 27:25
  don't
• 27:25
  know
• 27:25
  what
• 27:25
  to
• 27:25
  do
• 27:25
  about
• 27:25
  it,
• 27:26
  let's
• 27:26
  reply
• 27:26
  to
• 27:27
  it.
• 27:27
  And
• 27:27
  so
• 27:27
  we
• 27:27
  actually
• 27:27
  did
• 27:28
  a
• 27:28
  reply
• 27:28
  video
• 27:28
  to
• 27:29
  the
• 27:29
  comment
• 27:29
  where
• 27:29
  I
• 27:30
  basically
• 27:30
  made
• 27:30
  fun
• 27:31
  of
• 27:31
  the
• 27:31
  comment
• 27:31
  and
• 27:31
  just
• 27:32
  said,
• 27:32
  yeah,
• 27:32
  obviously
• 27:33
  I
• 27:33
  don't
• 27:33
  know
• 27:33
  what
• 27:33
  I'm
• 27:33
  talking
• 27:34
  about.
• 27:34
  And
• 27:34
  Keith
• 27:34
  does.
• 27:35
  So
• 27:35
  he
• 27:35
  obviously
• 27:36
  has
• 27:36
  all
• 27:36
  of
• 27:36
  these
• 27:37
  things.
• 27:37
  And
• 27:37
  we
• 27:37
  then
• 27:38
  posted
• 27:38
  it
• 27:38
  and
• 27:38
  people
• 27:38
  thought
• 27:39
  it
• 27:39
  was
• 27:39
  hilarious
• 27:39
  in
• 27:39
  the
• 27:40
  wedding
• 27:40
  industry
• 27:40
  who
• 27:40
  knew
• 27:41
  me.
• 27:41
  And
• 27:41
  they
• 27:41
  all
• 27:41
  kind
• 27:42
  of
• 27:42
  got
• 27:42
  behind
• 27:42
  it.
• 27:43
  It
• 27:43
  wasn't
• 27:43
  horrible,
• 27:43
  it
• 27:43
  was
• 27:44
  just
• 27:44
  kind
• 27:44
  of
• 27:44
  poking
• 27:44
  fun.
• 27:45
  But
• 27:45
  Keith
• 27:45
  got
• 27:45
  really
• 27:46
  upset
• 27:46
  about
• 27:46
  it
• 27:46
  and
• 27:47
  then
• 27:47
  I
• 27:47
  think
• 27:47
  he
• 27:48
  genuinely
• 27:48
  was
• 27:48
  a
• 27:49
  real
• 27:49
  person
• 27:49
  because
• 27:49
  he,
• 27:50
  he
• 27:50
  messaged
• 27:50
  to
• 27:50
  say
• 27:51
  that
• 27:51
  his
• 27:51
  granddaughter's
• 27:52
  friends
• 27:52
  had
• 27:52
  seen
• 27:52
  it
• 27:53
  and
• 27:53
  they
• 27:53
  were
• 27:53
  saying
• 27:53
  things.
• 27:53
  And
• 27:54
  so
• 27:54
  deep
• 27:54
  down
• 27:54
  I
• 27:55
  hope
• 27:55
  that
• 27:55
  learned
• 27:56
  a
• 27:56
  lesson.
• 27:56
  But
• 27:56
  I
• 27:56
  did
• 27:56
  then
• 27:57
  go
• 27:57
  ahead
• 27:57
  and
• 27:57
  block
• 27:57
  him
• 27:57
  before
• 27:58
  he
• 27:58
  could
• 27:58
  contact
• 27:58
  me
• 27:59
  anymore.
• 27:59
  So
• 27:59
  I
• 27:59
  do
• 27:59
  think
• 27:59
  sometimes
• 28:00
  you
• 28:00
  have
• 28:00
  to
• 28:00
  see
• 28:00
  the
• 28:00
  funny
• 28:01
  side
• 28:01
  of
• 28:01
  it.
• 28:01
  I
• 28:01
  think
• 28:01
  sometimes
• 28:02
  doing
• 28:02
  a
• 28:02
  reply
• 28:02
  to
• 28:02
  it,
• 28:03
  facing
• 28:03
  it
• 28:03
  head
• 28:03
  on
• 28:03
  is
• 28:04
  better.
• 28:04
  But
• 28:04
  also
• 28:05
  what
• 28:05
  you're
• 28:05
  saying
• 28:06
  about
• 28:06
  just
• 28:06
  understanding
• 28:06
  it's
• 28:07
  someone
• 28:07
  having
• 28:07
  a
• 28:07
  bad
• 28:07
  day
• 28:08
  or
• 28:08
  it's
• 28:08
  not
• 28:08
  a
• 28:08
  real
• 28:08
  account
• 28:09
  and
• 28:09
  just
• 28:09
  moving
• 28:10
  on
• 28:10
  from
• 28:10
  it
• 28:10
  and
• 28:10
  it
• 28:10
  doesn't
• 28:11
  happen
• 28:11
  a
• 28:11
  Lot.
• 28:11
  For
• 28:11
  the
• 28:11
  people
• 28:12
  that
• 28:12
  have
• 28:12
  been
• 28:12
  doing
• 28:12
  TikTok
• 28:13
  from
• 28:13
  our
• 28:13
  course,
• 28:13
  I
• 28:13
  don't
• 28:13
  think
• 28:13
  they've
• 28:14
  had
• 28:14
  a
• 28:14
  lot
• 28:14
  of
• 28:14
  hate
• 28:14
  comments
• 28:15
  at
• 28:15
  all,
• 28:15
  have
• 28:15
  they?
• 28:15
  I
• 28:16
  don't
• 28:16
  think
• 28:16
  so.
• 28:16
  I
• 28:16
  think
• 28:17
  the
• 28:17
  only
• 28:17
  person
• 28:18
  which
• 28:18
  got
• 28:18
  a
• 28:18
  little
• 28:19
  bit
• 28:19
  of
• 28:19
  hate
• 28:19
  was
• 28:20
  Ruth
• 28:20
  when
• 28:21
  she
• 28:21
  made
• 28:21
  her
• 28:21
  controversial
• 28:22
  video
• 28:23
  on
• 28:23
  here
• 28:23
  is
• 28:23
  how
• 28:24
  like
• 28:24
  to
• 28:24
  say
• 28:24
  no
• 28:25
  to
• 28:25
  having
• 28:25
  children
• 28:25
  at
• 28:26
  a
• 28:26
  wedding.
• 28:26
  And
• 28:26
  some
• 28:27
  people
• 28:27
  were
• 28:27
  a
• 28:27
  bit
• 28:27
  upset
• 28:28
  about
• 28:28
  it,
• 28:28
  but.
• 28:29
  Yeah,
• 28:29
  but
• 28:29
  then
• 28:29
  I
• 28:29
  just
• 28:29
  told
• 28:30
  her,
• 28:30
  but
• 28:30
  it's
• 28:30
  fine.
• 28:30
  Like
• 28:31
  if
• 28:31
  they
• 28:31
  don't
• 28:31
  want
• 28:32
  to
• 28:32
  have
• 28:32
  children,
• 28:32
  they
• 28:33
  don't
• 28:33
  want
• 28:33
  to.
• 28:33
  And
• 28:33
  if
• 28:33
  someone
• 28:34
  does,
• 28:34
  someone
• 28:34
  does.
• 28:35
  Like,
• 28:37
  I
• 28:37
  don't
• 28:37
  think
• 28:38
  it
• 28:38
  was
• 28:38
  a
• 28:38
  lot
• 28:38
  of
• 28:38
  hate.
• 28:39
  It
• 28:39
  was
• 28:39
  just
• 28:39
  people
• 28:39
  having
• 28:40
  heated
• 28:40
  discussions
• 28:41
  in
• 28:41
  the
• 28:41
  comments.
• 28:42
  Yeah.
• 28:42
  And
• 28:42
  again,
• 28:43
  that
• 28:43
  all
• 28:43
  helps
• 28:43
  the
• 28:43
  engagement.
• 28:44
  And
• 28:44
  what
• 28:44
  was
• 28:44
  nice
• 28:45
  about
• 28:45
  it
• 28:45
  from
• 28:45
  Ruth's
• 28:45
  perspective
• 28:46
  is
• 28:46
  she
• 28:46
  was
• 28:47
  being
• 28:47
  quite
• 28:47
  neutral
• 28:48
  and
• 28:48
  we
• 28:48
  should
• 28:48
  be
• 28:48
  like
• 28:48
  that.
• 28:49
  Generally
• 28:50
  as
• 28:50
  a
• 28:50
  business
• 28:50
  owner,
• 28:51
  we
• 28:51
  don't
• 28:51
  want
• 28:51
  to
• 28:51
  be
• 28:51
  too
• 28:52
  polarizing
• 28:53
  and
• 28:53
  trying
• 28:53
  to
• 28:53
  upset
• 28:54
  people
• 28:54
  because
• 28:54
  we're
• 28:54
  trying
• 28:54
  to
• 28:55
  appeal
• 28:55
  to
• 28:55
  different
• 28:55
  kinds
• 28:55
  of
• 28:56
  people.
