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Social Media Branding Beyond Likes and Followers · The World Knowledge

• 0:00
  Speaker 1: Yeah. So, um, like disclaimer, I don't drive full time anymore. Um,
• 0:06
  Speaker 1: a year ago I walked away from the safety of
• 0:09
  Speaker 1: a full-time job to work for myself. Um, I burnt out,
• 0:14
  Speaker 1: I got really sick. My nervous system couldn't cope anymore.
• 0:18
  Speaker 1: I was just like back to back ill with one
• 0:21
  Speaker 1: thing after another, like influenza, walking pneumonia, another cold, another cold,
• 0:27
  Speaker 1: another cold. Um, And I just couldn't catch a break.
• 0:32
  Speaker 1: And so I had to make that decision of like,
• 0:34
  Speaker 1: I need something needs to give here. And what I've
• 0:36
  Speaker 1: built with truck and with CJ felt was really important.
• 0:39
  Speaker 1: And there's a lot of potential there. And I thought
• 0:42
  Speaker 1: I just had to give that my full energy. So
• 0:44
  Speaker 1: there have been periods of time where a truck has
• 0:47
  Speaker 1: become like my home for that period. So say a harvest,
• 0:51
  Speaker 1: a grain harvest that was like home, you set your
• 0:54
  Speaker 1: bed up in it. My partner, he's a full-time interstate
• 0:57
  Speaker 1: truck driver, so he goes from Sunday to Friday living
• 1:01
  Speaker 1: in the truck. So that is home for him. We've
• 1:04
  Speaker 1: got a beautiful home here that he gets to enjoy
• 1:06
  Speaker 1: one to two nights a week. But trucking doesn't have
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  Speaker 1: to be interstate. You don't have to sleep in a
• 1:14
  Speaker 1: truck or live in a truck. You could do local
• 1:16
  Speaker 1: deliveries where you're home every single night and it's just
• 1:19
  Speaker 1: a job that you go to. or you could be
• 1:20
  Speaker 1: an owner operator where you do live in a truck
• 1:23
  Speaker 1: and you just like that. I do know of people
• 1:25
  Speaker 1: who have moved to Australia and they do solely live out.
• 1:27
  Speaker 2: Of a truck.
• 1:28
  Speaker 1: And then occasionally they'll go and get a motel room
• 1:31
  Speaker 1: to reset for the time for our break. But for us,
• 1:34
  Speaker 1: we have got a home, a four bedroom home. And
• 1:38
  Speaker 1: then Aaron lives in the truck during the week. And
• 1:40
  Speaker 1: then for me, I'm about to go trucking for a
• 1:43
  Speaker 1: two to three week stint. And that will, I'll be
• 1:46
  Speaker 1: living out of a truck then.
• 1:48
  Speaker 2: So part-time for you, How many months is that out
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  Speaker 2: of the year kind of thing?
• 1:54
  Speaker 1: I'm still working full time. I just don't necessarily truck
• 1:57
  Speaker 1: every single day of the week. So I've got a
• 1:59
  Speaker 1: truck that's got my name on it that's got Taylor
• 2:02
  Speaker 1: Motorsport has put on it. I haul Porsche race cars
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  Speaker 1: around Australia for races for him. And then when I'm
• 2:08
  Speaker 1: not doing races with that truck, I can use that
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  Speaker 1: truck to go to schools, to do career days, to
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  Speaker 1: do truck shows and use that as like my backdrop
• 2:16
  Speaker 1: for my educational stuff that I'm trying to do.
• 2:20
  Speaker 2: So I'm interested because you mentioned getting sick on the road,
• 2:23
  Speaker 2: and I've always wondered about that because you do sit
• 2:26
  Speaker 2: a lot when you're a trucker. And I'm also guessing
• 2:31
  Speaker 2: you're limited on food options. I mean, you can do
• 2:33
  Speaker 2: your best to try to eat well, but you're limited
• 2:37
  Speaker 2: there because you've got a time limit. And I think
• 2:39
  Speaker 2: you guys have logs and stuff, right? You're logging your time,
• 2:43
  Speaker 2: how long things are taking. So especially for a woman,
• 2:48
  Speaker 2: I want to ask you this because– For me, and
• 2:51
  Speaker 2: I don't even drive a truck, but I'm always, I've
• 2:56
  Speaker 2: always been, I don't know if it's a, it could
• 2:59
  Speaker 2: be a cultural thing, you know, how our world has
• 3:03
  Speaker 2: really emphasized with women how they should look and that
• 3:06
  Speaker 2: always changes, but it always goes back to skinny, very
• 3:12
  Speaker 2: pretty makeup all the time, which is hard if you're
• 3:15
  Speaker 2: a woman who doesn't like makeup, who likes to eat.
• 3:18
  Speaker 2: not overeat, but just enjoy food. But there's just this
• 3:21
  Speaker 2: culture that we've, women just have, there's a lot of
• 3:23
  Speaker 2: pressure for a woman to be something. And that's very elusive, honestly.
