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Episode 363: How to Keep Your New Year's Goals From Fading · The Growth Project

• 0:00
  the simple truth is this behavior is what changes goals, not intentions, not the person who had a great idea. It's the person who acted on the great idea.
• 0:12
  Welcome to The Growth Project, a podcast brought to you by Angelo's doctor Drew Brandon joined by Doctor Gabby. Caveat is today, welcome to 2026.
• 0:23
  Yes, my first one back in the new year.
• 0:25
  And as our listeners are joining us, we hope that it has been a great start to a new year. I know that for a lot of folks, there's kind of this inherent natural, enthusiasm and energy and momentum associated with, starting a new year. So it's great. Hope that's how everyone has been.
• 0:44
  So Gabby, excited to be having this conversation today. And I'm going to kind of orient us a little bit before we jump into it. But we've although it's not been a formal series that we've done, our last couple episodes of the Growth Project have been very much focused on a geared toward helping people, first of all, kind of wrap up their year well.
• 1:02
  So in the at the end of December, we had an episode with the three of us milk myself and you focused on, just trying to kind of reflect and assess. Well, to kind of wrap things up and then, following that, this would have been last week if maybe you didn't get a chance for a listeners to listen.
• 1:19
  We talked about, really the data on starting the year and although people often start with a ton of gusto, how does it normally go? Gabby good rabbit was I was not on that podcast, but you know, but when I listened to it, I was kind of shocked by some of the numbers you guys were throwing out there.
• 1:39
  And, I can see how that can be demotivating to some individuals. Yeah, I hope that's not what we ended up creating for our listeners, but I agree with you. That isn't an easy takeaway to hear those stats and kind of think like, wow, this is not good news. And it's not. So that's where we've been the last couple weeks.
• 1:57
  And today we want to really continue on that theme a little bit as we work down this path. And we're having this conversation of, how do you put yourself in a position to kind of not go that way? Correct. Like, and to not succumb to a lot of the, the realities on goals and resolutions and new beginnings and all that which typically kind of fade quickly.
• 2:18
  And we're going to discuss some ideas and some data of, of how you can, hopefully not end up in that group. Right, right.
• 2:26
  Which is not easy. All right. Gabby. So, let's let's kind of start here. What is the research really say about, two things. One, how quickly people seem to kind of get off the path.
• 2:42
  And then the second part of that, why do they get off the path so quickly? Like what? What are some of the variables or factors involved with people? Unfortunately, not sticking with the plan.
• 2:52
  Well, what interested me in the previous episode was you all brought to the table that, only about 20% of people make it past January.
• 3:01
  Yeah. So 80% and fall off with their resolution within the first month. Yeah. And that kind of led me down the rabbit hole of thinking. Okay, well, what does that look like three, six months down the line? How many people are sticking with. Oof, I bet that got even worse. Yeah. So it, you know, past that six month marker, you're looking at only about 46% of people, are going to sustain their, their goals or their resolutions.
• 3:29
  And that's, you know, that very low number in my opinion. So of okay, so of the 20% that make it past January or about less than half of that, those remaining folks will still be sticking. Wow. Okay.
• 3:43
  Yeah. So you know that's a big drop off. And it's not just the immediate drop off but the sustained drop off over time.
• 3:51
  Right. You know, there's a few factors that play into people kind of falling off with their goals. And I think one of the biggest is, just not having a system in place, sustained progress towards your goals. Yeah. Yeah, I think that's huge. And the here's a tie in that we can make here that I think fits pretty well is, and we talked about this a little bit on our reflection episode that we did, but a very normal reaction that people get when they're assessing and they're reflecting the end of the year is it's emotional.
• 4:22
  Right. And so you're thinking about your year end, the things that went well. And hopefully that elicits some some celebratory feelings and emotions. Oh, that's great stuff. We want people to have that. And then when you flip the coin on that and you're thinking about, well, where did I come up short? What are my frustrations, my disappointments, my regrets?
