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What the Dot-Com Era Can Teach Us About the AI Era
What happens to marketing when customers stop searching for information and start asking AI to solve the problem?
In this episode of Driven: Unscripted Success, Nareman Hamdan speaks with Len Ward, founder and CEO of Commexis, about the transition from traditional digital marketing into an AI-driven customer journey.
Len began his career on Wall Street during the dot-com era before taking a risk on digital marketing. More than 20 years later, he sees parallels between the uncertainty surrounding the early internet and the questions businesses are asking about AI today.
Len explains his idea…
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