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Breaking Down Jessi Jean’s $1.2M Product Launch · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Okay,
• 0:00
  everybody
• 0:01
  is
• 0:01
  talking
• 0:02
  about
• 0:02
  Jessie
• 0:02
  Jeans
• 0:03
  launch
• 0:03
  this
• 0:03
  week.
• 0:04
  And
• 0:04
  so
• 0:05
  I
• 0:05
  have
• 0:05
  to
• 0:05
  join
• 0:05
  the
• 0:06
  conversation.
• 0:06
  There
• 0:06
  is
• 0:06
  so
• 0:07
  much
• 0:07
  to
• 0:07
  say
• 0:07
  and
• 0:07
  a
• 0:07
  lot
• 0:07
  of
• 0:08
  people
• 0:08
  are
• 0:08
  talking
• 0:08
  about
• 0:08
  launch
• 0:09
  specifics
• 0:09
  and
• 0:09
  marketing
• 0:10
  aspect.
• 0:10
  But
• 0:11
  I
• 0:11
  want
• 0:11
  to
• 0:11
  dig
• 0:11
  into
• 0:12
  why
• 0:12
  her
• 0:12
  product
• 0:12
  was
• 0:13
  so
• 0:13
  successful.
• 0:14
  So
• 0:14
  let's
• 0:14
  back
• 0:14
  up
• 0:15
  if
• 0:15
  you
• 0:15
  don't
• 0:15
  know
• 0:15
  what
• 0:15
  I'm
• 0:15
  talking
• 0:16
  about.
• 0:16
  Jessie
• 0:16
  Jean
• 0:17
  Instagram
• 0:18
  as
• 0:18
  Jessie
• 0:18
  Jean
• 0:19
  home.
• 0:20
  And
• 0:20
  she
• 0:20
  has
• 0:21
  grown
• 0:21
  from
• 0:22
  zero
• 0:23
  to
• 0:23
  over
• 0:23
  300,000
• 0:24
  followers
• 0:25
  in
• 0:25
  six
• 0:26
  months,
• 0:26
  which
• 0:26
  you
• 0:27
  don't
• 0:27
  see
• 0:27
  a
• 0:27
  lot
• 0:27
  of
• 0:27
  that
• 0:27
  anymore.
• 0:28
  And
• 0:29
  she
• 0:29
  just
• 0:30
  made
• 0:30
  1
• 0:30
  million
• 0:31
  doll,
• 0:32
  $1.2
• 0:32
  million
• 0:33
  launch
• 0:34
  from
• 0:34
  a
• 0:34
  $297
• 0:36
  product
• 0:37
  in
• 0:37
  one
• 0:37
  week.
• 0:38
  And
• 0:38
  she
• 0:39
  broke
• 0:39
  every
• 0:39
  single
• 0:39
  rule.
• 0:40
  Okay?
• 0:40
  She's
• 0:41
  didn't
• 0:41
  run
• 0:41
  ads,
• 0:42
  she
• 0:42
  doesn't
• 0:42
  have
• 0:42
  any
• 0:42
  fancy
• 0:43
  funnels.
• 0:43
  She
• 0:44
  is
• 0:44
  literally
• 0:45
  just
• 0:46
  like
• 0:47
  went
• 0:47
  really
• 0:47
  scrappy
• 0:48
  and
• 0:48
  did
• 0:48
  it
• 0:48
  herself.
• 0:49
  She
• 0:49
  has
• 0:49
  an
• 0:49
  assistant
• 0:50
  helping
• 0:50
  her.
• 0:50
  She's
• 0:50
  like
• 0:51
  hustling
• 0:51
  to
• 0:51
  hire
• 0:52
  because
• 0:52
  she
• 0:53
  sold
• 0:54
  this
• 0:54
  to
• 0:54
  3,000
• 0:54
  people.
• 0:55
  Because
• 0:55
  the
• 0:55
  price
• 0:55
  point
• 0:56
  was
• 0:56
  only
• 0:56
  $297
• 0:58
  is
• 0:58
  crazy
• 0:59
  because
• 0:59
  we
• 0:59
  just
• 0:59
  haven't
• 0:59
  heard
• 1:00
  stories
• 1:00
  like
• 1:00
  this
• 1:00
  recently.
• 1:01
  Like
• 1:01
  somebody
• 1:02
  that,
• 1:02
  you
• 1:02
  know,
• 1:03
  grows
• 1:03
  really
• 1:03
  fast
• 1:04
  and
• 1:04
  then
• 1:04
  has
• 1:04
  a
• 1:04
  million
• 1:05
  dollar
• 1:05
  launch,
• 1:05
  it
• 1:06
  just
• 1:06
  especially
• 1:07
  like
• 1:07
  without
• 1:07
  a
• 1:08
  lot
• 1:08
  of
• 1:08
  planning
• 1:08
  and
• 1:09
  just
• 1:09
  like
• 1:09
  a
• 1:09
  scrappy.
• 1:09
  Let
• 1:10
  me
• 1:10
  like
• 1:10
  experiment
• 1:10
  and
• 1:10
  try
• 1:11
  this
• 1:11
  product.
• 1:11
  I
• 1:11
  mean
• 1:11
  a
• 1:12
  lot
• 1:12
  of
• 1:12
  our
• 1:12
  clients,
• 1:12
  when
• 1:13
  they're
• 1:13
  launching
• 1:13
  something
• 1:13
  new,
• 1:14
  right?
• 1:14
  Like
• 1:14
  let's
• 1:15
  experiment,
• 1:15
  throw
• 1:15
  up
• 1:15
  a
• 1:16
  sales
• 1:16
  page,
• 1:16
  see
• 1:16
  what
• 1:16
  happens.
• 1:17
  Like,
• 1:17
  see
• 1:17
  if
• 1:17
  we,
• 1:17
  if
• 1:18
  we
• 1:18
  get
• 1:18
  some
• 1:18
  purchasers,
• 1:19
  like
• 1:19
  go
• 1:19
  from
• 1:19
  there.
• 1:20
  Like
• 1:20
  that's
• 1:21
  her
• 1:21
  approach,
• 1:21
  right?
• 1:21
  She
• 1:22
  like
• 1:22
  did
• 1:22
  it
• 1:22
  the
• 1:22
  scrappy
• 1:23
  way,
• 1:23
  as
• 1:23
  she
• 1:23
  should,
• 1:24
  because
• 1:24
  it
• 1:24
  was
• 1:24
  her
• 1:24
  first
• 1:24
  launch.
• 1:25
  And
• 1:26
  here
• 1:26
  we
• 1:26
  are
• 1:26
  with
• 1:27
  this
• 1:28
  huge
• 1:28
  success.
• 1:28
  And
• 1:29
  I
• 1:29
  take
• 1:29
  that
• 1:29
  back,
• 1:29
  it's
• 1:30
  not
• 1:30
  actually
• 1:30
  her
• 1:30
  first
• 1:30
  launch.
• 1:31
  She,
• 1:32
  she
• 1:32
  actually.
