Latest / The Experience Perspective: An Ipsos Podcast
Season 9, Episode 10: The Neuroscience of Scent in Experience Design
In this episode, host Helen Bywater-Smith sits down with two leading experts to explore an underutilized yet deeply powerful sensory touchpoint: scent.
• Dan Terry Jacobson, Founder of Oola Lab, a craft neuroscent studio that designs fragrances to influence mood, cognition, and emotional balance.
• Annamaria Foldes, Head of Mystery Shopping and MSU at Ipsos Switzerland, an expert in retail and luxury execution.
Together, they unpack the fascinating science behind olfaction, revealing how bypassing the rational brain to trigger immediate emotional connections can dramatically improve advocacy…
The skinny
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