Latest / The Body Pod / Revolutionizing Women’s Health: Dr. Amy Divaraniya on Fertility, Perimenopause, and the Power of Oova

Transcript

Revolutionizing Women’s Health: Dr. Amy Divaraniya on Fertility, Perimenopause, and the Power of Oova · The Body Pod

0:00
Speaker 1: Hey everyone, This is Haley and I'm Lara and welcome
0:03
Speaker 1: to the body Pod.
0:11
Speaker 2: Welcome back to the body Pod today. I'm thrilled to
0:13
Speaker 2: introduce doctor Amy Diverania, a trailblazer in women's health and
0:17
Speaker 2: the founder and CEO of UVA. With over a decade
0:21
Speaker 2: of experience as a data scientist, Doctor Diverania holds a
0:24
Speaker 2: PhD in biomedical sciences. Motivated by her own fertility challenges,
0:30
Speaker 2: she founded UVA to empower women with precise at home
0:34
Speaker 2: hormone testing, revolutionizing the way we understand and support reproductive health.
0:40
Speaker 2: In this combo, we dive into her journey as a founder,
0:43
Speaker 2: the mission behind UVA, and how this groundbreaking tool is
0:47
Speaker 2: transforming fertility and perimenopausal care. Get ready to be inspired
0:52
Speaker 2: and informed by this remarkable innovator. Amy, thank you so
1:03
Speaker 2: much for joining the body Pod. I have been extremely
1:07
Speaker 2: excited about this conversation. I am so impressed you have.
1:12
Speaker 2: Your credentials are mind blowing and what you are doing
1:17
Speaker 2: in the women's health space is incredible.
1:24
Speaker 3: Well, thank you so much. I'm really honored to be
1:26
Speaker 3: here and have this conversation with you all.
1:29
Speaker 2: So Amy, why don't you tell people that aren't familiar
1:34
Speaker 2: with your story, A little bit of background on yourself,
1:41
Speaker 2: but how you started UVA and what it is.
1:47
Speaker 3: Sure, Yeah, so, I honestly never set out to be
1:50
Speaker 3: my own boss or start a company on my own.
1:53
Speaker 3: But the reason that I started this is because at
1:56
Speaker 3: the end of my PhD, my husband and I started
1:58
Speaker 3: trying to have a baby and it just wasn't happening
2:01
Speaker 3: for us. I always struggled with irregular cycles since my
2:05
Speaker 3: first period, and it went as far as me being
2:09
Speaker 3: misdiagnosed with PCOS when I was younger. I'm kind of
2:12
Speaker 3: based on symptoms versus actual, like a true diagnosis, and
2:18
Speaker 3: I realized I had such a deep mistrust for a
2:22
Speaker 3: clinician to tell me anything about my fertility, especially when
2:25
Speaker 3: it came to having a baby. I didn't want a
2:28
Speaker 3: doctor to tell me what to do or when to
2:30
Speaker 3: do it in order to have a child. And the
2:33
Speaker 3: mindset I was in was if it doesn't happen naturally,
2:36
Speaker 3: then being parents just isn't in the cards for us.
2:39
Speaker 3: Very easy decision to make, super tough pill to swallow,
2:44
Speaker 3: because nothing can prepare you for this journey, even if
2:48
Speaker 3: you're like really hard headed, like it'll happen when it's
2:50
Speaker 3: supposed to happen, When it doesn't happen when you truly
2:53
Speaker 3: believe it should, it's a really dark place you find
2:57
Speaker 3: yourself in. And I went on this really lonely and
3:03
Speaker 3: sad journey for about eighteen months, and I used it
3:07
Speaker 3: was like a second full time job, and I want
3:10
Speaker 3: to say it was borderline obsessive. Trying to get pregnant.
3:12
Speaker 3: Every single decision in my life was surrounded by, Okay,
3:16
Speaker 3: how is this going to affect my fertility? Should I
3:18
Speaker 3: eat the sandwich right now? Too many cards? Should I
3:20
Speaker 3: be eating more protein? Is it whole grain? Like? It
3:23
Speaker 3: was just nonsensical things that were constantly coming into my
3:27
Speaker 3: brain to help optimize my chances of getting pregnant. And
3:31
Speaker 3: I'm a data scientist by training, so I collected as
3:34
Speaker 3: much data as I could. And what I realized very
3:37
Speaker 3: quickly is one all the tools that were available to me,
3:41
Speaker 3: all these pea sticks and thermometers and apps, they were
3:45
Speaker 3: all designed for women who had a twenty eight day cycle,
3:47
Speaker 3: and if you didn't, there was even fine prints saying
3:50
Speaker 3: that these tests and these results were not reliable for you.
3:53
Speaker 3: And in second I realized that all the data I
3:56
Speaker 3: was collecting was missing this critical component of hormone data.
4:00
Speaker 3: And when you look at uncover everything, it's all driven
4:04
Speaker 3: by hormones. Yet we don't have that information or that insight,
4:07
Speaker 3: and I wanted to change that. It was a moment
4:10
Speaker 3: where I was so confident I was pregnant and it
4:13
Speaker 3: turned out I wasn't, and it just fueled me that
4:16
Speaker 3: I don't want another woman to go through this moment
4:19
Speaker 3: that I'm suffering through right now, and if I can
4:21
Speaker 3: empower her with data, that's what I want to do.
4:24
Speaker 3: And that's really where the concept of Ulah was born.
4:27
Speaker 3: And so we set out to find build a platform
4:30
Speaker 3: that would not only inform a woman who was trying
4:32
Speaker 3: to get pregnant about her hormones, but really inform a
4:35
Speaker 3: woman about what her hormone health is because it's not
4:39
Speaker 3: limited to just trying to get pregnant. Our hormones dictate
4:41
Speaker 3: everything in our lives, from our first period to last
4:44
Speaker 3: and beyond. So we really want to help women navigate
4:47
Speaker 3: and translate that data into something that's actionable so she
4:50
Speaker 3: can truly be empowered to take care of her help.
4:54
Speaker 4: How did you come up with the name, Oh.
4:56
Speaker 3: That's such a funny say. So I had the concept right,
5:02
Speaker 3: like we had this like I was like, I'm going
5:04
Speaker 3: to move forward with this business and I need to
5:07
Speaker 3: create the company. So I got my advisors in our room.
5:10
Speaker 3: I'm like, okay, we're not leaving this room until we
5:12
Speaker 3: have any because I have to call my lawyer and
5:14
Speaker 3: register this company today. So you can imagine that you
5:17
Speaker 3: have a bunch of scientists in a room. Yes, just
5:22
Speaker 3: say whatever sound you comes to mind, whatever words come
5:25
Speaker 3: to mind. I'm writing everything on the board and keep
5:27
Speaker 3: this is like a high tech lab, so like the
5:29
Speaker 3: walls you could write on and everything. So there's like
5:31
Speaker 3: words and sounds all over the walls. And one of
5:34
Speaker 3: my advisors, I love this guy. He is the stereotypical engineer, right.
