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Pod Crashing Episode 491 Are Celebrity Hosted Podcasts Becoming Old And Stale · Arroe Collins Like It's Live

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  Speaker 1: So we've created this brand new podcast. It's called Music's
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  Speaker 1: Lost History. You know the music, but do you know
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  Speaker 1: the story? I mean, there used to be a time
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  Speaker 1: when we would turn to AM, radio, MTV or wherever
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  Speaker 1: else just to get the stories behind the music. So
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  Speaker 1: what is going on with your favorite songs? Music's Lost History?
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  Speaker 1: Only on Ero dot net, Arroe dot net. Enjoy your exploration, Yo,
• 0:25
  Speaker 1: what's going on? My name is Errow. I'm the host
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  Speaker 1: of the weekly podcast Podcrashing and Podcrashing one on one.
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  Speaker 1: These episodes connect listeners to podcasts specialists around the world.
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  Speaker 1: The goal has always been to inform our podcast community
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  Speaker 1: with subjects that deal with everything and beyond. Pod Crashing
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  Speaker 1: one on one has been around since March of twenty nineteen.
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  Speaker 1: The original goal was to put my focus on helping
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  Speaker 1: up and coming podcasters to have the right information about
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  Speaker 1: hosting as well as surviving inside the podcast world. Yeah,
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  Speaker 1: it's got a purpose. Podcrashing one on one is to
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  Speaker 1: help you build your own platform, promote it and learn
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  Speaker 1: how to make money and take this completely out of
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  Speaker 1: your conscious I want you to build a podcast without
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  Speaker 1: sitting around going I don't know what to say. There's
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  Speaker 1: enough going on in the world for you to say,
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  Speaker 1: step into the puddle and make that water move. This
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  Speaker 1: is Podcrashing one on one, episode number four hundred ninety one.
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  Speaker 1: Our podcast listeners growing tired of podcasts that are hosted
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  Speaker 1: by actors and sports figures. Yeah, kind of, but not
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  Speaker 1: all podcasters of fame are falling into the most recent
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  Speaker 1: cracks in the creative highway. It's less about who's hosting
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  Speaker 1: the podcast and more about how the podcast itself feels.
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  Speaker 1: I got some new research for you, and it shows
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  Speaker 1: that there's real fatigue in the department of celebrities and
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  Speaker 1: the podcast hosts, mainly because it's all sounding pretty much
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  Speaker 1: the same. Not all podcast critics are jumping onto the
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  Speaker 1: celebrity bandwagon. It only feels like there are too many
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  Speaker 1: because of receptiveness and self promotion. Listening communities admit that
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  Speaker 1: skipping a celebrity hosted podcast is taking place every day
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  Speaker 1: unless their guest is compelling. Listeners tapped into the conversation
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  Speaker 1: then realized how boring it was because it seems like
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  Speaker 1: everybody is following the same formula. Here's one for the advertisers.
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  Speaker 1: Podcast listeners trust non celebrity podcast hosts. More seventy five
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  Speaker 1: percent don't view or listen to a podcast if it
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  Speaker 1: includes an actor or an influencer. People don't mind celebrity hosts,
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  Speaker 1: but they do mind if those hosts are nothing more
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  Speaker 1: than a pr machine. Hey, coming up next, are we
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  Speaker 1: saying celebrity hosted podcasts are now toast? Hey? Thanks for
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  Speaker 1: coming back to podcashing one on one. We've been talking
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  Speaker 1: aboutelebrities and podcasts, and now we have to ask that question.
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  Speaker 1: Those things that are created and released celebrity podcasts, are
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  Speaker 1: they now toast? In other words, it's old, it's the
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  Speaker 1: same old thing. No, the answer is not. If the
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  Speaker 1: host is genuine, like Amy Poehler with Good Hang Study Show,
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  Speaker 1: it's still scoring pretty big with listeners on the move
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  Speaker 1: because it gives them the opportunity to feel uncrowded in
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  Speaker 1: a celebrity space. It's relaxed, it's funny, and so so
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  Speaker 1: so important. When it's unscripted, it's not a promotion. Another
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  Speaker 1: shift to keep locked into includes hidden issues, a shift
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  Speaker 1: toward content. I mean, we've all fallen victim to this
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  Speaker 1: high push to go video. Now toss in the marketing
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  Speaker 1: departments that want the celebrities to actually endorse them. The
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  Speaker 1: reaction is less of a connection. It's not intimate. Why
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  Speaker 1: does this affect celebrity podcasts, promotions and cross media branding?
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  Speaker 1: What do listeners really want them niche expertise over fame,
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  Speaker 1: a real conversation versus an interview, consistency over star power,
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  Speaker 1: and the celebrity host has got to come across as
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  Speaker 1: someone that we think lives next door to us. This
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  Speaker 1: is why it's now more than ever important for an
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  Speaker 1: independent creator. It's influencing celebrities to toss out their famous
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  Speaker 1: resume and just be themselves, a personality on their own
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  Speaker 1: honesty and depth. That's the new connection with podcasting. The
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  Speaker 1: chemistry has got to be real. Listeners want to feel
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  Speaker 1: like they're right there in the studio with whomever the
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  Speaker 1: host is. I'm Meryl and that's podcrashing one on one