• 4:38
  That elicits emotion too. And those emotions, although helpful to kind of like make us feel like doing something, don't necessarily also, come up with a plan, you know, it's just like, oh, I want to be more of this or less of that, or I want to stop doing this, or I want to start doing that, and all those are good things, but that's not a plan.
• 4:59
  And so I agree with you. I think part of what goes wrong here is we don't have clarity in what we're trying to do. And then I know a lot of what we're to talk about today is we don't have a good measurement system, which why is that so important? Well, for for motivation, it's huge, right? When you know, you can see yourself making progress and you can see changes happening and measurable change like that is a huge motivator.
• 5:23
  It also is is a way for you to engage in constant reflection and adapt your process over time. If something isn't working, you won't know that unless you are measuring the change and seeing no change, well, there's no change. You need to change your approach. Yep. Okay, so let's get into that. Because really what we're saying here is we're going to talk about tracking if you aren't tracking it.
• 5:47
  So whether it's your goal or my goal or anyone else's goal, if I'm not tracking it, what am I effectively saying to my brain? Although maybe I haven't explicitly said it, what am I saying? You don't care. It's not important. Yeah, it's not as important. I mean, like, I've got a feeling that if you showed up at your bank of choice, whoever that is, and they told you that they decided not really to track your deposits and your withdrawals, they were just going to kind of like, go with the flow, you wouldn't be very happy, right?
• 6:17
  So.
• 6:20
  There's enough. Yeah. I don't I don't think that would go really well. So it's the same kind of thing of like if this is important to us, we've got to have an effective, method of measurement tracking. Yeah, exactly. So, Gabby, if we start there, let's let's first talk about the value and the purpose of, of tracking. So take us through that.
• 6:40
  What is when a person is effectively tracking their progress, tracking their goals. What does that effectively do. Well it raises your awareness to whatever your goal is. You're now thinking about it more. You're in tune with, you know what it is you're wanting to achieve your awareness increases salience, so it becomes front of mind. It becomes a priority.
• 7:04
  Now, you know, just by having a system in place to track it. And that inherently affects your motivation as well. So those are kind of three key areas that you'll see, direct increases in your awareness, your salience and motivation. Yeah. And part of that relates to it's just simple, like the brain is a highly visual thing.
• 7:28
  Right? And so I mean, it's heck, we're only about a month away from the Super Bowl. And that's always the example I talk about, is it's always so fascinating to consider how much it costs for 30s of advertising at the Super Bowl. And some people think that that's a crazy way to spend money. It's actually a brilliant way to spend money because it's a great investment.
• 7:46
  You will not see an ad on the on the Super Bowl this year, for what it's worth, although I do think it's a great investment. Won't do that. But it's simple. It's very simple. The things that we see, we think more about, they matter to us. They we recall them more consistently. And so it goes back to our goals here.
• 8:04
  Hey, if it's important to us, we want to create methods to where we're seeing things related to them, whether it's progress, whether it's reminders to do them, whatever it is, we got it. We got to keep up with it. And this is the whole premise behind the vision boards, right? Yeah. There you go. We'll do it a lot at the beginning of the year.
• 8:20
  So let me create a vision board and then put it somewhere where you see it every morning when you wake up. And it's that visual reminder that gets your brain thinking about the things that you want. Yeah. All right. So let's go to the science on this self-monitoring, which is another, you know, we're talking about whether it be tracking it could be self monitoring.
• 8:40
  What type of effectiveness differences do you see when people are doing this. Well your behavioral consistency for whatever task you're trying to make more, consistent is going to increase by 20 to 30%. So significant. Yeah, it really is having a system in place where you monitor and check in with yourself. And then the research shows that even escalates more when you have your own self monitoring system, but also an accountability partner.
• 9:11
  Where now you are checking in with yourself, but you also have somebody else checking in with you. Yep, yep. I believe that brought up like 45%. Wow. So let's do a granular example there because I think this really brings it to life of, you know, the first thing you said is that the self-monitoring improves the behavior consistency around 20 to 30%.