5:40
Speaker 3: He was like the machine learning grew in our lab.
5:43
Speaker 3: And he's like this Italian guy who used to code
5:46
Speaker 3: in the dark in the corner of the room and
5:49
Speaker 3: didn't really speak too much, but when he spoke, you listened, right,
5:53
Speaker 3: And so he goes Aby. There's this candy in Italy
5:58
Speaker 3: called Ovetti. It's this chalk lit egg and when you
6:01
Speaker 3: open it it's full of like other candies and surprises
6:03
Speaker 3: for kids. That's kind of like what you're building here.
6:06
Speaker 3: It's like this container of something and once you kind
6:10
Speaker 3: of unlock it, you're opening up all these secrets of
6:12
Speaker 3: inside of a woman's body so she can understand what's
6:14
Speaker 3: going on. And from Ovetti Luva kind of stem from there.
6:20
Speaker 4: Wow.
6:20
Speaker 1: Okay, So my husband's in branding and advertising, so that's
6:23
Speaker 1: why I'm always curious about the names. And usually you
6:27
Speaker 1: wouldn't nail it with a bunch of scientists and engineers.
6:34
Speaker 2: You're so good.
6:36
Speaker 3: Oh, thank you. It definitely resonates.
6:39
Speaker 4: Yeah, okay, so tell us about the product.
6:43
Speaker 1: So here you are, you come up with this name,
6:45
Speaker 1: you know where you want to go, but then you
6:48
Speaker 1: know what what actually is it? Because a lot of
6:51
Speaker 1: women listening are like, cool, sounds like a great concept,
6:53
Speaker 1: but what do I do?
6:55
Speaker 3: Sure? Yeah, absolutely, So we've tried to keep it super simple, right,
6:58
Speaker 3: and I can give you a quick back story and
7:00
Speaker 3: why we designed it the way we did. When I
7:02
Speaker 3: was coming up with this concept, I bought a bunch
7:04
Speaker 3: of ovulation tests and pregnancy tests through them on the table,
7:06
Speaker 3: called a bunch of people into the room, all from
7:08
Speaker 3: my lab, and I was like, go to town, right, there's men,
7:12
Speaker 3: there's women. They're all around the table. They're grabbing a test.
7:14
Speaker 3: The women grab a test around to the bathroom to
7:17
Speaker 3: use it. The guys opened up this long information document
7:21
Speaker 3: that I don't think any woman has ever opened from
7:22
Speaker 3: one of those pregnancy test boxes, right, And I was like, Okay,
7:25
Speaker 3: there's something intuitive about these pregnancy tests for women that
7:29
Speaker 3: are not designed for men. So we wanted to keep
7:31
Speaker 3: the form factor very similar to that by design. But
7:34
Speaker 3: the way that the test works is you order a
7:36
Speaker 3: kit and the kit comes with thirty disposable cartridges. I
7:40
Speaker 3: know this is a podcast, but I'll show it to
7:42
Speaker 3: you and then i'll describe it as well. But the
7:44
Speaker 3: cartridge looks like this, So it's basically a sample pad
7:47
Speaker 3: similar to a pregnancy test, but there's a QR code
7:50
Speaker 3: and then a window that where the lines would appear
7:52
Speaker 3: as you as the test populates. The test. The box
7:56
Speaker 3: comes with thirty strips, so fifteen them measure lutinizing hormone
7:59
Speaker 3: and progester and fifteen them measure estra dial. Okay, what
8:03
Speaker 3: you then do is it works alongside a smartphone app.
8:06
Speaker 3: In the app, you would select what your health Cool
8:08
Speaker 3: is why you're using the product. Are you trying to
8:10
Speaker 3: get pregnant? Are you trying to symptom track for perimenopause?
8:13
Speaker 3: And then the app will actually instruct you on which
8:15
Speaker 3: hormont a test on which day. On a testing day
8:19
Speaker 3: you would take their appropriate strip. Each of our cartridges
8:22
Speaker 3: is sealed, and these like cute pouches. They are all
8:24
Speaker 3: labeled telling you exactly what Mormon's on them, and they're
8:27
Speaker 3: kind of designed to make you smile, because I know
8:28
Speaker 3: it's no fun being on a stick, So if I
8:31
Speaker 3: can make you smile, that's a win for us that day.
8:34
Speaker 3: But you would open up that pouch, provide your example
8:38
Speaker 3: in our pea cup, you also provide you with a
8:40
Speaker 3: reusable pea cup, and you would then wait ten minutes.
8:44
Speaker 3: There's a time er on our app. Once the timer
8:46
Speaker 3: goes off, you then scan it using the camera directly
8:48
Speaker 3: on our phone, so there's no device, there's no Bluetooth,
8:51
Speaker 3: there's no Wi Fi. You can do this in the
8:53
Speaker 3: middle of a camping site you want to, but you
8:56
Speaker 3: scan it using the camera on your phone, and we
8:58
Speaker 3: do all the analysis to clean our app, so you
9:00
Speaker 3: get your results within seconds. And then the real beauty
9:03
Speaker 3: is you can see your actual hormone levels. You can
9:06
Speaker 3: also see your hormone trends over time, and you can
9:09
Speaker 3: share this data with your doctor if you're working with
9:10
Speaker 3: a provider. So we've really tried to make sure that
9:13
Speaker 3: the patient, her body, and her provider are all having
9:16
Speaker 3: the same conversation.
9:18
Speaker 1: So then you have thirty in a pack because your
9:22
Speaker 1: hormones are changing every day. So that's been the pushback
9:25
Speaker 1: that I've had specialists on in different groups that they'll say, well,
9:31
Speaker 1: you know, people are like, well, just give me the
9:32
Speaker 1: blood test to do to tell me if I'm in
9:35
Speaker 1: perimenopause or what are the symptoms, And it's like, well,
9:38
Speaker 1: it's going to be different every day. Like it's really
9:40
Speaker 1: hard to nail down. So how do you go around,
9:44
Speaker 1: like with the urine test outside of like pregnancy, if
9:49
Speaker 1: we're looking at perimenopause, what are we looking what are
9:52
Speaker 1: you looking for, and what is the test showing us
9:56
Speaker 1: with those hormones and what that means.
9:59
Speaker 3: Yeah, so it's a really great question. So if you
10:01
Speaker 3: look at the a COP guidelines, which is like the
10:04
Speaker 3: primary guidelines at obgims kind of based their practices on,
10:09
Speaker 3: it says not to diagnose perimenopause based on hormone levels. Well,
10:13
Speaker 3: why is that? It's because the hormone data that clinicians
10:16
Speaker 3: are aliant are on is an annual blood drop and
10:19
Speaker 3: as you just said that, the hormones are fluctuating on
10:22
Speaker 3: a daily basis. So how do you draw a line
10:25
Speaker 3: from one data point and then give a pure diagnosis.