• 28:56
  And
• 28:56
  actually
• 28:57
  she
• 28:57
  was
• 28:57
  just
• 28:57
  giving
• 28:58
  tips.
• 28:58
  She
• 28:58
  wasn't
• 28:59
  saying
• 28:59
  I
• 28:59
  don't
• 29:00
  think
• 29:00
  you
• 29:00
  should
• 29:00
  have
• 29:00
  children
• 29:01
  at
• 29:01
  a
• 29:01
  wedding
• 29:01
  or
• 29:01
  I
• 29:02
  do
• 29:02
  think
• 29:02
  she
• 29:02
  didn't
• 29:02
  really
• 29:02
  have
• 29:03
  an
• 29:03
  opinion.
• 29:03
  It
• 29:03
  was
• 29:03
  only
• 29:04
  the
• 29:04
  people
• 29:04
  in
• 29:04
  the
• 29:04
  comments
• 29:04
  having
• 29:05
  the
• 29:05
  opinion.
• 29:05
  And
• 29:05
  actually
• 29:06
  it
• 29:06
  just
• 29:07
  meant
• 29:07
  that
• 29:07
  more
• 29:07
  people
• 29:08
  saw
• 29:08
  her
• 29:08
  post
• 29:08
  and
• 29:09
  her
• 29:09
  post
• 29:09
  did
• 29:09
  incredibly
• 29:10
  well.
• 29:10
  So
• 29:10
  actually
• 29:11
  the
• 29:11
  hate
• 29:11
  turned
• 29:12
  into
• 29:12
  something
• 29:12
  pretty
• 29:12
  good
• 29:13
  for
• 29:13
  her.
• 29:13
  So
• 29:13
  we
• 29:14
  are
• 29:14
  starting
• 29:14
  TikTok
• 29:15
  Pro
• 29:15
  again.
• 29:16
  So
• 29:16
  you
• 29:16
  obviously
• 29:16
  didn't
• 29:17
  hate
• 29:17
  it
• 29:17
  too
• 29:17
  much
• 29:18
  that
• 29:18
  I
• 29:18
  threw
• 29:18
  you
• 29:18
  under
• 29:18
  the
• 29:19
  bus
• 29:19
  and
• 29:19
  made
• 29:19
  you
• 29:19
  do
• 29:20
  the
• 29:20
  course.
• 29:21
  You
• 29:21
  thrived,
• 29:22
  you
• 29:22
  did
• 29:22
  really
• 29:22
  well
• 29:22
  and
• 29:22
  you
• 29:23
  saw
• 29:23
  the
• 29:23
  results
• 29:23
  people
• 29:23
  had.
• 29:24
  So
• 29:24
  we've
• 29:24
  decided
• 29:24
  we
• 29:24
  are
• 29:25
  going
• 29:25
  to
• 29:25
  do
• 29:25
  it
• 29:25
  again,
• 29:25
  again,
• 29:25
  starting
• 29:26
  in
• 29:26
  November.
• 29:27
  So
• 29:28
  if
• 29:28
  someone's
• 29:28
  listening
• 29:28
  and
• 29:29
  thinking,
• 29:29
  actually
• 29:29
  I
• 29:30
  am
• 29:30
  interested
• 29:30
  in
• 29:30
  this,
• 29:31
  I
• 29:31
  think
• 29:31
  I
• 29:31
  can
• 29:31
  see
• 29:32
  where
• 29:32
  Simone
• 29:32
  is
• 29:32
  coming
• 29:33
  from.
• 29:33
  I
• 29:33
  think
• 29:33
  I
• 29:33
  probably
• 29:34
  should
• 29:34
  be
• 29:34
  on
• 29:34
  TikTok.
• 29:35
  I
• 29:35
  probably
• 29:35
  don't
• 29:35
  understand
• 29:36
  it.
• 29:36
  I
• 29:36
  didn't
• 29:36
  realize
• 29:37
  I
• 29:37
  needed
• 29:37
  to
• 29:37
  cut
• 29:37
  out
• 29:38
  the
• 29:38
  pauses.
• 29:38
  And
• 29:39
  they
• 29:39
  decide
• 29:39
  to
• 29:39
  join.
• 29:40
  Just
• 29:40
  briefly
• 29:41
  walk
• 29:41
  us
• 29:41
  through,
• 29:42
  like
• 29:42
  what
• 29:42
  they're
• 29:43
  going
• 29:43
  to
• 29:43
  learn
• 29:43
  along
• 29:43
  the
• 29:44
  way.
• 29:44
  Not
• 29:44
  in
• 29:44
  detail
• 29:45
  obviously,
• 29:45
  but
• 29:46
  just
• 29:46
  give
• 29:46
  us
• 29:46
  an
• 29:46
  overview.
• 29:47
  Okay,
• 29:47
  so
• 29:48
  it's
• 29:48
  a
• 29:48
  four
• 29:49
  week
• 29:49
  course
• 29:49
  and
• 29:50
  then
• 29:50
  you're
• 29:50
  also
• 29:50
  going
• 29:50
  to
• 29:50
  get
• 29:51
  some
• 29:51
  Facebook
• 29:51
  support,
• 29:52
  which
• 29:52
  everyone
• 29:52
  loved.
• 29:52
  The
• 29:53
  Facebook
• 29:53
  support.
• 29:54
  We're
• 29:54
  going
• 29:54
  to
• 29:54
  start
• 29:54
  by
• 29:55
  going
• 29:55
  through
• 29:55
  your
• 29:56
  bio,
• 29:56
  your
• 29:56
  profile,
• 29:57
  making
• 29:57
  sure
• 29:58
  that
• 29:58
  it
• 29:58
  is
• 29:58
  searchable.
• 29:59
  Then
• 30:00
  we're
• 30:00
  going
• 30:00
  to
• 30:00
  go
• 30:00
  through
• 30:00
  your
• 30:01
  content
• 30:01
  pillars,
• 30:01
  the
• 30:02
  content
• 30:02
  mix.
• 30:02
  So
• 30:03
  I'm
• 30:03
  going
• 30:03
  to
• 30:03
  show
• 30:03
  you
• 30:04
  all
• 30:04
  of
• 30:04
  the
• 30:04
  content
• 30:04
  pillars,
• 30:05
  the
• 30:05
  content
• 30:06
  types,
• 30:06
  videos,
• 30:07
  text.
• 30:08
  Then
• 30:08
  we're
• 30:09
  going
• 30:09
  to
• 30:09
  go
• 30:09
  through
• 30:10
  your
• 30:10
  niche
• 30:11
  and
• 30:11
  see
• 30:11
  what
• 30:12
  is
• 30:12
  working.
• 30:13
  I'll
• 30:13
  show
• 30:13
  you
• 30:14
  how
• 30:14
  to
• 30:14
  actually
• 30:15
  do
• 30:15
  TikTok
• 30:16
  research
• 30:16
  and
• 30:16
  how
• 30:17
  to
• 30:17
  actually
• 30:17
  find
• 30:18
  gaps
• 30:18
  in
• 30:18
  the
• 30:18
  market
• 30:19
  it.
• 30:19
  Then
• 30:20
  I'll
• 30:20
  show
• 30:20
  you
• 30:20
  how
• 30:21
  to
• 30:21
  film
• 30:21
  a
• 30:21
  video,
• 30:22
  how
• 30:22
  to
• 30:22
  edit
• 30:23
  a
• 30:23
  video,
• 30:23
  how
• 30:23
  to
• 30:24
  actually
• 30:24
  use
• 30:25
  TikTok,
• 30:25
  how
• 30:26
  to
• 30:26
  use
• 30:26
  Capcut.
• 30:28
  And
• 30:28
  then
• 30:28
  I
• 30:28
  will
• 30:29
  teach
• 30:29
  you
• 30:29
  how
• 30:30
  to
• 30:30
  bulk
• 30:30
  make
• 30:31
  content,
• 30:31
  which,
• 30:31
  as
• 30:32
  scary
• 30:32
  as
• 30:32
  it
• 30:32
  sounds,
• 30:33
  is
• 30:33
  the
• 30:33
  best
• 30:34
  hack,
• 30:34
  where
• 30:34
  you
• 30:34
  just
• 30:35
  spend
• 30:36
  one
• 30:36
  or
• 30:36
  two
• 30:36
  days
• 30:37
  just
• 30:37
  filming
• 30:38
  and
• 30:38
  then
• 30:39
  you
• 30:39
  just
• 30:39
  edit
• 30:40
  it
• 30:40
  all
• 30:40
  in
• 30:41
  one
• 30:41
  go
• 30:41
  and
• 30:41
  then
• 30:41
  you've
• 30:42
  got
• 30:42
  30
• 30:42
  days
• 30:43
  worth
• 30:43
  of
• 30:43
  content
• 30:44
  and
• 30:44
  it
• 30:45
  only
• 30:45
  takes
• 30:45
  you
• 30:45
  a
• 30:45
  couple
• 30:45
  days
• 30:45
  of.