• 9:30
  So let's be honest, let's call it 30. And let's imagine a person who has started their year. And I'm just going to make up a real basic kind of hypothetical of they said I'm going to exercise three days a week, which that'd be great, right? That's a that's pretty closely aligned to even what you see in some of the, you know, American college sports medicine recommendations or whatever it might be.
• 9:50
  So I'm going to exercise three times a week. Think about the difference between the person who is self-monitoring. And so because they are, we would expect that they're going to like hit their target more effectively versus the person who isn't, who's likely to see a reduction of about 30%. Right. So what's 30% of three times a week? It's about one time.
• 10:12
  So so then okay, we minus one. So we're maybe doing it twice a week, which then very quickly for most people becomes, well, now I'm doing it once a week and I'm doing it once a week, quickly becomes I'm not doing it. And so you begin to think about how much self-monitoring affects not just the week to week, but the sustainability of a goal.
• 10:34
  It's hugely important. It is if you're hitting on something that I think is so fascinating, where you know, you've got somebody who's not self-monitoring, they they maybe go once a week, but then they drop off. And why is, well, there's a lack of satisfaction with the fact that they're only going once a week if their goal wasn't once a week.
• 10:54
  Yeah, exactly. Exactly what they're like. What's the point? Yeah, it's all or nothing. I mean, they're doing it. I'm I'm not. So I'm just on point. Yeah. So let me hit a couple of these two. If we get into the space of like okay how do you self-monitor or track effectively. Kind of what's the best way to do this.
• 11:11
  And here's some key words we want you to try to remember needs to be simple. So when we say simple Gabby we're talking about binary or short duration. Meaning like either you know you did or you didn't do it or like, you know, I had a duration of like maybe it's 30 minutes. And so I either did or I didn't.
• 11:25
  It's just very clear, very clear. It needs to be simple. It needs to be frequent. So whether that's beach day each week, it's got to be clear. It's got to be frequent. And then it's got to be within your immediate control, which means what it means that you have a complete control over, you know, saying that you, you did it or you didn't do it.
• 11:48
  There's no ambiguity around or vagueness around. Did I accomplish this, and complete control over also doing the, the check in where you just have the ability to sit down and look at a checklist and X or check mark it. So complete control that you have a tool where you can. No excuses. Nobody else to blame right.
• 12:13
  Yep. All right. So those are some some targets to think about like all right how do I do this. Well now of course you need to think about whatever your goals are. You'll have to kind of nuance and really tailor the system to what the goal is. Obviously we're just using kind of that easy example for a discussion purpose of like, I want to exercise three times a week.
• 12:32
  That's easy to measure. It's easy to know what you did or didn't do it. Now let's also hit on, Gabby, what are some places where people, make mistakes in their efforts to self monitor? Just overload. So trying to track too many things, at once, you know, we take the example of working out, let's say they start tracking, how many days they worked out how long their workouts were, what they eat at each day.
• 13:01
  Going into water consumption if they start to try to. Oh, that sounds like a lot. It's going to be overwhelming. Yeah, and it's too much. It takes too long to remember and recall and track all of those variables. So keeping it simple and limiting to, you know, 2 or 3 areas that you're tracking. Yeah. I mean, if if you're a college student and you're hearing you go for it, like, I know my college too.
• 13:25
  Like, if she was tracking all that, she's got time. Yeah. For many other people who are trying to juggle family and kids and work, like, that's probably not where you need to live. As far as your tracking efforts go. Okay. And then what are some other places where people kind of get off the track here where your tracking becomes evaluative in nature as opposed to informative?
• 13:46
  When you're grading yourself on, like, the grading scale of a plus two. Yeah. You greater did I fail? This is why we say needs to be binary. Simple. Yes or no? Yeah. It's not a pass fail. It's not a, get. I get a 99 or a 79. It's very clear. And there's no grading system in place or evaluation system.