10:29
Speaker 3: It's really tough. But what we're doing is we're showing
10:32
Speaker 3: you the hormone trends over time of these fluctuating hormones,
10:35
Speaker 3: and now you're actually able to see if there's an
10:37
Speaker 3: imbalance between some critical hormones. When you look at perimenopause,
10:41
Speaker 3: let's define what this is too. Perimenopause is everything up
10:45
Speaker 3: until that moment in menopause. Menopause is defined by not
10:48
Speaker 3: having a period for twelve months. I'll even go as
10:51
Speaker 3: far as saying it's not having a cycle for twelve
10:54
Speaker 3: months prior to that date. Right, anything post that is postmenopausal,
10:59
Speaker 3: and anything prior to that is parentmounopausal. What's happening in
11:04
Speaker 3: perimenopause is there's a lot of fluctuation happening. Our bodies
11:07
Speaker 3: are going through a change, there's a transition occurring. So
11:11
Speaker 3: what UVA is also able to help you detect is
11:13
Speaker 3: even if you may not be bleeding, Am I still cycling?
11:16
Speaker 3: Is my body still trying to release an egg? Is
11:19
Speaker 3: there still some activity happening here? Because that imbalance could
11:23
Speaker 3: be what's driving a lot of symptoms. So yes, we
11:25
Speaker 3: can detect the hormone of balance. We can also start
11:28
Speaker 3: to tie how your hormone patterns are feeding back into
11:31
Speaker 3: the symptoms that women are experiencing. We just published and
11:34
Speaker 3: presented our first piece of parimunopause research in September and
11:37
Speaker 3: presented at the Menopause Society conference, where we showed a
11:40
Speaker 3: really strong correlation between estrogen patterns and the quality of
11:45
Speaker 3: sleep that women were experiencing. And we're starting to uncover
11:49
Speaker 3: really cool nuggets here because the data just is so
11:51
Speaker 3: sparse when it comes to parent amount of pause and
11:53
Speaker 3: women's health overall.
11:55
Speaker 1: Yeah, well, I mean that's I think we all were like, well, yeah,
12:00
Speaker 1: and women have been underserved, you know, we haven't been
12:03
Speaker 1: in the research why But then when we look at
12:06
Speaker 1: all these hormones, it's like, well, yeah, it's probably really
12:08
Speaker 1: hard to nail down anything, so one test wouldn't necessarily.
12:14
Speaker 4: Give you the whole picture. That's why you have a
12:16
Speaker 4: whole bunch that you send.
12:18
Speaker 3: Absolutely. Yeah, So the idea is like, this is not
12:21
Speaker 3: meant to be used the same way that you would
12:22
Speaker 3: use a blood test. A blood test is done once
12:25
Speaker 3: a year or once every few months. This test and
12:28
Speaker 3: this kit is designed to be used daily for a
12:30
Speaker 3: period of time. So we give you thirty test strips.
12:33
Speaker 3: The algorithm will actually walk you through either using the
12:37
Speaker 3: strips on a fifteen or to twenty day period, so
12:40
Speaker 3: you'll in some days you'll be using just one strip,
12:43
Speaker 3: on others they'll be using two.
12:46
Speaker 2: This is the most helpful information I feel like, because
12:51
Speaker 2: when I got a blood draw, it showed that I
12:55
Speaker 2: was having normal levels, but then when I did you're
12:59
Speaker 2: in a nun aalysis over time it and testing My
13:05
Speaker 2: testosterone was low, my estrogen and progesterone were not what
13:10
Speaker 2: it showed in the blood draw, And so you're getting
13:14
Speaker 2: real answers and are you also able to determine if
13:19
Speaker 2: you can do hormone replacement therapy or anything in regards
13:23
Speaker 2: to these tests.
13:26
Speaker 3: Al would not recommend whether you should or should not
13:29
Speaker 3: do HRT, or if it's working or not. For those questions,
13:32
Speaker 3: what you're able to do is take our data and
13:34
Speaker 3: go and have a really meaningful and informed conversation with
13:37
Speaker 3: a provider who can then make the next call for you.
13:41
Speaker 3: I think HRT is such a polarizing topic. Some patients
13:46
Speaker 3: are really eager to get onto it, others are a
13:48
Speaker 3: little bit more apprehensive, and one way to kind of
13:51
Speaker 3: meet in the middle is to have data to support
13:54
Speaker 3: either perspective and make sure you're doing everything correctly, and
13:59
Speaker 3: that should be done a long time a clinician.
14:01
Speaker 2: That's one of the things I loved. I heard it
14:03
Speaker 2: interview that you did, and you were saying that you
14:08
Speaker 2: wanted OVA to be something that doctors respect and that
14:12
Speaker 2: it's a tool that they use with their patients. And
14:18
Speaker 2: I love that because it does help to go in
14:20
Speaker 2: with data and so you're not just walking in blindly.
14:24
Speaker 3: That's exactly right. And for us, like people always say like, well,
14:27
Speaker 3: what's your success rate, I'm like, success rate, how do
14:29
Speaker 3: you define that? For me? A success is a woman
14:32
Speaker 3: being able to walk into her into her doctor's office
14:34
Speaker 3: empowered and being able to ask the right questions and
14:37
Speaker 3: understand what the clinician is saying, versus feeling defeated and
14:41
Speaker 3: just passively listening and doing what the doctor is prescribing.
14:44
Speaker 3: It's you don't always think of the right questions in
14:47
Speaker 3: the moment, but if you go and prepared, you can.
14:51
Speaker 2: And when you have I mean, hormones affect our sleep,
14:57
Speaker 2: our mood, everything else. And one of the things that
15:00
Speaker 2: people ask all the time. I'm sure Haley you have
15:04
Speaker 2: people in your groups asking this as well. How do
15:06
Speaker 2: I know I'm in perimenopause, so that this is a
15:10
Speaker 2: tool for them to sort out and figure out where
15:13
Speaker 2: they are correct?
15:15
Speaker 3: Yeah, exactly, Like let's see if your hormones are balanced
15:18
Speaker 3: or not. And to your point about how the blood
15:21
Speaker 3: draw is giving you normal responses, but then the year
15:25
Speaker 3: analysis wasn't. Like think about when you go in for
15:28
Speaker 3: a blood drop. You're not picking the day to go
15:30
Speaker 3: get your blood drop based on your cycle day. You're
15:33
Speaker 3: doing it when your calendar says you're available. Yeah. Those
15:36
Speaker 3: are not always aligned, right, So we're living beings that
15:41
Speaker 3: have it's called a cycle for a reason. These hormones
15:44
Speaker 3: are working in synergy to make us do certain things right.