• 30:46
  Of
• 30:46
  days.
• 30:47
  Amazing.
• 30:48
  That
• 30:48
  is
• 30:48
  a
• 30:48
  lot
• 30:48
  of
• 30:48
  information
• 30:49
  and
• 30:49
  there
• 30:49
  was
• 30:49
  a
• 30:50
  huge
• 30:50
  amount
• 30:50
  of
• 30:50
  information
• 30:50
  that
• 30:51
  you
• 30:51
  cover
• 30:52
  over
• 30:52
  the
• 30:52
  course
• 30:52
  of
• 30:52
  those
• 30:53
  four
• 30:53
  weeks.
• 30:53
  So
• 30:53
  it's
• 30:53
  going
• 30:54
  to
• 30:54
  take
• 30:54
  place
• 30:54
  every
• 30:55
  Thursday
• 30:56
  in
• 30:56
  November.
• 30:57
  We're
• 30:57
  going
• 30:57
  to
• 30:57
  be
• 30:57
  doing
• 30:57
  at
• 30:58
  1.30pm
• 30:59
  UK
• 30:59
  time
• 31:00
  live
• 31:00
  for
• 31:00
  an
• 31:01
  hour.
• 31:01
  But
• 31:01
  if
• 31:01
  you
• 31:02
  can't
• 31:02
  make
• 31:02
  that
• 31:02
  time
• 31:02
  because
• 31:03
  you're
• 31:03
  based
• 31:03
  elsewhere
• 31:03
  in
• 31:03
  the
• 31:03
  world,
• 31:04
  or
• 31:04
  you
• 31:04
  just
• 31:04
  can't
• 31:04
  do
• 31:05
  a
• 31:05
  particular
• 31:05
  Thursday,
• 31:06
  don't
• 31:06
  panic
• 31:06
  because
• 31:07
  all
• 31:07
  of
• 31:07
  the
• 31:07
  calls
• 31:07
  will
• 31:07
  be
• 31:08
  recorded
• 31:08
  and
• 31:08
  you'll
• 31:08
  get
• 31:09
  all
• 31:09
  of
• 31:09
  the
• 31:09
  replays
• 31:09
  as
• 31:10
  well.
• 31:10
  So
• 31:10
  don't
• 31:10
  let
• 31:10
  that
• 31:10
  cut
• 31:10
  you
• 31:11
  off.
• 31:11
  If
• 31:11
  you
• 31:11
  can
• 31:11
  make
• 31:12
  that
• 31:12
  time
• 31:12
  live,
• 31:12
  do
• 31:12
  come
• 31:13
  and
• 31:13
  join
• 31:13
  us.
• 31:13
  It's
• 31:13
  always
• 31:14
  fun
• 31:14
  to
• 31:14
  have
• 31:14
  you
• 31:14
  there.
• 31:15
  Alongside
• 31:15
  that,
• 31:16
  there's
• 31:16
  also
• 31:16
  the
• 31:17
  Facebook
• 31:17
  group,
• 31:17
  as
• 31:17
  you
• 31:18
  mentioned,
• 31:18
  that's
• 31:19
  going
• 31:19
  to
• 31:19
  be
• 31:19
  open
• 31:19
  for
• 31:20
  six
• 31:20
  weeks
• 31:20
  in
• 31:21
  the
• 31:21
  first
• 31:21
  instance.
• 31:22
  And
• 31:22
  what
• 31:22
  was
• 31:22
  great
• 31:23
  last
• 31:23
  time,
• 31:23
  and
• 31:23
  I'm
• 31:24
  sure
• 31:24
  you'll
• 31:24
  do
• 31:24
  it
• 31:24
  again,
• 31:25
  is
• 31:25
  in
• 31:25
  there.
• 31:25
  People,
• 31:26
  when
• 31:26
  they
• 31:26
  started
• 31:27
  to
• 31:27
  make
• 31:27
  content,
• 31:28
  were
• 31:28
  posting
• 31:28
  it
• 31:29
  and
• 31:29
  you
• 31:29
  were
• 31:29
  able
• 31:30
  to
• 31:30
  give
• 31:30
  them
• 31:30
  feedback,
• 31:31
  so
• 31:31
  you
• 31:31
  were
• 31:31
  live
• 31:31
  saying
• 31:32
  to
• 31:32
  them,
• 31:32
  don't
• 31:33
  do
• 31:33
  this,
• 31:33
  make
• 31:33
  the
• 31:33
  text
• 31:34
  bigger.
• 31:34
  You
• 31:34
  know,
• 31:34
  really
• 31:35
  helpful
• 31:35
  feedback
• 31:36
  to
• 31:36
  show
• 31:36
  them
• 31:36
  live
• 31:37
  whilst
• 31:37
  they
• 31:37
  were
• 31:37
  going
• 31:38
  through
• 31:38
  the
• 31:38
  course,
• 31:38
  how
• 31:39
  they
• 31:39
  could
• 31:39
  do
• 31:39
  do
• 31:39
  things
• 31:40
  better.
• 31:40
  So
• 31:40
  there
• 31:41
  is
• 31:41
  that
• 31:41
  support
• 31:41
  in
• 31:41
  there
• 31:42
  as
• 31:42
  well.
• 31:42
  And
• 31:42
  the
• 31:43
  other
• 31:43
  thing
• 31:43
  you've
• 31:43
  done,
• 31:43
  and
• 31:44
  I
• 31:44
  know
• 31:44
  that
• 31:44
  you
• 31:44
  are
• 31:44
  talking
• 31:45
  about
• 31:45
  maybe
• 31:45
  doing
• 31:45
  even
• 31:45
  more
• 31:46
  of
• 31:46
  this
• 31:46
  this
• 31:46
  time,
• 31:47
  is
• 31:47
  some
• 31:48
  filmed,
• 31:49
  edited
• 31:49
  tutorials
• 31:50
  about
• 31:50
  how
• 31:50
  to
• 31:51
  actually
• 31:51
  edit
• 31:51
  the
• 31:52
  content,
• 31:52
  how
• 31:52
  to
• 31:52
  use
• 31:53
  programs
• 31:53
  like
• 31:53
  Cap
• 31:53
  Cut,
• 31:54
  how
• 31:54
  to
• 31:54
  do
• 31:54
  simple
• 31:55
  things
• 31:55
  like
• 31:55
  do
• 31:55
  a
• 31:56
  voiceover,
• 31:56
  how
• 31:56
  do
• 31:56
  you
• 31:57
  actually
• 31:57
  physically
• 31:57
  do
• 31:57
  that
• 31:58
  on
• 31:58
  the
• 31:58
  app?
• 31:58
  Yep.
• 31:59
  So
• 31:59
  we're
• 31:59
  going
• 31:59
  to
• 31:59
  go
• 32:00
  through
• 32:00
  everything.
• 32:01
  So
• 32:01
  I'm
• 32:01
  going
• 32:01
  to
• 32:01
  be
• 32:01
  doing
• 32:02
  voiceover
• 32:02
  videos,
• 32:02
  how
• 32:03
  to
• 32:03
  use
• 32:03
  capcut,
• 32:03
  how
• 32:04
  to
• 32:04
  use
• 32:04
  Tict
• 32:05
  Talks
• 32:05
  tools,
• 32:07
  which
• 32:08
  I
• 32:08
  think
• 32:08
  having
• 32:08
  all
• 32:08
  of
• 32:08
  that
• 32:09
  which
• 32:09
  is
• 32:09
  already
• 32:09
  there
• 32:10
  and
• 32:10
  ready
• 32:11
  will
• 32:11
  just
• 32:11
  make
• 32:11
  it
• 32:11
  a
• 32:11
  lot
• 32:12
  easier
• 32:12
  for
• 32:12
  everyone
• 32:13
  who
• 32:13
  wants
• 32:13
  to
• 32:13
  take
• 32:13
  part.
• 32:14
  Yeah,
• 32:14
  absolutely.
• 32:15
  And
• 32:15
  it
• 32:15
  is
• 32:15
  helpful
• 32:15
  for
• 32:16
  people
• 32:16
  to
• 32:16
  be
• 32:16
  able
• 32:16
  to
• 32:16
  watch
• 32:16
  that
• 32:17
  on
• 32:17
  their
• 32:17
  computer
• 32:17
  screen.
