Latest / The Growth Class with Phil Masiello / Retail Brand Growth: Scaling a Mission-Driven Baby Food Startup with JJ Jaxon

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Retail Brand Growth: Scaling a Mission-Driven Baby Food Startup with JJ Jaxon · The Growth Class with Phil Masiello

• 0:18
  SPEAKER_01: Hey everybody, and welcome back to the growth class.
• 0:20
  SPEAKER_01: I'm your host, Phil Mastiello, and today's guest is a founder who quite literally disrupting the baby food aisle to solve a global health crisis.
• 0:31
  SPEAKER_01: JJ Jackson is the co-founder and co-CEO of Mission Mighty Me.
• 0:36
  SPEAKER_01: After a 20-year career in investment banking and private equity, his professional life took a massive turn due to a personal family challenge when his oldest daughter developed severe food allergies.
• 0:46
  SPEAKER_01: JJ and his wife, Catherine, they realized that the very products parents needed to prevent allergies simply didn't exist.
• 0:53
  SPEAKER_01: So they started partnering with the world's leading pediatric allergists.
• 0:57
  SPEAKER_01: They launched Mission Mighty Me to turn groundbreaking science into a household staple.
• 1:01
  SPEAKER_01: And today they're scaling nationwide, including a recent launch at the Target, charging and changing how generation of parents think about infant nutrition.
• 1:10
  SPEAKER_01: And it, you know, it's important, I and I've said this before, for brands entering retail.
• 1:15
  SPEAKER_01: You know, when you're every and and I actually just wrote a post about this this morning because there was an article in Inc.
• 1:20
  SPEAKER_01: magazine about this very thing about how you know founders always want to get into retail, and that's the first step.
• 1:26
  SPEAKER_01: They get in, but staying on the shelf is really the hard part.
• 1:30
  SPEAKER_01: And when you go in, when I coach founders, when you're going in with an it w when you're trying to unseat an incumbent, you just have a Me Too product, you're much more vulnerable.
• 1:39
  SPEAKER_01: So here we've got a guy who's going in, he's got a great product, it's totally unique, he's got no competition in the space.
• 1:46
  SPEAKER_01: He's going to succeed in scaling this at at retail.
• 1:50
  SPEAKER_01: So, JJ, welcome to the show and thanks for coming on and taking the time to share.
• 1:55
  SPEAKER_00: I'm so glad to be here, Phil.
• 1:56
  SPEAKER_00: Thanks for having me.
• 1:59
  SPEAKER_01: So, why don't you just take us back, give us a little bit of history into the what, the how, and the why you you did what you did.
• 2:06
  SPEAKER_00: Well, well, sure.
• 2:07
  SPEAKER_00: And and um thank you.
• 2:08
  SPEAKER_00: That actually was a great intro, and I appreciate that very much.
• 2:11
  SPEAKER_00: Um, you know, like like a lot of founders, our um founding story comes from a personal pain point.
• 2:18
  SPEAKER_00: We um have three kids, and our oldest is allergic to nuts.
• 2:23
  SPEAKER_00: When she was born, the pediatric feeding guidelines said don't do not feed babies any nuts until they're three years old.
• 2:31
  SPEAKER_00: And um we followed those guidelines to a T.
• 2:34
  SPEAKER_00: She had her first, she had a walnut at three years old and had a terrifying, horrible uh reaction.
• 2:42
  SPEAKER_00: And um, after proper testing and so forth, um, you know, she we knew that she was allergic to nuts and probably would be for life.
• 2:51
  SPEAKER_00: And you just adjust accordingly as parents um when something like this happens.
• 2:56
  SPEAKER_00: But uh our third child was born in 2015, and um that was the year that groundbreaking research was published in the New England Journal of Medicine that showed that withholding these foods like nuts from our kids' diets when they're infants was was actually just the worst thing we could possibly do.
