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Bath & Body Works Scents the Holidays | Fast Five Shorts · Omni Talk Retail

• 0:00
  Bath
• 0:00
  and
• 0:00
  Body
• 0:00
  Works,
• 0:01
  known
• 0:01
  for
• 0:01
  its
• 0:02
  signature
• 0:02
  holiday
• 0:03
  scents,
• 0:03
  will
• 0:03
  be
• 0:03
  bringing
• 0:04
  its
• 0:04
  smells
• 0:04
  to
• 0:05
  train
• 0:05
  stations,
• 0:06
  movie
• 0:06
  theaters
• 0:07
  and
• 0:07
  interactive
• 0:08
  kiosks
• 0:08
  inside
• 0:08
  of
• 0:09
  malls
• 0:09
  as
• 0:09
  part
• 0:09
  of
• 0:09
  its
• 0:10
  new
• 0:10
  holiday
• 0:10
  campaign.
• 0:11
  According
• 0:11
  to
• 0:12
  retail
• 0:12
  wire,
• 0:12
  Bath
• 0:13
  and
• 0:13
  Body
• 0:13
  Works
• 0:13
  becomes
• 0:14
  the
• 0:14
  first
• 0:14
  brand
• 0:14
  ever
• 0:15
  to
• 0:15
  scent
• 0:15
  New
• 0:15
  York
• 0:16
  City's
• 0:16
  Grand
• 0:16
  Central
• 0:17
  Terminal
• 0:17
  with
• 0:18
  commuters
• 0:18
  encountering
• 0:19
  the
• 0:19
  aroma
• 0:19
  of
• 0:20
  fresh
• 0:20
  balsam.
• 0:21
  One
• 0:21
  of
• 0:21
  the
• 0:21
  chains
• 0:22
  three
• 0:23
  signature
• 0:23
  holiday
• 0:24
  scents
• 0:25
  in
• 0:25
  New
• 0:25
  York,
• 0:25
  Los
• 0:26
  Angeles
• 0:26
  and
• 0:26
  Chicago,
• 0:27
  the
• 0:27
  fresh
• 0:27
  balsam
• 0:27
  fragrance
• 0:28
  will
• 0:28
  also
• 0:28
  be
• 0:28
  pumped
• 0:29
  into
• 0:29
  sales
• 0:29
  select
• 0:29
  theaters
• 0:30
  as
• 0:30
  movie
• 0:30
  theater
• 0:30
  goers
• 0:31
  watch
• 0:31
  the
• 0:31
  brand's
• 0:32
  new
• 0:32
  holiday
• 0:33
  ad
• 0:33
  spot.
• 0:34
  Interactive
• 0:34
  kiosks
• 0:35
  will
• 0:35
  also
• 0:35
  pop
• 0:36
  up
• 0:36
  in
• 0:36
  46
• 0:37
  high
• 0:37
  traffic
• 0:38
  malls,
• 0:38
  inviting
• 0:39
  shoppers
• 0:39
  to
• 0:39
  explore
• 0:40
  all
• 0:40
  three
• 0:40
  of
• 0:40
  Bath
• 0:41
  and
• 0:41
  Body
• 0:41
  Works
• 0:41
  holiday
• 0:42
  scents.
• 0:43
  Kelly,
• 0:43
  our
• 0:44
  beauty
• 0:44
  expert
• 0:45
  on
• 0:45
  the
• 0:46
  podcast,
• 0:47
  what
• 0:47
  do
• 0:47
  you
• 0:47
  think
• 0:48
  here?
• 0:48
  Bath
• 0:49
  and
• 0:49
  Body
• 0:49
  Works
• 0:49
  new
• 0:50
  scented
• 0:50
  holiday
• 0:51
  campaigns.