• 1:33
  So
• 1:33
  the
• 1:33
  other
• 1:33
  thing
• 1:34
  she's
• 1:34
  doing,
• 1:34
  sorry,
• 1:34
  this
• 1:35
  is
• 1:35
  going
• 1:35
  to
• 1:35
  be
• 1:35
  a
• 1:35
  little
• 1:35
  all
• 1:35
  over
• 1:35
  the
• 1:36
  place.
• 1:36
  The
• 1:36
  other
• 1:36
  thing
• 1:36
  she's
• 1:37
  doing
• 1:37
  is
• 1:37
  that
• 1:37
  her
• 1:39
  like
• 1:39
  niche.
• 1:40
  There
• 1:40
  is
• 1:40
  no,
• 1:41
  not
• 1:41
  a
• 1:41
  niche.
• 1:41
  Like
• 1:42
  she's
• 1:42
  not
• 1:42
  really
• 1:44
  speaking
• 1:44
  about
• 1:44
  any
• 1:45
  specific
• 1:45
  category.
• 1:46
  I
• 1:46
  mean,
• 1:46
  I've
• 1:46
  watched
• 1:47
  videos
• 1:47
  from
• 1:47
  her
• 1:47
  and
• 1:48
  her
• 1:48
  whole
• 1:48
  thing
• 1:48
  is
• 1:48
  that
• 1:49
  she
• 1:49
  talks
• 1:49
  face
• 1:49
  to
• 1:49
  camera.
• 1:50
  She
• 1:50
  calls
• 1:50
  it
• 1:50
  yapping.
• 1:51
  So
• 1:51
  she's
• 1:52
  yapping
• 1:52
  to
• 1:52
  camera.
• 1:53
  And
• 1:53
  her
• 1:53
  product
• 1:53
  she
• 1:54
  just
• 1:54
  sold
• 1:54
  for
• 1:54
  a
• 1:54
  million
• 1:54
  dollars
• 1:55
  is
• 1:55
  a
• 1:55
  40
• 1:55
  day
• 1:56
  yap
• 1:56
  challenge.
• 1:57
  I,
• 1:57
  I'm
• 1:57
  gonna
• 1:57
  break
• 1:57
  that
• 1:57
  down
• 1:58
  in
• 1:59
  most
• 1:59
  of
• 1:59
  this
• 2:00
  podcast,
• 2:00
  but
• 2:01
  before
• 2:01
  we
• 2:01
  get
• 2:01
  there,
• 2:02
  she
• 2:03
  was
• 2:03
  talking
• 2:03
  about
• 2:04
  home,
• 2:04
  like
• 2:04
  furniture
• 2:05
  flipping,
• 2:05
  like
• 2:05
  she
• 2:05
  was
• 2:06
  doing
• 2:06
  home
• 2:06
  projects.
• 2:07
  She
• 2:07
  was
• 2:08
  talking
• 2:08
  about
• 2:09
  how
• 2:09
  she
• 2:09
  was
• 2:09
  trying
• 2:10
  to
• 2:10
  do
• 2:10
  the
• 2:10
  creator
• 2:10
  thing.
• 2:10
  And
• 2:11
  so
• 2:11
  she's
• 2:11
  sharing
• 2:11
  a
• 2:11
  little
• 2:11
  bit
• 2:12
  about
• 2:12
  what
• 2:12
  revenue
• 2:13
  she's
• 2:13
  making,
• 2:13
  but
• 2:14
  not
• 2:14
  in
• 2:15
  the
• 2:15
  typical.
• 2:17
  I'm
• 2:17
  growing
• 2:17
  on
• 2:17
  instagram
• 2:18
  Let
• 2:18
  me
• 2:18
  teach
• 2:18
  you
• 2:18
  how
• 2:18
  to
• 2:18
  grow
• 2:18
  an
• 2:19
  Instagram
• 2:20
  kind
• 2:20
  of
• 2:20
  like
• 2:20
  course
• 2:21
  space
• 2:21
  that
• 2:21
  we
• 2:21
  see
• 2:22
  a
• 2:22
  lot
• 2:22
  of.
• 2:22
  Like,
• 2:23
  she's
• 2:23
  not
• 2:23
  talking
• 2:23
  about
• 2:24
  metrics
• 2:24
  and
• 2:24
  stuff.
• 2:24
  She's
• 2:25
  just
• 2:25
  saying,
• 2:25
  like,
• 2:25
  here's
• 2:25
  what
• 2:26
  I'm
• 2:26
  figuring
• 2:26
  out
• 2:26
  as
• 2:27
  a
• 2:27
  millennial
• 2:27
  trying
• 2:28
  to
• 2:28
  figure
• 2:28
  out.
• 2:29
  She's
• 2:29
  talking
• 2:29
  about
• 2:29
  parenthood
• 2:30
  and
• 2:30
  raising
• 2:31
  her
• 2:31
  kid
• 2:32
  in
• 2:32
  an
• 2:32
  AI
• 2:33
  world.
• 2:33
  Like,
• 2:33
  I've
• 2:34
  been
• 2:34
  loving
• 2:34
  those
• 2:34
  videos
• 2:35
  where
• 2:35
  she
• 2:35
  just
• 2:35
  talks
• 2:35
  about,
• 2:36
  here's
• 2:36
  something
• 2:36
  we're
• 2:36
  trying.
• 2:36
  Like,
• 2:37
  here's
• 2:37
  the
• 2:37
  conversation
• 2:37
  we're
• 2:38
  having.
• 2:39
  It's
• 2:39
  just
• 2:39
  so
• 2:40
  real.
• 2:40
  Okay?
• 2:41
  Like,
• 2:41
  her
• 2:42
  content
• 2:42
  is
• 2:42
  such
• 2:43
  good
• 2:43
  quality.
• 2:43
  It's
• 2:44
  so,
• 2:44
  so
• 2:45
  human.
• 2:45
  I
• 2:46
  love
• 2:46
  it.
• 2:47
  I've
• 2:47
  been
• 2:47
  following
• 2:47
  her
• 2:48
  for
• 2:48
  a
• 2:48
  while
• 2:48
  and
• 2:48
  just
• 2:48
  love
• 2:48
  her
• 2:49
  videos.
• 2:49
  She
• 2:50
  is
• 2:50
  incredibly
• 2:51
  relatable.
• 2:52
  Like,
• 2:53
  if
• 2:53
  you
• 2:53
  are
• 2:54
  a
• 2:54
  millennial
• 2:55
  woman
• 2:55
  watching
• 2:55
  her
• 2:56
  content,
• 2:56
  you're
• 2:57
  like,
• 2:57
  yeah,
• 2:57
  I
• 2:57
  get
• 2:58
  it.
• 2:58
  We're
• 2:58
  all
• 2:58
  just
• 2:58
  trying
• 2:58
  to
• 2:59
  figure
• 2:59
  this
• 2:59
  out.
• 2:59
  Maybe
• 2:59
  we're
• 3:00
  like
• 3:00
  shifting.
• 3:01
  Maybe
• 3:01
  we're,
• 3:02
  you
• 3:02
  know,
• 3:02
  becoming
• 3:03
  parents.
• 3:03
  Like
• 3:03
  all
• 3:03
  of
• 3:04
  these
• 3:04
  different
• 3:04
  things.