15:47
Speaker 3: Our bodies are trying to prepare for us to have
15:49
Speaker 3: a child. That is our evolutionary responsibility as women to
15:54
Speaker 3: have birth or give birth. So when you're having a cycle,
15:58
Speaker 3: it's so dependent on what day of the month it
16:01
Speaker 3: is for you to go get a blood drawing. The
16:04
Speaker 3: real power is being able to see what that hormone
16:06
Speaker 3: data is over time to fully understand what's going on
16:09
Speaker 3: with your body. A single snapshot just won't give you
16:11
Speaker 3: all the answers.
16:13
Speaker 1: Okay, so I'm going to really I'm going to have
16:16
Speaker 1: you really dumb it down for again the basic Like
16:20
Speaker 1: the listener that's coming in that's hearing about UVA for
16:23
Speaker 1: the first time. So you know, you have the data,
16:26
Speaker 1: you enter it in, you're you're taking the whatever the
16:30
Speaker 1: app tells you dependent on your goal, you take the test.
16:34
Speaker 4: You're doing it over a period.
16:35
Speaker 1: Of time, and then you get this information and say
16:38
Speaker 1: you're going to your OBG A N and you want
16:40
Speaker 1: to is the conversation, well, number one, do you partner
16:45
Speaker 1: with any physicians with your product or going in would
16:52
Speaker 1: the physician kind of be aware about the test that
16:57
Speaker 1: UVA has.
16:59
Speaker 3: We do partner with c shouldn't We partnered with over
17:01
Speaker 3: three hundred clinics across the country and it's growing pretty
17:04
Speaker 3: pretty quickly. And so what we have is a entire
17:09
Speaker 3: system is HIPPA compliant, so the patient controls who can
17:12
Speaker 3: and cannot see the data. The clinicians have a web
17:16
Speaker 3: portal that they can log in too to see their patient's
17:18
Speaker 3: hormone trends and all the symptoms of their tracking. So
17:21
Speaker 3: one of the big pet peeves that we heard from
17:23
Speaker 3: clinicians is they hate looking at screenshots and they hate
17:26
Speaker 3: looking at pictures. So we've removed all of that. We
17:28
Speaker 3: are not asking patients to send screenshots up an app.
17:31
Speaker 3: We're saying clinicians log into this portal and you can
17:34
Speaker 3: see everything in real time, and so they love that.
17:37
Speaker 3: The patient, all they have to do is say I'm
17:40
Speaker 3: a patient of doctor the rania and it stinks up
17:43
Speaker 3: right away. So it's all very it's very much controlled
17:47
Speaker 3: by the end user.
17:49
Speaker 4: Okay.
17:50
Speaker 1: So if someone takes that in and they're like, okay,
17:53
Speaker 1: can you give us, I know you couldn't give us
17:54
Speaker 1: because there's I'm sure a range of what you know,
17:59
Speaker 1: the extra dial and the progesterone and all of that
18:03
Speaker 1: would look like on the test. But for someone going in,
18:08
Speaker 1: does the the app tell you like, okay, these are
18:11
Speaker 1: you know, these are the questions.
18:13
Speaker 4: Or it just shows you the data.
18:16
Speaker 1: I guess I'm wondering from the consumer of doing the test,
18:20
Speaker 1: does it Does the app give you any feedback or
18:23
Speaker 1: questions of like, Okay, this is where you're falling. This
18:27
Speaker 1: is kind of the conversation you're going to have with
18:29
Speaker 1: a physician.
18:30
Speaker 3: So one of our one of our goals is to
18:33
Speaker 3: make sure that women are getting educated on what these
18:35
Speaker 3: hormones actually mean, right, because I can't even tell you
18:38
Speaker 3: how many times I've had conversations with women and they
18:40
Speaker 3: don't even know why they cycle and why they have
18:42
Speaker 3: a period. It's not their fault. We're not taught this information,
18:45
Speaker 3: right unless if you take the onus on yourself to
18:47
Speaker 3: teach it to yourself. So a lot of our content
18:50
Speaker 3: in our platform is education for that lay user who
18:54
Speaker 3: may not know what day's postsopulation means, or why your
18:58
Speaker 3: progesterone is fluctuating so much, Why is your esrogen coming
19:00
Speaker 3: back up in your luteal phase? What is a luteal phase.
19:04
Speaker 3: We do a lot of that education for them in
19:06
Speaker 3: the platform. They can also choose to schedule consultations with
19:09
Speaker 3: our team, and in those consultations we do arm them
19:12
Speaker 3: with questions that they can go to their clinicians and ask,
19:15
Speaker 3: so we try to give them as much information as
19:17
Speaker 3: they can so they can be the ones in powered
19:20
Speaker 3: with their own health.
19:24
Speaker 1: Okay, So then we go there with the information and say,
19:28
Speaker 1: I'm looking at getting on some kind of hormone therapy.
19:33
Speaker 1: I have the information there depending on and that will
19:36
Speaker 1: tell me, like, obviously, I'm sure it would tell you
19:40
Speaker 1: if your postmenopause versus because some women that are like
19:44
Speaker 1: have an ID, they don't even know if they're post
19:46
Speaker 1: menopause because they're like, well, I haven't had a cycle
19:49
Speaker 1: in years, so my age tells me that I probably am,
19:54
Speaker 1: But like, how would I know? So with someone with
19:57
Speaker 1: an IUD, does that skew the results of the test.
20:01
Speaker 3: It depends on if they're on a hormonal IUD or not.
20:03
Speaker 3: If they are, it would skew the results because we
20:06
Speaker 3: have no right. We can't decipher between native versus what's
20:09
Speaker 3: being admitted by value D. But if they're not a
20:13
Speaker 3: non hormonal ID, we would still work. And then you
20:16
Speaker 3: can also be on certain both controls where you're not
20:18
Speaker 3: even having a period but you're still cycling, so we
20:21
Speaker 3: can help with those as well.
20:22
Speaker 2: Do you find that it helps to do this for
20:25
Speaker 2: about three months prior to going to your doctor or
20:30
Speaker 2: what would you recommend.
20:33
Speaker 3: So we show a lot of value from cycle like
20:35
Speaker 3: from month one, but we're seeing for perimenopause specifically, like
20:39
Speaker 3: three months is a great amount of time to get
20:43
Speaker 3: a good understanding of your baseline and what's going on
20:45
Speaker 3: with your cycle. But I don't think you need to
20:48
Speaker 3: test for three months before going to a SEDD clinician.
20:51
Speaker 3: I think if you get one or two months of data,
20:52
Speaker 3: that's sufficient to go to a doctor. And if you
20:54
Speaker 3: wanted to continue monitoring as you're going through treatment or
20:59
Speaker 3: adopting new life styles changes, whatever it may be, you
21:01
Speaker 3: can start to see if that's actually having an impact.
