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#44 - Playbook: How to run a sales process
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Every 10th episode, we tear down one topic. This is how to structure your sales process.
FOUR ACTIONABLE TAKEAWAYS
Before: shared agenda, get your “checklist” questions out the way, know your audience
During: set agenda & exit criteria, meeting mechanics (audio, etc.), schedule next steps
After: Recap email/call, multi-thread follow-ups
After 7 touches with no reply, you have your answer
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