• 3:16
  SPEAKER_00: And that in fact, withholding those foods from their diet increases their likelihood of developing an an allergy fivefold.
• 3:24
  SPEAKER_00: So as parents, we would have we we wanted to do anything we could to keep our little guy from having a food allergy like his big sister.
• 3:33
  SPEAKER_00: And it sounded so simple.
• 3:35
  SPEAKER_00: Just feed babies nuts, no big deal, right?
• 3:38
  SPEAKER_00: Um, and I remember at the time thinking how amazing it was that something so simple could solve such a big problem.
• 3:44
  SPEAKER_00: Uh, but when he turned six months old and it was right on time to introduce nuts into his diets and keep them in the diet, um, we realized how difficult of a task that actually was.
• 3:56
  SPEAKER_01: Right.
• 3:57
  SPEAKER_00: And no one was more motivated than us to uh prevent him from having an an allergy like Big Sister.
• 4:03
  SPEAKER_00: Um but what we found is that um we had peanut butter in the pantry, um, but a six-month-old with no teeth, um, they can't even eat peanut butter.
• 4:12
  SPEAKER_00: It's a choking hazard.
• 4:14
  SPEAKER_01: Right, right.
• 4:15
  SPEAKER_00: So we were diluting it with water and making peanut soup.
• 4:19
  SPEAKER_00: Um, and but it was messy and difficult, and we were busy working parents and um and couldn't really keep up with it.
• 4:26
  SPEAKER_00: And it felt like medicine, um, trying to get it in there um, you know, consistently like you're supposed to.
• 4:32
  SPEAKER_00: And um, and our oldest, our daughter's allergic to all the tree nuts.
• 4:36
  SPEAKER_00: And so I remember us having this moment, you know, looking at each other and thinking, well, gosh, how in the world do we get cashew in his diet three times a week?
• 4:45
  SPEAKER_00: How do we get walnut in there?
• 4:47
  SPEAKER_00: Um, and one night um in the in our kitchen, uh, out of frustration, um my wife Catherine um held up a canister of rice puffs that are in every diaper bag in the country.
• 5:01
  SPEAKER_00: And our kids were eating, and they do nothing for the kids because for the most part, they're just all, you know, all rice.
• 5:11
  SPEAKER_00: Um, and she held up one of those containers of uh of puffs and a container of this mixed nut butter that we were trying to get our son to to eat and he didn't like the taste of and um and and wouldn't eat it.
• 5:25
  SPEAKER_00: And she said, you know, I have these, you know, these puffs do nothing for our kids, but they love them.
• 5:30
  SPEAKER_00: And we've got this mixed nut butter that he needs to eat.
• 5:32
  SPEAKER_00: Why can't someone just put these two together?
• 5:36
  SPEAKER_00: And um, that's really, you know, the that was the light bulb moment.
• 5:39
  SPEAKER_00: It was out of sheer frustration.
• 5:41
  SPEAKER_00: We, you know, as a food allergy parent, we knew the problem was acute and vast.
• 5:47
  SPEAKER_00: You know, nowadays one out of every 13 kids in the United States has a food allergy.
• 5:52
  SPEAKER_00: And so we knew it was a big problem.
• 5:55
  SPEAKER_00: Um, we knew the research was super clear, um, published in the New England Journal of Medicine, peer-reviewed, you know, NIH-funded trials, you know, top, top, top notch um, you know, people solving, solving the problem.
• 6:08
  SPEAKER_00: Um, but there just was no simple way for it to actually be implemented.
• 6:14
  SPEAKER_00: Um, so it took us a couple years before we decided that we were the ones to solve the problem.
• 6:20
  SPEAKER_00: Um, but once that moment came, we got to work.
• 6:24
  SPEAKER_01: And uh was it I mean, obviously you can't manufacture that yourselves.
• 6:29
  SPEAKER_01: So was there uh were there issues trying to find manufacturers?
• 6:34
  SPEAKER_00: It was actually very difficult.