21:05
Speaker 2: Let's talk about the infertility part of UVA, where I
21:12
Speaker 2: went through an infertility journey as well, and that was
21:18
Speaker 2: one of the frustrating things. I was already doing a
21:21
Speaker 2: million things and you are in this dark space mentally,
21:25
Speaker 2: and they tried to have me track my ovulation to
21:28
Speaker 2: with my temperature and I did all of these things
21:32
Speaker 2: for two or three months, and I felt like I
21:34
Speaker 2: came out of it was zero data, which is so frustrating.
21:40
Speaker 2: And so if I go back to that time where
21:44
Speaker 2: I am trying to get pregnant. I'm working with the
21:46
Speaker 2: fertility specialist and I'm trying to figure out when I'm
21:52
Speaker 2: ovulating and my hormone levels. How how do you How
21:59
Speaker 2: does Zuva work with the fertility doctors, same way.
22:03
Speaker 3: Under several same way. Yeah, you can add that fertility
22:06
Speaker 3: clinic as a provider that you're working with. They can
22:08
Speaker 3: view your data, they can monitor your ovulation so on.
22:11
Speaker 3: I will say that if you're going through IVFA, I
22:14
Speaker 3: wouldn't trust the LUBA data is too much because you're
22:16
Speaker 3: on a medication that's going to elevate your level so
22:20
Speaker 3: much higher than what our test can measure. So you're
22:22
Speaker 3: going to just see high results. And I wouldn't want
22:24
Speaker 3: you to waste your time or money looking at like
22:27
Speaker 3: trying to look at get any answers from our platform.
22:29
Speaker 3: It's just you're on a treatment that is so above
22:32
Speaker 3: what UBA's test can measure, So I will I'll just
22:35
Speaker 3: put that out there. But anything pre IVF we can support,
22:40
Speaker 3: and so we do work with a lot of fertility
22:41
Speaker 3: centers right now that use Uba for any non IVF cycles.
22:45
Speaker 2: Well especially that's one of the easiest ways people can
22:48
Speaker 2: actually get pregnant because they think they're ovulating at a
22:53
Speaker 2: time where they're not, Because isn't it about fourteen percent
22:56
Speaker 2: of women only have a twenty eight day cycle, and
23:00
Speaker 2: so the rest of us are ovulating at a time
23:03
Speaker 2: we don't realize, and so oftentimes when we figure it out,
23:07
Speaker 2: people are able to get pregnant.
23:10
Speaker 4: Yeah.
23:11
Speaker 3: Actually, our data shows that it's only five point three
23:13
Speaker 3: percent that actually have a twenty eighty cycle.
23:14
Speaker 2: But why I see this is why all these women
23:18
Speaker 2: are like, I don't know why I'm not getting pregnant,
23:21
Speaker 2: So this is cool to help them.
23:24
Speaker 3: Yeah. Absolutely. The other thing is, so we had our
23:27
Speaker 3: first peer reviewed paper published last year where we looked
23:30
Speaker 3: at cycle dynamics, and one of our big goals is
23:32
Speaker 3: how do we change the status quo? So all these
23:34
Speaker 3: assumptions that we have about women's health's, let's start to
23:37
Speaker 3: like either prove them correct with data or show how
23:40
Speaker 3: it's not correct and put true facts out there. And so, yes,
23:45
Speaker 3: twenty a day cycles consider normal. We all know that's
23:48
Speaker 3: not the case. But then the other really bigness number
23:50
Speaker 3: is that we also assume that ovulation happens right in
23:53
Speaker 3: the middle of your cycle. So let's say you have
23:55
Speaker 3: a twenty a day cycle. You're going to assume you
23:57
Speaker 3: ovulate on cycle day fourteen. Show that as women get older,
24:01
Speaker 3: their follicular phase, which is the first half of their cycle,
24:04
Speaker 3: actually gets longer and their alludeal phase gets shorter. So
24:07
Speaker 3: depending on your age and any rebrit hipisorders you have,
24:10
Speaker 3: and your BMI and all these other factors, it actually
24:13
Speaker 3: can influence when you pobulate. And it's nowhere near sorry,
24:18
Speaker 3: it's nowhere near where we anticipated. So if you just
24:21
Speaker 3: go in blindly thinking, oh, my cycles around thirty days,
24:24
Speaker 3: I probably ovulate in a cycle day fifteen, and you
24:26
Speaker 3: just time intercourse, then without any additional data, you're most
24:29
Speaker 3: likely missing in month after month and you might not
24:32
Speaker 3: even need to go through an invasive treatment. You just
24:35
Speaker 3: need to know what your body is doing.
24:38
Speaker 1: Okay, So how much is an UVIA test and can
24:41
Speaker 1: you get them at a pharmacy like a CBS or
24:46
Speaker 1: does it.
24:46
Speaker 4: Have to be you can you only purchase online?
24:49
Speaker 3: We are currently only available through our website or some
24:53
Speaker 3: of our clinicians actually stock it in house, so you
24:55
Speaker 3: can always ask your doctor. The kit for the starter
24:58
Speaker 3: kit is one fifty nine that comes with thirty test strips,
25:01
Speaker 3: a peekup and a pouch so it's easy to travel with.
25:04
Speaker 3: And then the refail kits. If you do the subscription,
25:07
Speaker 3: it's one twenty nine and it's for one cycle.
25:10
Speaker 4: And so what are the top three reasons?
25:12
Speaker 1: So we know we can go, we can work with infertility,
25:15
Speaker 1: We know we can get the data for you know,
25:17
Speaker 1: whether we're in that perimental pause puzzle phase. What's another
25:22
Speaker 1: reason that we could use.
25:26
Speaker 3: The UVA kit for getting personalized results. So to something
25:30
Speaker 3: that Laura mentioned earlier when I was using when I
25:34
Speaker 3: was trying to get pregnant, I used all these ovulation
25:37
Speaker 3: tests and they weren't telling me that I was ever
25:39
Speaker 3: in peak fertility. I only got a high result five
25:42
Speaker 3: times in the eighteen months I was trying to get pregnant.
25:45
Speaker 3: Other than that, it was always low. It wasn't until
25:47
Speaker 3: I started using UVA that I realized that my LHED search,
25:50
Speaker 3: the lutinizing hormone search, is just lower. So yes, I
25:54
Speaker 3: was ovulating each most cycles, but I just didn't know
25:57
Speaker 3: about it. So what UBA does is we've put personally
26:00
Speaker 3: is the experience. We don't compare a woman's data to
26:02
Speaker 3: a standard threshold. We learned what her baseline levels are
26:05
Speaker 3: and then detect where she's in her cycle by comparing
26:08
Speaker 3: to that. So it's really critical for most women who
26:12
Speaker 3: have irregular cycles or over modal in balance.
26:15
Speaker 1: Okay, so if you take the test and you go
26:18
Speaker 1: in and you've done the thirty days and you have
26:22
Speaker 1: that data, or maybe you even DOOD sixty days and
26:24
Speaker 1: you have that data, and then you go in and
26:26
Speaker 1: you're you're on hormone therapy or everything's just swimming along.