• 32:18
  Have
• 32:18
  their
• 32:18
  phone
• 32:19
  open
• 32:19
  and
• 32:19
  literally
• 32:20
  see,
• 32:20
  this
• 32:21
  is
• 32:21
  the
• 32:21
  button
• 32:21
  I
• 32:21
  click
• 32:22
  to
• 32:22
  do
• 32:22
  this.
• 32:22
  This
• 32:22
  is
• 32:22
  how
• 32:23
  I
• 32:23
  slice,
• 32:23
  this
• 32:24
  is
• 32:24
  how
• 32:24
  I
• 32:24
  overlay
• 32:25
  a
• 32:25
  video.
• 32:25
  Because
• 32:26
  sometimes
• 32:26
  the
• 32:26
  tools
• 32:26
  themselves
• 32:27
  are
• 32:27
  what
• 32:27
  confuses
• 32:28
  people.
• 32:28
  So
• 32:29
  basically
• 32:29
  for
• 32:30
  six
• 32:30
  weeks
• 32:30
  they
• 32:30
  have
• 32:31
  your
• 32:31
  support,
• 32:31
  they
• 32:31
  can
• 32:32
  ask
• 32:32
  your
• 32:32
  questions
• 32:32
  in
• 32:33
  the
• 32:33
  Facebook
• 32:33
  group
• 32:34
  will
• 32:34
  be
• 32:34
  showing
• 32:34
  up
• 32:35
  as
• 32:35
  well
• 32:35
  with
• 32:36
  them
• 32:36
  to
• 32:36
  answer
• 32:36
  those
• 32:37
  questions,
• 32:37
  review
• 32:37
  their
• 32:38
  content.
• 32:38
  And
• 32:39
  so
• 32:39
  the
• 32:39
  people
• 32:39
  that
• 32:39
  get
• 32:40
  the
• 32:40
  most
• 32:40
  out
• 32:40
  of
• 32:40
  it,
• 32:40
  I
• 32:41
  would
• 32:41
  say
• 32:41
  from
• 32:41
  the
• 32:41
  last
• 32:42
  time,
• 32:42
  are
• 32:42
  the
• 32:43
  people
• 32:43
  that
• 32:43
  did
• 32:43
  the
• 32:43
  most
• 32:44
  within
• 32:44
  the
• 32:44
  time.
• 32:44
  Because
• 32:45
  the
• 32:45
  more
• 32:46
  you
• 32:46
  put
• 32:46
  into
• 32:46
  it
• 32:46
  yourself,
• 32:47
  the
• 32:47
  more
• 32:47
  content
• 32:47
  you
• 32:48
  created,
• 32:48
  the
• 32:48
  more
• 32:49
  feedback
• 32:49
  they
• 32:49
  could
• 32:49
  get
• 32:49
  from
• 32:50
  you.
• 32:50
  Would
• 32:50
  you
• 32:50
  agree?
• 32:51
  Yes,
• 32:51
  definitely.
• 32:52
  And
• 32:52
  every
• 32:53
  week
• 32:53
  I
• 32:53
  also
• 32:54
  gave
• 32:54
  everyone
• 32:54
  homework.
• 32:55
  So
• 32:55
  I
• 32:55
  think
• 32:56
  that
• 32:56
  like
• 32:56
  people
• 32:56
  which
• 32:56
  actually
• 32:57
  have
• 32:57
  like
• 32:57
  done
• 32:58
  their
• 32:58
  homework
• 32:58
  and
• 32:59
  then
• 32:59
  they
• 32:59
  sent
• 32:59
  it
• 32:59
  to
• 32:59
  me
• 33:00
  to,
• 33:00
  to
• 33:00
  then
• 33:01
  look
• 33:01
  at
• 33:01
  and
• 33:01
  then
• 33:02
  send
• 33:02
  back
• 33:03
  are
• 33:03
  actually
• 33:03
  the
• 33:04
  people
• 33:04
  which
• 33:04
  have
• 33:04
  done
• 33:05
  like
• 33:05
  really
• 33:05
  well.
• 33:05
  And
• 33:06
  I
• 33:06
  think
• 33:06
  it
• 33:06
  is
• 33:06
  because
• 33:06
  they
• 33:07
  actually
• 33:07
  did
• 33:07
  week
• 33:08
  one,
• 33:08
  week
• 33:08
  two,
• 33:08
  week
• 33:09
  three,
• 33:09
  week
• 33:09
  four,
• 33:09
  and
• 33:09
  then
• 33:10
  afterwards
• 33:10
  they
• 33:10
  like
• 33:11
  did
• 33:11
  all
• 33:12
  of
• 33:12
  the
• 33:12
  recommended
• 33:13
  videos
• 33:13
  as
• 33:14
  well.
• 33:14
  Yeah,
• 33:15
  absolutely.
• 33:15
  So
• 33:15
  it
• 33:15
  is
• 33:16
  worth
• 33:16
  throwing
• 33:16
  yourself
• 33:16
  into
• 33:17
  it.
• 33:17
  But
• 33:17
  equally
• 33:18
  you
• 33:18
  do
• 33:18
  get
• 33:18
  access
• 33:19
  to
• 33:19
  all
• 33:19
  the
• 33:19
  video
• 33:19
  content
• 33:20
  ongoing
• 33:21
  as
• 33:21
  part
• 33:22
  of
• 33:22
  the
• 33:22
  price
• 33:22
  of
• 33:22
  the
• 33:22
  course.
• 33:23
  So
• 33:23
  after
• 33:23
  those
• 33:24
  six
• 33:24
  weeks
• 33:24
  are
• 33:24
  up,
• 33:25
  the
• 33:25
  Facebook
• 33:25
  group
• 33:26
  support
• 33:26
  may
• 33:26
  not
• 33:26
  be
• 33:27
  ongoing.
• 33:27
  However,
• 33:28
  you
• 33:28
  will
• 33:28
  still
• 33:28
  be
• 33:28
  able
• 33:29
  to
• 33:29
  watch
• 33:29
  back
• 33:29
  all
• 33:29
  of
• 33:30
  the
• 33:30
  videos,
• 33:30
  catch
• 33:30
  up
• 33:30
  with
• 33:31
  all
• 33:31
  the
• 33:31
  tutorials
• 33:31
  you
• 33:31
  get,
• 33:32
  get
• 33:32
  long
• 33:32
  term
• 33:33
  access
• 33:33
  to
• 33:33
  that
• 33:34
  as
• 33:34
  well.
• 33:35
  So
• 33:35
  if
• 33:35
  someone
• 33:35
  is
• 33:35
  listening
• 33:36
  to
• 33:36
  this
• 33:36
  Mona,
• 33:37
  and
• 33:37
  thinking,
• 33:38
  should
• 33:38
  I
• 33:39
  do
• 33:39
  TikTok
• 33:39
  Pro?
• 33:40
  Is
• 33:40
  it
• 33:40
  for
• 33:40
  me?
• 33:40
  Should
• 33:41
  I
• 33:41
  even
• 33:41
  bother
• 33:41
  with
• 33:41
  TikTok?
• 33:42
  What
• 33:42
  would
• 33:42
  you
• 33:42
  say
• 33:42
  to
• 33:42
  them?
• 33:43
  What
• 33:43
  is
• 33:43
  the
• 33:43
  worst
• 33:44
  that's
• 33:44
  going
• 33:44
  to
• 33:44
  happen?
• 33:45
  I
• 33:45
  mean,
• 33:45
  like
• 33:46
  if,
• 33:46
  like
• 33:47
  if
• 33:47
  you
• 33:47
  do
• 33:47
  it
• 33:47
  and
• 33:47
  it
• 33:48
  doesn't
• 33:48
  work
• 33:48
  out,
• 33:49
  you've
• 33:49
  not
• 33:49
  lost
• 33:49
  anything.
• 33:51
  Like
• 33:51
  you've
• 33:51
  not
• 33:51
  realistically
• 33:52
  lost
• 33:53
  much.
• 33:54
  Yeah,
• 33:54
  but
• 33:54
  then
• 33:54
  if
• 33:54
  you
• 33:55
  do
• 33:55
  it
• 33:55
  and
• 33:55
  it
• 33:56
  does
• 33:56
  work,
• 33:56
  then
• 33:57
  you're
• 33:57
  going
• 33:57
  to
• 33:57
  be
• 33:57
  getting
• 33:57
  training,
• 33:58
  a
• 33:58
  lot
• 33:58
  of
• 33:59
  bookings
• 33:59
  and
• 33:59
  hopefully
• 34:00
  a
• 34:00
  lot
• 34:00
  of
• 34:00
  couples.
• 34:01
  And
• 34:02
  increased
• 34:02
  visibility
• 34:02
  as
• 34:03
  well
• 34:03
  on
• 34:03
  a
• 34:03
  platform
• 34:04
  that's
• 34:04
  only
• 34:04
  going
• 34:04
  to
• 34:05
  grow.