• 3:29
  Speaker 2: And so, and like you said, like you were a
• 3:32
  Speaker 2: tomboy growing up, but that was something like people say tomboy,
• 3:36
  Speaker 2: but at the same time, I'm just thinking this is
• 3:38
  Speaker 2: a girl who just really enjoys outdoor things where it's like,
• 3:41
  Speaker 2: this is really neat. But of course it does come
• 3:45
  Speaker 2: out of a stereotype, right? So then it's like, oh,
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  Speaker 2: she's odd because she's not doing the normal stuff. So
• 3:52
  Speaker 2: I wanted to ask like for you as a woman driving,
• 3:56
  Speaker 2: did you face insecurities about that? Was that an issue
• 4:00
  Speaker 2: for you where you were like, okay, I may not
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  Speaker 2: be able to eat as well as I want. I
• 4:05
  Speaker 2: will be sitting for long periods of time. Was that
• 4:08
  Speaker 2: ever anything you would worry about or was... No, because
• 4:11
  Speaker 2: I exercised.
• 4:12
  Speaker 1: So up until a couple of years ago, I trained
• 4:15
  Speaker 1: at the gym a lot. So I'd go to work.
• 4:19
  Speaker 1: I would have my gym bag. I'd hop in, like
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  Speaker 1: finish and go straight to the gym and go into
• 4:23
  Speaker 1: whatever next class it was. I've always ate pretty healthy.
• 4:27
  Speaker 1: I've been very blessed that my weight hasn't been something
• 4:29
  Speaker 1: that's been, I don't have a super fluctuating weight. I'm
• 4:34
  Speaker 1: in my mid-30s now. Yeah, I'm 36 now. And definitely
• 4:40
  Speaker 1: when I got sick, I definitely started to notice my
• 4:42
  Speaker 1: body's changing and I'm not really okay with that. But
• 4:48
  Speaker 1: I know that Jasmine and I, my sister, when we
• 4:51
  Speaker 1: started trucking, I loved that I didn't have to wear makeup.
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  Speaker 1: I've never been really a makeup person.
• 4:56
  Speaker 2: Yeah, me too.
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  Speaker 1: I like feeling pretty and I like presenting well. But
• 5:02
  Speaker 1: I don't like this. Like if I want to wear makeup,
• 5:05
  Speaker 1: I want to wear it because I want to. I
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  Speaker 1: don't want to have to go to a job where
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  Speaker 1: it's like a part of the uniform to like keep
• 5:12
  Speaker 1: up with appearances.
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  Speaker 2: Like why?
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  Speaker 1: Like who am I trying to impress? And if girls
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  Speaker 1: want to go to work and they want to wear
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  Speaker 1: makeup and they want to wear clothes that make them
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  Speaker 1: feel good, like we should all just be able to
• 5:23
  Speaker 1: show up however we want to, right? So becoming a
• 5:28
  Speaker 1: truck driver, like I know that my sister and I,
• 5:31
  Speaker 1: we both in the early days wore like pink boots
• 5:36
  Speaker 1: um and I love like any kind of like ode
• 5:38
  Speaker 1: to being a female like I really lent into it
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  Speaker 1: because I was like we definitely didn't want to lose
• 5:44
  Speaker 1: and become really butchy or like really like we didn't
• 5:48
  Speaker 1: want to let ourselves go so on the weekends like
• 5:51
  Speaker 1: you know by the end of the week when you
• 5:53
  Speaker 1: get to wash your hair like we'd do face masks
• 5:55
  Speaker 1: and we'd like go get our nails done because we
• 5:57
  Speaker 1: wanted to kind of like reconnect with our feminine side
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  Speaker 1: um But that was the early days when I was
• 6:02
  Speaker 1: doing concrete and you're, like, constantly dirty and this and that.
• 6:05
  Speaker 1: So you, like, try and, like, grab onto anything that
• 6:07
  Speaker 1: makes you feel, you know. But these days, like, I've
• 6:09
  Speaker 1: been in it for a decade. I don't really have
• 6:11
  Speaker 1: those thoughts anymore. I still, like– I still show up girly. Like,
• 6:16
  Speaker 1: my hats, you know, they have pink on them. Like,
• 6:21
  Speaker 1: I make merch that's, like, you know, girly but still, like,
• 6:24
  Speaker 1: not too much. But, yeah, like, I definitely– if you're
• 6:30
  Speaker 1: conscious of it, you can keep a healthy lifestyle while
• 6:32
  Speaker 1: truck driving.
• 6:33
  Speaker 2: Yeah. No, and that's encouraging to know. I think that's
• 6:37
  Speaker 2: something maybe that's just a stereotype that's been passed down.
• 6:40
  Speaker 2: I mean, I just, I don't know where I heard it,
• 6:42
  Speaker 2: but it's people.
• 6:43
  Speaker 1: No, but that's a stereotype for sure.
• 6:45
  Speaker 2: Yeah, truck drivers just. Yeah, you see that. Yeah. And
• 6:49
  Speaker 2: they let themselves go.
• 6:50
  Speaker 1: Like we are working huge hours. Like, you know, they
• 6:53
  Speaker 1: can be working from 12 to 16 hour days.