• 6:35
  SPEAKER_00: And and Phil, I can confirm that it is virtually impossible to bake puffs in your own oven because we tried, we tried and they were terrible.
• 6:44
  SPEAKER_00: Um but um you know, in fact, we we learned, you know, relatively quickly that we needed a partner um to be able to make this and to be able to make it well and to be able to make it according to spec for an infant um and toddlers and partners that would take quality control as seriously as as we would as as parents.
• 7:05
  SPEAKER_00: And um and you know, that was one of the biggest challenges that we had in getting started, um, the in you know, recognizing that what we were trying to do was the exact opposite of an entire industry.
• 7:20
  SPEAKER_00: And um and there was so much fear in the manufacturing community around bringing peanuts and you know tree nuts into a facility um that it was uh it was very difficult to find someone who had the expertise that we wanted to um to make a puff that was suitable for babies, but that would also be uh willing and and able, based on their other contracts, to to bring nuts in the facility.
• 7:46
  SPEAKER_01: Yeah.
• 7:46
  SPEAKER_01: Yeah, I can imagine because it's you know, we do a tremendous amount of work in the food business, and everybody's got that on their label.
• 7:54
  SPEAKER_01: This was manufactured in a in a uh facility that had no nuts.
• 7:58
  SPEAKER_01: And um, you know, we do a lot in the space of organic and and uh I mean it's it's incredible.
• 8:06
  SPEAKER_01: And then just on a personal level, you know, just so many people freak out about you know, nuts.
• 8:14
  SPEAKER_01: And um I can remember one client we had that we were it's a hot sauce client, and they people kept asking if this was manufactured in a place with with nuts.
• 8:29
  SPEAKER_01: And we were managing their social and it was coming up on up on the social and we're thinking, where would there be nuts?
• 8:36
  SPEAKER_01: And we're we're we're making hot sauce.
• 8:38
  SPEAKER_01: I mean, manufacturing hot sauce.
• 8:40
  SPEAKER_01: And it's like you're going, you know, really?
• 8:42
  SPEAKER_01: I mean, uh everybody is so freaked out about nuts and and uh I never knew like I guess you know, growing up, I I never met people that had nut allergies when I was growing up.
• 8:54
  SPEAKER_01: And then all of a sudden in the last you know, 15 years, you just hear nut allergies everywhere.
• 8:59
  SPEAKER_01: So I would imagine it's probably because, like you said, you people were restricting nuts when kids were young.
• 9:06
  SPEAKER_01: I can remember, you know, we didn't you know, we didn't restrict nuts when I was a kid.
• 9:11
  SPEAKER_01: I was eating nuts when I was young.
• 9:13
  SPEAKER_00: Yep.
• 9:14
  SPEAKER_00: Yeah, you in the year 2000, the American Academy of Pediatrics published uh guidelines um with good intentions.
• 9:22
  SPEAKER_00: Um they had noticed a slight increase in food allergies, and they thought that maybe it would be better to wait until the immune system was more developed to introduce common food allergens.
• 9:36
  SPEAKER_00: Um, but the decision was made with no research, and it was done by a committee that didn't even include kind of the top researchers in the field on on the topic.
• 9:47
  SPEAKER_00: Um so yeah, it was a policy of good intention, but you know, um not good research um or at re any research at all.
• 9:56
  SPEAKER_00: Um and so there were a lot of consequences.
• 9:59
  SPEAKER_00: And you know, that was in 2000 when that um those guidelines were f first put in place, and since then the rate of nut allergies has quadrupled.
• 10:08
  SPEAKER_01: Yeah, yeah.
• 10:10
  SPEAKER_01: Yeah, you see it on the airplanes all the time because people complain, oh, you do well, but they don't even serve nuts anymore, really.
• 10:16
  SPEAKER_01: It's it's all uh uh and I'm not complaining about that because they have the brownie crunch that they serve a lot, which I think is really tasty.