• 34:05
  Many
• 34:06
  people
• 34:06
  have
• 34:06
  listened
• 34:06
  to
• 34:07
  Ruth's
• 34:07
  podcast
• 34:08
  that
• 34:08
  came
• 34:08
  out
• 34:09
  a
• 34:09
  couple
• 34:09
  of
• 34:09
  weeks
• 34:09
  ago.
• 34:10
  If
• 34:10
  you
• 34:10
  are
• 34:10
  listening
• 34:10
  and
• 34:11
  you
• 34:11
  haven't
• 34:11
  listened
• 34:11
  to
• 34:11
  her
• 34:12
  interview
• 34:12
  all
• 34:12
  about
• 34:13
  TikTok
• 34:13
  and
• 34:13
  how
• 34:14
  she's
• 34:14
  grown
• 34:14
  her
• 34:14
  account,
• 34:15
  do
• 34:15
  go
• 34:15
  back
• 34:15
  and
• 34:15
  listen
• 34:16
  to
• 34:16
  that
• 34:16
  episode,
• 34:17
  but
• 34:17
  just
• 34:17
  tell
• 34:17
  us
• 34:17
  some
• 34:17
  of
• 34:17
  the
• 34:18
  other
• 34:18
  success
• 34:18
  stories.
• 34:18
  Because
• 34:19
  it
• 34:19
  wasn't
• 34:19
  just
• 34:19
  Ruth
• 34:19
  on
• 34:20
  the
• 34:20
  last
• 34:20
  course
• 34:20
  that
• 34:20
  saw
• 34:21
  success.
• 34:21
  There
• 34:22
  was
• 34:22
  different
• 34:22
  success.
• 34:23
  So
• 34:23
  for
• 34:23
  example,
• 34:24
  Caroline,
• 34:24
  who,
• 34:25
  who
• 34:25
  specializes
• 34:26
  in
• 34:26
  her
• 34:26
  black
• 34:27
  and
• 34:27
  gothic
• 34:28
  wedding
• 34:28
  dresses,
• 34:29
  how
• 34:29
  did
• 34:30
  she
• 34:30
  succeed
• 34:31
  on
• 34:31
  the
• 34:31
  course?
• 34:32
  So
• 34:32
  I
• 34:32
  think
• 34:33
  Caroline
• 34:33
  was
• 34:33
  focusing
• 34:34
  on
• 34:35
  two
• 34:35
  very
• 34:36
  different
• 34:36
  Parts.
• 34:37
  So
• 34:37
  I
• 34:37
  think
• 34:37
  she
• 34:38
  also
• 34:38
  wanted
• 34:38
  to
• 34:39
  do
• 34:40
  dress
• 34:40
  alterations
• 34:41
  and
• 34:41
  then
• 34:41
  also
• 34:41
  she
• 34:42
  wanted
• 34:42
  to
• 34:42
  do
• 34:42
  the
• 34:43
  gothic
• 34:43
  ones.
• 34:43
  And
• 34:43
  I
• 34:44
  just
• 34:44
  said
• 34:44
  to
• 34:44
  her,
• 34:44
  I
• 34:44
  think
• 34:44
  you
• 34:45
  should
• 34:45
  just
• 34:45
  pick
• 34:45
  one
• 34:45
  because
• 34:46
  it's
• 34:47
  as
• 34:47
  soon
• 34:47
  as
• 34:47
  she
• 34:48
  like,
• 34:48
  just
• 34:48
  like
• 34:48
  targeted
• 34:49
  one
• 34:50
  kind
• 34:50
  of
• 34:51
  couple,
• 34:51
  it
• 34:51
  just
• 34:51
  seemed
• 34:52
  to
• 34:52
  grow
• 34:52
  know,
• 34:53
  I
• 34:53
  mean
• 34:53
  she's
• 34:54
  now
• 34:54
  got
• 34:54
  over
• 34:54
  a
• 34:55
  thousand
• 34:55
  followers.
• 34:55
  All
• 34:56
  of
• 34:56
  her
• 34:56
  like
• 34:57
  videos
• 34:57
  are
• 34:57
  doing
• 34:58
  really
• 34:58
  well.
• 34:58
  She's
• 34:58
  getting
• 34:58
  lots
• 34:59
  of
• 34:59
  comments,
• 34:59
  a
• 35:00
  lot
• 35:00
  of
• 35:00
  like
• 35:01
  engagement
• 35:02
  and
• 35:02
  I
• 35:02
  feel
• 35:02
  like
• 35:03
  she's
• 35:03
  actually
• 35:03
  enjoying
• 35:04
  the
• 35:04
  platform
• 35:04
  as
• 35:05
  well
• 35:05
  now.
• 35:05
  Yeah,
• 35:06
  she
• 35:06
  definitely
• 35:06
  is.
• 35:06
  And
• 35:06
  what's
• 35:07
  been
• 35:07
  really
• 35:07
  amazing
• 35:07
  for
• 35:08
  her
• 35:08
  is
• 35:08
  she
• 35:08
  finds
• 35:08
  it
• 35:09
  really
• 35:09
  difficult
• 35:09
  to
• 35:10
  find
• 35:10
  the
• 35:11
  people
• 35:11
  that
• 35:11
  are
• 35:11
  interested
• 35:12
  in
• 35:12
  what
• 35:12
  she
• 35:12
  does
• 35:12
  because
• 35:12
  a
• 35:12
  bit
• 35:13
  like
• 35:13
  me,
• 35:13
  she's
• 35:13
  actually
• 35:14
  got
• 35:14
  a
• 35:14
  really
• 35:14
  small
• 35:14
  niche
• 35:15
  because
• 35:15
  most
• 35:15
  of
• 35:15
  the
• 35:15
  market
• 35:16
  do
• 35:17
  want
• 35:17
  a
• 35:17
  traditional
• 35:17
  wedding
• 35:18
  dress.
• 35:18
  Not
• 35:18
  many
• 35:18
  of
• 35:18
  them
• 35:18
  want
• 35:19
  what
• 35:19
  she,
• 35:19
  she
• 35:19
  does.
• 35:19
  But
• 35:20
  when
• 35:20
  she
• 35:20
  found
• 35:20
  her
• 35:20
  people
• 35:21
  like,
• 35:22
  they
• 35:22
  really
• 35:22
  love
• 35:23
  what
• 35:23
  she
• 35:23
  does
• 35:23
  and
• 35:23
  it's
• 35:23
  been
• 35:24
  lovely
• 35:24
  to
• 35:24
  see
• 35:24
  that
• 35:24
  on
• 35:25
  TikTok
• 35:25
  when
• 35:25
  she
• 35:26
  gets
• 35:26
  comments
• 35:26
  under
• 35:26
  her
• 35:27
  videos
• 35:27
  and
• 35:28
  they
• 35:28
  are
• 35:28
  all
• 35:28
  the
• 35:29
  ideal
• 35:29
  person.
• 35:30
  So
• 35:30
  again
• 35:30
  for
• 35:30
  her
• 35:31
  it's
• 35:31
  not
• 35:31
  about
• 35:31
  huge
• 35:32
  numbers
• 35:32
  of
• 35:32
  thousands
• 35:33
  of
• 35:33
  views.
• 35:34
  If
• 35:34
  she
• 35:34
  can
• 35:34
  even
• 35:34
  reach
• 35:35
  a
• 35:35
  hundred
• 35:35
  people
• 35:36
  who
• 35:36
  are
• 35:36
  just
• 35:37
  completely
• 35:37
  obsessed
• 35:37
  with
• 35:38
  what
• 35:38
  she
• 35:38
  does,
• 35:39
  that's
• 35:39
  an
• 35:39
  incredible
• 35:40
  result
• 35:40
  for
• 35:40
  her.
• 35:41
  And
• 35:41
  there
• 35:41
  were
• 35:41
  others
• 35:41
  too,
• 35:42
  people
• 35:42
  who
• 35:42
  grew
• 35:42
  their
• 35:43
  accounts,
• 35:43
  other
• 35:44
  people
• 35:44
  that
• 35:44
  made
• 35:44
  sense
• 35:44
  sales
• 35:45
  and
• 35:45
  really
• 35:45
  they're
• 35:46
  just
• 35:46
  at
• 35:46
  the
• 35:46
  beginning,
• 35:46
  I
• 35:46
  mean
• 35:47
  we
• 35:47
  only
• 35:47
  did
• 35:47
  this
• 35:47
  over
• 35:48
  the
• 35:48
  summer,
• 35:48
  they're
• 35:48
  only
• 35:49
  just
• 35:49
  getting
• 35:49
  started.
• 35:50
  Some
• 35:50
  of
• 35:50
  them
• 35:50
  have
• 35:51
  only
• 35:51
  really
• 35:51
  just
• 35:51
  started
• 35:52
  posting
• 35:52
  properly
• 35:53
  since
• 35:53
  September.
