393 : The Tyranny of Taste w/ Kosta Kallivrousis

Keys To The Shop : Equipping Coffee Shop Leaders · Feb 7, 2023 · 1h

Specialty coffee has been defined by a difference in quality and taste for a very long time. It is the central value that creates the markets that we currently operate in. The problem with this though is that taste as a value is, in the end, a subjective opinion. While quality, taste, and serving the desires of customer is always important, how we go about the practice of taste making will either include or exclude those most impacted by out judgments. How can we balance the need to serve and be effective in what we have not, while building a better way for the future? Well, to talk with us…