• 0:52
  What
• 0:52
  do
• 0:52
  you
• 0:53
  think
• 0:53
  about
• 0:53
  those
• 0:53
  and
• 0:54
  do
• 0:54
  they
• 0:54
  pass
• 0:54
  your
• 0:55
  smart
• 0:55
  smell
• 0:55
  test
• 0:55
  for
• 0:56
  good
• 0:56
  holiday
• 0:57
  marketing?
• 0:58
  Awesome.
• 1:00
  I'm
• 1:01
  gonna
• 1:01
  say,
• 1:02
  I
• 1:02
  know
• 1:02
  next
• 1:03
  month
• 1:03
  is
• 1:03
  your
• 1:04
  guys
• 1:05
  best
• 1:05
  of
• 1:06
  the
• 1:06
  year
• 1:07
  podcast,
• 1:09
  but
• 1:10
  this
• 1:10
  definitely
• 1:10
  passed
• 1:11
  the
• 1:11
  smell
• 1:11
  test
• 1:11
  for
• 1:12
  me.
• 1:12
  I
• 1:12
  think
• 1:12
  this
• 1:12
  is
• 1:12
  my
• 1:13
  favorite
• 1:13
  marketing
• 1:14
  campaign
• 1:14
  of
• 1:15
  the
• 1:15
  year
• 1:15
  so
• 1:15
  far.
• 1:16
  What?
• 1:17
  Oh
• 1:17
  my
• 1:17
  God.
• 1:17
  Tell
• 1:18
  us.
• 1:18
  Wow.
• 1:19
  I
• 1:20
  am
• 1:20
  all
• 1:20
  about
• 1:21
  this.
• 1:23
  So
• 1:23
  a
• 1:23
  couple
• 1:23
  reasons
• 1:24
  why
• 1:24
  I
• 1:24
  love
• 1:24
  this.
• 1:25
  First,
• 1:25
  I
• 1:26
  think
• 1:26
  it
• 1:26
  is
• 1:26
  such
• 1:27
  a
• 1:27
  genius
• 1:27
  way
• 1:27
  to
• 1:27
  create
• 1:28
  brand
• 1:28
  awareness
• 1:29
  especially
• 1:30
  for
• 1:30
  Bath
• 1:30
  and
• 1:31
  Body
• 1:31
  Works
• 1:32
  for
• 1:32
  the
• 1:33
  fact
• 1:33
  that
• 1:33
  we
• 1:33
  are
• 1:33
  living
• 1:34
  in
• 1:34
  a
• 1:34
  fragrance
• 1:34
  market
• 1:35
  right
• 1:35
  now.
• 1:36
  Fragrance
• 1:36
  is
• 1:37
  top
• 1:38
  growing
• 1:38
  category
• 1:39
  in
• 1:39
  beauty
• 1:40
  and
• 1:41
  it's
• 1:41
  a
• 1:41
  barbell
• 1:41
  market.
• 1:42
  So
• 1:42
  you
• 1:42
  have
• 1:42
  a
• 1:42
  ton
• 1:42
  of
• 1:42
  growth
• 1:43
  in
• 1:43
  ultra
• 1:43
  luxe
• 1:44
  and
• 1:44
  premium.
• 1:45
  But
• 1:45
  actually
• 1:46
  the
• 1:46
  Bath
• 1:46
  and
• 1:47
  Body
• 1:47
  Works
• 1:47
  math
• 1:48
  segment
• 1:48
  is
• 1:48
  also
• 1:49
  doing
• 1:49
  really
• 1:49
  well.
• 1:50
  Like
• 1:50
  myths
• 1:51
  are
• 1:51
  taking
• 1:51
  off.
• 1:52
  That
• 1:52
  category
• 1:52
  is
• 1:53
  doing
• 1:53
  awes
• 1:53
  awesome.