26:31
Speaker 1: Is this a product that you keep coming back to
26:34
Speaker 1: or is it kind of like when you're in this
26:36
Speaker 1: phase figuring things out. This is when you use the product,
26:39
Speaker 1: but then you necessarily don't need it outside of that.
26:44
Speaker 3: It depends on what you are, what your goals are, right,
26:47
Speaker 3: I will say the data is very addicting, just being
26:50
Speaker 3: able to know what's going on and seeing like, for example,
26:54
Speaker 3: one of the things that I hear from our peri
26:56
Speaker 3: menopause users is that they feel validated. So when you
26:59
Speaker 3: go into doctor's office and you're saying, like, I feel off,
27:02
Speaker 3: how does a doctor treat I feel off? I don't
27:05
Speaker 3: feel like myself. They don't know you personally. Most of
27:08
Speaker 3: the time, they don't know how you are outside of
27:11
Speaker 3: this current situation, so it's difficult to treat that. But
27:14
Speaker 3: now when you see like your estrogen's plummets and you
27:18
Speaker 3: were feeling crazy the day before, it's like, oh, it's
27:20
Speaker 3: because my estrogen drop like this, and it's it's very validating.
27:25
Speaker 3: It might not be a true answer, but what I've
27:28
Speaker 3: heard from our users is just a very comforting tool
27:31
Speaker 3: to just explain why things are happening and why they
27:34
Speaker 3: feel the way they do.
27:35
Speaker 2: Well.
27:36
Speaker 1: We live in this day and age of all of
27:37
Speaker 1: this biohacking, with the orr ring and whoopstrap uva and
27:41
Speaker 1: all of this, it's almost like you're empowered as as
27:46
Speaker 1: someone you know, not in the medical field, to be
27:49
Speaker 1: able to take ownership of your health, you know, part
27:53
Speaker 1: of your health journey. Because twenty years ago, you know,
27:57
Speaker 1: we would have had no clue about out what this.
28:01
Speaker 1: We didn't have any home kits or home products that
28:04
Speaker 1: we could do this outside of a physician's office.
28:08
Speaker 3: Yeah. I think COVID was a really tough time for everybody,
28:13
Speaker 3: But a really good thing that came out of it
28:15
Speaker 3: is it made home testing and home care more accessible
28:20
Speaker 3: and much more accepted. It's actually become the norm. And
28:23
Speaker 3: what I'm noticing is that patients are demanding it. They
28:27
Speaker 3: don't want to go into a clinic's office if they
28:29
Speaker 3: don't have to, they can do it at home. They
28:30
Speaker 3: much prefer to do that. And so this is definitely
28:33
Speaker 3: a trend that is going to continue to grow and
28:36
Speaker 3: is going to be even more adopted than it is today.
28:40
Speaker 4: It's exciting.
28:41
Speaker 2: Do you you're a big believer in cycle sinking, aren't you?
28:49
Speaker 2: And is that because it affects our recovering our energy
28:56
Speaker 2: like recovery energy? How we fill on it on that
29:00
Speaker 2: basis or why are you such an advocate for that?
29:05
Speaker 3: Because I think it it makes It increases awareness of
29:09
Speaker 3: our bodies. Right, And I can speak to when I
29:12
Speaker 3: was trying to get pregnant.
29:13
Speaker 2: Like I.
29:15
Speaker 3: We go through these transitions throughout our cycles on a
29:18
Speaker 3: monthly or like frequent basis. Right. I have never been
29:22
Speaker 3: so in tune in my body until I was paying
29:23
Speaker 3: attention to every single symptom when I was trying to
29:26
Speaker 3: get pregnant. And you start to realize it's tied to
29:29
Speaker 3: your hormones. It's tied. It's so prescriptive. Once you crack
29:34
Speaker 3: that formula and I think has such a critical tool
29:37
Speaker 3: to help you understand the fundamental layer of that. And
29:40
Speaker 3: then when you start tying your symptoms to this man,
29:42
Speaker 3: all of a sudden, you are so much more in
29:44
Speaker 3: than know of what your body is doing. That's power
29:47
Speaker 3: right there, and that's a way for you to something
29:49
Speaker 3: for you to control and for you to like take
29:51
Speaker 3: ownership of. It's our health, sho't That's one thing I
29:54
Speaker 3: feel like every person should have control over.
29:58
Speaker 1: So do you can you lane what cycle thinking is
30:01
Speaker 1: for those who might not know what it is?
30:04
Speaker 3: Well, I mean, I think there's several broad definitions for
30:06
Speaker 3: those But to me, this is basically looking and I'm
30:11
Speaker 3: going to define it from a standpoint, but you're looking
30:14
Speaker 3: at what your where you are in your cycle by
30:16
Speaker 3: looking at your hormone trends, and then you're layering on
30:18
Speaker 3: all these symptoms and you can even add treatments to this,
30:21
Speaker 3: You could add diet to this, But how all those
30:23
Speaker 3: things are impacted by your cycle and you're able to
30:27
Speaker 3: fully understand how everything is kind of speaking to each
30:30
Speaker 3: other so they're in sync? Is I guess that's the
30:33
Speaker 3: way that I would say it.
30:36
Speaker 2: So you talk about cycle sinking with athletic performance, So
30:42
Speaker 2: talk to us about that.
30:45
Speaker 3: Yeah, so this is an interesting hypothesis that I had
30:50
Speaker 3: and it's grown into like, Okay, this is actually becoming
30:53
Speaker 3: a thing. I decided to train for the New York
30:58
Speaker 3: City Marathon. I'm not a runner, but I decided to
31:00
Speaker 3: do that, and I Google, like, give me a training program, right,
31:05
Speaker 3: and you can you can chat ept this, you can
31:07
Speaker 3: like google this and get like thousands and thousands of
31:10
Speaker 3: programs that you can follow, and it's very cookie cutter.
31:14
Speaker 3: And I'm sitting here and I'm like, I just picked
31:16
Speaker 3: one that I liked if that made the most sense,
31:18
Speaker 3: and I started doing it. And of course, like I
31:20
Speaker 3: started training in March, so I obviously have cycles and
31:23
Speaker 3: things in between, and I'm like, Okay, some days feel
31:26
Speaker 3: really crappy to do the same rung that I was
31:28
Speaker 3: able to do so easily last week. And I'm like, well, yeah,
31:32
Speaker 3: because I'm about to get my period and I feel
31:34
Speaker 3: kind of crappy today. And so I was like, why
31:37
Speaker 3: are all training programs set up? Do they actually account
31:41
Speaker 3: for women's cycles in any way? And it turns out no,
31:46
Speaker 3: most training programs are designed for men. And then just
31:48
Speaker 3: apply to women, and I'm not just talking about running,
31:51
Speaker 3: but this happens even in the elite athlete space. And
31:55
Speaker 3: depending on where you are in your cycle, a woman's
31:58
Speaker 3: like bone and muscle, muscle elasticity, it's all dependent on
32:02
Speaker 3: where you are in your cycle. You can actually cause
32:05
Speaker 3: a lot of harm if you do the wrong type
32:06
Speaker 3: of workout or you push yourself too hard on the
32:08
Speaker 3: wrong day, right, And so it was a hypothesis I had.