• 3:04
  Not
• 3:04
  that
• 3:05
  she's
• 3:05
  even
• 3:05
  like
• 3:05
  her
• 3:05
  kid
• 3:06
  is
• 3:06
  a
• 3:06
  little
• 3:06
  bit
• 3:06
  older.
• 3:06
  I
• 3:06
  think
• 3:07
  it's
• 3:07
  just
• 3:08
  so
• 3:08
  relatable
• 3:09
  and
• 3:10
  refreshing
• 3:11
  because
• 3:11
  it
• 3:11
  feels
• 3:12
  so
• 3:12
  real.
• 3:12
  It's
• 3:13
  not
• 3:13
  over
• 3:13
  produced
• 3:14
  and
• 3:14
  hyped.
• 3:14
  It's
• 3:14
  not
• 3:15
  all
• 3:15
  AI
• 3:15
  iFied.
• 3:16
  It's
• 3:16
  just
• 3:17
  real
• 3:17
  human.
• 3:18
  And
• 3:18
  so
• 3:18
  I
• 3:19
  think
• 3:19
  one
• 3:19
  of
• 3:19
  the
• 3:19
  most
• 3:19
  interesting
• 3:20
  signals
• 3:21
  to
• 3:21
  me
• 3:21
  about
• 3:21
  this
• 3:22
  launch
• 3:22
  has
• 3:22
  been
• 3:23
  who
• 3:23
  is
• 3:23
  joining
• 3:24
  her
• 3:24
  challenge.
• 3:24
  Okay,
• 3:25
  So
• 3:26
  I
• 3:27
  have
• 3:27
  seen
• 3:27
  so
• 3:27
  many
• 3:28
  marketers
• 3:28
  and
• 3:28
  social
• 3:29
  media
• 3:30
  managers
• 3:30
  and
• 3:30
  strategists
• 3:31
  that
• 3:31
  I
• 3:31
  respect
• 3:32
  and
• 3:32
  admire
• 3:32
  join
• 3:33
  this.
• 3:33
  Like
• 3:34
  my
• 3:34
  friend
• 3:34
  Jess
• 3:34
  Shira
• 3:35
  joined
• 3:36
  this
• 3:36
  launch.
• 3:36
  She
• 3:37
  did
• 3:37
  this
• 3:37
  amazing
• 3:37
  carousel
• 3:38
  about
• 3:38
  it,
• 3:39
  about
• 3:39
  Jesse's
• 3:40
  launch
• 3:40
  from
• 3:40
  a
• 3:40
  marketing
• 3:41
  perspective
• 3:41
  that
• 3:41
  I'm
• 3:41
  going
• 3:41
  to
• 3:42
  link
• 3:42
  in
• 3:42
  the
• 3:42
  show
• 3:43
  notes.
• 3:43
  It
• 3:43
  also
• 3:43
  went
• 3:44
  kind
• 3:44
  of
• 3:44
  like
• 3:44
  semi
• 3:45
  viral
• 3:46
  because
• 3:47
  everybody's
• 3:47
  talking
• 3:47
  about
• 3:48
  this
• 3:48
  and
• 3:48
  it's
• 3:48
  just
• 3:48
  so
• 3:48
  amazing.
• 3:49
  So
• 3:49
  one
• 3:49
  of
• 3:49
  the
• 3:49
  things
• 3:49
  that,
• 3:50
  that
• 3:50
  Jess
• 3:51
  Shira
• 3:51
  said
• 3:51
  is
• 3:51
  like,
• 3:53
  you
• 3:53
  know,
• 3:53
  most
• 3:53
  marketers
• 3:54
  would
• 3:54
  be
• 3:54
  crawling
• 3:54
  out
• 3:54
  of
• 3:55
  their
• 3:55
  skin
• 3:55
  if
• 3:55
  these
• 3:55
  things
• 3:55
  happened
• 3:56
  during
• 3:56
  their
• 3:56
  launches.
• 3:57
  Like
• 3:57
  manychat
• 3:57
  broke,
• 3:58
  her
• 3:58
  automations
• 3:58
  weren't
• 3:58
  working,
• 3:59
  the
• 3:59
  platform
• 3:59
  wasn't
• 4:00
  ready.
• 4:00
  So
• 4:00
  after
• 4:00
  somebody
• 4:01
  joined
• 4:01
  the
• 4:02
  challenge,
• 4:02
  there
• 4:02
  wasn't
• 4:03
  anything
• 4:03
  to
• 4:03
  see
• 4:03
  right
• 4:03
  away.
• 4:04
  Like,
• 4:04
  she's
• 4:04
  adding
• 4:04
  people
• 4:05
  in
• 4:05
  later.
• 4:05
  She
• 4:05
  wasn't
• 4:06
  resourced.
• 4:06
  It
• 4:07
  was
• 4:07
  just
• 4:07
  her
• 4:07
  and
• 4:07
  her
• 4:08
  va.
• 4:08
  So
• 4:08
  she's
• 4:08
  like
• 4:08
  scrambling.
• 4:09
  And
• 4:10
  she
• 4:10
  skipped
• 4:10
  lots
• 4:10
  of
• 4:10
  best
• 4:11
  practices.
• 4:11
  Like
• 4:11
  there's
• 4:12
  no
• 4:12
  formal
• 4:12
  launch
• 4:12
  plan,
• 4:12
  no
• 4:13
  multi
• 4:13
  channel
• 4:13
  strategy,
• 4:14
  no
• 4:14
  ads,
• 4:14
  no
• 4:15
  funnels,
• 4:15
  no
• 4:15
  lead
• 4:15
  magnets.
• 4:16
  Like
• 4:16
  she
• 4:16
  was
• 4:16
  selling
• 4:17
  direct
• 4:17
  from
• 4:17
  Instagram
• 4:18
  and
• 4:18
  made
• 4:18
  a
• 4:19
  million
• 4:19
  dollars.
• 4:19
  That
• 4:20
  just
• 4:20
  doesn't
• 4:20
  happen
• 4:21
  anymore.
• 4:21
  And
• 4:21
  it's
• 4:22
  crazy.
• 4:22
  But
• 4:22
  anyway,
• 4:23
  the
• 4:23
  signal
• 4:23
  that
• 4:24
  I
• 4:24
  find
• 4:24
  so
• 4:24
  interesting
• 4:24
  is
• 4:25
  just
• 4:25
  Joined
• 4:26
  her
• 4:26
  challenge,
• 4:27
  Jera
• 4:27
  Bean,
• 4:27
  which
• 4:28
  is
• 4:28
  one
• 4:28
  of
• 4:28
  my
• 4:28
  favorite
• 4:29
  people
• 4:29
  to
• 4:29
  follow
• 4:29
  for,
• 4:30
  like,
• 4:30
  social
• 4:30
  media.
• 4:32
  Yeah,
• 4:32
  social
• 4:33
  media
• 4:33
  content.
• 4:34
  She
• 4:34
  joined,
• 4:34
  and
• 4:34
  she's
• 4:35
  been
• 4:35
  talking
• 4:35
  about
• 4:35
  the
• 4:35
  launch
• 4:36
  too,
• 4:36
  and
• 4:37
  I
• 4:37
  was
• 4:37
  like,
• 4:38
  very
• 4:38
  interested
• 4:39
  to
• 4:39
  see
• 4:39
  her.
