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Inside the Playbook: Charlie Rocket on The Old School Music Marketing Tricks That Still Work
In this clip from The Manager’s Playbook, Charlie Rocket breaks down why so many artists in today’s music industry are too focused on virality and not focused enough on building real momentum.
He shares a sharper approach to music marketing, artist development, fan-building, and independent artist growth: run the play, stay consistent, and boil a pot of water before trying to heat up the whole world. Using Travis Porter’s early run in East Atlanta as an example, Charlie explains how repeated club appearances, street marketing, direct fan engagement, flyers, CDs, and weekly presence helped…
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