• 35:54
  So
• 35:54
  I'm
• 35:54
  sure
• 35:54
  we're
• 35:55
  going
• 35:55
  to
• 35:55
  see
• 35:55
  more
• 35:55
  success
• 35:56
  along
• 35:57
  the
• 35:57
  way
• 35:57
  as
• 35:57
  well.
• 35:57
  And
• 35:57
  I
• 35:58
  don't
• 35:58
  know
• 35:58
  about
• 35:58
  you,
• 35:58
  Simona,
• 35:58
  but
• 35:59
  anytime
• 35:59
  I'm
• 35:59
  on
• 35:59
  Tick
• 36:00
  Tock
• 36:00
  and
• 36:00
  one
• 36:00
  of
• 36:00
  their
• 36:00
  accounts
• 36:01
  pops
• 36:01
  up,
• 36:02
  it
• 36:02
  makes
• 36:02
  me
• 36:02
  feel
• 36:02
  really
• 36:03
  proud.
• 36:03
  I'm
• 36:03
  like,
• 36:03
  yay,
• 36:04
  they
• 36:04
  did
• 36:04
  another
• 36:04
  video.
• 36:06
  Yes.
• 36:06
  And
• 36:06
  I
• 36:06
  feel
• 36:07
  like,
• 36:07
  I
• 36:07
  feel
• 36:08
  like
• 36:08
  a,
• 36:09
  like
• 36:09
  I
• 36:09
  feel
• 36:09
  like
• 36:09
  a
• 36:10
  proud
• 36:10
  mom.
• 36:11
  Like
• 36:11
  I'm
• 36:11
  like,
• 36:11
  you're
• 36:11
  doing
• 36:12
  so
• 36:12
  well.
• 36:12
  I'm
• 36:12
  gonna
• 36:13
  like
• 36:13
  comment,
• 36:13
  repost,
• 36:14
  share,
• 36:14
  engage.
• 36:15
  You
• 36:15
  gotta
• 36:15
  this.
• 36:16
  Yeah,
• 36:17
  absolutely.
• 36:17
  And
• 36:17
  they,
• 36:18
  they
• 36:18
  were
• 36:18
  a
• 36:18
  lovely
• 36:19
  community,
• 36:19
  they
• 36:19
  work
• 36:19
  together
• 36:20
  and
• 36:20
  I'm
• 36:20
  sure
• 36:20
  we're
• 36:20
  going
• 36:20
  to
• 36:21
  achieve
• 36:21
  that
• 36:21
  again.
• 36:22
  We've
• 36:22
  already
• 36:22
  got
• 36:23
  a
• 36:23
  lovely
• 36:24
  group
• 36:24
  of
• 36:24
  people
• 36:24
  already
• 36:25
  signed
• 36:25
  up
• 36:25
  to
• 36:25
  the
• 36:25
  next
• 36:25
  round
• 36:26
  of
• 36:26
  TikTok
• 36:26
  Pro.
• 36:26
  So
• 36:26
  if
• 36:27
  you
• 36:27
  do
• 36:27
  want
• 36:27
  to
• 36:27
  join
• 36:27
  them,
• 36:28
  I'm
• 36:28
  going
• 36:28
  to
• 36:28
  make
• 36:28
  sure
• 36:28
  I
• 36:29
  put
• 36:29
  all
• 36:29
  of
• 36:29
  the
• 36:29
  information
• 36:30
  in
• 36:30
  the
• 36:31
  show
• 36:31
  notes.
• 36:31
  We've
• 36:31
  kept
• 36:32
  it
• 36:32
  as
• 36:32
  affordable
• 36:32
  as
• 36:32
  we
• 36:33
  can
• 36:33
  because
• 36:33
  we
• 36:33
  want
• 36:33
  it
• 36:34
  to
• 36:34
  be
• 36:34
  accessible
• 36:34
  to
• 36:34
  everyone.
• 36:35
  So
• 36:35
  whether
• 36:35
  you're
• 36:36
  part
• 36:36
  of
• 36:36
  a
• 36:36
  bigger
• 36:36
  venue
• 36:37
  team,
• 36:37
  whether
• 36:37
  it's
• 36:37
  just
• 36:38
  you
• 36:38
  or
• 36:38
  even
• 36:39
  if
• 36:39
  you're
• 36:39
  working
• 36:39
  in
• 36:39
  the
• 36:39
  industry
• 36:40
  but
• 36:40
  your
• 36:40
  business
• 36:40
  to
• 36:40
  business
• 36:41
  business.
• 36:41
  There
• 36:41
  is
• 36:42
  a
• 36:42
  hundred
• 36:42
  percent
• 36:42
  information
• 36:43
  in
• 36:43
  this
• 36:44
  program
• 36:44
  that's
• 36:44
  going
• 36:44
  to
• 36:44
  help
• 36:45
  you,
• 36:45
  is
• 36:45
  going
• 36:45
  to
• 36:46
  grow
• 36:46
  your
• 36:46
  knowledge
• 36:47
  of
• 36:47
  the
• 36:47
  platform
• 36:47
  and
• 36:48
  it's
• 36:48
  going
• 36:48
  to
• 36:48
  help
• 36:48
  you
• 36:49
  reach
• 36:49
  more
• 36:49
  of
• 36:49
  the
• 36:49
  right
• 36:49
  people,
• 36:50
  focus
• 36:50
  on
• 36:51
  what
• 36:51
  matters,
• 36:51
  which
• 36:51
  is
• 36:52
  not
• 36:52
  the
• 36:52
  followers
• 36:53
  necessarily,
• 36:53
  but
• 36:53
  also
• 36:54
  the
• 36:55
  saves,
• 36:55
  the
• 36:55
  likes,
• 36:56
  the
• 36:56
  shares,
• 36:57
  all
• 36:57
  of
• 36:57
  the
• 36:57
  important
• 36:58
  metrics
• 36:59
  that
• 36:59
  we
• 36:59
  want
• 36:59
  to
• 36:59
  share
• 37:00
  and
• 37:00
  hopefully
• 37:01
  in
• 37:01
  a
• 37:01
  few
• 37:01
  months
• 37:01
  time
• 37:02
  it'll
• 37:02
  be
• 37:02
  your
• 37:02
  business
• 37:02
  that
• 37:03
  we're
• 37:03
  talking
• 37:03
  about
• 37:03
  on
• 37:04
  one
• 37:04
  of
• 37:04
  these
• 37:04
  episodes
• 37:04
  and
• 37:05
  saying
• 37:05
  what
• 37:05
  incredible
• 37:06
  results
• 37:06
  you've
• 37:06
  had.
• 37:06
  So
• 37:07
  if
• 37:07
  you
• 37:07
  want
• 37:07
  to
• 37:07
  be
• 37:07
  part
• 37:07
  of
• 37:07
  it,
• 37:08
  we
• 37:08
  are
• 37:08
  starting.
• 37:08
  The
• 37:09
  first
• 37:09
  video
• 37:09
  is
• 37:09
  on
• 37:10
  the
• 37:10
  6th
• 37:10
  of
• 37:10
  November
• 37:11
  November
• 37:11
  01:30
• 37:12
  UK
• 37:12
  time,
• 37:12
  but
• 37:13
  as
• 37:13
  I
• 37:13
  said,
• 37:13
  you
• 37:13
  can
• 37:13
  catch
• 37:14
  it
• 37:14
  on
• 37:14
  the
• 37:14
  recording
• 37:15
  as
• 37:15
  well.
• 37:15
  So
• 37:16
  head
• 37:16
  to
• 37:16
  the
• 37:16
  Show
• 37:16
  Notes
• 37:17
  and
• 37:17
  join
• 37:17
  me.
• 37:18
  And
• 37:18
  Simona
• 37:18
  is
• 37:19
  going
• 37:19
  to
• 37:19
  be
• 37:19
  a
• 37:19
  fun
• 37:19
  month
• 37:20
  of
• 37:20
  November
• 37:21
  and
• 37:21
  by
• 37:21
  the
• 37:22
  time
• 37:22
  the
• 37:22
  engagement
• 37:23
  season
• 37:23
  hits
• 37:24
  full
• 37:25
  on,
• 37:25
  you
• 37:25
  will
• 37:26
  be
• 37:26
  ready
• 37:26
  and
• 37:26
  raring
• 37:27
  to
• 37:27
  go.
• 37:27
  Your
• 37:28
  content
• 37:28
  will
• 37:28
  be
• 37:28
  standing
• 37:29
  out
• 37:29
  if
• 37:29
  you
• 37:29
  do
• 37:29
  the
• 37:29
  homework
• 37:30
  and
• 37:30
  you
• 37:30
  get
• 37:31
  on
• 37:31
  the
• 37:31
  platform.