• 4:39
  Her
• 4:40
  join
• 4:40
  this
• 4:40
  because
• 4:40
  I'm
• 4:41
  like,
• 4:41
  jara,
• 4:41
  you're
• 4:42
  already
• 4:42
  incredible
• 4:42
  at
• 4:43
  yapping
• 4:43
  on
• 4:43
  camera.
• 4:44
  Like,
• 4:44
  why
• 4:44
  are
• 4:44
  you
• 4:44
  joining
• 4:45
  the
• 4:45
  challenge?
• 4:45
  Like,
• 4:45
  super
• 4:46
  interesting.
• 4:47
  My
• 4:47
  friend
• 4:47
  Amanda
• 4:48
  Clark,
• 4:48
  who
• 4:49
  is
• 4:49
  a
• 4:49
  social
• 4:50
  media
• 4:50
  manager
• 4:50
  for
• 4:50
  neuroscientists
• 4:51
  and
• 4:52
  medical
• 4:52
  professionals,
• 4:53
  she
• 4:53
  joined.
• 4:54
  And
• 4:54
  I
• 4:54
  just
• 4:55
  think
• 4:55
  the
• 4:55
  reality
• 4:56
  and
• 4:56
  what
• 4:56
  this
• 4:56
  tells
• 4:57
  me
• 4:57
  is
• 4:58
  that
• 4:59
  so
• 4:59
  much
• 4:59
  is
• 5:00
  changing
• 5:00
  right
• 5:00
  now
• 5:01
  and
• 5:01
  everyone,
• 5:02
  even
• 5:02
  the
• 5:02
  experts
• 5:03
  and
• 5:03
  all
• 5:03
  the
• 5:03
  people
• 5:04
  we
• 5:04
  look
• 5:04
  to
• 5:05
  are
• 5:05
  just
• 5:06
  trying
• 5:06
  to
• 5:06
  figure
• 5:06
  it
• 5:06
  out.
• 5:07
  And
• 5:07
  because
• 5:08
  this
• 5:08
  is
• 5:08
  a
• 5:08
  challenge,
• 5:09
  because
• 5:09
  this
• 5:09
  is
• 5:10
  an
• 5:10
  experience
• 5:10
  that
• 5:10
  people
• 5:11
  do
• 5:11
  together,
• 5:12
  this
• 5:12
  is
• 5:12
  an
• 5:12
  opportunity
• 5:13
  to
• 5:14
  figure
• 5:14
  it
• 5:14
  out
• 5:14
  together.
• 5:15
  Okay,
• 5:15
  so
• 5:16
  let's
• 5:16
  get
• 5:16
  into
• 5:16
  why
• 5:16
  I
• 5:17
  think
• 5:17
  this
• 5:17
  product
• 5:17
  itself
• 5:20
  has
• 5:20
  been
• 5:20
  so
• 5:20
  successful
• 5:21
  and
• 5:21
  really,
• 5:21
  like,
• 5:22
  what
• 5:22
  we're
• 5:22
  seeing
• 5:22
  here
• 5:23
  is
• 5:23
  insanely
• 5:25
  successful
• 5:25
  product
• 5:26
  market
• 5:26
  fit
• 5:26
  as
• 5:27
  far
• 5:27
  as,
• 5:27
  like,
• 5:28
  she
• 5:28
  launched
• 5:28
  this
• 5:28
  thing
• 5:29
  and
• 5:29
  it
• 5:29
  resonated
• 5:29
  so
• 5:30
  hard
• 5:30
  that,
• 5:30
  like,
• 5:31
  we
• 5:31
  went
• 5:31
  way
• 5:32
  beyond
• 5:32
  early
• 5:32
  adopters
• 5:33
  buying
• 5:33
  it
• 5:33
  immediately
• 5:34
  out
• 5:34
  the
• 5:34
  gate.
• 5:34
  Like,
• 5:35
  over
• 5:35
  3,000
• 5:35
  people,
• 5:35
  or
• 5:36
  3,000.
• 5:36
  About
• 5:36
  3,000
• 5:37
  people
• 5:37
  joined.
• 5:38
  Right?
• 5:38
  And
• 5:38
  so
• 5:39
  this
• 5:39
  is
• 5:39
  a
• 5:40
  product
• 5:40
  that
• 5:40
  is
• 5:40
  a
• 5:41
  community
• 5:41
  driven,
• 5:42
  cohort
• 5:43
  type
• 5:43
  experience.
• 5:44
  Everybody's
• 5:45
  joining
• 5:45
  together,
• 5:45
  they're
• 5:46
  going
• 5:46
  through
• 5:46
  an
• 5:46
  experience
• 5:47
  together,
• 5:47
  and
• 5:48
  they
• 5:48
  get
• 5:48
  to
• 5:48
  figure
• 5:48
  it
• 5:49
  out
• 5:49
  together.
• 5:50
  And
• 5:50
  that
• 5:50
  is
• 5:50
  the
• 5:51
  thing
• 5:51
  that
• 5:51
  is
• 5:51
  like,
• 5:52
  selling
• 5:52
  and
• 5:52
  working
• 5:52
  right
• 5:53
  now.
• 5:53
  Because
• 5:53
  again,
• 5:54
  we're
• 5:54
  all
• 5:55
  in
• 5:55
  this
• 5:55
  liminal
• 5:55
  space
• 5:56
  of
• 5:56
  what
• 5:56
  is
• 5:56
  actually
• 5:56
  happening
• 5:57
  with
• 5:57
  career,
• 5:58
  with
• 5:58
  tech,
• 5:58
  with
• 5:58
  our
• 5:59
  lives,
• 5:59
  how
• 5:59
  we
• 5:59
  do
• 6:00
  the
• 6:00
  day
• 6:00
  to
• 6:00
  day
• 6:00
  differently.
• 6:01
  Like,
• 6:01
  AI
• 6:01
  is
• 6:01
  changing
• 6:02
  everything.
• 6:02
  It's
• 6:03
  one
• 6:03
  of
• 6:03
  the
• 6:03
  few
• 6:03
  times
• 6:04
  in
• 6:04
  recent
• 6:04
  history
• 6:04
  that
• 6:04
  we're
• 6:05
  having
• 6:05
  this,
• 6:05
  like,
• 6:05
  grand
• 6:06
  collective
• 6:07
  experience,
• 6:08
  which
• 6:09
  is
• 6:09
  why
• 6:09
  there's
• 6:10
  so
• 6:10
  much
• 6:10
  opportunity
• 6:11
  for
• 6:11
  community
• 6:11
  driven
• 6:12
  experiences
• 6:12
  right
• 6:12
  now.
• 6:13
  People
• 6:13
  want
• 6:14
  to
• 6:14
  connect
• 6:14
  with
• 6:14
  people
• 6:14
  that
• 6:15
  they
• 6:15
  identify
• 6:15
  with
• 6:16
  so
• 6:16
  they
• 6:16
  can
• 6:16
  figure
• 6:17
  out
• 6:17
  what's
• 6:17
  next
• 6:17
  together.
