Day 42 - Why should a travel advisor have a lead magnet?

Travel Agency in a Year · Feb 11, 2026 · 5m

This episode of Travel Agency in a Year explores the lack of ownership on social media platforms and the vulnerability to platform shutdown. It emphasizes the lack of control over one's account and content, as well as the potential risk of platform shutdown, and why travel advisors should be collecting emails via lead magnets.

Takeaways

Lack of ownership on social media platforms

Vulnerability to platform shutdown