• 10:24
  SPEAKER_01: But uh anyway.
• 10:25
  SPEAKER_00: Well, one day we hope uh hope to be um at a point um we can see it, where nut allergies are so scarce that we no longer have to have restricted spaces um for for them to be in.
• 10:41
  SPEAKER_00: And we're not there yet because they are, you know, and as a father of a child with nut allergies, we know that you know they can be severe and they can be scary.
• 10:49
  SPEAKER_00: Um so we empathize with that.
• 10:52
  SPEAKER_00: But you know, if if we can um, you know, through our mission um bring down the rate of nut allergies as much as the research would suggest we can just through, you know, um making uh feeding kids nuts, you know, from six months and and beyond um just the normal thing that you do, um, then then one day we we can see when those sorts of restrictions may may no longer be needed.
• 11:19
  SPEAKER_01: Yeah.
• 11:20
  SPEAKER_01: And how's the reception been?
• 11:22
  SPEAKER_01: Both from computer.
• 11:25
  SPEAKER_00: And um and I can tell you that um, you know, early days um it was it required a lot of education.
• 11:34
  SPEAKER_00: And um, you know, I know you, you know, with if other founders are listening or you know, people tune in to, you know, kind of hear about people's journeys, you know, one of the things that's been really important for us is timing because, you know, there was certainly a possibility that um we could have gone too early when people weren't really ready for it.
• 11:55
  SPEAKER_00: You know, when when big um changes come in in place through research or feeding guidelines or, you know, whatever it may be, um it can take a while before you know a broad community or a a whole society is willing to make those the changes that are necessary for your product to work.
• 12:20
  SPEAKER_00: And um and I think that was the case with us.
• 12:22
  SPEAKER_00: You know, we um the research was published in 2015, we got to work in late 2017, um, spent a couple uh you know, two and a half years in development, launched in 2020, and even then, in in 2020, the um the reception was always encouraging.
• 12:41
  SPEAKER_00: Um, you know, people seemed to understand the research.
• 12:45
  SPEAKER_00: It was intuitive, you know, when it when it really came down to it, like, look, you know, these kids need these foods in their diets early because the immune system is learning from day one.
• 12:54
  SPEAKER_00: And instead of um, you know, keeping the immune system from interacting with these foods and then being scared of it later, um, if you can get them in the diet early, the immune system learns that it's nourishing food that it shouldn't fight.
• 13:08
  SPEAKER_00: That's essentially what's what's happening.
• 13:11
  SPEAKER_00: Um but uh but you know, these things do do take time.
• 13:15
  SPEAKER_00: And so we started off real very slowly um in e-commerce, and it required a lot of education.
• 13:21
  SPEAKER_00: Um, and um the guidelines changed in 2017, and slowly over years, um, the word was getting out to pediatricians, and pediatricians were getting the word out to new moms and dads.
• 13:34
  SPEAKER_00: Um, new moms and dads were talking with their friends that are new moms and dads.
• 13:39
  SPEAKER_00: Um, and uh, you know, word of mouth um was a big factor here too.
• 13:44
  SPEAKER_00: Um and now we're at a point now where where we feel like, you know, um most new parents now know that they need to get nuts in the diets and look they're looking for a solution.
• 13:54
  SPEAKER_01: Yeah.
• 13:55
  SPEAKER_01: Is it difficult getting it into retail, into retailers?
• 13:59
  SPEAKER_00: Uh early days, early days, um it it would have been difficult getting into retail, we think.
• 14:05
  SPEAKER_00: Um, but we think it would have been more difficult to get the velocity that's needed to to keep it in in retail.
• 14:14
  SPEAKER_00: Um when we first launched in 2020, we we launched in March of 2020, right when the entire world shut down for COVID-19.
• 14:21
  SPEAKER_00: That's a whole other story for another day, probably.
• 14:24
  SPEAKER_00: But um, but you know, brand discovery on shelf went to zero as people were going in the grocery store looking for paper towels and milk and then getting out of there.
