Why Going Viral Is the Wrong Game

Getting Heard: The Daily Pod Shot · Sep 30, 2026 · 5m

Are you putting far too much pressure on every single episode of your podcast? Holding each one up like it has to be the one that changes everything?

Nobody decides to trust you off the back of one amazing episode. It just doesn't work that way. In this Pod Shot I talk about how many times somebody really needs to hear from you before they trust you (the research keeps pushing that number up), why a monthly podcast could take you years to get there, and why I think going viral is the wrong game for a business like yours.

Plus a quick thing to do today that'll open your eyes about how often…