• 1:55
  But
• 1:55
  I
• 1:55
  personally
• 1:56
  haven't
• 1:56
  shopped
• 1:57
  at
• 1:57
  Bath
• 1:57
  and
• 1:57
  Body
• 1:57
  Works
• 1:58
  since
• 1:58
  I
• 1:58
  was
• 1:58
  in
• 1:58
  like
• 1:59
  middle
• 1:59
  school
• 1:59
  and
• 2:00
  buying
• 2:00
  the
• 2:01
  cherry
• 2:01
  blossom
• 2:02
  scent
• 2:02
  by
• 2:02
  like
• 2:03
  the
• 2:03
  boatload.
• 2:04
  So
• 2:05
  I
• 2:05
  think
• 2:05
  you
• 2:05
  have,
• 2:05
  you
• 2:06
  know,
• 2:06
  they're
• 2:06
  in
• 2:06
  the
• 2:06
  right
• 2:07
  space
• 2:07
  but
• 2:07
  maybe
• 2:08
  they've
• 2:08
  lost
• 2:08
  some
• 2:08
  of
• 2:09
  that
• 2:09
  awareness.
• 2:10
  So
• 2:10
  I
• 2:10
  just
• 2:11
  think
• 2:11
  that
• 2:12
  using
• 2:12
  that
• 2:13
  actual
• 2:14
  product,
• 2:15
  the
• 2:15
  scent
• 2:15
  that
• 2:16
  people
• 2:16
  are
• 2:16
  going
• 2:16
  to
• 2:17
  buy
• 2:17
  in
• 2:18
  a
• 2:18
  marketing
• 2:18
  campaign
• 2:19
  and
• 2:20
  in
• 2:20
  these
• 2:20
  high
• 2:20
  traffic
• 2:21
  locations
• 2:22
  that
• 2:23
  have
• 2:23
  this
• 2:23
  holiday
• 2:24
  heritage
• 2:25
  at
• 2:26
  the
• 2:26
  right
• 2:26
  time
• 2:27
  for
• 2:27
  holiday
• 2:28
  is
• 2:29
  an
• 2:29
  awesome
• 2:30
  idea.
• 2:31
  You
• 2:31
  know
• 2:31
  everyone's
• 2:31
  getting
• 2:32
  ready
• 2:32
  to
• 2:32
  stack
• 2:32
  up
• 2:32
  on
• 2:33
  those
• 2:33
  holiday
• 2:33
  candles.
• 2:34
  Like
• 2:35
  it
• 2:35
  just,
• 2:35
  it
• 2:36
  hits
• 2:36
  timing,
• 2:37
  it
• 2:37
  hits
• 2:38
  awareness.
• 2:38
  I
• 2:39
  think
• 2:39
  they're
• 2:39
  going
• 2:39
  to
• 2:39
  get
• 2:40
  traffic
• 2:41
  downstream
• 2:42
  to
• 2:42
  site
• 2:42
  and
• 2:43
  store.
• 2:44
  I
• 2:44
  love
• 2:45
  the
• 2:45
  Grand
• 2:45
  Central
• 2:46
  location
• 2:46
  choice.
• 2:47
  I,
• 2:47
  I
• 2:47
  love
• 2:47
  it.
• 2:48
  Okay,
• 2:49
  Kelly,
• 2:49
  I
• 2:49
  have
• 2:49
  a
• 2:50
  follow
• 2:50
  up
• 2:50
  question
• 2:50
  for
• 2:50
  you.
• 2:51
  Yes.
• 2:51
  Okay.
• 2:52
  Do
• 2:53
  you
• 2:53
  feel
• 2:53
  now
• 2:53
  Grand
• 2:54
  Central
• 2:54
  Station
• 2:55
  not
• 2:55
  always
• 2:56
  the
• 2:56
  best
• 2:56
  smelling
• 2:57
  place
• 2:57
  on
• 2:57
  the
• 2:57
  planet.
• 2:58
  I
• 2:58
  can
• 2:58
  attest
• 2:58
  to
• 2:58
  that.
• 2:59
  Personally.