• 14:33
  SPEAKER_00: Nobody was looking at a new brand and figuring out what they were up to.
• 14:36
  SPEAKER_00: Um so that there was some kind of slowness there at the very beginning, and we were lucky that you know, while we had launched then, we hadn't launched anything significant in retail, and so um we were able to just stay in e-commerce.
• 14:49
  SPEAKER_00: And uh and there were some um brands that had some um you know some retail um uh reception, um, some other brands that were kind of doing it a little differently.
• 15:02
  SPEAKER_00: Um and um but I think our timing ended up being, you know, really good uh because now we're at a point where, as I mentioned before, it's much more, it's not 100% common knowledge, that's for sure.
• 15:16
  SPEAKER_00: But um but it's a much higher percentage than when we first launched our product in 2020.
• 15:21
  SPEAKER_00: And we we we could tell we were having to educate people.
• 15:24
  SPEAKER_00: And now we feel like there are a lot more people that are coming to look for the solution versus us having to go find them and explain the importance of what we were doing.
• 15:33
  SPEAKER_00: Um at this point now, one of the best things for um our retail rollout is that a lot of the retailers um very smartly, their buyers for the baby aisle are moms and they're moms of young, you know, young kids, in some cases, you know, infants and toddlers.
• 15:54
  SPEAKER_00: And so when when we talk with them, it's um it it at this point now, most of them have heard of us um as a parent.
• 16:05
  SPEAKER_00: Um, and um and and they understand virtually immediately what what we're doing and why it's such a huge pain point for parents that that needs to be that needs a solution.
• 16:18
  SPEAKER_01: So uh on a on a on a different note altogether, just because I'm I'm curious, did your background in analysis of you know for VC and PE um help you in developing this business?
• 16:34
  SPEAKER_00: It certainly helped in that I knew how to build a spreadsheet and and I knew how to come up with a forecast.
• 16:44
  SPEAKER_00: It helped um in uh maybe project management of some sort, like thinking through from one step to another.
• 16:56
  SPEAKER_00: Um but it was in every other aspect, and there are so many aspects.
• 17:05
  SPEAKER_00: In every other aspect, I knew nothing, and I'm I'm I'm very comfortable saying that.
• 17:13
  SPEAKER_00: Um and and we knew we knew virtually nothing about product development.
• 17:18
  SPEAKER_00: We knew virtually nothing about um uh getting on shelf from retailers.
• 17:24
  SPEAKER_00: We knew we literally knew nothing about e-commerce.
• 17:27
  SPEAKER_00: Um my wife and co-founder Catherine uh had built an incredible career as a journalist um and is exceptionally good at um at writing and messaging, and but a lot of things were very new to us on the marketing front.
• 17:47
  SPEAKER_00: Branding was brand new to us.
• 17:50
  SPEAKER_00: Um we knew nothing about digital marketing.
• 17:52
  SPEAKER_00: Um I knew nothing about ingredient procurement.
• 17:55
  SPEAKER_00: We knew nobody in the industry.
• 17:57
  SPEAKER_00: So um so the background um did help somewhat in being able to try to try to chart what a course might look like.
• 18:08
  SPEAKER_00: Um, but every other aspect uh was starting from literally Z-Ref.
• 18:15
  SPEAKER_01: Yeah, yeah.
• 18:16
  SPEAKER_01: Yeah, I just wondered if because I, you know, what I um I do a lot of coaching and a lot of mentoring, and I'm involved in University of Maryland School of Entrepreneurship and Johns Hopkins, et cetera, and the f and some of the uh some of the accelerator programs and things.
• 18:33
  SPEAKER_01: And we always have uh, you know, private equity people and venture capital people come in to talk about how, you know, how um startups should structure their business to to raise capital.
• 18:46
  SPEAKER_01: And I always wondered if, you know, they thought about, okay, I'm doing this myself now.