• 6:18
  And
• 6:18
  this
• 6:18
  is
• 6:19
  why
• 6:19
  people
• 6:19
  join
• 6:19
  Jesse's
• 6:20
  challenge,
• 6:20
  because
• 6:20
  they
• 6:21
  identify
• 6:21
  with
• 6:21
  her.
• 6:22
  She's
• 6:22
  relatable.
• 6:23
  She's
• 6:23
  saying,
• 6:23
  like,
• 6:24
  hey,
• 6:24
  let's
• 6:24
  do
• 6:24
  a
• 6:24
  YAP
• 6:25
  challenge.
• 6:25
  Not
• 6:26
  like,
• 6:26
  hey,
• 6:27
  let's
• 6:27
  like,
• 6:27
  let
• 6:27
  me
• 6:27
  show
• 6:28
  you
• 6:28
  how
• 6:28
  to
• 6:28
  grow
• 6:28
  to
• 6:28
  Instagram
• 6:29
  to
• 6:29
  over
• 6:29
  300
• 6:30
  followers
• 6:30
  in
• 6:30
  six
• 6:31
  months.
• 6:31
  Nobody
• 6:31
  wants
• 6:32
  that
• 6:32
  anymore,
• 6:32
  right?
• 6:33
  Like,
• 6:33
  this
• 6:33
  is
• 6:33
  just
• 6:33
  real.
• 6:34
  It's
• 6:34
  like,
• 6:34
  I
• 6:34
  don't
• 6:34
  know
• 6:35
  what
• 6:35
  I'm
• 6:35
  doing.
• 6:35
  I'm
• 6:35
  figuring
• 6:35
  it
• 6:36
  out,
• 6:36
  but
• 6:36
  I
• 6:36
  have
• 6:36
  cracked
• 6:37
  the
• 6:37
  code
• 6:37
  on
• 6:37
  how
• 6:38
  to
• 6:38
  talk
• 6:38
  to
• 6:38
  camera
• 6:38
  in
• 6:39
  a
• 6:39
  really,
• 6:39
  like,
• 6:40
  compelling
• 6:40
  way.
• 6:40
  And
• 6:40
  I
• 6:40
  have
• 6:41
  a
• 6:41
  formula
• 6:41
  in
• 6:41
  the
• 6:41
  way
• 6:41
  I
• 6:42
  do
• 6:42
  it
• 6:42
  and
• 6:42
  the
• 6:42
  way
• 6:42
  I
• 6:42
  speak
• 6:43
  and
• 6:43
  whatever.
• 6:43
  And
• 6:44
  so
• 6:44
  she's
• 6:44
  teaching
• 6:44
  people
• 6:45
  how
• 6:45
  to
• 6:45
  Talk
• 6:46
  and
• 6:46
  how
• 6:46
  to
• 6:46
  be
• 6:46
  authentic.
• 6:47
  Like,
• 6:47
  she
• 6:47
  doesn't
• 6:47
  even
• 6:47
  say,
• 6:48
  I'm
• 6:48
  going
• 6:48
  to
• 6:48
  teach
• 6:48
  you
• 6:49
  how
• 6:49
  to
• 6:49
  find
• 6:49
  your
• 6:50
  best
• 6:50
  and
• 6:50
  most
• 6:50
  authentic
• 6:51
  self.
• 6:51
  Like,
• 6:51
  she's
• 6:52
  not
• 6:52
  saying
• 6:52
  that.
• 6:52
  She's
• 6:52
  like,
• 6:52
  I'm
• 6:53
  going
• 6:53
  to
• 6:53
  teach
• 6:53
  you
• 6:53
  how
• 6:53
  to
• 6:53
  yap.
• 6:54
  It's
• 6:54
  just
• 6:54
  human,
• 6:55
  right?
• 6:55
  It's
• 6:55
  like
• 6:56
  the
• 6:56
  messaging
• 6:56
  and
• 6:56
  the
• 6:57
  positioning
• 6:57
  was
• 6:57
  excellent,
• 6:58
  but
• 6:59
  the
• 6:59
  product
• 6:59
  itself
• 7:00
  is
• 7:01
  a
• 7:01
  community
• 7:02
  experience
• 7:02
  where
• 7:03
  they're
• 7:03
  going
• 7:03
  to
• 7:03
  learn
• 7:03
  and
• 7:04
  grow
• 7:04
  together
• 7:04
  and
• 7:04
  share
• 7:05
  notes
• 7:05
  and
• 7:05
  figure
• 7:05
  it
• 7:06
  out
• 7:06
  together.
• 7:06
  And
• 7:06
  that's
• 7:07
  what's
• 7:07
  working.
• 7:08
  I
• 7:08
  mean,
• 7:08
  she
• 7:09
  even
• 7:09
  like
• 7:09
  broke
• 7:10
  the
• 7:10
  rules
• 7:11
  with
• 7:11
  challenges.
• 7:12
  Like,
• 7:12
  I
• 7:13
  will
• 7:13
  tell
• 7:13
  you,
• 7:14
  like,
• 7:14
  challenges
• 7:15
  are
• 7:15
  typically
• 7:16
  3,
• 7:17
  5,
• 7:17
  7,
• 7:18
  10,
• 7:18
  14,
• 7:19
  21
• 7:20
  or
• 7:20
  30
• 7:20
  days.
• 7:21
  She
• 7:21
  made
• 7:21
  her
• 7:21
  challenge
• 7:22
  4,
• 7:22
  40
• 7:22
  days.
• 7:23
  I
• 7:23
  love
• 7:24
  it.
• 7:24
  Like,
• 7:24
  every
• 7:25
  part
• 7:25
  of
• 7:25
  it
• 7:25
  is
• 7:26
  just
• 7:26
  different
• 7:27
  than
• 7:27
  what
• 7:27
  anybody
• 7:28
  else
• 7:28
  has
• 7:28
  done
• 7:29
  and
• 7:29
  I
• 7:29
  think
• 7:29
  that
• 7:29
  we
• 7:30
  find
• 7:30
  that
• 7:30
  refreshing.
• 7:31
  Like
• 7:31
  a
• 7:32
  totally
• 7:32
  new
• 7:32
  experience,
• 7:33
  like
• 7:33
  challenge.
• 7:33
  Have
• 7:33
  challenges
• 7:34
  been
• 7:34
  done?
• 7:34
  Yes.
• 7:35
  I
• 7:35
  mean
• 7:35
  even
• 7:36
  one
• 7:36
  of
• 7:36
  my
• 7:36
  favorite
• 7:37
  people
• 7:37
  to
• 7:37
  follow
• 7:37
  as
• 7:38
  well
• 7:38
  is
• 7:38
  Rachel
• 7:38
  Bell.
• 7:39
  She
• 7:39
  does
• 7:39
  a
• 7:39
  ton
• 7:39
  of
• 7:40
  talking
• 7:40
  to
• 7:40
  camera
• 7:40
  videos
• 7:41
  and
• 7:41
  she
• 7:41
  has
• 7:41
  for
• 7:41
  years
• 7:41
  and
• 7:41
  years
• 7:42
  and
• 7:42
  years.