• 3:00
  Balsam
• 3:01
  fir,
• 3:01
  probably
• 3:02
  better,
• 3:02
  but
• 3:03
  probably
• 3:03
  Better
• 3:04
  than
• 3:04
  what
• 3:04
  the
• 3:04
  alternative
• 3:05
  is.
• 3:07
  But
• 3:07
  do
• 3:07
  you.
• 3:08
  How
• 3:08
  do
• 3:08
  you
• 3:08
  think,
• 3:08
  though,
• 3:09
  consumers
• 3:10
  are
• 3:10
  going
• 3:10
  to
• 3:10
  respond
• 3:10
  to
• 3:11
  this
• 3:11
  being
• 3:11
  piped
• 3:12
  in
• 3:12
  versus,
• 3:12
  like,
• 3:13
  opting
• 3:13
  in?
• 3:14
  Does
• 3:14
  that
• 3:14
  have
• 3:14
  any
• 3:15
  sort
• 3:15
  of,
• 3:15
  like,
• 3:17
  I
• 3:17
  don't
• 3:17
  know,
• 3:17
  does
• 3:18
  that
• 3:18
  change
• 3:18
  your
• 3:19
  opinions
• 3:19
  on
• 3:19
  this?
• 3:20
  Like,
• 3:20
  if
• 3:20
  I'm
• 3:20
  in
• 3:20
  a
• 3:21
  movie
• 3:21
  theater
• 3:21
  and
• 3:21
  now
• 3:21
  it's
• 3:22
  being
• 3:22
  like,
• 3:22
  pop.
• 3:23
  Just
• 3:24
  thrown
• 3:24
  into
• 3:24
  my
• 3:25
  experience,
• 3:25
  you're
• 3:26
  not
• 3:26
  giving
• 3:26
  them
• 3:26
  the
• 3:26
  option
• 3:27
  to
• 3:27
  elect
• 3:28
  into
• 3:28
  that.
• 3:28
  Like,
• 3:28
  some
• 3:29
  of
• 3:29
  the
• 3:29
  kiosks
• 3:29
  are
• 3:29
  like,
• 3:30
  how
• 3:30
  do
• 3:30
  you.
• 3:30
  What
• 3:30
  are
• 3:30
  your
• 3:30
  thoughts
• 3:31
  about
• 3:31
  that?
• 3:31
  Yeah,
• 3:32
  movie
• 3:32
  theater
• 3:33
  is
• 3:33
  maybe
• 3:33
  a
• 3:33
  little
• 3:34
  bit
• 3:34
  more
• 3:34
  of
• 3:34
  an
• 3:34
  odd
• 3:35
  choice
• 3:35
  because
• 3:36
  that
• 3:36
  is
• 3:36
  really,
• 3:37
  like,
• 3:37
  you
• 3:37
  know,
• 3:38
  not
• 3:38
  a
• 3:38
  place
• 3:38
  you
• 3:39
  go
• 3:39
  intending
• 3:40
  to
• 3:40
  have
• 3:40
  this
• 3:41
  fragrance
• 3:41
  thrust
• 3:42
  upon
• 3:42
  you.
• 3:44
  I
• 3:44
  get
• 3:44
  it.
• 3:44
  If
• 3:44
  you're
• 3:44
  going
• 3:44
  to
• 3:45
  like
• 3:45
  a
• 3:45
  Christmas
• 3:45
  showing,
• 3:46
  like,
• 3:46
  oh,
• 3:46
  let's
• 3:46
  go
• 3:47
  see.
• 3:47
  Right.
• 3:47
  Christmas
• 3:48
  Replay.
• 3:49
  Maybe
• 3:50
  not
• 3:50
  like
• 3:51
  the
• 3:51
  new
• 3:51
  Running
• 3:51
  man
• 3:52
  movie,
• 3:53
  but
• 3:54
  I
• 3:54
  think
• 3:55
  Grand
• 3:55
  Central.