• 14:10
  Yeah. It's good. And then I think, you know, the last one I would mention here is there can be a perfectionism element that you get into here. And the place where I've seen that most commonly is we lose sight of the fact that the tracking is meant to serve me. I'm not meant to serve the tracking. Right. Like, if it's if it's all about, oh, I've got to do it just right, and I've got to be right on top of this to where it stresses me out.
• 14:35
  Like, that's not really the intent of this. It's supposed to be helping you. You're not supposed to be feeling, overly stressed and perfectionistic about needing to, you know, check every box and that kind of thing. And that's the hardest part, I think, when it comes to tracking is, is we live in a world where, you know, when we don't check everything off our list, we feel unaccomplished.
• 14:57
  We feel like we did something wrong. Yeah, this isn't about that. But, okay, how much of my life did I accomplish today or this week? And kind of a metric for over time thinking, okay, tomorrow, can I check more often? Right. Or next week. Can I check more in is yeah, just more informative. And we want to strive for excellence.
• 15:17
  We're all about that obviously. Like we want we want people who want to work hard and push and get to new heights. But it's it's more about doing the work and being on the pursuit and all the things that we really believe in. So let me get through really kind of there's this sequence here that I want people to understand and grasp of, how do you really get make progress is you get moving your tracking and monitoring the fact that you're now moving, which is providing feedback of when I look at this sheet and I see some actual written feedback of what I'm doing well and how I'm, moving forward, which then triggers
• 15:51
  dopamine release in my brain. And what do we know about dopamine? Dopamine serves as a very effective source of motivation. Because I'm then motivated, we now circle all the way back to I now want to make more progress. I want to continue to work, and I continue to push in and, get after my goals. That's how the whole track gets run from a kind of a neurobiological standpoint.
• 16:17
  It's a great feeling when you for sure it is see yourself making progress. You're like, wow, that's I don't mean yes, keep doing that. And and when I was a personal trainer, we saw this all the time with our clients is, you know, you, that first month is the hardest and you don't see much change physically or on the scale or anything.
• 16:38
  And then you start to lose a couple pounds or see a couple inches off your waist and people get and then they get excited about it, and they should point where you're seeing progress and tracking it. Yep. So really, the bottom line on that before we kind of get into our next segment here is clarity creates better decisions and better decisions create better habits.
• 16:59
  That's really the key of like, hey, when I'm when I'm really on top of and clear with what my plan is, how I'm tracking and make better decisions, I'm making better decisions, which then reinforce better habits, and it all begins to kind of loop and serve itself. All right. So let's go to the next level of this here.
• 17:16
  And part of what we want to talk about is differentiating between outcomes versus inputs. We need to understand both. We want to track the right things here. Right. So so Gabby, let's start there. What is the difference between outcomes versus inputs. Well outcomes are the end result is did I lose 50 math. So did I work out five times this week.
• 17:46
  Those are your outputs right. Inputs. These are things that are more processed related. Things that you have control over and that you can do every single day, to make finding progress towards your ultimate outcome goal. Where most people misstep is they solely track those outcomes. Yeah, yeah. They, which those are the easier ones to track or I think they either do that or they don't track either.
• 18:17
  But which was part of our earlier conversation, but yeah, they track, too much about the outcome to focus on the outcome, which why why do you think people tend to do that? They're the easiest to measure. Yeah. Numeric most of the time, whether we're looking at again weight, it could be revenue. It could be your win loss record.
• 18:36
  Any statistic like those are all outcomes and they're great metrics for measuring. Right. You can see very clear change. But the downfall is that you often have to wait a longer period of time to see changes reflected in that outcome. Yeah. So let's let's construct an example here. Let's imagine we have a person who let's talk about a sales person.
• 19:03
  And this could apply to across different industries of course. But let's say all right hey I didn't have a great year and 2025. It was disappointing. I didn't get great feedback, which was probably fair because I didn't really have a great year. And so because of that, I'm really focused on having a great first quarter. Like I want Q1 of 2026 to be awesome, okay.