• 18:50
  SPEAKER_01: Am I focused on my minimum viable product, my product market fit, how big is the addressable market, you know, how am I building it towards that?
• 18:59
  SPEAKER_01: You know, I always wondered if if if because I have met a couple of private equity guys, small guys who had who worked for bigger companies that spun out on their own and started acquiring brands and putting them together.
• 19:13
  SPEAKER_01: But i they still don't, I mean, they understand the financial part of it, but they just never understand the marketing, the messaging, the advertising.
• 19:23
  SPEAKER_01: That's always the stumbling block.
• 19:26
  SPEAKER_00: Well, I I I that doesn't surprise me one bit.
• 19:30
  SPEAKER_00: Um, because I can just I can assure you from my perspective um that I have learned so much uh through this process that um I now appreciate just so much more um uh having been in the seat and you know building and and building teams and um and everything that's required to go from an idea to something that is a solution on on a shelf.
• 20:01
  SPEAKER_00: And um, you know, one of the things that's really important in in through the process, or at least was for me, is um is a humility that's required when you go into something and you have a moment where you realize I actually know nothing about this.
• 20:17
  SPEAKER_00: And um, and the first step, at least for me, was um, you know, in understanding that was to try to find people that were the in in the industry and had that experience um and could help us really think through um the right steps and to find the right people um to be able to, you know, really help us get going and to and to be able to do it um in a way that you know could be sustainable and building a foundation that we could really grow from and to and to try to do every everything right.
• 20:53
  SPEAKER_00: Um we just knew that we needed to find people.
• 20:57
  SPEAKER_00: And I and and Phil, I'm sure you and also your listeners, you know, um that are in the food industry know that it's it's an it's an incredible industry with a very just a you know rich ecosystem of people that are willing to help or people that are just willing to give a little advice.
• 21:15
  SPEAKER_00: And um, so I always encourage people to you know try to find find the helpers because people are out there that um that are that are willing to help.
• 21:24
  SPEAKER_00: And then the other thing I would say that I've learned on our journey, you know, going from you know, knowing nothing about the industry is that sometimes you just have to think about what what the next step needs to be.
• 21:36
  SPEAKER_00: You know you can you can try to look two years down the road, five years down the road, but in some respects for us, sometimes it was just, you know, the next step is I need to find somebody who understands manufacturing of food product and and start there.
• 21:53
  SPEAKER_00: And then and then, you know, one step at a time and just every day trying to put one foot in front of the other.
• 22:00
  SPEAKER_00: And make uh and make a little progress.
• 22:02
  SPEAKER_01: Yeah.
• 22:03
  SPEAKER_01: Yeah, it's amazing.
• 22:04
  SPEAKER_01: We um that's how we really started um you know, our three core uh our three cores core areas of focus in in our company is beauty, personal care and food.
• 22:16
  SPEAKER_01: And we came out of the food business, you know, and uh I founded, you know, a couple of food brands and things uh along the way.
• 22:24
  SPEAKER_01: And it's amazing.
• 22:26
  SPEAKER_01: Um it's amazing how what you can get done when you start talking to people and figuring and and explaining what you're trying to do.
• 22:36
  SPEAKER_01: You know, um Sam Altman because so many founders I find they they're so afraid to share their idea because they think somebody's gonna steal it.
• 22:45
  SPEAKER_01: And Sam Sam Altman from uh you know from AI said, from ChatGPT said, you know, he said, look, he gave a speech to Y Combinator and he said, you know, stop it.
• 22:56
  SPEAKER_01: Stop with the NDAs, stop keeping it close to the vest.
• 23:00
  SPEAKER_01: Nobody cares about your idea as much as you do.
• 23:02
  SPEAKER_01: You know, and you're not gonna hear anything, you're not gonna get help, you're not gonna do anything if you're shoving NDAs in people's faces.
• 23:08
  SPEAKER_01: Nobody cares, and nobody's gonna steal your idea because it all comes down to execution.