• 7:42
  And
• 7:42
  she
• 7:43
  just
• 7:43
  ran
• 7:43
  a
• 7:43
  30
• 7:43
  day
• 7:44
  challenge
• 7:44
  about
• 7:44
  talking
• 7:45
  to
• 7:45
  camera
• 7:45
  and
• 7:46
  it
• 7:46
  was
• 7:46
  one
• 7:46
  of
• 7:46
  her,
• 7:46
  I
• 7:46
  think
• 7:46
  it
• 7:46
  was
• 7:47
  her
• 7:47
  third
• 7:47
  social
• 7:47
  media
• 7:48
  challenges
• 7:48
  that
• 7:48
  she's
• 7:49
  done
• 7:49
  and
• 7:50
  she's
• 7:50
  been
• 7:50
  selling
• 7:50
  them
• 7:51
  out
• 7:51
  and
• 7:51
  I
• 7:51
  believe
• 7:52
  they've
• 7:52
  been
• 7:52
  six
• 7:52
  figure
• 7:53
  launches.
• 7:53
  Just
• 7:53
  like
• 7:53
  running
• 7:54
  the
• 7:54
  back
• 7:54
  of
• 7:54
  the
• 7:54
  napkin
• 7:55
  math.
• 7:55
  I
• 7:55
  haven't
• 7:55
  seen
• 7:55
  the
• 7:56
  behind
• 7:56
  the
• 7:56
  scenes
• 7:56
  of
• 7:56
  it,
• 7:56
  but
• 7:57
  it's,
• 7:57
  it's
• 7:57
  amazing.
• 7:58
  Like,
• 7:58
  these
• 7:59
  experiences
• 8:00
  are
• 8:00
  crushing.
• 8:01
  What's
• 8:01
  not
• 8:01
  crushing
• 8:02
  right
• 8:02
  now
• 8:02
  is
• 8:02
  like
• 8:03
  on
• 8:03
  demand
• 8:03
  courses.
• 8:04
  And
• 8:04
  that's
• 8:04
  a
• 8:04
  whole
• 8:04
  nother
• 8:04
  conversation.
• 8:05
  But
• 8:06
  what
• 8:06
  I
• 8:06
  really
• 8:06
  admire
• 8:07
  about
• 8:07
  this
• 8:08
  product
• 8:09
  is
• 8:09
  that
• 8:09
  Jesse
• 8:10
  understood
• 8:11
  from
• 8:12
  her
• 8:12
  community
• 8:12
  because
• 8:12
  she
• 8:13
  was
• 8:13
  talking
• 8:14
  to
• 8:14
  her
• 8:14
  followers
• 8:15
  all
• 8:15
  the
• 8:15
  time,
• 8:16
  right?
• 8:16
  Like,
• 8:16
  she's
• 8:16
  connecting
• 8:17
  with
• 8:17
  them
• 8:17
  in
• 8:17
  the
• 8:17
  comments.
• 8:17
  She's
• 8:18
  like
• 8:18
  very
• 8:19
  interactive
• 8:19
  with
• 8:20
  them.
• 8:20
  She's
• 8:20
  reviewing
• 8:20
  all
• 8:21
  of
• 8:21
  the
• 8:21
  conversations
• 8:21
  that
• 8:22
  they're
• 8:22
  having.
• 8:22
  And
• 8:22
  so
• 8:22
  this
• 8:23
  product
• 8:23
  was
• 8:23
  born
• 8:24
  out
• 8:24
  of,
• 8:25
  hey,
• 8:25
  there's
• 8:25
  an
• 8:25
  indication
• 8:26
  from
• 8:26
  the
• 8:26
  audience
• 8:27
  saying,
• 8:27
  like,
• 8:27
  I
• 8:27
  love
• 8:27
  watching
• 8:28
  your
• 8:28
  videos.
• 8:28
  How
• 8:28
  are
• 8:28
  you?
• 8:29
  Like,
• 8:29
  how
• 8:29
  do
• 8:29
  you
• 8:29
  do
• 8:30
  them?
• 8:30
  Like,
• 8:30
  what
• 8:31
  microphone
• 8:31
  are
• 8:31
  you
• 8:31
  using?
• 8:32
  How
• 8:32
  do
• 8:32
  you,
• 8:32
  how
• 8:33
  do
• 8:33
  you
• 8:33
  draw
• 8:33
  me
• 8:33
  in
• 8:33
  and
• 8:34
  make
• 8:34
  me
• 8:34
  watch
• 8:34
  a
• 8:34
  two
• 8:34
  minute
• 8:35
  video
• 8:35
  about
• 8:35
  whatever
• 8:36
  random
• 8:37
  topic?
• 8:37
  Like,
• 8:38
  and
• 8:38
  it
• 8:38
  doesn't,
• 8:39
  like,
• 8:39
  I
• 8:39
  don't
• 8:39
  care
• 8:40
  at
• 8:40
  all
• 8:40
  about
• 8:40
  flipping
• 8:41
  furniture.
• 8:41
  And
• 8:41
  I
• 8:41
  will
• 8:42
  watch
• 8:42
  her
• 8:42
  video
• 8:42
  about
• 8:43
  flipping
• 8:43
  furniture.
• 8:44
  Like,
• 8:44
  she's
• 8:44
  just
• 8:44
  a
• 8:45
  very
• 8:45
  incredible
• 8:46
  speaker.
• 8:47
  And
• 8:47
  so
• 8:48
  her
• 8:49
  ability
• 8:49
  to
• 8:49
  teach
• 8:50
  others
• 8:50
  how
• 8:50
  to
• 8:50
  do
• 8:50
  that
• 8:51
  and
• 8:51
  you
• 8:51
  know,
• 8:51
  time
• 8:51
  will
• 8:51
  tell.
• 8:52
  Let's
• 8:52
  see
• 8:52
  like
• 8:52
  what
• 8:52
  the
• 8:53
  results
• 8:53
  are
• 8:53
  of
• 8:53
  this
• 8:53
  challenge
• 8:54
  and
• 8:54
  how
• 8:54
  people
• 8:54
  do
• 8:55
  and
• 8:55
  like,
• 8:55
  do
• 8:55
  they
• 8:56
  get
• 8:56
  a
• 8:56
  lot
• 8:56
  out
• 8:56
  of
• 8:56
  it
• 8:56
  it
• 8:57
  and
• 8:57
  whatever
• 8:58
  it's
• 8:58
  really
• 8:59
  interesting,
• 8:59
  but.
• 9:00
  And
• 9:00
  I
• 9:00
  don't
• 9:00
  even
• 9:00
  think
• 9:01
  I,
• 9:01
  I,
• 9:01
  I
• 9:02
  don't
• 9:02
  even
• 9:02
  think
• 9:02
  she
• 9:02
  made
• 9:02
  any
• 9:03
  grand
• 9:03
  promises.
• 9:04
  It
• 9:04
  was
• 9:04
  just
• 9:04
  like,
• 9:04
  hey,
• 9:04
  let's
• 9:05
  like,
• 9:05
  do
• 9:05
  this
• 9:05
  yap
• 9:06
  challenge
• 9:06
  together
• 9:06
  for,
• 9:07
  for
• 9:07
  40
• 9:07
  days.
