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Startup Funding Espresso – Painkillers vs Vitamins
Painkillers vs Vitamins Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In startup investing, look for startups that solve real-world problems. Focus on the ones that provide a solution tantamount to a painkiller. The customer has a problem that causes them enough pain that they'll pay for a solution to get rid of it. There tend to be fewer painkiller solutions in the market, so there's less competition. Avoid the startups whose solution acts more like a vitamin. It makes you better, but only just so. Most people know…
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