• 37:31
  So
• 37:31
  if
• 37:32
  you're
• 37:32
  feeling
• 37:32
  afraid,
• 37:33
  just
• 37:33
  go
• 37:34
  for
• 37:34
  it,
• 37:34
  as
• 37:34
  Simona
• 37:35
  said
• 37:35
  earlier.
• 37:36
  And
• 37:36
  if
• 37:36
  you've
• 37:36
  got
• 37:36
  questions,
• 37:37
  if
• 37:37
  you're
• 37:37
  not
• 37:37
  sure
• 37:37
  if
• 37:38
  it's
• 37:38
  right
• 37:38
  for
• 37:38
  you,
• 37:38
  reach
• 37:39
  out
• 37:39
  to
• 37:39
  me
• 37:39
  or
• 37:39
  reach
• 37:40
  out
• 37:40
  to
• 37:40
  Simona.
• 37:40
  We'd
• 37:40
  love
• 37:41
  to
• 37:41
  chat,
• 37:41
  chat
• 37:41
  to
• 37:41
  you
• 37:42
  more
• 37:42
  about
• 37:42
  it.
• 37:43
  Talking
• 37:43
  of
• 37:43
  which,
• 37:44
  Simona,
• 37:44
  I
• 37:44
  mustn't
• 37:45
  let
• 37:45
  you
• 37:45
  go
• 37:45
  without
• 37:45
  mentioning
• 37:46
  your
• 37:46
  new
• 37:46
  Instagram
• 37:47
  account.
• 37:47
  Tell
• 37:48
  us
• 37:48
  about
• 37:48
  that.
• 37:48
  And
• 37:48
  tick
• 37:49
  tock.
• 37:49
  Yes.
• 37:50
  So
• 37:50
  I
• 37:50
  decided
• 37:50
  to
• 37:50
  open
• 37:51
  up
• 37:51
  my
• 37:51
  own
• 37:51
  Wedding
• 37:52
  Pro
• 37:52
  account
• 37:53
  because
• 37:53
  now
• 37:53
  I'm
• 37:54
  working
• 37:54
  with
• 37:54
  Wedding
• 37:55
  Pros.
• 37:55
  So
• 37:55
  it's
• 37:56
  Simona
• 37:56
  Wedding
• 37:57
  Pros,
• 37:57
  very
• 37:58
  simple.
• 37:58
  But
• 37:58
  it's
• 37:58
  just
• 37:59
  me
• 37:59
  basically
• 37:59
  sharing
• 38:00
  the
• 38:01
  behind
• 38:02
  the
• 38:02
  scenes
• 38:02
  of
• 38:03
  being
• 38:03
  a
• 38:03
  content
• 38:04
  creator
• 38:04
  for
• 38:04
  wedding
• 38:05
  businesses.
• 38:05
  And
• 38:05
  it's
• 38:06
  something
• 38:06
  different
• 38:07
  because
• 38:07
  it's,
• 38:08
  because
• 38:08
  it's
• 38:08
  not
• 38:09
  anything
• 38:09
  personal,
• 38:09
  it's
• 38:10
  just
• 38:10
  business
• 38:11
  and
• 38:11
  sharing
• 38:11
  what
• 38:12
  it's
• 38:12
  actually
• 38:12
  like.
• 38:13
  And
• 38:13
  I
• 38:13
  have
• 38:14
  really
• 38:14
  enjoyed
• 38:14
  it
• 38:14
  because
• 38:15
  it's
• 38:15
  like
• 38:15
  you're
• 38:15
  starting
• 38:16
  from
• 38:16
  zero.
• 38:16
  So
• 38:16
  I
• 38:17
  think
• 38:17
  everyone
• 38:17
  who's
• 38:18
  going
• 38:18
  to
• 38:18
  be
• 38:18
  joining,
• 38:19
  we're
• 38:19
  basically
• 38:19
  going
• 38:20
  to
• 38:20
  be,
• 38:20
  we're
• 38:21
  basically
• 38:21
  going
• 38:21
  to
• 38:21
  be
• 38:21
  growing
• 38:22
  together.
• 38:23
  So
• 38:23
  I
• 38:23
  think
• 38:23
  if
• 38:23
  someone
• 38:24
  joins
• 38:24
  and
• 38:24
  they've
• 38:25
  got
• 38:25
  zero,
• 38:25
  I've
• 38:26
  only
• 38:26
  got
• 38:26
  20
• 38:27
  followers
• 38:27
  now.
• 38:27
  So
• 38:28
  we
• 38:28
  can
• 38:28
  grow
• 38:28
  together
• 38:29
  and
• 38:29
  we
• 38:29
  can
• 38:29
  keep
• 38:29
  ourselves
• 38:30
  accountable.
• 38:30
  So
• 38:31
  it's
• 38:31
  like
• 38:31
  the
• 38:31
  perfect
• 38:31
  time
• 38:31
  to
• 38:32
  join.
• 38:32
  Yeah,
• 38:33
  I
• 38:33
  love
• 38:33
  it
• 38:33
  and
• 38:33
  I
• 38:33
  think
• 38:34
  it's
• 38:34
  a
• 38:34
  really
• 38:34
  good
• 38:34
  idea
• 38:34
  that
• 38:35
  you've
• 38:35
  set
• 38:35
  that
• 38:35
  up
• 38:35
  because
• 38:36
  people
• 38:36
  want
• 38:36
  to
• 38:36
  wanting
• 38:37
  to
• 38:37
  get
• 38:37
  to
• 38:37
  know
• 38:38
  you
• 38:38
  better
• 38:38
  and
• 38:38
  understanding
• 38:39
  you
• 38:39
  better
• 38:39
  and
• 38:39
  actually
• 38:40
  it
• 38:40
  didn't
• 38:40
  feel
• 38:40
  right
• 38:40
  for
• 38:40
  them
• 38:41
  to
• 38:41
  be
• 38:41
  following
• 38:41
  your
• 38:42
  personal
• 38:42
  accounts.
• 38:42
  It
• 38:43
  didn't
• 38:43
  feel
• 38:43
  right
• 38:43
  for
• 38:43
  you
• 38:43
  to
• 38:44
  be
• 38:44
  talking
• 38:44
  about
• 38:44
  wedding
• 38:45
  businesses
• 38:45
  on
• 38:45
  your
• 38:45
  personal
• 38:46
  accounts.
• 38:46
  So
• 38:47
  this
• 38:47
  way
• 38:47
  you
• 38:47
  can
• 38:47
  talk
• 38:47
  about
• 38:48
  working
• 38:48
  with
• 38:48
  me,
• 38:48
  you
• 38:48
  can
• 38:49
  talk
• 38:49
  about
• 38:49
  the
• 38:49
  other
• 38:49
  content
• 38:49
  creation
• 38:50
  you're
• 38:50
  doing
• 38:50
  for
• 38:50
  others
• 38:51
  in
• 38:51
  the
• 38:51
  industry
• 38:52
  and
• 38:52
  you
• 38:52
  can
• 38:52
  give
• 38:52
  some
• 38:53
  great
• 38:53
  tips
• 38:53
  as
• 38:54
  well.
• 38:54
  So
• 38:54
  if
• 38:54
  you're
• 38:54
  not
• 38:55
  yet
• 38:55
  following
• 38:55
  Simona's
• 38:56
  account,
• 38:56
  I
• 38:56
  will
• 38:57
  also
• 38:57
  link
• 38:57
  to
• 38:57
  that
• 38:58
  in
• 38:58
  the
• 38:58
  show
• 38:58
  notes.
• 38:58
  Go
• 38:58
  give
• 38:59
  her
• 38:59
  new
• 38:59
  account
• 39:00
  a
• 39:00
  follow
• 39:00
  on
• 39:01
  both
• 39:01
  TikTok
• 39:01
  and
• 39:02
  Instagram
• 39:02
  and
• 39:02
  take
• 39:02
  up
• 39:03
  her
• 39:03
  channel
• 39:03
  challenge
• 39:03
  to
• 39:04
  grow
• 39:04
  the
• 39:05
  account
• 39:05
  alongside
• 39:06
  her.
• 39:06
  And
• 39:06
  then
• 39:06
  you
• 39:06
  can
• 39:06
  get
• 39:07
  extra
• 39:07
  Brownie
• 39:07
  points
• 39:07
  if
• 39:08
  you
• 39:08
  beat
• 39:08
  her
• 39:08
  numbers,
• 39:10
  beat
• 39:10
  the
• 39:10
  pro.
• 39:11
  But
• 39:11
  remember,
• 39:12
  she's
• 39:12
  reaching
• 39:12
  a
• 39:13
  small
• 39:13
  niche
• 39:13
  like
• 39:14
  me,
• 39:14
  and
• 39:14
  you've
• 39:15
  got
• 39:15
  the
• 39:15
  advantage.
• 39:16
  Simona,
• 39:17
  it's
• 39:17
  been
• 39:17
  so
• 39:17
  fun.