• 9:07
  Like,
• 9:08
  you're
• 9:08
  gonna
• 9:08
  learn
• 9:09
  how
• 9:09
  I
• 9:09
  do
• 9:09
  this,
• 9:10
  and
• 9:10
  we're
• 9:10
  gonna
• 9:10
  do
• 9:10
  it
• 9:10
  together
• 9:11
  and
• 9:11
  figure
• 9:11
  stuff
• 9:11
  out
• 9:11
  together.
• 9:12
  Like,
• 9:12
  that's
• 9:13
  amazing.
• 9:14
  So
• 9:14
  I'll
• 9:14
  just
• 9:15
  leave
• 9:15
  it
• 9:15
  at
• 9:15
  this.
• 9:16
  When
• 9:16
  you
• 9:16
  have
• 9:16
  a
• 9:16
  really
• 9:17
  great
• 9:17
  product,
• 9:18
  you
• 9:18
  serve
• 9:18
  your
• 9:19
  community
• 9:19
  really
• 9:19
  well.
• 9:20
  Like,
• 9:20
  she
• 9:20
  has
• 9:20
  built
• 9:21
  such
• 9:21
  deep
• 9:21
  trust
• 9:21
  with
• 9:22
  her
• 9:22
  followers
• 9:23
  and
• 9:23
  you
• 9:23
  understand
• 9:24
  what
• 9:24
  they
• 9:25
  need.
• 9:25
  The
• 9:26
  marketing
• 9:26
  part
• 9:27
  is
• 9:27
  so
• 9:28
  much
• 9:28
  easier.
• 9:28
  You
• 9:28
  don't
• 9:29
  need
• 9:29
  a
• 9:30
  lot
• 9:30
  of,
• 9:30
  like,
• 9:30
  crazy
• 9:31
  marketing
• 9:31
  engine
• 9:32
  stuff.
• 9:32
  You
• 9:32
  need
• 9:33
  people
• 9:34
  that
• 9:34
  are
• 9:34
  so
• 9:35
  bought
• 9:35
  into
• 9:35
  the
• 9:36
  mission
• 9:36
  to
• 9:36
  like,
• 9:37
  what
• 9:37
  you're
• 9:37
  doing
• 9:37
  to,
• 9:38
  to
• 9:39
  that
• 9:39
  feel
• 9:39
  identity
• 9:40
  and
• 9:40
  values
• 9:40
  with
• 9:41
  what
• 9:41
  you're
• 9:41
  sharing.
• 9:42
  Like,
• 9:42
  they
• 9:42
  want
• 9:43
  to
• 9:43
  be
• 9:43
  part
• 9:43
  of
• 9:43
  this
• 9:43
  movement.
• 9:44
  They
• 9:44
  want
• 9:44
  to
• 9:44
  be
• 9:44
  part
• 9:45
  of
• 9:45
  figuring
• 9:45
  it
• 9:46
  out.
• 9:46
  They
• 9:46
  want
• 9:46
  to
• 9:46
  build
• 9:47
  community
• 9:47
  with
• 9:47
  you.
• 9:48
  Like,
• 9:48
  that
• 9:49
  makes
• 9:49
  it
• 9:49
  so
• 9:49
  much
• 9:50
  easier
• 9:50
  to
• 9:50
  do
• 9:50
  marketing
• 9:50
  and
• 9:51
  so
• 9:51
  much
• 9:51
  easier
• 9:51
  to
• 9:51
  attract
• 9:52
  people
• 9:52
  to
• 9:52
  your
• 9:52
  offering
• 9:53
  your
• 9:53
  product.
• 9:54
  Jesse
• 9:54
  actually
• 9:55
  a
• 9:55
  video
• 9:55
  talking
• 9:56
  about
• 9:56
  her
• 9:56
  launch,
• 9:56
  and
• 9:57
  she
• 9:57
  said,
• 9:57
  you
• 9:57
  know,
• 9:57
  it's
• 9:57
  crazy.
• 9:58
  Like,
• 9:58
  I
• 9:58
  had
• 9:58
  so
• 9:58
  many
• 9:58
  people
• 9:59
  say,
• 9:59
  I
• 9:59
  followed
• 10:00
  you
• 10:00
  today
• 10:00
  and
• 10:00
  bought.
• 10:01
  So
• 10:01
  it
• 10:01
  wasn't
• 10:01
  even
• 10:01
  like,
• 10:02
  these
• 10:02
  people
• 10:02
  have
• 10:02
  been
• 10:02
  following
• 10:03
  her
• 10:03
  for
• 10:03
  the
• 10:03
  past
• 10:04
  six
• 10:04
  months
• 10:04
  when
• 10:04
  she
• 10:04
  began.
• 10:05
  It's
• 10:05
  like
• 10:06
  she
• 10:06
  builds
• 10:07
  deep
• 10:07
  trust
• 10:08
  immediately
• 10:09
  after
• 10:09
  watching
• 10:10
  a
• 10:10
  little
• 10:10
  bit
• 10:10
  of
• 10:10
  her
• 10:11
  content.
• 10:11
  So
• 10:12
  anyway,
• 10:12
  I
• 10:12
  think
• 10:12
  there's
• 10:13
  so
• 10:13
  much
• 10:13
  to
• 10:13
  learn
• 10:14
  and
• 10:14
  admire
• 10:14
  about
• 10:15
  this
• 10:15
  entire
• 10:16
  experience.
• 10:17
  I
• 10:17
  love
• 10:17
  that.
• 10:18
  I
• 10:18
  feel
• 10:18
  it's
• 10:18
  a
• 10:18
  proof
• 10:19
  point
• 10:19
  for
• 10:20
  everything's
• 10:20
  changing.
• 10:21
  Even
• 10:21
  the
• 10:21
  experts
• 10:22
  don't
• 10:22
  know
• 10:23
  what,
• 10:23
  you
• 10:24
  know
• 10:24
  are
• 10:24
  looking
• 10:25
  for.
• 10:25
  Like,
• 10:25
  the,
• 10:25
  the
• 10:25
  fresh
• 10:26
  next
• 10:26
  thing.
• 10:27
  Everything's
• 10:28
  evolving,
• 10:28
  and
• 10:28
  we're
• 10:28
  all
• 10:29
  just
• 10:29
  trying
• 10:29
  to
• 10:29
  figure
• 10:29
  it
• 10:29
  out.
• 10:30
  So
• 10:30
  in
• 10:31
  our
• 10:31
  respective
• 10:31
  categories
• 10:32
  in
• 10:32
  life
• 10:32
  and
• 10:33
  whatever
• 10:33
  chapters
• 10:33
  we're
• 10:34
  going
• 10:34
  through,
• 10:34
  whatever
• 10:34
  work
• 10:35
  we're
• 10:35
  doing,
• 10:36
  people
• 10:36
  are
• 10:37
  searching
• 10:37
  for
• 10:37
  their
• 10:38
  community,
• 10:38
  for
• 10:39
  the
• 10:39
  people
• 10:39
  that
• 10:40
  are
• 10:40
  going
• 10:40
  through
• 10:41
  the
• 10:41
  things
• 10:42
  that
• 10:42
  they're
• 10:42
  going
• 10:42
  through
• 10:42
  around,
• 10:43
  like,
• 10:43
  how
• 10:43
  they're,
• 10:44
  how
• 10:44
  the
• 10:44
  conversation
• 10:44
  is
• 10:45
  shifting
• 10:45
  and
• 10:45
  they
• 10:45
  want
• 10:45
  to
• 10:45
  figure
• 10:46
  it
• 10:46
  out
• 10:46
  together.