• 19:22
  Which is a great goal. You know, I'll just make up some numbers just so that we have kind of a clear, specific example here. But let's say in this person's particular industry, a great month. We'll do simple math. A great, great month is $100,000 of sales. Like that would be awesome. And so this person's goal for Q1 is we'll call it $275,000 worth of sales of their product, whatever that product might be.
• 19:49
  Which would mean I've got to have some really strong months. Like I'm not requiring myself to kind of hit a grand slam January, February, March, because that would get me to 300, obviously, but I've got to be pretty dang good. If 100 K is, is a really, really strong, strong month, right? So we've said 275 is the goal for the first three months.
• 20:08
  That's an outcome goal. Yes.
• 20:10
  The next thing that person should really do would be to begin thinking in terms of 24 hour periods. So for a 24 hour period, Gabby, what would be some quality input metrics that that person could, should and could really be on top of? The first would be related to your work habits.
• 20:30
  Right? So, what do your deep work periods look like? And what I mean by deep work periods are time blocks in your schedule where you're really dialed in and focused on on making sales or connecting with your customers? And there's a lot of literature on this and fascinating to me with our, work days and how we get disrupted every 2 to 3 minutes.
• 20:54
  Yeah. And then it takes, on average, about 23 minutes to fully refocus. Isn't that wild? I mean, like, think let's this is part think about that for one second. We're getting interrupted every 2 to 3 minutes. And it's then requiring 23 ish minutes, minutes to get fully lost back in on what you were doing. Yeah. So if I'm on my computer doing deep work on something and I haven't turned the ringer off on my cell phone and suddenly it rings, even whether I answer it or not, I've just disrupted the space that I was in mentally, cognitively.
• 21:31
  So a great first goal would be I'm going to time block out, you know, an hour where I silence everything. My team's messaging is my. Yeah. And this is my sole focus. And that would be a great that's a great input for our input goal. Right, right. And so then you say you see how you can begin to kind of really stack these up.
• 21:51
  All right. Well if I'm if I'm aiming to do that at least one hour a day in the maybe say one hour a day in the morning, so before lunch and then I'm going to find another 30 minute window after lunch in the afternoon each day. So there's 90 or so minutes of deep work a day that would be like a 24 hour goal.
• 22:09
  And then you just do some simple math on that, that the input then becomes, over the course of a Monday through Friday work week, you're then stockpiling that, you know, 90 minutes times 550 minutes of of deep work. That's another input. And although the worthy goal of 100 K of revenue in January is fantastic, we need inputs like that to get us there.
• 22:29
  Right. Exactly. And it's it's what will keep you motivated in the long term. Yeah. You're not going to reach that 100 K a month. A goal until a month, right? Yeah. You all know the difference. And so you won't feel like you've made progress if you don't have a system in place where. Yep, each day you can say, yeah, I did my 90 minutes of deep work today.
• 22:53
  Right. And that's just one of many, right? We can talk about like, deep work periods is a great one. There's so many things we can talk about with aiming to hit certain metrics of sleep, consistency, how many hours a week or how many hours a night you're sleeping. You know, you could have another other inputs would be very specific targets of like, hey, I'm going to make three calls every day.
• 23:11
  Yeah. And you know, that's maybe that's people hear that and they think that's kind of formulaic or anything like that.
• 23:17
  But the simple truth is this behavior is what changes goals, not intentions, not the person who had a great idea. It's the person who acted on the great idea.
• 23:28
  you know, let's bring that together. And I like how we've thought about this.
• 23:32
  Okay. Outcomes tell you how you did inputs tell you what to do next. So you think about the way in which that brings clarity to your day. That's especially true. Like here's a connection we'll make because we know according to the data, most Americans don't sleep enough. Yeah, they don't sleep enough and they drink too much caffeine. So what does that translate to if okay, you kind of find a way in the mornings you eat lunch but then drinks more.
• 23:57
  And then what happens on the other side of lunch? For people who are not indulging in the extra caffeine, they're not very good. Yeah, their brain is not exactly firing on all cylinders. And so there's where you see how you can kind of run into this trouble of like if you're lacking the input consistency, like, well, I already know what to do next.
