Turning Customer Insights into Action: Lessons in Product and Partnership
Behind the SME with Hugo & Rupert, Co-founders of Pockla
In this episode, Hugo and Rupert, co-founders of the AI-powered marketing tech platform Pockla, share their entrepreneurial journey. They dive into the importance of deeply understanding customer needs through discovery calls, rather than focusing solely on product-building.
They also discuss simplifying business hypotheses and objectively testing them based on customer feedback. The duo reflects on their experience with fundraising, emphasising the importance of building long-term relationships with investors and tailoring pitches to…
The skinny
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