• 3:57
  I.
• 3:58
  Don'T
• 3:58
  have
• 3:58
  a
• 3:58
  big
• 3:58
  issue
• 3:59
  with
• 3:59
  the.
• 3:59
  Often
• 3:59
  in
• 4:00
  a
• 4:00
  place
• 4:00
  like
• 4:00
  Grand
• 4:00
  Central
• 4:01
  where
• 4:01
  you
• 4:01
  likely
• 4:02
  have
• 4:02
  a
• 4:02
  lot
• 4:02
  of
• 4:03
  holiday
• 4:04
  decor
• 4:04
  going
• 4:05
  up
• 4:05
  and
• 4:05
  there's,
• 4:06
  you
• 4:06
  know,
• 4:07
  it's
• 4:07
  New
• 4:07
  York
• 4:08
  at
• 4:08
  the
• 4:08
  holiday
• 4:08
  season.
• 4:09
  Yeah.
• 4:10
  And
• 4:10
  I
• 4:10
  think
• 4:11
  there
• 4:11
  are
• 4:11
  a
• 4:11
  lot
• 4:11
  of
• 4:11
  brands
• 4:11
  who've
• 4:12
  been
• 4:12
  doing
• 4:12
  that
• 4:12
  for
• 4:12
  a
• 4:13
  long
• 4:13
  time.
• 4:13
  Granted,
• 4:14
  in
• 4:14
  their
• 4:14
  four
• 4:14
  wall
• 4:15
  box,
• 4:16
  there
• 4:16
  is
• 4:16
  an
• 4:16
  often
• 4:17
  you're
• 4:17
  going
• 4:17
  into
• 4:18
  store.
• 4:19
  Right.
• 4:19
  You
• 4:20
  can
• 4:20
  leave
• 4:20
  there.
• 4:21
  Yes.
• 4:21
  Okay.
• 4:22
  That's
• 4:22
  good.
• 4:22
  That's
• 4:23
  good.
• 4:23
  That's
• 4:23
  good.
• 4:23
  Clarifier.
• 4:24
  Chris,
• 4:24
  what
• 4:25
  do
• 4:25
  you
• 4:25
  think
• 4:25
  about
• 4:25
  this?
• 4:27
  I
• 4:27
  mean,
• 4:27
  I
• 4:27
  just,
• 4:28
  I
• 4:28
  just
• 4:28
  think
• 4:28
  it's
• 4:28
  smart
• 4:29
  marketing.
• 4:29
  You
• 4:29
  know,
• 4:29
  the
• 4:29
  fact
• 4:30
  that
• 4:30
  we're
• 4:30
  all
• 4:30
  talking
• 4:30
  about
• 4:30
  it
• 4:31
  means
• 4:31
  it's
• 4:31
  probably
• 4:31
  good.
• 4:32
  I'm
• 4:32
  surprised
• 4:33
  that
• 4:33
  Kelly
• 4:33
  thinks
• 4:33
  it's
• 4:33
  like
• 4:34
  the
• 4:34
  best
• 4:34
  marketing
• 4:34
  effort
• 4:35
  of
• 4:35
  the
• 4:35
  year.
• 4:35
  You
• 4:36
  know,
• 4:36
  for
• 4:36
  me,
• 4:36
  I
• 4:36
  got
• 4:36
  to
• 4:36
  give
• 4:37
  that.
• 4:37
  I
• 4:37
  got
• 4:37
  to
• 4:37
  give
• 4:37
  a
• 4:37
  shout
• 4:38
  out
• 4:38
  to
• 4:38
  Pizza
• 4:38
  Hut.
• 4:38
  Did
• 4:38
  you
• 4:39
  see
• 4:39
  what
• 4:39
  pizza
• 4:39
  did
• 4:39
  last
• 4:40
  week?
• 4:40
  The
• 4:40
  Six
• 4:41
  Campaign?