• 24:13
  If you don't know what to do next, you're going to waste a lot of time.
• 24:16
  Okay. So we've been through and really kind of highlighted the importance of self monitoring and tracking. We've differentiated outputs versus input or outcomes versus inputs. And we need both. But we we really need to have people focused on inputs.
• 24:33
  Now Gaby let's get into how do we we've built our system. How do we need to be studying and assessing the system that we built to know whether or not it's the right one? Well, there's a couple more steps we need to add to our system. Okay. We've got the first of our actions. What we're going to be doing, how we're going to measure them.
• 24:57
  Now we need to set a time to reflect. Okay. At the end of every week or every two weeks, I would say every two weeks, minimum, spend some time on a Sunday before the start of the week and say, okay, what went well for me this week in relation to as input goals that I set and or input actions.
• 25:17
  And let's stick with our example here. And we've got somebody in sales who has dedicated an hour in the morning and 30 minutes in the afternoon to deep work. Well, they tried it for two weeks, Sunday before the start of their third week. They're doing some reflecting and they realize, wow, only, you know, less than half of my workdays, but they're able to walk out an entire hour in the morning.
• 25:44
  Just doesn't work with my, my environment. So now you have to solve your problem. Yeah. Not working. Now we need to adjust. And that's the next step is okay what needs to change. And maybe that's you do 30 minute walks in the morning, a 30 minute when you first get to work, and then a 30 minutes later in the morning, before lunch.
• 26:07
  And then you keep your 30 minute afternoon. Yeah. Shifting the dynamic that your inputs are being carried out there. Or you might need to change your environment, or you might need to change your environment. It might be that you are capable of an hour, but you're in the wrong environment. And so that's what's getting in the way.
• 26:24
  Yeah. So figuring now a time every week or every two weeks to reflect on your inputs, how they're going, and what adjustments you need to make and then repeat. So the next week. Yeah. Go through with the new plan, make the minor changes reflect. Did it work? Did it not work? You know, when we are trying to make progress it's never a straight road.
• 26:53
  Yeah right. Never going to be a straight and easy path. Things are going to have to change along the way. And you've got to be adaptable. Yep. Yeah. And I want to mention this to related to the assessment thing you mentioned, we've said this on the growth project in the past. It's a very important concept here of when you're assessing whether it be routines, whatever it is, you need to be the scientist, not the prosecutor.
• 27:17
  Okay? Be the scientist. Don't be the prosecutor. You are seeking information. You're looking at things objectively. You're doing it in a motionless way. As you're reviewing and assessing how you're doing with your your progress. Don't be the prosecutor who is trying to find what's wrong and be harshly critical and nitpicked like, don't do that to yourself. Not helpful.
• 27:39
  Just be the scientist who can be a little bit detached from it emotionally. Make the observation, say what it is, and then make the adjustment. What's the danger? And and using emotions in this process or in, not taking that informative approach. What. Yeah. I mean, I think given what we've said about the literature and how people quickly fall out of what they're trying to do here, the danger becomes I get really defeated and I kind of throw my hands up and say like, you know, here, I did it again, or I'm never going to get this right, or why can't I seem to get this right?
• 28:13
  Or what's the point? Or you name it, there's a million different reactions you can have, but that danger of allowing your, kind of negative appraisal of self to just put you on, a spiral, that's exactly what it will do. Yeah. And you become self-critical and I'm wondering why you didn't achieve your goals. It's not about that.
• 28:31
  It's it's figuring out the plan that will work, the execution plan that will work in your favor. And it you know, it's okay that it's not going to be perfect when you first set it up. Yep. It never is if you always. That's right. And really when you look at kind of, goal achievement in, in people's ability to stick with things, that's one of the biggest problems there is, is people struggle to kind of dial up and dial down.
• 28:58
  They don't adjust well, and they get if if they do get to the point where they maybe are kind of, okay, I'm going to dial down on this. It really isn't the time to be defeated because we're not saying that we're only going to dial down and we'll never dial back up again. It's more about, no, this hasn't worked.