• 10:46
  It's
• 10:47
  a
• 10:47
  great
• 10:47
  time
• 10:47
  to
• 10:48
  build
• 10:48
  community.
• 10:49
  Like,
• 10:49
  I
• 10:50
  can't
• 10:50
  tell
• 10:50
  you
• 10:50
  enough
• 10:51
  how
• 10:51
  often
• 10:51
  I
• 10:51
  write
• 10:51
  in
• 10:52
  my
• 10:52
  journal
• 10:52
  the
• 10:53
  past,
• 10:53
  like,
• 10:53
  couple
• 10:53
  of
• 10:54
  months.
• 10:54
  Like,
• 10:54
  I'm
• 10:55
  so
• 10:55
  grateful
• 10:55
  I
• 10:56
  made
• 10:56
  this
• 10:56
  bet
• 10:56
  on
• 10:56
  Community
• 10:57
  four
• 10:57
  years
• 10:57
  ago
• 10:58
  because
• 10:58
  it
• 10:59
  is
• 10:59
  the
• 11:00
  most
• 11:00
  important
• 11:00
  thing
• 11:00
  I
• 11:01
  think
• 11:01
  we
• 11:01
  could
• 11:01
  build
• 11:01
  right
• 11:02
  now
• 11:02
  in
• 11:02
  2026.
• 11:03
  So
• 11:03
  anyway,
• 11:04
  I
• 11:04
  didn't
• 11:04
  help
• 11:04
  Jesse
• 11:05
  with
• 11:05
  her
• 11:05
  plan
• 11:05
  at
• 11:06
  all.
• 11:06
  I've
• 11:06
  just
• 11:06
  been
• 11:06
  following
• 11:07
  along
• 11:07
  and
• 11:07
  mesmerized
• 11:08
  by
• 11:08
  her
• 11:09
  content
• 11:09
  and
• 11:10
  her
• 11:10
  launch.
• 11:10
  She
• 11:11
  took
• 11:11
  messy
• 11:11
  action,
• 11:12
  which
• 11:12
  I
• 11:12
  respect
• 11:12
  a
• 11:13
  ton,
• 11:13
  but
• 11:14
  we
• 11:14
  are
• 11:14
  doing
• 11:14
  a
• 11:14
  lot
• 11:14
  of
• 11:15
  this
• 11:15
  work
• 11:15
  and
• 11:15
  restructuring
• 11:16
  for
• 11:16
  our
• 11:16
  clients
• 11:16
  right
• 11:17
  now
• 11:17
  to
• 11:17
  help
• 11:17
  them
• 11:17
  build
• 11:18
  the
• 11:18
  right
• 11:18
  thing.
• 11:19
  Because
• 11:19
  the
• 11:19
  right
• 11:19
  thing
• 11:20
  has
• 11:20
  really,
• 11:20
  really
• 11:21
  shifted
• 11:22
  and
• 11:22
  what
• 11:22
  worked
• 11:22
  before
• 11:23
  is
• 11:23
  not
• 11:23
  working
• 11:23
  today.
• 11:24
  Um,
• 11:25
  so
• 11:25
  we're
• 11:25
  helping
• 11:25
  people
• 11:25
  adjust
• 11:26
  their
• 11:26
  offers,
• 11:26
  change
• 11:26
  their
• 11:27
  courses
• 11:27
  to
• 11:27
  communities,
• 11:28
  change,
• 11:29
  you
• 11:29
  know,
• 11:29
  build
• 11:30
  community
• 11:30
  driven
• 11:31
  products,
• 11:31
  build
• 11:32
  experiences
• 11:33
  that
• 11:33
  pull
• 11:33
  people
• 11:33
  in,
• 11:34
  that
• 11:34
  help
• 11:34
  people
• 11:34
  join
• 11:35
  memberships.
• 11:36
  Um,
• 11:36
  if
• 11:36
  you
• 11:36
  have
• 11:36
  a
• 11:37
  membership
• 11:37
  like,
• 11:37
  creating
• 11:38
  experiences
• 11:38
  to
• 11:39
  get
• 11:39
  people
• 11:39
  in
• 11:39
  can
• 11:39
  be
• 11:40
  a
• 11:40
  really
• 11:40
  incredible
• 11:40
  way
• 11:41
  to,
• 11:41
  to
• 11:41
  grow.
• 11:42
  Um,
• 11:42
  so
• 11:43
  if
• 11:43
  you
• 11:43
  want
• 11:43
  to
• 11:43
  do
• 11:43
  a
• 11:43
  strategy
• 11:44
  with
• 11:44
  my
• 11:44
  team
• 11:44
  on
• 11:44
  any
• 11:45
  of
• 11:45
  this
• 11:45
  kind
• 11:45
  of
• 11:45
  stuff
• 11:45
  for
• 11:46
  your
• 11:46
  business,
• 11:46
  book,
• 11:47
  a
• 11:47
  free
• 11:47
  call.
• 11:48
  We
• 11:48
  have
• 11:48
  the
• 11:48
  link
• 11:49
  in
• 11:49
  the
• 11:49
  show
• 11:49
  notes
• 11:49
  and
• 11:49
  we
• 11:50
  can
• 11:50
  help
• 11:50
  you.
• 11:51
  And
• 11:51
  I
• 11:51
  will
• 11:51
  also
• 11:52
  link
• 11:53
  to
• 11:53
  the
• 11:53
  carousel
• 11:54
  I
• 11:54
  mentioned
• 11:54
  that
• 11:55
  my
• 11:55
  friend
• 11:55
  Jashira
• 11:56
  made.
• 11:56
  And
• 11:56
  I'm
• 11:56
  also
• 11:56
  going
• 11:57
  to
• 11:57
  link
• 11:57
  to
• 11:57
  Jesse's
• 11:58
  Instagram
• 11:59
  so
• 11:59
  you
• 11:59
  can
• 11:59
  check
• 11:59
  her
• 12:00
  out.
• 12:00
  But
• 12:01
  a
• 12:01
  lot
• 12:01
  to
• 12:02
  learn
• 12:02
  here,
• 12:02
  a
• 12:02
  lot
• 12:02
  to
• 12:03
  be
• 12:03
  inspired
• 12:03
  by.
• 12:03
  I
• 12:04
  think
• 12:04
  it's
• 12:04
  very
• 12:04
  cool.
• 12:05
  And
• 12:06
  yeah,
• 12:06
  maybe
• 12:07
  we
• 12:07
  should
• 12:07
  all
• 12:07
  be
• 12:07
  yapping
• 12:08
  more
• 12:08
  on
• 12:08
  Instagram,
• 12:09
  but
• 12:09
  I'll
• 12:09
  leave
• 12:09
  that
• 12:09
  to
• 12:10
  you.
• 12:10
  Until
• 12:10
  next
• 12:11
  time,
• 12:11
  keep
• 12:11
  building.