32:13
Speaker 3: Turns out there's actually legs here, and so we've been
32:15
Speaker 3: partnering with a lot of universities and organizations to actually
32:19
Speaker 3: get objective data behind how training is impacting where women
32:24
Speaker 3: are in their cycles. And it's kind of exciting because
32:27
Speaker 3: this hypothesis that I had actually has legs and we're
32:30
Speaker 3: starting to see some really cool trends that I think
32:31
Speaker 3: we'll be able to publish next year.
32:34
Speaker 1: That's this is kind of a hot topic right now too,
32:36
Speaker 1: because there's definitely, uh, you know, research that comes out
32:43
Speaker 1: for planning a training you know block around your cycle,
32:48
Speaker 1: and then there's research that goes against.
32:51
Speaker 4: Planning around it.
32:52
Speaker 1: And there's you know, a psychological component versus a physiological component.
32:58
Speaker 1: So I mean, is there data backing that up right
33:04
Speaker 1: now or that's what you're working on.
33:06
Speaker 3: Or working on it, and there's You're right, there's a
33:08
Speaker 3: lot of components to it, right because like, okay, so
33:11
Speaker 3: like New York City Marathon was on the number third,
33:14
Speaker 3: and technically I'm supposed to get my period that week,
33:16
Speaker 3: and I was like great, Like I can't not run
33:18
Speaker 3: the marathon because I have my period. I have to
33:20
Speaker 3: power through. And so there is this whole component like Okay,
33:24
Speaker 3: you get this data, how do you actually apply it
33:26
Speaker 3: to training and to workouts. I was very lucky because
33:30
Speaker 3: I got my perier right when I got home from
33:31
Speaker 3: the marathon, but I was very on point there that
33:35
Speaker 3: it shouldn't could have happened in any moment. So I
33:38
Speaker 3: think there's a lot of work to be done after
33:40
Speaker 3: this data is collected, but at least it starts moving
33:43
Speaker 3: things in the right direction and we'll have something objective
33:46
Speaker 3: to say, like Okay, women need to be treated slightly differently,
33:50
Speaker 3: or we need to be mindful of how we're training
33:54
Speaker 3: these these athletes based on this core component of their health,
33:57
Speaker 3: which is their cycle. I don't think there's enough information
34:01
Speaker 3: out there today to make strong claims about that.
34:04
Speaker 4: Did you love the New York City Marathon because we've
34:06
Speaker 4: both done it.
34:07
Speaker 3: Yeah, and I loved it. I loved it. I absolutely
34:12
Speaker 3: loved it. It was just an experience I will never forget.
34:15
Speaker 2: It's magical.
34:17
Speaker 1: It's magical. It's one of the ones if you're going
34:19
Speaker 1: to do one, especially if you know. For me, I
34:22
Speaker 1: was like, we did a couple of other ones, but
34:24
Speaker 1: I was never I didn't love the marathon, but that
34:29
Speaker 1: one in particular. It's just like you can't not vibe
34:34
Speaker 1: the whole time with that in this city, in that.
34:37
Speaker 3: Situation, I can't believe how emotional I got, right picking
34:41
Speaker 3: up my GiB and then running on the Arizona Bridge
34:44
Speaker 3: sharing like Frank Sinatra singing, and then like entering into Brooklyn,
34:47
Speaker 3: Like every moment I was just like so emotional. Yeah,
34:51
Speaker 3: and it made I'm like, what is wrong with me? Like,
34:53
Speaker 3: I know I'm an emotional person, but this is a
34:55
Speaker 3: little insane.
34:55
Speaker 2: I was so emotional too, I know. And the spectators.
34:59
Speaker 2: You just cannot get over the energy and the spectators
35:03
Speaker 2: and the support.
35:05
Speaker 3: I mean there and people have the best signs, right,
35:08
Speaker 3: but there was fun with I know you're strangers, but
35:13
Speaker 3: you're my hero, and I was like, oh my god,
35:14
Speaker 3: I needed to read that right now, and it's just
35:16
Speaker 3: like pushed me another leg forward, like it's just great.
35:19
Speaker 1: Yeah, it's it's it's the best, it's top notch. If
35:22
Speaker 1: you're going to do a race that should be the
35:24
Speaker 1: one that everyone shoots for. It's just really hard to
35:26
Speaker 1: get into.
35:27
Speaker 3: Yes, yes, yes it is. I will say the hydro
35:30
Speaker 3: metal from your children, because my son has confiscated my
35:33
Speaker 3: metal and I worked so hard for this and he
35:37
Speaker 3: took it.
35:38
Speaker 2: So the question is do you want to do another marathon?
35:42
Speaker 3: If you had asked me the Monday after, I would
35:44
Speaker 3: said absolutely not. But I'm not gonna lie. Tuesday night,
35:47
Speaker 3: I was googling Disney's Marathon and like, oh, their medals
35:50
Speaker 3: are really cute. I kind of want to do. Yeah.
35:53
Speaker 2: I know, you either get addicted or you're like one
35:56
Speaker 2: and done.
35:58
Speaker 3: We'll see. The training kind of sucks.
36:00
Speaker 2: But I do think you bring up an interesting point
36:03
Speaker 2: because when Haley and I have been training and then
36:05
Speaker 2: Haley went on to do triathlons, some days you show
36:11
Speaker 2: up and you're like that run felt so easy, and
36:13
Speaker 2: other days it's the hardest thing in the world. And
36:18
Speaker 2: it is nice to have information on why every day
36:25
Speaker 2: is so different with energy level, strength, et cetera.
36:30
Speaker 3: Yeah, and I think it's often easy to blame like
36:32
Speaker 3: macro things like oh I ate this for dinner last night,
36:35
Speaker 3: or I didn't get enough sleep or whatever, but it
36:38
Speaker 3: could be something a little bit more micro, which is
36:41
Speaker 3: where you are on your cycle, especially for women, And
36:44
Speaker 3: it's just about being aware. It doesn't necessarily mean that
36:46
Speaker 3: you're going to change something, but being aware and not
36:49
Speaker 3: being hard on yourself, because especially when you're training for
36:51
Speaker 3: something like a marathon or any sort of long term
36:53
Speaker 3: training program, the mind and that mental game you have
36:57
Speaker 3: to play is usually ninety percent of the battle. Our
36:59
Speaker 3: body are capable of a lot more than what we
37:01
Speaker 3: think they are. It's our mind that holds us back.