• 29:15
  Back off a little bit. Build more consistency, hit the target more effectively. Go back to what we just said earlier about how that actually increases motivation. It could be that you're just a few weeks away from kind of dialing right back to where you wanted to be initially. Just take some time. That's
• 29:31
  All right. Now Gabby, let's kind of try to pull a lot of this together as we move into finishing up our conversation for today.
• 29:37
  And so we've gone through a lot of, I think, kind of essential, essential elements of how you track effectively, how you increase the likelihood you stick with things. If I'm a listener on the other side of this, and I'm making my best attempt to consolidate this information and then most importantly, apply it to my life, walk me through kind of a next step.
• 29:59
  Where do I go? Keep it simple. Like we mentioned earlier, as you know, pick one outcome. You know, one big outcome or one resolution that you want to focus on. And that's the first step okay. So it could be personal, could be professional really. It's wide open. But let's let's be narrow with it and specific and clear of one outcome.
• 30:23
  One outcome. We don't want to, you know, engage in tracking overload here at the moment. Start with one outcome. Yeah. Especially if you're new to tracking. You know, it's, something that you need to ease into. And one outcome next step is take 2 to 3 inputs. So 2 to 3 actions that you're going to be measuring daily to make progress towards that outcome.
• 30:46
  So just 2 or 3 avoiding overload here. And one reflective question as the final step is what's that reflective question you're going to ask yourself every week or every two weeks, to prompt yourself to adapt and adjust? Yeah, yeah. And that's a great, you know, at the end there of the reflection question. And I want to kind of providing example on that of what I would recommend people think about and focus on when formulating that question.
• 31:14
  Formulating that question is get personal right. Like so let's, let's do an example and then the corresponding reflection question. Maybe your goal is you want to lose weight okay, great. That's fine. That's a pretty common thing this time of year. Why is it important to you. Like what? Why why does it matter to you to get healthier and lose weight?
• 31:35
  And for a lot of people, the answer tends to have something to do with, like their families. Right? You know, so I can be healthier longer with the for the people that I love so I can be more available to the people I love. I can be more physically active and get outside. Like all that's great stuff. But I think if you can create a reflection question that tugs at the the emotion and the importance of kind of why you're so much more likely to to stick with it and to do the hard work because you remember the importance to you.
• 32:06
  Absolutely, absolutely. And I think an alternative there, if you lack really that personal connection to whatever it is, this is true for any of us. It's just simple human nature. We're so much less likely to do the heavy lifting at some point. Enough to us. Okay. So that's a great way to to really kind of boil that down and, and help people think about a next step with this.
• 32:28
  So, I would just say kind of as we move toward a close and we always try to be clear about this when you're talking about a lot of what the science says, we're not trying to kind of like do a negative forecast here, okay. Not at all. We want to be informing you all as our listeners on this is just what we see in the research.
• 32:49
  Anytime you see data like that that's negatively compelling of like, gosh, it's hard to get this right. We hope, like the perspective we hope people take is like, well, then I really need to get educated. I need to be informed because the people who are informed and have the right resources and understanding of the space are so much more likely to get it right.
• 33:08
  So that's really our objective and hopefully that this gives you this tool that yes, to be that that small percentage that carries on, you know, right, with your your aspirations, your goals or resolutions, whatever they may be. And, and maybe next year when we come back to this topic, we'll see some numbers that are higher. There you go.
• 33:29
  Hey. Well, one life at a time at a time. And plus growth project is going to be moving the needle so that when we are discussing this next year, it will not be the 6 to 8% or not, like we're going to do better than that or any better that like I love the optimism of that. Okay. Awesome.
• 33:44
  Well, hey, we hope that you are off to a great start with not just these things we're talking about, but the other things your priorities, your thoughts, and your intentions toward this year. Always very appreciative of everybody tuning in to the Growth project, and we will look forward to spending time with you again here real soon. Take care.