• 4:42
  November
• 4:43
  6th
• 4:43
  and
• 4:43
  7th,
• 4:43
  you
• 4:44
  get
• 4:44
  Buffalo
• 4:44
  wings
• 4:44
  for
• 4:45
  67
• 4:45
  cents.
• 4:46
  So
• 4:46
  I'm
• 4:46
  just
• 4:46
  saying
• 4:46
  that
• 4:47
  maybe
• 4:47
  because
• 4:47
  my
• 4:47
  kids
• 4:47
  are
• 4:48
  going
• 4:48
  to
• 4:48
  love
• 4:48
  talking
• 4:49
  about
• 4:49
  that,
• 4:49
  but
• 4:49
  that's
• 4:50
  my
• 4:50
  winner.
• 4:50
  But
• 4:50
  yeah,
• 4:51
  I
• 4:51
  mean,
• 4:51
  from
• 4:51
  a
• 4:51
  marketing
• 4:52
  standpoint,
• 4:52
  you
• 4:53
  know,
• 4:53
  I
• 4:53
  think
• 4:53
  it's
• 4:53
  smart.
• 4:54
  It's
• 4:54
  getting
• 4:54
  us
• 4:54
  talking
• 4:54
  about.
• 4:55
  It's
• 4:55
  getting
• 4:55
  people
• 4:55
  talking
• 4:56
  about
• 4:56
  it.
• 4:56
  And
• 4:57
  Kelly's
• 4:57
  point,
• 4:57
  too,
• 4:57
  you
• 4:57
  can
• 4:58
  hit
• 4:58
  high
• 4:58
  traffic
• 4:58
  locations
• 4:59
  with
• 5:00
  sense,
• 5:00
  which
• 5:00
  is
• 5:00
  at
• 5:01
  least
• 5:01
  going
• 5:01
  to
• 5:01
  create
• 5:01
  some
• 5:02
  awareness,
• 5:02
  hopefully
• 5:03
  more
• 5:03
  so
• 5:03
  than,
• 5:04
  you
• 5:04
  know,
• 5:05
  than
• 5:06
  usual
• 5:06
  for.
• 5:06
  For
• 5:07
  the
• 5:07
  brand.
• 5:07
  So,
• 5:07
  yeah,
• 5:08
  I
• 5:08
  like
• 5:08
  it.
• 5:08
  Well
• 5:09
  cast,
• 5:09
  what
• 5:09
  are
• 5:09
  your
• 5:09
  thoughts
• 5:10
  here?
• 5:10
  I
• 5:11
  would
• 5:11
  defer
• 5:11
  to
• 5:11
  Kelly
• 5:12
  on
• 5:12
  this
• 5:12
  one.
• 5:12
  I
• 5:13
  have
• 5:13
  no
• 5:13
  opinions.
• 5:16
  I
• 5:16
  would.
• 5:16
  I
• 5:17
  mean,
• 5:17
  I
• 5:18
  go
• 5:18
  through
• 5:18
  Grand
• 5:19
  Central
• 5:19
  Station
• 5:20
  every
• 5:20
  day
• 5:20
  when
• 5:20
  I'm
• 5:21
  going
• 5:21
  into
• 5:21
  the
• 5:21
  city,
• 5:22
  so
• 5:25
  that
• 5:25
  part
• 5:25
  doesn't
• 5:26
  sound
• 5:26
  too
• 5:26
  bad.
• 5:26
  I
• 5:27
  think
• 5:27
  the
• 5:28
  theater
• 5:28
  part.
• 5:28
  I
• 5:28
  agree.
• 5:29
  I
• 5:29
  think
• 5:29
  it's
• 5:29
  a
• 5:29
  little.
• 5:30
  Yeah,
• 5:30
  it
• 5:31
  may
• 5:31
  be
• 5:31
  a
• 5:31
  little
• 5:31
  much.