• 39:18
  I
• 39:18
  absolutely
• 39:19
  love
• 39:19
  working
• 39:19
  with
• 39:20
  you.
• 39:20
  I
• 39:20
  know
• 39:20
  we've
• 39:20
  got
• 39:20
  more
• 39:21
  projects
• 39:21
  on
• 39:22
  the
• 39:22
  horizon
• 39:22
  all
• 39:23
  of
• 39:23
  the
• 39:23
  time.
• 39:23
  I'm
• 39:23
  sure
• 39:23
  I've
• 39:24
  got
• 39:24
  more
• 39:24
  exciting
• 39:24
  things
• 39:25
  that
• 39:25
  I'm
• 39:25
  going
• 39:25
  to
• 39:25
  get
• 39:25
  you
• 39:25
  to
• 39:26
  do
• 39:26
  in
• 39:26
  the
• 39:27
  future
• 39:27
  that
• 39:27
  we
• 39:27
  haven't
• 39:27
  even
• 39:28
  dreamed
• 39:28
  up
• 39:29
  yet.
• 39:29
  But
• 39:30
  we
• 39:31
  will
• 39:31
  first
• 39:31
  of
• 39:31
  all
• 39:32
  do
• 39:32
  TikTok
• 39:33
  Pro
• 39:33
  again
• 39:33
  in
• 39:33
  November,
• 39:34
  so
• 39:34
  I'm
• 39:34
  looking
• 39:35
  forward
• 39:35
  to
• 39:35
  getting
• 39:35
  started
• 39:36
  with
• 39:36
  it.
• 39:36
  Before
• 39:36
  I
• 39:37
  let
• 39:37
  you
• 39:37
  go,
• 39:37
  the
• 39:38
  thing
• 39:38
  I
• 39:38
  always
• 39:38
  ask
• 39:39
  my
• 39:39
  guests
• 39:39
  on
• 39:39
  the
• 39:39
  podcast,
• 39:40
  which
• 39:40
  you
• 39:40
  will
• 39:40
  know
• 39:41
  because
• 39:41
  you
• 39:42
  edit
• 39:42
  the
• 39:42
  videos
• 39:42
  for
• 39:43
  TikTok
• 39:43
  all
• 39:43
  of
• 39:43
  the
• 39:43
  time,
• 39:44
  is
• 39:44
  what's
• 39:45
  one
• 39:45
  thing
• 39:45
  you
• 39:46
  personally
• 39:46
  wish
• 39:46
  you'd
• 39:47
  known
• 39:47
  sooner
• 39:47
  in
• 39:48
  business.
• 39:48
  Is
• 39:48
  to
• 39:49
  trust
• 39:49
  yourself
• 39:49
  more
• 39:50
  and
• 39:50
  to
• 39:50
  believe
• 39:50
  in
• 39:51
  yourself
• 39:51
  more.
• 39:52
  And
• 39:52
  I
• 39:52
  think
• 39:52
  it's
• 39:53
  something
• 39:53
  which
• 39:53
  I
• 39:53
  am
• 39:53
  still
• 39:54
  learning,
• 39:55
  but
• 39:55
  I
• 39:55
  think
• 39:56
  being
• 39:56
  around
• 39:56
  you
• 39:57
  and
• 39:57
  being
• 39:57
  around
• 39:57
  the
• 39:58
  right
• 39:58
  people
• 39:58
  has
• 39:58
  really
• 39:59
  helped
• 40:00
  me
• 40:00
  and
• 40:00
  it's
• 40:01
  made
• 40:01
  me
• 40:01
  be
• 40:02
  more
• 40:02
  confident
• 40:02
  and
• 40:02
  I
• 40:03
  think
• 40:03
  I
• 40:03
  didn't
• 40:03
  have
• 40:03
  that
• 40:03
  before
• 40:04
  and
• 40:04
  I
• 40:04
  would
• 40:04
  doubt
• 40:04
  myself
• 40:05
  when.
• 40:05
  But
• 40:06
  actually
• 40:06
  I.
• 40:07
  I
• 40:07
  am
• 40:07
  quite
• 40:07
  good
• 40:07
  at
• 40:08
  what
• 40:08
  I
• 40:09
  do.
• 40:09
  I
• 40:09
  just
• 40:09
  need
• 40:10
  to
• 40:10
  back
• 40:10
  myself
• 40:11
  up
• 40:11
  a
• 40:11
  little
• 40:11
  bit
• 40:11
  more.
• 40:12
  Hundred
• 40:13
  percent.
• 40:13
  You're
• 40:13
  amazing
• 40:14
  at
• 40:14
  what
• 40:14
  you
• 40:14
  do.
• 40:14
  You
• 40:14
  got
• 40:15
  to
• 40:15
  believe
• 40:15
  it.
• 40:15
  Just
• 40:15
  like
• 40:16
  most
• 40:16
  of
• 40:16
  the
• 40:16
  people
• 40:16
  listening
• 40:17
  as
• 40:17
  well,
• 40:18
  Anna,
• 40:18
  because
• 40:18
  they're
• 40:19
  all
• 40:19
  amazing
• 40:19
  at
• 40:19
  what
• 40:19
  they
• 40:19
  do,
• 40:20
  but
• 40:20
  they
• 40:20
  also
• 40:20
  struggle
• 40:21
  to
• 40:21
  believe
• 40:21
  it
• 40:21
  sometimes.
• 40:22
  So
• 40:22
  thank
• 40:22
  you
• 40:23
  for
• 40:23
  being
• 40:23
  so
• 40:24
  honest
• 40:24
  and
• 40:24
  sharing.
• 40:25
  Simona,
• 40:26
  thank
• 40:26
  you
• 40:26
  so
• 40:27
  much
• 40:27
  for
• 40:27
  being
• 40:27
  here.
• 40:28
  I
• 40:28
  will
• 40:28
  see
• 40:28
  you
• 40:29
  probably
• 40:29
  very
• 40:29
  soon
• 40:30
  when
• 40:30
  you
• 40:30
  come
• 40:30
  and
• 40:30
  film
• 40:31
  some
• 40:31
  events
• 40:31
  with
• 40:31
  me.
• 40:32
  Bye.
• 40:33
  What
• 40:33
  a
• 40:34
  fabulous
• 40:34
  conversation.
• 40:35
  I
• 40:35
  hope
• 40:35
  you
• 40:35
  really
• 40:35
  enjoyed
• 40:36
  getting
• 40:36
  to
• 40:36
  know
• 40:36
  Simona
• 40:37
  a
• 40:37
  little
• 40:37
  bit
• 40:37
  better.
• 40:37
  She's
• 40:38
  been
• 40:38
  game
• 40:38
  changing
• 40:38
  in
• 40:39
  my
• 40:39
  business.
• 40:39
  I
• 40:39
  know
• 40:40
  you've
• 40:40
  seen
• 40:40
  all
• 40:40
  of
• 40:40
  my
• 40:41
  content.
• 40:41
  Well,
• 40:41
  now
• 40:41
  it's
• 40:42
  time
• 40:42
  for
• 40:42
  you
• 40:42
  to
• 40:42
  take
• 40:42
  up
• 40:42
  the
• 40:43
  challenge
• 40:43
  and
• 40:43
  do
• 40:43
  that
• 40:43
  content
• 40:44
  for
• 40:44
  yourself.
• 40:44
  I
• 40:45
  hope
• 40:45
  you'll
• 40:45
  consider
• 40:45
  joining
• 40:46
  us
• 40:46
  for
• 40:46
  the
• 40:46
  next
• 40:46
  round
• 40:46
  of
• 40:47
  TikTok
• 40:47
  Pro
• 40:48
  in
• 40:48
  November.
• 40:49
  Head
• 40:49
  to
• 40:49
  the
• 40:49
  Show
• 40:49
  Notes,
• 40:50
  find
• 40:50
  all
• 40:50
  the
• 40:50
  information
• 40:51
  and
• 40:51
  if
• 40:51
  you've
• 40:51
  got
• 40:51
  questions,
• 40:52
  just
• 40:53
  ask.
• 40:53
  But
• 40:54
  all
• 40:54
  I
• 40:54
  want
• 40:54
  to
• 40:54
  say
• 40:54
  is
• 40:55
  people
• 40:55
  are
• 40:55
  getting
• 40:55
  on
• 40:56
  TikTok.
• 40:56
  If
• 40:56
  you're
• 40:57
  not
• 40:57
  there
• 40:57
  yet
• 40:57
  or
• 40:57
  you
• 40:57
  don't
• 40:58
  understand
• 40:58
  it,
• 40:58
  don't
• 40:59
  sleep
• 40:59
  on
• 40:59
  it.
• 40:59
  Now's
• 41:00
  the
• 41:00
  time.
• 41:00
  I'll
• 41:01
  see
• 41:01
  you
• 41:01
  next
• 41:01
  time.