• 23:12
  SPEAKER_01: Nobody has the vision like you do.
• 23:14
  SPEAKER_01: They're not gonna go, oh, that's a great idea, let me go steal it.
• 23:17
  SPEAKER_01: You know, and uh and I think that those are are are great words because it's the truth.
• 23:21
  SPEAKER_01: Nobody, nobody knows your idea as well as you do, nobody knows what you're trying to get to.
• 23:26
  SPEAKER_01: But when it comes to manufacturing, when it comes to marketing, when it comes to advertising, you have to start talking to people and then you try and figure out who's best suited to help you.
• 23:35
  SPEAKER_00: I I absolutely agree with that.
• 23:38
  SPEAKER_00: And um, you know, at least in our experience, um nobody is going to have the uh emotional attachment to the idea like you will.
• 23:56
  SPEAKER_00: And that emotional attachment to the idea, I think, is actually critical to it working because it's just so hard.
• 24:06
  SPEAKER_00: The journey is so difficult that if if it's not your idea and you're emotionally attached to it, it's just not gonna work.
• 24:16
  SPEAKER_00: And so I completely agree.
• 24:18
  SPEAKER_00: The likelihood of someone, you know, kind of stealing an idea and going to make it work is to me is is just you know virtually non non existent.
• 24:27
  SPEAKER_00: And you have to be out there and talk to people um and um and learn from others and get help along the way.
• 24:35
  SPEAKER_01: Yeah.
• 24:36
  SPEAKER_01: That's a great uh that's a great way to uh to end this conversation because uh we're out of time.
• 24:42
  SPEAKER_01: But uh you know, it's it's it's rare to see a business or a startup so closely tied to a public health mission.
• 24:53
  SPEAKER_01: I mean, everybody you know, we deal with so many brands that are, you know, mission-driven, right?
• 24:58
  SPEAKER_01: For you can talk about SOCs, you could talk about, you know, all kinds of things.
• 25:02
  SPEAKER_01: They're mission-driven, but this is really tied to a public health mission.
• 25:06
  SPEAKER_01: Um and and and a parent's, I guess a parent's determination as well to and you're moving an entire industry forward if you think about it.
• 25:15
  SPEAKER_01: So uh, you know, I applaud you.
• 25:17
  SPEAKER_01: I think it's a big undertaking, bold undertaking.
• 25:19
  SPEAKER_01: It looks like it's going well.
• 25:21
  SPEAKER_01: Uh and uh uh again, I thank you for taking the time to come on and and sharing with us.
• 25:26
  SPEAKER_01: And uh where can people find you?
• 25:28
  SPEAKER_01: You could you're you're you're sold uh on the website, mission uh uh missionmightyme.com.
• 25:36
  SPEAKER_00: That's right.
• 25:37
  SPEAKER_01: And uh where else are where else can they find the product?
• 25:40
  SPEAKER_00: Uh through e-commerce, we're on missionmightyme.com, Amazon, and Thrive Market.
• 25:45
  SPEAKER_00: And then in retailers, um we're in over 1,300 targets across the country.
• 25:50
  SPEAKER_00: We're in almost 1,300 Walmarts now across the country.
• 25:54
  SPEAKER_00: Uh we're nationwide in sprouts, uh, and we're launching in fresh time and HEB and Wegmans here over the next few months, and um hopefully coming to even more retailers around every in everybody's neighborhood soon.
• 26:07
  SPEAKER_01: That's great.
• 26:08
  SPEAKER_01: Great, that's great progress.
• 26:10
  SPEAKER_01: Uh again, I appreciate you coming on and uh good luck.
• 26:14
  SPEAKER_00: Thank you so much, Phil.
• 26:15
  SPEAKER_00: Really appreciate it.
• 26:16
  SPEAKER_00: Thanks for helping us spread the word.
• 26:17
  SPEAKER_01: Yeah, my pleasure.