37:04
Speaker 3: So if you don't understand why your run felt so
37:07
Speaker 3: difficult that day, you can end up in this horrible
37:09
Speaker 3: spiral that will actually hurt you more than if you
37:12
Speaker 3: just understood, Ah, it's because of this and you have
37:16
Speaker 3: an answer. Good point.
37:18
Speaker 2: Yeah, Gosh, what is the thing that has been the
37:23
Speaker 2: most interesting that you've learned from creating UVA and Woman's hen.
37:33
Speaker 3: I mean, there's so many things I think, like broadly,
37:38
Speaker 3: one of the things that I think is it's funny
37:41
Speaker 3: to say today because I think everyone is aware of it,
37:43
Speaker 3: but when you start to like really get your feet
37:47
Speaker 3: in it, it's kind of hard to swallow just how
37:51
Speaker 3: hungry women are for this type of data and how
37:54
Speaker 3: much they're craving it. It's not even like, oh, I'm
37:56
Speaker 3: kind of curious. It's like, no, I need this, and
37:59
Speaker 3: no one has met me where I find a gap,
38:02
Speaker 3: and so that to me is kind of painful. It's
38:04
Speaker 3: a painful pill to swallow because the standard of care
38:08
Speaker 3: has been at a blinking smiley phase for our women
38:11
Speaker 3: for way too long, and we deserve answers. So it's
38:14
Speaker 3: been a bit surprising to me that it's taken so
38:17
Speaker 3: long for innovation to happen in this space. But I'm
38:19
Speaker 3: glad that we're starting to see it. But then, if
38:22
Speaker 3: you look at a more patient specific level, when I
38:26
Speaker 3: talk about success for us, I said something about like
38:28
Speaker 3: empowerment of a woman to understand her body. I was
38:31
Speaker 3: doing a console with a woman, and typically we start
38:34
Speaker 3: off the consoles with like, Okay, tell me about yourself,
38:36
Speaker 3: so we kind of have a bit of a backstory,
38:38
Speaker 3: and she jumped right in and she's like, well, when
38:40
Speaker 3: I have a pretty regular cycle, but when I ovulate
38:43
Speaker 3: from my left side, it's a twenty seven day cycle,
38:45
Speaker 3: for my right side's thirty two day cycle. And then
38:47
Speaker 3: it I'm like, WHOA, how did you figure out that
38:50
Speaker 3: your cycle is different on your left and right? She's like, oh,
38:53
Speaker 3: UVA told me. I was like, what do you mean,
38:56
Speaker 3: UVA told you? She's like, I noticed that every other
38:58
Speaker 3: month my cycle was changed the length and it's because
39:02
Speaker 3: of what side I was ovulating from. Because I felt
39:04
Speaker 3: the pain. She started paying attention to what where she
39:07
Speaker 3: felt that pinch during ovulation, so she knew which side
39:10
Speaker 3: she was ovulating from. I was like, that's what we
39:13
Speaker 3: empowered her to do. Because she wasn't worrying about the
39:16
Speaker 3: hormones anymore or where she was in her cycle. Her
39:18
Speaker 3: mind was able to focus on other things that her
39:20
Speaker 3: body was telling her.
39:23
Speaker 2: Wow, that is really exciting. Are you just can you
39:28
Speaker 2: believe what you've done in women's health space?
39:33
Speaker 3: I mean, it's it's been a really surreal experience so
39:36
Speaker 3: far for sure, and we're just getting started. Yeah.
39:38
Speaker 4: I was going to say, how old is UVA?
39:40
Speaker 3: What's we started in August twenty seventeen.
39:44
Speaker 4: Okay, so you were pre pandemic.
39:46
Speaker 3: Yeah, but it took us. It took us three years
39:49
Speaker 3: to develop the text and we actually launched in twenty twenty.
39:53
Speaker 2: Great time to watch, But ironically, didn't it sort of
39:58
Speaker 2: help you being in the pandemic.
40:02
Speaker 3: I think we were. We were definitely the right place
40:04
Speaker 3: at the right time because people needed at home testing.
40:07
Speaker 3: There were a lot of companies trying to do it,
40:09
Speaker 3: but we were the only ones that had already figured
40:11
Speaker 3: out how to get clinicians on board because we had
40:13
Speaker 3: built it for clinicians from day one. We were already
40:16
Speaker 3: hip a compliant, we had the real time data, everything
40:18
Speaker 3: was already set up, but it was just like, okay,
40:21
Speaker 3: let's just start shipping boxes and that was a new
40:24
Speaker 3: thing that we had to figure out.
40:29
Speaker 2: Wow.
40:29
Speaker 1: Okay, well, so so Amy, as we wrapped this up,
40:33
Speaker 1: what is your you know, where can women? So I'm
40:37
Speaker 1: assuming your website is Uva dot com.
40:40
Speaker 3: No, it's Uba dot Life.
40:41
Speaker 1: Oh, Uba dot Life. Okay, I'm glad we had that.
40:44
Speaker 1: And do you have a social media presence?
40:47
Speaker 3: We do. We're at Uva Life on everything.
40:50
Speaker 4: Okay, So that's it.
40:52
Speaker 1: So people can go in, uh, you said you had
40:56
Speaker 1: a Black Friday cell recently, but if somebody missed that.
40:58
Speaker 4: Do you have occasional elles throughout the year.
41:02
Speaker 3: Yes, we do. We always have random promos and things,
41:06
Speaker 3: and we recommend that you sign up for our email
41:08
Speaker 3: because then you'll get all of the latest information from us. Yeah,
41:12
Speaker 3: we try to meet our meet women where they are,
41:15
Speaker 3: so I never want costs to be a reason that
41:17
Speaker 3: they don't get answers, so always reach out to our
41:19
Speaker 3: team and we're always willing to support however we can.
41:22
Speaker 3: And we are hsa FSA eligible. So it's coming to
41:24
Speaker 3: that time of year where we've got to use those
41:26
Speaker 3: dollars and this is a great way to use them.
41:28
Speaker 2: That is a great, great and I love your marketing
41:30
Speaker 2: and branding. By the way, the branding is so perfect.
41:35
Speaker 2: You guys meld whoever did that? Yeah, you guys meld it.
41:40
Speaker 3: Thank you. That means a lot.
41:42
Speaker 4: Well, thank you for joining us, Amy, this has been
41:45
Speaker 4: really interesting.
41:46
Speaker 1: I'm excited to see where you go in the next
41:51
Speaker 1: few years and what the what the growth of your
41:53
Speaker 1: company looks like and how how that can benefit all women.
41:58
Speaker 3: Thank you. Yeah, I excit you for We've a lot
41:59
Speaker 3: of the in the pipeline, so definitely stay tuned and
42:02
Speaker 3: keep following us.
42:05
Speaker 4: Thanks for listening.
42:06
Speaker 2: If you enjoyed this episode, please consider giving us a
42:09
Speaker 2: five star review and sharing the body Pod with your friends.
42:14
Speaker 4: Until next time,